Speakernomics National Speakers Association

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Justin Jones-Fosu, CSP, an internationally acclaimed speaker, social entrepreneur, and CEO of Work Meaningful. Justin shares his expertise on how speakers can sell beyond the first engagement.
In this session, Justin will:

Illustrate the ten-by-ten-by-ten model for producing valuable content, allowing speakers to create new knowledge and add depth to their presentations.

Explain the importance of using the right language to foster meaningful client relationships and uncover new opportunities.

Demonstrate how to implement an aftercare action plan that maximizes value for clients, including strategies like modularizing content, creating discussion guides, and offering tip videos. 

Advocate for a heart-based approach to client interactions to build long-term, impactful business relationships.



Join us to elevate your speaking business by adding more value through strategic content creation, effective communication, and sustained client engagement.
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This week on Speakernomics, host Kenneth "Shark" Kinney is joined by David Avrin, CSP who shares valuable insights from his long career in the speaking industry and shares a sneak preview of what he'll be talking about on the Main Stage at Influence 2024!
In this session, David will:

Clarify the distinction between the art of speaking and the business of booking speaking gigs. He emphasizes that the real work and financial success stem not from speaking engagements themselves but from mastering the process of acquiring these opportunities.

Offer strategic advice on marketing oneself as a speaker, urging the importance of not appearing outdated and demonstrating clear, tangible benefits to potential clients.

Discuss creating systematic processes for daily business activities that ensure consistent outreach and follow-up with potential clients, utilizing CRMs and other tools to maintain and grow professional engagements effectively."


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In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Grant Baldwin, the founder of The Speaker Lab, to delve into strategies for building a sustainable speaking business.
In this session, Grant will:

Illustrate the necessity of treating a speaking career as a legitimate business and adopting a long-term perspective on growth and success, advocating for commitment and consistent effort.

Discuss the critical importance of identifying a specific audience and problem, demonstrating how laser-focused positioning can enhance the effectiveness and demand for a speaker’s services.

Emphasize proactive outreach and follow-up, encouraging speakers to initiate contact and sustain relationships rather than waiting for opportunities to come their way, to ensure a continuous flow of engagements.


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In this weeks episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame Speaker Mark Scharenbroich to explore how simple metaphors can turn into impactful careers in professional speaking.
In this enlightening session, Mark will:

Illustrate how to captivate and connect with diverse audiences by turning everyday observations into profound, relatable messages that resonate with people from all walks of life.

Explain the significance of continuously refining and adapting speaking content by responding to the subtle cues and feedback received from audiences during presentations.

Demonstrate the critical role storytelling plays in engaging an audience, emphasizing not just the tale itself but its tailored relevance to the audience, ensuring it speaks directly to their experiences and challenges.


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In this episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame speaker and NSA past president Don Hutson, CSP, CPAE. With an extensive history in the speaking industry, Don shares valuable takeaways on sustaining a successful speaking career. 
During this episode, Don will:

Elaborate on the significance of in-depth research and tailored content, urging speakers to analyze the needs of each engagement to ensure their message resonates on a deeper level with the audience. 

Demonstrate how to leverage relationship building and effective networking to nurture and maintain a thriving speaking practice, focusing on the crucial role of senior decision-maker satisfaction for repeat business.

Encourage the development of engaging storytelling through powerful vignettes, allowing speakers to connect emotionally with their audience and leave a memorable impact.


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This week on Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame Speaker, Ross Bernstein, about the mechanisms of building and sustaining momentum in a demanding speaking career.
In this episode, Ross will:

Illustrate the power of authenticity in the speaking industry by showcasing how to be funny, entertaining, insightful, and deliver great value to audiences.

Encourage speakers to create personalized success models and foster fruitful connections, underscoring how to leverage social media and personal interactions effectively.

Advocate for a lifestyle-integrated business model that aligns with one’s passions, demonstrating how to integrate work, family, and travel into a fulfilling career.


You'll gain insight into Ross's remarkable ability to maintain a substantial volume of speaking engagements, his approach to mentorship, and the balance between work and life that supports his thriving professional and personal life.
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