You, Me & CPG by Haines McGregor Haines McGregor

Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space.

It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the market just as Jack Vereker has with El Rayo Tequila.

The brand has sprung into life to a stale space - Jack joins us to share just how he’s achieved this, how he’s learned to respect failure, and why he once thought marketing was ‘a joke’...

This episode covers
Influencer marketing in the tequila space, and Jack’s dream celeb ambassadorEl Rayo’s focus on mixing as a differentiatorHow the brand grew from Jack and his Co-Founder’s humble beginnings as tequila loversJack’s respect for failure, and the value in itManaging the dynamic of childhood friendship with his Co-FounderJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines McGregor: https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
Jack Vereker: https://www.linkedin.com/in/jack-vereker-7311b476/
El Rayo Tequila: https://elrayotequila.com/
https://www.linkedin.com/company/el-rayo-tequila/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine.

Exiting the infamous entrepreneurial amphitheatre with three Dragons’ backing, it’s their praise of Jasmine’s character that should draw your attention to the Founder of two fantastic brands, Faace and Known.

She joins us on You, Me & CPG to pull back the curtain on the Den experience, detail her staggering path to achieving such success, and her place in the future of the beauty industry.

This episode covers
The true Dragon’s Den experience, warts and allWhat makes Faace such a compelling proposition for its investorsThe care and ethos behind Jasmine’s no-nonsense brandHow Jasmine masterfully balances her leadership of two brands The future of sustainability in the beauty industryJamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634
Faace https://wearefaace.com/
https://www.linkedin.com/company/wearefaace/people/
Jasmine Wicks-Stephens https://www.linkedin.com/in/jasmine-wicks-stephens-b912641b/
Haines McGregor https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

Since You, Me & CPG’s inception we’ve played host to some incredible guests with insights from the very top of the industry. Where better to collate the very best than in one very special episode…
Episode 11 looks back on the masterful approaches to branding, leadership and career progression coming from the sector’s most prolific figures, from Diageo titans to M&C Saatchi Founding Directors.
This episode covers
Jonathan Stordy’s ‘elephants and mice’ method for productivityOllie Palmer’s approach to breaking huge tasks into building blocksDavid Kershaw’s experience with ‘brutal simplicity of thought’Stephen Robertson’s remarkable answer to our regular section, ‘That’ll Never Work’Sian Davies’ ownership of her decisions, choosing the right voices to heedLearn more and follow the journey at: https://www.hainesmcgregor.co.uk/

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.
At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.
Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should learn from the greats.
This episode covers
The chaotic background to M&C’s foundationDifferences in the ad world between the 70s-90s and todayThe increased challenge of building creative trustM&C’s iconic brutal simplicity of thoughtThe need for creatives to be unreasonableLearn more and follow the journey at: https://www.hainesmcgregor.co.uk/

The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ideas…
Diversity of thought and inclusive design are at the heart of Jeremy’s ethos and Diageo’s culture, but it’s exactly how this manifests in great design that makes his insights such a revelation to many.
Join us on You, Me & CPG as we share the unmissable benefits of inclusive design, how to cultivate an explosion of diverse thought, and the three word mantra that every design must live up to.
This episode covers
Great examples of inclusive design on the web and beyondHow to catch your subconscious biasesCreating an environment for diverse thought to thriveThe three words that form a central tenet to Diageo’s designHow semiotics revolutionised Tesco’s design processThe continuous premiumisation of the CPG industryLearn more and follow the journey at: https://www.hainesmcgregor.co.uk/

From Royal Wedding stunts to transforming a DIY giant, it’s safe to say that Stephen Robertson is a titan in the industry.
Now a Non-Executive Director at Timpson, Stephen’s career is brimming with accolades, and in a nation of shopkeepers, it’s the fascinating retail marketing world from which he has some of the most invaluable lessons
Stephen joins us on You, Me & CPG to detail the stories that made him entirely reframe his profession, demonstrate the new definition of brand loyalty, and reveals the only truly reliable form of market research…
This episode covers
Whether brand loyalty is dead, or has simply evolvedCollaboration vs tribalismKey differences between the approaches of product-led vs retail marketeersTimpson’s remarkable presence despite ‘not believing in marketing’The one and only type of market research that’s completely correctReframing marketing as a costLearn more and follow the journey at: https://www.hainesmcgregor.co.uk/