The Sharpest Tool‪™‬ Scorpion

In this episode of The Sharpest Tool, the hosts Josh Smith (JRP) and Nicholas Bosco, talk about the importance of setting a clear target and understanding the investment required to reach it. They also discuss how Scorpion’s new Growth Advisor tool can help businesses identify the best way to allocate their marketing budget. The episode concludes with a discussion of the importance of attribution and how to track the results of your marketing campaigns.

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On this episode of The Sharpest Tool podcast, hosts Josh Smith (JRP) and Nicholas Bosco discuss the changing landscape of paid advertising, with a focus on how Google’s algorithms are becoming more sophisticated in matching ads with search intent. JRP and Bosco talk about how exact match keywords are becoming less effective and how phrase match and broad match keywords are becoming more important. They also discuss the rise of generative AI and how it is changing the way people search for information. The episode concludes with a discussion of the importance of a fully integrated marketing ecosystem that can track attribution and optimize campaigns for the best results.

In episode 8 of The Sharpest Tool, Josh Smith and Nicholas Bosco discuss the importance of having a strategy before you start advertising. This strategy should include your target audience, budget, and goals. They also emphasize the importance of tracking your results to measure success. Paid advertising is complex and constantly evolving, but a well-defined strategy can help you navigate this landscape.

In their 100th episode, JRP and Bosco emphasize setting clear goals, identifying high-value leads from various sources, and aligning their entire marketing strategy with the customer journey. Listeners are encouraged to utilize their existing customer base for lower cost-per-lead and higher return on investment. By harnessing customer insights and implementing these key strategies, businesses can unlock new levels of engagement and growth in their digital marketing efforts.

In episode 6 of The Sharpest Tool, JRP and Bosco discuss maximizing paid advertising channels for businesses. They delve into the importance of cost per lead (CPL) and finding the most efficient channels to acquire leads. JRP emphasizes that local service ads are often the most cost-effective way to start, while also mentioning other options like Google PPC, Yelp, Facebook, and Thumbtack. Ultimately, the episode highlights the importance of experimentation and tracking results to optimize paid advertising campaigns for businesses.

In this episode of The Sharpest Tool, Josh Smith and Nicholas Bosco discuss the power of paid search advertising for business growth. They explain the different types of paid advertising, including pay-per-click (PPC) and pay-per-lead (PPL), and the benefits they offer over traditional marketing. They also discuss how to use paid advertising effectively at different stages of a business's growth.