11 episodes

The essential resource for B2B marketers.

B2B Marketing Podcast B2B Marketing

    • Business
    • 5.0, 4 Ratings

The essential resource for B2B marketers.

    Episode 11: Global content marketing with Scott Stockwell, editor-in-chief, IBM

    Episode 11: Global content marketing with Scott Stockwell, editor-in-chief, IBM

    This week, Joel Harrison sits down with IBM's editor in chief, Scott Stockwell, to discuss how to get the most out of your global content marketing. With content becoming more and more a part of marketer's strategies, it is essential to make it as optimal as possible. Scott and Joel delve into some tips and techniques to improve your content marketing. To hear more from Scott, tweet him @pragmatik.

    • 30 min
    Episode 10 - Customer sentiment in the age of Covid19, with Shane Redding, B2B trainer & consultant

    Episode 10 - Customer sentiment in the age of Covid19, with Shane Redding, B2B trainer & consultant

    This week, Joel Harrison sits down with B2B Marketing trainer Shane Redding to discuss the importance of customer centricity during lockdown, and how priorities and agendas has shifted as a consequence of Covid19.

    • 37 min
    Episode 9 - The power of saying no with Jada Balster, VP of marketing, Workfront

    Episode 9 - The power of saying no with Jada Balster, VP of marketing, Workfront

    Adam and Molly are joined by Jada Balster who discusses her experiences at Workfront and how saying no has shaped her career. Molly and Adam bring up some difficult but relatable workplace scenarios as Jada gives advice on staying professional while saying no.

    • 34 min
    Episode 8 - Coronavirus messaging with David McGuire, B2B copywriting guru

    Episode 8 - Coronavirus messaging with David McGuire, B2B copywriting guru

    In this episode of our podcast, editor in chief Joel Harrison spoke with David McGuire about the buzzwords to avoid in your messaging during Coronavirus, and how to ensure your copy cuts through at a time of shifting priorities and sentiment.

    • 34 min
    Episode 7 - The power of behavioural science with Rory Sutherland of Ogilvy

    Episode 7 - The power of behavioural science with Rory Sutherland of Ogilvy

    Renowned behavioural science commentator and author, and all-round fascinating guy Rory Sutherland of Ogilvy talks to Joel Harrison about disappointment and regret, drunks on lamp posts, and why you need to stop justifying your marketing! This podcast was recorded as a preview to the 2020 B2B Marketing Ignite USA conference, but the content is of relevance to anyone interested in B2B marketing.

    • 31 min
    Episode 5 - Lucy Birch and Tunji Akintokun MBE from PwC

    Episode 5 - Lucy Birch and Tunji Akintokun MBE from PwC

    We're so sorry it took so long to release the latest episode of the podcast, I'm sure you've missed us terribly.

    However, we are back in style with Lucy and Tunji from PwC. Lucy heads up marketing, while Tunji leads sales - a relationship often fraught with danger!

    However, Lucy and Tunji were happy to join us to discuss how they are rebuilding the way sales and marketing work together including the shared goals, workflows and communication tools they're using to deliver success.

    This was a delightful conversation, and we're sure you'll enjoy listening as much as we did taking part.

    • 26 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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