B2B Marketing Podcast B2B Marketing

The robots are taking over! The copywriter is dead! Long live ChatGPT!

Yeah, yeah, yeah. We’ve heard it all before. Set aside the scifi, dear listener. Paul Roetzer joins us for your AI reality check.

He speaks with Katie Martell, co-host of Ignite USA, to demystify some of the biggest AI BS you’ve been hearing. They discuss why what you (think you) know about AI isn’t the case, moving the conversation from ‘cool tools’ to the application and implication of new tech, and why the marketer of the future doesn’t fear change, but is willing to experiment and explore.

Join us at Ignite USA to hear Paul speak more on the dawn of the next gen B2B marketer. Over two days, you’ll hear from inspirational peers and pioneers, moving you forward to new frontiers.

Book your discounted three for two tickets with the code 3for2. Hurry, your offer ends on 24th March, so secure your spot today: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_88:_the_%E2%80%98brave_new_world%E2%80%99_of_ai_with_paul_roetzer

Ah yes, the great B2B vs. B2C debate. A tale as old as time. Corporate, stuffy B2B struggling to compete with her younger, more creative, more fun consumer counterpart.

We joke, of course. But for Jon Griffiths, VP marketing EMEA at Pax8, B2B has a lot to learn from B2C. He joins David Rowlands, head of content, to unpack all, from the use of TikTok, adverts to Superbowl-esque standards, and why Pax8 have launched their own merch. Yes, really.

To secure your spot at Martechopia, B2B Marketing’s leading conference on all things martech, click here: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=jon_griffiths_on_b2b_vs._b2c_%E2%80%93_who_dares_wins

For this week’s guest Jon Russo, if one word defines success in 2023, it’s efficiency.

He joins shenanigan-filled host Katie Martell (her words, not ours) to unpack how to make your account-based strategies more effective. They discuss getting your team singing off the same ICP hymn sheet in order to scale, what you’re getting wrong about measurement (and how to get it right), translating marketing-speak for sales and the c-suite, and why change isn’t a one-on-one conversation.

You can find out more about finessing your account-based strategies at Jon’s session at Ignite USA – the leading state-side event on all things B2B. Over two days, you’ll hear from inspirational peers and pioneers, moving you forward to new frontiers.

Book your discounted three for two tickets with the code 3for2. Hurry, your offer ends on 24th March, so secure your spot today: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_68:_how_to_make_your_account-based_strategies_more_effective_with_jon_russo

For guests Dom Monkhouse and Richard Cook, one thing’s for certain – if you’re not doing PR, you’re not driving the sales you could be.

The pair join B2B Marketing’s deputy editor, Lucy Gillman, to unpack PR’s role as a sales enablement tool and how you can make the most out of it. They debunk some common c-suite misconceptions, discuss why you’ve been measuring PR the wrong way, why getting it right starts with speaking to sales, and creating page three-worthy coverage (no, not in that way).

To find out more about B2B PR for Growth, click here: https://www.b2bmarketing.net/en-gb/resources/news/news-recent-research-sheds-light-state-pr-b2b?&utm_source=editorial&utm_medium=cta&utm_campaign=b2b_pr_for_growth&utm_term=episode_85:_unlocking_pr_as_a_sales_enablement_tool_with_champion_communications

And make sure you tune in every other week to The B2B Marketing Podcast as we continue our journey into PR!

If you liked this episode check these out:

Why PR is your next business driver: https://soundcloud.com/b2bmarketingpod/episode-81-why-pr-is-your-next-business-driver-with-champion-communications?si=af5c09a8ece847cd980b4fdc1ab321a7&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing?&utm_source=editorial&utm_medium=link&utm_campaign=podcast&utm_term=episode_81

Using PR to generate long-term growth: https://soundcloud.com/b2bmarketingpod/episode-83-using-pr-to-generate-long-term-growth-with-champion-communications?si=6b49d311e71f4c1580b434f91a55b842&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing?&utm_source=editorial&utm_medium=link&utm_campaign=podcast&utm_term=episode_83:_using_pr_to_generate_long-term_growth_with_champion_communications

Where can you start on getting a full sales enablement function? How can marketers get to grips with what sales actually need? How can you create a content marketing strategy that delivers genuine value to your customers?

Head of content David Rowlands put all these questions and more to Pam Didner – founder of Relentless Pursuit, author, and speaker at Ignite USA. On this episode, Pam teases some of the key learnings from her workshop on how marketing and marketing ops can support sales in a changing environment, from rethinking your content strategy to making sure you’re speaking the same language.

Ignite USA attendees will access all of Pam’s sales support know-how in her workshop. To secure your spot to the biggest B2B event, click here: https://events.b2bmarketing.net/igniteusa/2755591?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_84:_pam_didner_on_how_you_can_better_support_sales

We’ve heard it all before. It’s the age of the self-serve buyer – audiences don’t want to be sold to anymore and their buying journeys are everything but linear. Adding fuel to the fire, it’s harder than ever to cut through the noise and keep your brand front of mind when your audience are ready to buy.

That’s the problem. The solution? PR.

Cat Walkerden, VP of global marketing at Logicalis, and Gabby Dunbar, associate director at Champion Communications, join B2B Marketing’s deputy editor Lucy Gillman for a deep dive into all things PR. They discuss how PR generates long-term growth, builds brand credibility and salience. They also unpack how to get started on your PR journey from how to measure it to the tips and tricks to getting the results you need.

To find out more about B2B PR for Growth, click here: https://www.b2bmarketing.net/en-gb/resources/news/news-recent-research-sheds-light-state-pr-b2b?&utm_source=editorial&utm_medium=link&utm_campaign=pr_for_growth&utm_term=episode_83:_using_pr_to_generate_long-term_growth_with_champion_communications

And make sure you tune back into The B2B Marketing Podcast every other week as we continue our six-part series into PR in B2B!