47 episodes

Want to build a personal brand without feeling fake as f*ck?

Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

Authentic As F*ck with Sun Yi Sun Yi

    • Business
    • 5.0 • 1 Rating

Want to build a personal brand without feeling fake as f*ck?

Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

    Building Communities + Bonus Coaching On Brand Storytelling

    Building Communities + Bonus Coaching On Brand Storytelling

    In this coaching session, I help Stephanie define what her brand is using her "story". It's a great example of how to build a brand and product that is 100% authentically YOU!
    Chapters:
    0:00 - Intro.
    00:51 - What does Stephanie do?
    03:45 - Expectations for engagement.
    05:30 - How Stephanie started her community.
    10:19 - Understanding why people do or do not engage.
    13:20 - How does Stephanie´s community work?
    16:29 - What problem are Stephanie solving?
    22:35 - Are Stephanie solving the right problem?
    32:21 - The reason why Stephanie wants to help people monetize their expertise?
    35:05 - Why should people choose Stephanie?
    40:47 - Stephanie´s story.
    54:05 - What´s Stephanie superpower?
    56:20 - Stephanie´s challenge.
    01:01:37 - Conversation about the right next step Stephanie should take.
    01:54:59 - Outro.

    Follow me:
    Website: http://sunyi.co/
    Instagram: https://instagram.com/sun.yi
    TikTok https://tiktok.com/@_sun.yi
    Twitter https://twitter.com/_sun_yi
    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Today's Guest: Stephanie Lau
    Twitter: https://twitter.com/thestephanielau
    Website: https://supergroup.webflow.io/

    • 1 hr 55 min
    Comprehensive Discussion Around Self-Doubt And Imposter Syndrome

    Comprehensive Discussion Around Self-Doubt And Imposter Syndrome

    In this conversation we dive deep into the nuances of imposter syndrome. It includes topics like self-doubt, victim mentality, and fear of "success".
    Chapters:
    0:00 - Intro.
    00:39 - What does Marwa do?
    01:43 - Why is connecting the dots important?
    04:49 - What is the difference between being a victim and being victimized?
    08:07 - Marwa victimizes herself.
    09:03 - What does stop playing the victim mean?
    12:09 - How do you practice self-awareness?
    14:36 - Victim mentality.
    16:17 - We are responsible for every little thing that happens in our lives.
    19:06 - Nature vs nurture.
    22:55 - Marwa´s story about being a victim and a villain at the same time.
    28:24 - Sun´s philosophy of life.
    33:11 - What does validation to a person mean?.
    39:44 - How to deal with the feeling of not being good enough.
    43:55 - Two types of content creator: entrepreneur & creative side.
    47:55 - Darkest before dawn meaning.
    51:35 - What´s behind success?
    55:43 - Myths about success.
    01:11:32 - Final conversation.
    01:12:51 - Outro.

    Follow me:
    Website: http://sunyi.co/
    Instagram: https://instagram.com/sun.yi
    TikTok https://tiktok.com/@_sun.yi
    Twitter https://twitter.com/_sun_yi
    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Today´s Guests Marwa:
    Website: https://zaap.bio/marwanawawy
    Instagram: https://www.instagram.com/marwa_nawawy/

    • 1 hr 13 min
    World's Best Advice For Creatives And Freelancers.

    World's Best Advice For Creatives And Freelancers.

    In this week's episode, I spoke with A. B. who is a filmmaker, YouTuber, and podcaster. We talked about the life of a creative and tips on freelancing.
    Chapters:
    0:00 - Intro.
    00:41 - A.B Wright's introduction.
    03:46 - Sun's story about being a filmmaker.
    05:31 - Sun's thought about filmmaking.
    06:56 - A.B Wright's struggles.
    08:21 - What is A.B Wright's challenge?
    10:25 - The value of blogs.
    11:43 - A.B Wright's story about how he decided to start his YouTube channel.
    14:16 - Bussiness procrastination.
    16:23 - A.B Wright's story about computer programming.
    17:26 - Sun's thought about coding.
    18:45 - Success can be messy.
    20:32 - The struggle of being a perfectionist.
    21:22 - Quality through Quantity.
    25:08 - Why you need to enjoy the process.
    29:22 - How failure leads to success.
    31:41 - The 80 - 20 rule.
    36:47 - Sun's advice to creatives and freelancers.
    40:05 - A.B Wright's goal.
    41:51 - Differences between artist & producer
    48:33 - The importance of opportunity.
    51:45 - Don't do the work to make money.
    52:58 - Final conclusions.
    56:16 - Outro

    Follow me:
    Website: http://sunyi.co/
    Instagram: https://instagram.com/sun.yi
    TikTok https://tiktok.com/@_sun.yi
    Twitter https://twitter.com/_sun_yi
    LinkedIn https://www.linkedin.com/in/sunyi - nightowls/

    Today's Guests: A.B Wright
    YouTube channel:  @EuroAutoEnthusiast 
    Instagram: https://www.instagram.com/abvizualz_/

    • 56 min
    How To Make Content If You're Not An Expert

    How To Make Content If You're Not An Expert

    Shirshir is a content creator who is getting started and he's "documenting" rather than "creating". He asked some great questions around content creation.
    Chapters:
    0:00 - Intro.
    00:41 - Shishir's introduction.
    01:48 - What does Shishir do?
    03:02 - Edited vs unedited videos?
    08:23 - Sun's advice to Shishir about focus on the content.
    11:21 - How does Shishir make content.
    14:49 - Don't act like an expert.
    17:14 - The content that Shishir should do.
    25:10 - The platform that Shishir should start with.
    29:37 - How Sun uses digital platforms.
    30:24 - How does being vulnerable help you grow?
    37:35 - Common mistakes people make with social media.
    41:36 - Don't try to please everyone.
    43:50 - Don't be a perfectionist.
    44:57 - Never give up be consistency.
    45:52 - How often should Shishir upload content?.
    46:32 - How Shishir should organize ideas for content creation?
    47:45 - Document, don't create.
    51:03 - Keep showing up.
    53:51 - The importance of being constant.
    57:17 - How to build a community.
    01:00:05 - Don't expect to make money.
    01:01:43 - How to create a coaching business.
    01:03:03 - What does Shishir want to do?
    01:03:41 - Sun explains to Shishir what he should do right now.
    01:04:57 - Focus on your main dish.
    01:09:04 - The emotions we feel connect us with the story.
    01:13:56 - What self-awareness really is.
    01:16:19 - Outro

    Follow me:
    Website: http://sunyi.co/
    Instagram: https://instagram.com/sun.yi
    TikTok https://tiktok.com/@_sun.yi
    Twitter https://twitter.com/_sun_yi
    LinkedIn https://www.linkedin.com/in/sunyi - nightowls/

    Today's Guests: Shishir Wadhvan:
    Instagram: https://www.instagram.com/shishirwadhvan02/

    • 1 hr 16 min
    How To Balance Multiple Passions And Apply Them In Business

    How To Balance Multiple Passions And Apply Them In Business

    Sorry I forgot to record the video on this episode, so we only have audio 😢
    It was a great episode. Our guest Tess was struggling to juggle multiple passions she has and I gave her some advice on what she should do.
    0:00 - Intro.
    00:36 - What does Tess do?
    01:17 - Tess's thought about graffiti and art galleries.
    03:50 - True art vs selling out
    06:44 - Tess's goal.
    07:33 - Sun's opinion on selling art.
    10:04 - Tess's exercise: selling an artist.
    16:45 - How to sell authenticity.
    19:14 - Tess's struggles.
    20:57 - Sun's thought about multi - passionate.
    25:45 - What does Tess need to be successful in the graffiti world?
    29:26 - Sun tells the truth to Tess.
    36:08 - Work life balance.
    44:44 - No need to be an expert.
    48:57 - Being authentic.
    51:42 - The community is going to get design the way the community wants.
    54:33 - Don't try to be different for the sake of being different.
    57:39 - The reason why online courses don't work.
    01:01:24 - One step at a time.
    01:03:52 - Graffiti or parenting.
    01:05:56 - Sun's advice to Tess.
    01:09:18 - You can't force success.
    01:16:14 - Is it okay to consume content?
    01:21:11 - Tess's thought about making parenting content.
    01:24:47 - Are Tess a real expert in parenting?
    01:29:29 - Tess's complexes
    01:31:29 - Final conversation.
    01:32:45 - Outro

    Follow me:
    Website: http://sunyi.co/
    Instagram: https://instagram.com/sun.yi
    TikTok https://tiktok.com/@_sun.yi
    Twitter https://twitter.com/_sun_yi
    LinkedIn https://www.linkedin.com/in/sunyi - nightowls/

    Today's Guests Tess Hansen
    Instagram: https://www.instagram.com/tesselating/
    Website: https://www.curatenj.com/

    • 1 hr 33 min
    The Most Valuable Entrepreneurship Advices In The World In One Podcast Episode

    The Most Valuable Entrepreneurship Advices In The World In One Podcast Episode

    This was probably the most insightful podcast episode we've done so far. We talked about everything from career, passion, life, spirituality, parenting, and of course money.
    Chapters:
    0:00 - Introduction
    02:01 - Monica's day job
    05:04 - Monica's side hustle
    10:47 - Monica's personality type
    13:31 - Introverts vs extroverts
    14:33 - Shiny object syndrome
    15:22 - Best predictor of success
    16:41 - Multi-passionate people don't succeed
    21:29 - Why Monica enjoys teaching
    29:33 - What does passion really mean?
    34:40 - Monica's experience career coaching
    35:49 - What's Monica's dream life
    40:49 - Happiness vs fulfillment
    46:29 - Sun's life advice
    48:08 - Success isn't planned, it's accidental
    55:07 - Business isn't all or nothing
    56:55 - Listen to your audience
    59:30 - How people ignore opportunities
    01:02:03 - How to find a business partner
    01:04:35 - Help yourself before you help others
    01:05:52 - Try new things while making money
    01:09:11 - How to validate side hustle
    01:11:50 - You can start right now
    01:13:50 - How to plan, but be flexible
    01:15:49 - Truth about decisions
    01:19:14 - What is fear of success?
    01:23:24 - Start messy and fix little by little
    01:25:08 - Live one day at a time
    01:26:11 - How to love everything you do
    01:26:11 - Way to switching perspective
    01:31:34 - Monica's spiritual practice
    01:33:19 - Being a servant makes you happy
    01:37:42 - How to be happy while serving others
    01:40:01 - Monica gets emotional
    01:44:52 - Make money first
    01:49:31 - Being a good cop without a bad cap
    01:52:51 - Outro


    Follow me:
    Website: http://sunyi.co/
    Instagram: https://instagram.com/sun.yi
    TikTok https://tiktok.com/@_sun.yi
    Twitter https://twitter.com/_sun_yi
    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Today's Guest Monica:
    Twitter: https://twitter.com/monicalimco
    Instagram: https://www.instagram.com/monicalimco/
    Podcast: https://pod.link/1679131780
    YouTube: https://www.youtube.com/@monicalimco9875

    • 1 hr 53 min

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