Closing Time: quick insights from sales & marketing experts Insightly

Since the advent of the telephone, cold calling has been a staple in the world of B2B sales. For decades, call volume has served as a primary measure of a salesperson's success. But hold the phone—times (specifically, the buyer's journey) are changing!
In the modern selling landscape, the old-school cold call is starting to feel a bit frosty. To cut through the noise, buyers need to see personalized outreach and authentic interactions with salespeople.
In this landmark 100th episode of Closing Time, Sam McKenna of #samsales Consulting offers a more effective and efficient sales methodology—one that feels less salesy and more intentional. So grab a cup of coffee (or bubbly) and tune in as we bid farewell to the era of cold calling.
Watch the episode on YouTube.
 
Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love. 
 
Connect With: 
• Sam McKenna: Website // Twitter // LinkedIn
• Chip House: Twitter // LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube 

How does fostering internal and external communities in B2B help drive sales?
Organizations that build an internal community around sellers to boost engagement and morale have more success. Similarly, organizations that build an external community of engaged users via forums and social media help convince sellers to trust them.
Join author Simon Severino in this episode of Closing Time to learn how ‘community’ can de-risk the buying process in your organization.
Watch the episode on YouTube.
 
Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love. 
 
Connect With: 
• Simon Severino: LinkedIn // Strategy Sprints
• Val Riley: LinkedIn 
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube 

Is your manufacturing business bogged down by manual data entry and slow processes? You're not alone—many manufacturers still use spreadsheets or legacy systems to run their operations.
Until a few months ago, Moduflex, a UK-based manufacturer, was among them.
In this episode of Closing Time, discover why Insightly is considered the best CRM for manufacturing and how Insightly CRM + AppConnect revolutionized Moduflex's efficiency and streamlined its operations.
Join managing director Rich Blunden and marketing/CRM manager Megan Thomas as they share their journey with Insightly—from selecting the right CRM to swift implementation, smooth onboarding, and reclaiming valuable time to prioritize delivering exceptional customer experiences.
Watch the episode on YouTube.
 
Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.
 
Connect With: 
• Moduflex: Megan Thomas // Rich Blunden // Moduflex's Site
• Melinda Prescher: LinkedIn 
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube 

If you’re familiar with the 5 love languages, you know they are about how you love and want to be loved.
Well, the dreamer-doer-driver model takes that concept to the office by clearly defining three types of leaders. It’s about how you lead and how people on your team need to be led.
On this episode of Closing Time, join Sangram Vajre from GTM Partners as he discusses the importance of knowing whether you and those around you are dreamers, doers, or drivers and how this impacts your leadership and management style.
Watch the episode on YouTube.
 
Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love. 
 
Connect With: 
• Sangram Varje: Instagram // Twitter // LinkedIn 
• Val Riley: LinkedIn 
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube 

If you’re still ‘feature dumping,’ we need to talk. It’s time to start writing sales email cadences that make an impact and generate a response. In this episode of Closing Time, we hear from Kimberly Collins, VP of Strategy at #samsales Consulting. The team at #samsales has unveiled a new playbook for email writing, and Kimberly is here to share some highlights with us. 
Watch the episode on YouTube.
 
Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.
 
Connect With: 
• Kimberly Collins: LinkedIn // #samsales Consulting // Get the playbook 
• Chip House: Twitter // LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube 
 
 

If your company is not in a B2B buyer's initial consideration set for a purchase, the odds of winning the deal plummet. In fact, research shows that you have a less than 5% chance of closing the deal.
How can marketers create awareness ahead of the buying process? You guessed it, with branding.
In this episode of Closing Time, Jess Cook from Island provides tips for entering the initial consideration set for saturated categories (like CRM) and category creation (like Island's enterprise browser).
Watch the episode on YouTube.
 
Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.
 
Connect With: 
• Jess Cook: LinkedIn // Island's Website
• Val Riley: LinkedIn 
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube