37 episodes

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

BRAVE COMMERC‪E‬ Rachel Tipograph & Sarah Hofstetter

    • Marketing
    • 5.0 • 7 Ratings

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

    Post President and CEO Howard Friedman on making the case for change

    Post President and CEO Howard Friedman on making the case for change

    CEO of Post Holdings Howard Friedman joins the show to share his experience in building a new culture across one of the worlds largest CPG holding companies. He talks about the importance of defining a change agenda, why he only strives to be right 80%...

    • 23 min
    Author Joann S. Lublin on blazing trails for working mothers

    Author Joann S. Lublin on blazing trails for working mothers

    Former WSJ Journalist and author of new release Power Mom's Joann S. Lublin describes the key findings from her book and explains what happens behind the scenes for working moms. Lublin interviewed 86 female executives, including BRAVE COMMERCE'S very...

    • 13 min
    Penguin Random House CMO Sanyu Dillon on navigating the dynamic publishing industry

    Penguin Random House CMO Sanyu Dillon on navigating the dynamic publishing industry

    CMO of Penguin Random House Sanyu Dillon gives her insight on new growth in the book industry, and how the discovery process for books has changed with the surge of eCommerce. She also discusses how pop culture has influenced the type of content that is...

    • 23 min
    What it takes to win on Drizly (and everywhere else online) with Diageo's Wayne Blum

    What it takes to win on Drizly (and everywhere else online) with Diageo's Wayne Blum

    Diageo's Director of U.S. eCommerce strategy and partnerships Wayne Blum joins the show this week to talk about navigating rapidly changing online marketplaces like Drizly as online alcohol sales continue to skyrocket. He also talks about what the...

    • 16 min
    Super Bowl Special: What goes into a Super Bowl campaign with Gary Vaynerchuk

    Super Bowl Special: What goes into a Super Bowl campaign with Gary Vaynerchuk

    Gary Vaynerchuk of VaynerMedia predicts the digital strategies and creative ideas brands will bring to their Super Bowl ads this year. He also explains the value in connecting brand and commerce to achieve short-term ROI as well as long-lasting brand...

    • 18 min
    Closing the gap between commerce & content with Buzzfeed's Nilla Ali

    Closing the gap between commerce & content with Buzzfeed's Nilla Ali

    SVP of Buzzfeed Commerce Nilla Ali explains the connection between publishers, retailer websites and social platforms. She also gives her insight on the ins-and-out of the affiliate business landscape and predictions for the year ahead. Lastly, Nilla...

    • 18 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Lolicopter ,

Really informative and interesting

Really love the actionable advice as well as great stats.

Jan543 ,

Must-listen for eComm

A brilliantly digestible podcast series explaining the urgency of getting eComm right. You're SUMO ('straight up missing out') if you're responsible for eCommerce and not listening to this. Great learnings and recommendations from leaders at Kelloggs, Kraft-Heinz, J&J, RB and more. Looking forward to hearing who Sarah and Rachel listen to next.

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