96 episodes

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

BRAVE COMMERCE Adweek Podcast Network

    • Business
    • 5.0 • 7 Ratings

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    Cindy Gallop of MakeLoveNotPorn on regulated industries, breaking down perception barriers, and working in ways that involve your values and passions

    Cindy Gallop of MakeLoveNotPorn on regulated industries, breaking down perception barriers, and working in ways that involve your values and passions

    Cindy Gallop, Founder & CEO of MakeLoveNotPorn, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss regulated industries. To begin, Cindy shares how she created MakeLoveNotPorn, a company that is “Pro sex, Pro porn, Pro knowing the difference”. She explains how the SexTech industry is highly regulated, labeling all content as “adult content”. Cindy speaks on how she first defined SexTech, and the success the industry would see in an era where sex can play a role in commerce. In closing, Cindy explains her views on bravery and explains that entrepreneurs should live and work their values and passions.
    Subscribe to BRAVE COMMERCE on your favorite podcast platform!
    You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
    Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
    Follow our hosts on Twitter: @RachelTipograph @PezMeister1
    And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 21 min
    Clive Sirkin of Screendragon on enabling high-performing talent, recognizing blindspots in business strategy, and converting content into commerce

    Clive Sirkin of Screendragon on enabling high-performing talent, recognizing blindspots in business strategy, and converting content into commerce

    Clive Sirkin, Executive Chairman of Screendragon, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss business strategy. Clive shares the major blindspots he’s recognized that most brands endure. He shares the importance of learning from past mistakes and evolving strategies accordingly. Clive explains how to inspire high performance from talent and get the right people to work for your company. He then discusses the differences and similarities of working for large Fortune 500 companies as well as small start-ups. He expands on how while the marketing landscape has changed, the goal to convert content into commerce remains the same.
    Subscribe to BRAVE COMMERCE on your favorite podcast platform!
    You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
    Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
    Follow our hosts on Twitter: @RachelTipograph @PezMeister1
    And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 29 min
    Esi Seng of Tate’s Bake Shop on the Power of Diversity While Scaling a Company

    Esi Seng of Tate’s Bake Shop on the Power of Diversity While Scaling a Company

    Esi Seng, CEO of Tate’s Bake Shop, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss scaling an acquired brand. Esi shares the remarkable story of Tate’s Bake Shop and how founder, Kathleen King, created the cookie brand. She talks about the brand’s more recent acquisition by Mondelez, and how as CEO, she has maintained a keen focus on culture in this process. She discusses the integration and the power of empathy between the acquirer and acquiree. Further, she talks about Tate’s Bake Shop’s unique experience aligning their DTC efforts with their B2B efforts, and the differences between selling with retailers and in their in-house bake shop. Esi then emphasizes the importance of DEI on every level of the business contributing to the brand's success. 
    Subscribe to BRAVE COMMERCE on your favorite podcast platform!
    You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
    Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
    Follow our hosts on Twitter: @RachelTipograph @PezMeister1
    And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 23 min
    Brie Olson and Alfred Chang of PacSun on consumer identity, product inclusivity, and digital transformation

    Brie Olson and Alfred Chang of PacSun on consumer identity, product inclusivity, and digital transformation

    Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph & Sarah Hofstetter to discuss consumer identity. Brie and Alfred speak on how PacSun, as a clothing brand, is catering to evolving views on gender and gender neutrality.
    They explain how they promote inclusivity with their product while still catering to their target audience. They also discuss using different audience segments as indicators for their business strategy, and how PacSun views the younger generation as pioneers for the industry's future. Further, they talk about the evolution of social media, including venturing into the metaverse, NFTs, and Roblox. These platforms give consumers more control over their identity and self-expression, which informs commerce. 
    Subscribe to BRAVE COMMERCE on your favorite podcast platform!
    You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
    Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
    Follow our hosts on Twitter: @RachelTipograph @PezMeister1 
    And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 31 min
    Charlie Chappell of The Hershey Company on retail media, retailer communication, and using data to strategize

    Charlie Chappell of The Hershey Company on retail media, retailer communication, and using data to strategize

    Charlie Chappell, VP of Media at The Hershey Company joins hosts Rachel Tipograph & Sarah Hofstetter to discuss retail media. Charlie discusses Hershey’s company structure, which emphasizes alignment among media, creative, and growth. He explains the importance of streamlining any touchpoint with which the consumer interacts. The three talk about retailer relationships, educating and negotiating with your partners, and getting the greatest ROI out of your media investment. Expanding on these topics, Charlie gives his tips on “resisting the temptation of trade”, using data to develop strategy, and utilizing targeted media. 
    Subscribe to BRAVE COMMERCE on your favorite podcast platform!
    You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
    Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
    Follow our hosts on Twitter: @RachelTipograph @PezMeister1 
    And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 23 min
    Claudine Patel of Post Consumer Brands on connecting to the consumer, adjusting during inflation, and catering to a wide spectrum of customers

    Claudine Patel of Post Consumer Brands on connecting to the consumer, adjusting during inflation, and catering to a wide spectrum of customers

    Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph & Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space. Claudine speaks on how everything a brand does impacts how consumers see them. The three of them discuss inflation, and Claudine explains how to assess the value of your product, gauging the impact it has on the consumers’ everyday lives. In efforts to appeal to a wide array of customers, Claudine shares ways she’s adapted her brand to a premium consumer, experimenting with different options and marketing methods including Mucinex’s “Sickwear” line of Mucinex themed streetwear.
    Subscribe to BRAVE COMMERCE on your favorite podcast platform!
    You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
    Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 19 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Lolicopter ,

Really informative and interesting

Really love the actionable advice as well as great stats.

Jan543 ,

Must-listen for eComm

A brilliantly digestible podcast series explaining the urgency of getting eComm right. You're SUMO ('straight up missing out') if you're responsible for eCommerce and not listening to this. Great learnings and recommendations from leaders at Kelloggs, Kraft-Heinz, J&J, RB and more. Looking forward to hearing who Sarah and Rachel listen to next.

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