Adweek Podcast Network

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Channel • 13 Shows

Marketing

Marketing

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Marketing

Marketing

Updated weekly
Marketing

Marketing

Updated weekly
Marketing

Marketing

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Business

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News

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Entertainment News

Entertainment News

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5 days ago

AI & Humanity, Apple's New Watch Could Lead To Divorces, The Dating IRL Boom, & Data Centers

In this episode, Cathy Hackl and Lee Kebler discuss the fears that AI could eliminate humanity, the sustainability of data centers, the impact of generative AI on creativity, and the latest in tech gadgets like Apple's foldable phones and smart glasses. They discuss the societal and environmental implications of rapid technological advancements and share insights on how consumers and companies are adapting. keywords: AI, generative AI, data centers, sustainability, foldable phones, smart glasses, social media, IRL meetups, tech industry, privacy concerns key topics AI and humanity's futureSustainability of data centersGenerative AI and creativityLatest tech gadgets: foldable phones and smart glassesRise of IRL meetups and social clubsPrivacy concerns with always-on devicesResurgence of physical media like CDs and vinylCorporate acquisitions of social platformsAI's influence on art and musicDesign and market considerations for new devices Sound Bites "I don't think it'll take that long for AI to destroy humanity.""Success in social media often depends on viral moments, not AI.""This watch could record conversations and cause privacy issues. I will lead to a lot of divorces." Chapters 00:00Introduction to the episode and guest backgrounds 01:59The timeline for AI potentially destroying humanity 04:02Environmental impact of data centers and sustainability challenges 05:58The role of Moore's Law and hardware limitations 08:01The influence of viral content and AI-generated art 10:14The resurgence of IRL meetups and social clubs 11:57Corporate acquisitions of social platforms like Meetup and Airtable 14:00The evolution and challenges of social media platforms 15:59Snapchat's new event planning features and smart glasses 18:12Apple's latest foldable phone and design strategy 20:01The market for high-end smart devices and user preferences 22:08Privacy concerns with always-on and recording devices 23:59The cultural shift towards physical media like CDs and vinyl 25:59The implications of AI in everyday life and privacy 28:02Snickers Hunger AI campaign and the future of marketing 28:59Closing remarks and next episode preview
2 days ago

How Brands Can Win Attention in a Fragmented World: Insights from Two Global Marketing Leaders

What if your media strategy could break through the noise by meeting consumers in culture, not just pushing messages at them? In this episode of Adspeak by ADWEEK, host Alison Weissbrot brings together two global marketing leaders, Michael Law, CEO of Carat North America, and Shivram Vaideeswaran, SVP Marketing at Papa John's, to explore how brands can break through an increasingly fragmented media landscape. Recorded live at BrandWeek, the conversation examines how marketers can combine paid media, creators and influencers, aggregator platforms, and organic social to stay relevant wherever consumers are engaging. Michael and Shivram unpack what it takes to respond to cultural moments in real time without sacrificing authenticity, from moving within 24 hours to giving teams clear strategic principles that enable faster decisions. They also discuss the evolving relationship between brand building and performance marketing, why brand resonance remains critical in an algorithm-driven world, and how closer collaboration between creative and media teams can produce more relevant experiences. The episode offers a practical playbook for marketers navigating cultural speed, fragmented audiences, and constant change. What You'll Learn: How to segment your media strategy across four distinct channelsWhy moving from a linear consumer journey to a "bowl of spaghetti" media plan requires building nimble teams The framework for executing real-time cultural moments How to balance brand-building work with performance marketing The integration model for bringing creative and media teams closer togetherHow to prioritize measurement signals by establishing a single north star metric About the Guests: Mike Law is CEO of Carat North America, specializing in media planning, audience strategy, and integrated campaign development for major brands. With deep expertise in translating complex consumer journeys into actionable media strategies, Mike leads cross-functional teams in building nimble, data-informed campaigns that balance brand building with performance marketing. Shivram Vaideeswaran is a Global marketing executive with a track record of driving explosive growth for iconic brands like Uber, Yahoo, Taco Bell, and Papa John's. He is currently the EVP of Marketing at Papa John's. Shiv is an expert at orchestrating high-stakes product launches and multi-channel marketing strategies that blend cultural relevance and technical innovation, from Super Bowl Campaigns to AI-driven commerce. A people-first leader recognized for building high-performing in-house studios and navigating global, digital transformations that deliver measurable ROI. Host and Guest Resources: Michael Law on LinkedInCarat North America WebsiteShivram Vaideeswaran on LinkedInPapa John’s Website Alison Weissbrot on LinkedInADWEEK Website Hosted on Acast. See acast.com/privacy for more information.
10 Sept

Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba

What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” Funny, yes. Also not entirely wrong. In this special episode of Marketing Vanguard, host Jenny Rooney spotlights the launch of Adweek’s Agencies Vanguard program with three founding members: Jessica Henrichs, CEO of DonerColle Partners; Ross Martin, President of Known; and Chioma Aduba, President of Droga5. Together, they unpack why agency leadership has become one of the most complex jobs in business, why competitors need spaces for radical honesty, and why the future of agencies cannot be solved in isolation. Jessica Henrichs is the CEO of DonerColle Partners and one of the founding members of Adweek’s Agencies Vanguard program. In this episode, she brings a clear perspective on adaptive leadership, the value of peer support and why agency leaders need to build belief through change rather than pretend they have every answer. Ross Martin is the President of Known and a founding member of Agencies Vanguard. Known for his candid take on the agency industry, Ross brings a sharp view on the structural challenges facing agencies today, from outdated business models to the bigger question of what the industry wants to stand for next. Chioma Aduba is the President of Droga5 and a founding member of Agencies Vanguard. In this conversation, she speaks to the value of transparency, cross-agency community and creating an industry that feels like it is in good hands for the next generation of creative talent. What You'll Learn: Why agency leaders need perspective, not just certaintyHow leaders can build organizations that adapt through changeWhy agency executives need safe spaces for honest conversationHow competitors can collaborate on shared industry challengesWhy agency business models are facing structural pressureWhat diverse agency models can learn from one anotherWhy the industry needs to decide what agencies should be known for next Hosted on Acast. See acast.com/privacy for more information.
10 Sept

The 80% of Marketing that AI Should Take Off Your Plate with Rafa Flores

AI isn’t here to replace marketers; it’s here to help them focus on the work that matters most. In this episode of Adspeak by ADWEEK, Ryan Joe, Editor-in-Chief at ADWEEK, sits down with Rafa Flores, Chief Product Officer at Treasure.AI, to explore how AI can transform marketing from predictive to truly proactive. They discuss how marketers can use AI to automate repetitive tasks, break down data and technology silos, and create more personalized customer experiences. Rafa explains the difference between predictive and proactive marketing, how synthetic personas can help teams test messaging before going live, and how autonomous AI orchestration can engage consumers around the clock. The conversation also tackles the human side of AI adoption, including change management and building internal trust. Most importantly, Rafa shares why marketers should start with contained, low-risk experiments before scaling AI across the organization. What You'll Learn: How to reframe AI adoption as momentum-building rather than job displacementWhy fragmentation across data silos and AI agents is killing ROIThe difference between predictive and proactive marketing strategiesHow to build synthetic personas that actually deliver insights The autonomous orchestration framework for 24/7 consumer engagementWhy you should start small, contain failures, and scale gradually About the Guest: Rafa Flores is the Chief Product Officer at Treasure.AI, where he leads product strategy, growth, and the company’s push into agentic AI and AI-powered marketing. A veteran technology executive with more than 15 years in product leadership, Rafa has helped scale category-defining companies including Treasure Data, Arm Holdings, Meltwater, Datanyze, and 6sense. His expertise spans AI, customer data, SaaS, and enterprise transformation, with a focus on turning emerging technologies into measurable business outcomes. He is recognized for building innovative products, high-performing teams, and scalable AI solutions. Host and Guest Resources: Rafa Flores on LinkedInTreasure.AI WebsiteRyan Joe on LinkedInADWEEK Website Hosted on Acast. See acast.com/privacy for more information.
2 Sept

AI Copyright Wars Go Global: Australia Bans AI Music, Hollywood Holds Firm & The Agents Go Shopping

In this episode, Cathy Hackl and Lee Kebler explore the latest in AI, gaming, music, and tech ethics, sharing insights on how emerging technologies are reshaping industries and our daily lives. They discuss AI-generated music, the future of agent-based shopping, and the shifting narratives around AI's role in society. keywords: AI, gaming, music, AI-generated content, intellectual property, tech ethics, agent commerce, AI watermarking, future of technology Key topics AI's impact on music and gaming industries. The story behind Atari re-releasing legacy titlesNetflix's gaming play and exclusive contentAustralian ban on AI-generated music and its implications. ARIA bans AI music from the charts. The ethics and legalities of AI in music and content creationThe shift in public narratives about AI's role in jobs and societyAI watermarking and its limitations in detecting synthetic contentThe potential and risks of AI-driven agent commerceGene editing and cloning in pets: ethical considerationsThe influence of storytelling and narrative in tech adoptionSound Bites "Madonna's AI recreated hit spent 16 weeks in the charts.""Agent commerce today feels like giving a teenager a credit card.""You still need human touch to truly connect.""Would you get a gene-edited dog?"Chapters 00:00 Introduction to the episode and guest insights 01:54 Latest news in gaming: Atari's legacy re-release 04:02 Netflix's strategic move into gaming and exclusive releases 07:58 Australia's ARIA bans AI-generated music after Madonna's hit recreated by AI 11:55 Legal and ethical issues around AI-created music and IP rights 16:13 Global perspectives on AI copyright laws and industry responses 20:02 The future of AI watermarking and detection technologies 24:12 Agent-based shopping: convenience versus privacy concerns 28:09 Gene editing in pets and ethical considerations 32:00 Changing narratives around AI and job creation 36:11 AI in romantic relationships and social implications 40:05 The importance of human interaction in AI-driven experiences 41:59 Closing thoughts and future outlooks
21 hr ago

Beyond Hollywood: Three Media Leaders Weigh in on Atlanta’s New Entertainment Economy

Atlanta is rapidly emerging as one of America’s most influential entertainment and creative hubs. The city is creating new opportunities for brands willing to rethink how they approach storytelling and partnerships. On Adspeak by ADWEEK, host Bashel Lewis moderates a BrandWeek panel with three Media and Creative Leaders: Blondel Aidoo, Co-Founder at Rabbit Hole Technologies; Eddy Moretti, Executive Producer at Laugh Cry Wow; and Asante Bradford, Senior Industry Engagement Manager at the Georgia Department of Economic Development. Together, they explore how Atlanta is evolving from a production destination into a sustainable creative powerhouse with a thriving talent ecosystem, production infrastructure, and attractive incentives. The conversation examines how brands can build authentic partnerships with creators, production companies, sports franchises, and music properties while moving beyond traditional studio models. They also discuss the growing importance of emerging talent, HBCUs and local creative pipelines, and the democratization of storytelling. For brands looking to invest in culture, entertainment, and next-generation content, Atlanta offers an increasingly compelling opportunity to build meaningful partnerships and connect with audiences in new ways. What You'll Learn: Why Atlanta Offers a Competitive Edge Over Traditional Production HubsBuilding Relationships with Atlanta-Based Creators and Production CompaniesWhy The Brand Partnership Model is Replacing Traditional Studio FinancingHow to Tap into HBCUs and Local Talent Pipelines for Long-Term Brand BuildingThe Democratization of Content Creation Means Story Quality Matters More Why Sports, Music, and True Crime Content Create Immediate Brand Partnership Opportunities About the Guests: Blondel Aidoo is Co-Founder of Rabbit Hole Technologies, a next-generation animation studio blending art, AI, and innovation to transform storytelling. A 35+ years of experience as a visual effects producer, his credits include Minority Report, X-Men, Spider-Man, Night at the Museum, and Red Notice, films that have collectively grossed more than $8 billion worldwide. Blondel is building an AI-driven production ecosystem that helps filmmakers and brands create, iterate, and bring ambitious stories to life faster. Award-winning producer and creative director Eddy Moretti is the Executive Producer at Laugh Cry Wow and has developed and produced more than 200 films and television series, alongside thousands of hours of cable and digital content. Previously Chief Creative Officer at VICE Media for two decades, he led content across its flagship properties and branded partnerships. Moretti also launched Viceland, an award-winning global cable channel, and his work has earned multiple Emmys, Peabody Awards, Cannes Lions, and other honors. Asante Bradford is the Senior Industry Engagement Manager at the Georgia Department of Economic Development, where he helps strengthen Georgia’s position as a leader in creative technology and innovation. With experience spanning entertainment, education, and government, he builds strategic partnerships and drives initiatives across gaming, film, and interactive media. Asante has helped attract high-impact projects to the state and serves as a trusted resource on Georgia’s entertainment incentives and the growth of its creative economy. Host and Guest Resources: Blondel Aidoo on LinkedInRabbit Hole Technology Studios WebsiteEddy Moretti on LinkedInLaugh Cry Wow on LinkedInAsante Bradford on LinkedInGeorgia Department of Economic Development Website Bashel Lewis on LinkedInADWEEK Website Hosted on Acast. See acast.com/privacy for more information.
20/11/2025

How Experiential Marketing Uncovers Hidden Profits ft. Kristen Lauria

Kristen Lauria, Chief Customer and Marketing Officer at Wheels Up, joins this episode of Marketing Vanguard to explore the evolution of luxury travel marketing and brand transformation. From her unique journey from aerospace engineering to marketing leadership, Kristen shares insights on pivoting brands toward growth, building trust with high-net-worth clients, and creating exceptional customer experiences. As it stands, Wheels Up is revolutionizing private aviation through innovative membership models, strategic partnerships, and its marketing team has everything to do with it. This conversation serves as a critical reminder of a good marketer’s core responsibility: translating complex business ideas into powerful customer value. What You'll Learn: How to leverage technical expertise to translate complex products into compelling market offeringsThe evolution of private aviation marketing from product-focused to solutions-based approachesWhy membership models require "customer centricity on steroids" in luxury travel servicesHow to build trust-based marketing strategies for high-net-worth audiencesHow to balance B2B, B2C and B2B2C marketing approaches in luxury servicesThe strategic importance of brand partnerships in elevating customer experiencesHow to lead marketing transformation through pace-setting and coaching leadership styles Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.
3 days ago

Snap’s Grace Kao on Conversational Marketing and the Future of Brand Engagement

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Grace Kao, Chief Marketing Officer at Snap Inc., about how changing consumer behaviors are reshaping the way brands build relationships and drive growth. Grace shares why marketing is shifting from one-way messaging toward more community-driven, two-way engagement, and what brands can learn from the rise of chat and conversational commerce. She also discusses the role of creativity as AI and other technologies evolve, how brands can show up authentically in more personal spaces, and the challenge of balancing innovation with the growing pressure to prove ROI. Key takeaways: The future of brand engagement is increasingly two-way, requiring marketers to contribute value rather than simply broadcast messages.AI may change how marketers create and engage, but strong ideas and human creativity remain fundamental.Marketers need to balance measurable performance with experimentation across emerging consumer behaviors and technologies. Hosted on Acast. See acast.com/privacy for more information.
27 Aug

Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO, Jennifer Storms

What’s it going to take to build relevance in a brutal attention economy? In this episode of Marketing Vanguard, host Jennifer Rooney sits down with Jennifer Storms, Chief Marketing Officer of NBCUniversal Television and Streaming, to break it down. Jennifer traces her path from Olympic dreams to sports marketing to PepsiCo to NBCUniversal, sharing how NBCUniversal thinks about brand salience across NBC, Peacock, Bravo and NBC Sports, why the Olympics needed to be rebuilt as a year-round franchise and how Legendary February turned three separate live events into one unified cultural moment. Jennifer Storms is Chief Marketing Officer of NBCUniversal Television and Streaming, where she leads brand strategy, integrated marketing, media and consumer engagement across NBC, Peacock, Bravo and NBC Sports. Her career spans the United States Olympic and Paralympic Committee, Turner Broadcasting, PepsiCo and NBCUniversal, giving her a rare perspective across sports, media, entertainment and consumer brands. At NBCUniversal, Jennifer focuses on building distinct brands, driving audience growth across platforms and turning major cultural moments into year-round franchises. What You'll Learn: Why a strong career north star should allow for strategic zigzagsHow CPG experience shaped Jenny’s view of consumer behavior and brand buildingWhy brand salience matters when consumers have endless content choicesHow NBCUniversal turns campaigns into year-round franchisesWhy creators and athletes should be treated as storytellers, not just reach vehiclesHow AI makes human storytelling and live experiences more valuableWhy live sports should be planned before, during and after the moment Hosted on Acast. See acast.com/privacy for more information.
20 Aug

AI Watermarking, Apple's New Devices, Future of Content Creation + From MySpace to a Robot Bartender

Cathy Hackl and Lee Kebler break down the biggest shifts reshaping tech and content creation. Explore AI watermarking's role in combating deepfakes, how social media algorithms now reward authenticity over virality, and why Apple's upcoming launches matter for creators. Plus: the creator economy's new degree programs, ethical questions around tipping robots, and what smart glasses mean for privacy. This episode cuts through the hype to reveal what actually impacts creators, brands, and the future of digital culture. Keywords: AI watermarking, social media algorithms, content creation, generative AI, authenticity, privacy, Apple launches, creator economy, smart glasses, ethical technology Sound Bites "Watermarking in AI is a complex challenge." "Upcoming Apple devices could redefine user experience." "Tipping robots raises new ethical questions." Chapters 00:00 Introduction to the episode and guest 01:56 The integration of AI into schoolwork and watermarking 04:05 Watermarking in music and generative AI 05:49 Challenges of watermarking in AI generated content 08:00 Recognizing AI-generated content and voice 10:02 Social media algorithms and human authenticity 11:55 The return of MySpace and social media evolution 14:00 Monetization and creator economy updates 16:04 Upcoming tech launches from Apple and new devices 17:59 Legal issues surrounding Meta and AI 20:08 AI in youth and safety concerns 22:04 The future of smart glasses and XR 24:04 Apple’s new products and privacy focus 25:59 Parental control and screen time management 27:55 Robotic bartenders and tipping etiquette 30:00 Summary and closing remarks

Welcome to the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. Adweek and leading industry voices will make sense of trends, tackle pressing challenges and share top-tier insights to help you level up your career, creativity and strategy.