15 episodes

Want to build a personal brand without feeling fake as f*ck?

Hosted by personal branding experts Sun Yi and Elizabeth Brody-Waite, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

Authentic As F*ck Podcas‪t‬ Sun Yi

    • Marketing
    • 5.0 • 1 Rating

Want to build a personal brand without feeling fake as f*ck?

Hosted by personal branding experts Sun Yi and Elizabeth Brody-Waite, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

    Michael Brody-Waite: Letting Go of The Goal Is The Best Way to Achieve It

    Michael Brody-Waite: Letting Go of The Goal Is The Best Way to Achieve It

    In this episode, we talk about my fear of teaching online, how giving without expectations helped me in my career, surrendering outcomes, and why Gary Vee is sending mixed messages, and more!

    • 1 hr 9 min
    Michael Brody-Waite: Conversation Around Self-Awareness And Authenticity

    Michael Brody-Waite: Conversation Around Self-Awareness And Authenticity

    Michael is an Inc 500 CEO, TEDx speaker, and author of bestselling book, Great Leaders Live Like Drug Addicts. He is on a mission to teach people how to live mask-free and become authentic leaders.
    He'll be joining me every 2 weeks to talk about authenticity and many other topics.
    In this episode, we discuss the important role that self-awareness plays in our happiness, our values, and authenticity.
    Michael's TED Talk: https://youtu.be/UUnRKf2CemA (https://youtu.be/UUnRKf2CemA)
    Michael's Website: http://michaelbrodywaite.com/ (http://michaelbrodywaite.com/)
    Create Your Action Card: https://www.whatsmymask.com/ (https://www.whatsmymask.com/)
    FOLLOW US
    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg (https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg)
    Follow Sun on Instagram: https://instagram.com/sun.yi (https://instagram.com/sun.yi)

    • 1 hr 13 min
    Danny Allen-Page: Conversation About Our Personal Development Journey

    Danny Allen-Page: Conversation About Our Personal Development Journey

    Danny Allen-Page is an ex professional footballer turned marketer and entrepreneur. He tells us his story of how he went from career to career and why personal development has been a big part of his growth.
    In this episode we talk about:
    Our personal development journey and how it affects our relationship with people around us who's not on that journey
    Why key to succeeding in anything is in your mindset and not knowledge or tactics
    Danny's stories about how he dealt with failures and how ego gets in the way of overcoming big failures
    How to use social media to build relationships and sell
    How to get over camera shy-ness, and more!
    Watch Episode on YouTubehttps://www.youtube.com/watch?v=BoyIu-MqcmA

    Find Danny OnDanny's Instagram: https://instagram.com/dannyallenpage (http://instagram.com/dannyallenpage)
    The Danny Allen-Page Podcast: https://podcasts.apple.com/gb/podcast/the-danny-allen-page-podcast/id1533409534 (https://podcasts.apple.com/gb/podcast/the-danny-allen-page-podcast/id1533409534)
    Danny's Agency Website: https://www.gravity7.co.uk
    Follow UsWatch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg (https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg)
    Follow Sun on Instagram: https://instagram.com/sun.yi (https://instagram.com/sun.yi)

    • 1 hr 5 min
    Koe Yeet: How To Define Your "Niche" If You're A Personal Brand

    Koe Yeet: How To Define Your "Niche" If You're A Personal Brand

    Koe Yeet is a film and television actress, barrister-at-law, and a TEDx speaker. She works with various brands in Asia to promote their products on her social media. I wanted to have a chat with her to get her insights on personal branding as someone who lives a life in the public's eye.
    Koe Yeet tells us how becoming an actress and a lawyer was an accident, how we can be authentic without airing our dirty laundry, and why we shouldn't let just one thing define us as a personal brand, but try many things that interest us.
    Follow Koe Yeet on Instagram: https://www.instagram.com/koeyeet/ (https://www.instagram.com/koeyeet/)
    Watch Koe Yeet's TED Talk: https://youtu.be/howjzHzWxiY (https://youtu.be/howjzHzWxiY)
    Koe Yeet's YouTube Channel: https://www.youtube.com/channel/UCexLIZJUFkymbWY1QrPHITA (https://www.youtube.com/channel/UCexLIZJUFkymbWY1QrPHITA)
    FOLLOW US
    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg (https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg)
    Follow Sun on Instagram: https://instagram.com/sun.yi (https://instagram.com/sun.yi)

    • 1 hr 6 min
    Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands

    Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands

    Licia Morelli is a copywriter, best-selling author, and online marketing consultant who writes copy that makes you cash. She's a go-to copywriter for some of the industry's best-known product and service "personality brands."
    Through her 15+ years' experience in relationship selling and online marketing (as well as having been Kate Northrup's company President for 3 years), Licia writes what sells because she knows what sells and has a track record of blowing by sales goals to prove it.
    Licia mixes an uncanny ability to predict the future with hard data to help her clients succeed in the marketplace.
    In this episode, Licia explains what it's really like to write copy for personal brands, why secret to success is actually doing the boring stuff, and why customer experience is key to building a successful personal brand.
    Follow Licia on Instagram: https://www.instagram.com/liciamorelli/ (https://www.instagram.com/liciamorelli/)
    Visit Licia's website: https://www.liciamorelliwriter.com/ (https://www.liciamorelliwriter.com/)
    FOLLOW US
    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg (https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg)
    Follow Sun on Instagram: https://instagram.com/sun.yi (https://instagram.com/sun.yi)

    • 57 min
    Dot Lung: How Not Overthinking Can Lead You To Big Opportunities In Life

    Dot Lung: How Not Overthinking Can Lead You To Big Opportunities In Life

    Dot has worked on Instagram launches and strategies for clients like Facebook, Wix, Motionographer, Digital Design Days, FITC, OFFF, Ladies Wine and Design Barcelona, Sonar+D, OCB and Nipple Magazine.

    She's spoken about social media marketing at various universities and events like OFFF Festival, Digital Design Days, Teach What You Know Summit.

    She also has a course on Domestika called Instagram Strategy for Business Growth with almost 45,000 students.

    In this episode Dot tells us how not overthinking and just taking actions led her to a series of unexpected events and eventually where she is today. She talks about authenticity (of course), confidence, and why social media is for the audience, but also for yourself.

    Follow Dot on Instagram: https://www.instagram.com/dotlung/

    Visit Dot's website: http://www.dotlung.com/

    Dot's course on Domestika: https://www.domestika.org/en/courses/1102-instagram-strategy-for-business-growth

    FOLLOW US

    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg

    Follow Sun on Instagram: https://instagram.com/sun.yi

    • 1 hr 5 min

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