Pro Serv Podcast by Collective 54 Collective 54

Join us as we delve into the gripping tale of a marketing agency's journey through the tumultuous waves of cancel culture. In the height of societal pressure, the agency's founders, driven by fear and uncertainty, offered their employees overly generous contracts. As the dust settled, they realized the unsustainable nature of their decisions and faced the daunting task of restructuring their workforce agreements. Tune in to discover how Ryan Gill and Chris Kneeland, Partners at Cult Collective, navigated this challenging terrain, replacing idealistic contracts with market-based, realistic agreements, and emerged stronger than ever before. This episode is a testament to the power of resilience and adaptability in the face of adversity.

In this session, we delve into the strategic journey of an accounting firm that has mastered the art of scaling by franchising its proven system. Collective 54 Member Matthew Peterson, Owner at True North Accounting, will share how they've transformed their business model to offer franchise opportunities that empower other entrepreneurs to build their own successful accounting firms. We explore the benefits and challenges of this approach, the critical components of their franchise system, and hear a firsthand account from a franchisor who has thrived under this model. Join us to discover how franchising can be a game-changer in the accounting industry.

In this session, we delve into the strategic approach of leveraging an anchor account to establish and grow a small service firm. Exploring the real-world example of how an IT Service firm was built with MetLife as the anchor account, we uncover the keys to success in building a thriving business around a single, foundational client. From cultivating strong relationships to diversifying services and expanding clientele, our discussion with Collective 54 Member Michael Gibbs, Founder & CEO at SureStep, offers actionable advice for entrepreneurs looking to navigate the journey of entrepreneurship with confidence and purpose. Tune in to learn how to harness the power of an anchor account to propel your service firm to new heights of success.

In this session, we delve into the art and science of hiring the perfect sales leader for boutique professional service firms. Join Collective 54 member David Kendall, President & CEO at KAI Partners, as we discuss the unique challenges these firms face, the qualities that define a successful sales leader in this niche, and practical strategies to identify and attract top talent. Whether you're in the early stages of building your sales team or looking to elevate your firm to the next level, join us for expert advice and real-world examples to guide you through the hiring process.

In this session, we delve into the ambitious journey of a CEO who took the bold step of buying out the founder of a boutique professional service firm. Through an intimate conversation with Collective 54 Member Jessica Knox, CEO at Metrix, we explore the intricate negotiations, strategic planning, and the emotional rollercoaster that defined this pivotal transition. Discover how this daring move not only reshaped the firm's future but also set a new course for its legacy, culture, and the very essence of leadership within the industry. Join us as we unveil the challenges, triumphs, and the profound lessons learned along the way in transforming vision into reality.
https://www.collective54.com

In this session, we discuss some of the secrets of unlocking expansion revenue from within existing accounts. You'll learn from Collective 54 Member Phil Leary, Chief Operating Officer at Allata, on how nurturing and developing employees who begin their careers in non-revenue generating positions can lead to a surprising uptick in your bottom line as they learn how to become natural rain makers. Discover the approaches used to transform these high potential employees into powerhouse revenue generators, and how this approach not only boosts your firm's financial health but also fosters a culture of growth and innovation.
https://www.collective54.com