351 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Business
    • 5.0 • 10 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    How to Increase the Value of Your Content Business

    How to Increase the Value of Your Content Business

    Interested to know how much your content creator business is worth? Much of it is actually under your control.
    Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple and overall valuation through product mix.
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    • 5 min
    The "Rented Land" Seduction for Content Creators

    The "Rented Land" Seduction for Content Creators

    There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend.
    Having no control over content distribution and no direct line to paying customers is a scary and fallable business.
    And we at The Tilt are doubling down on the other side of this rented land equation.
    Thanks to Lulu for sponsoring today's podcast. Start your book project today. Create a free account at Lulu here.
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    • 6 min
    A Better Podcast Strategy?

    A Better Podcast Strategy?

    Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new podcast container. Today, Scott is adding a new episode type into a container that is already used by his audience?
    Brilliant or short sighted? You make the call.
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    • 5 min
    Content Creators Need This One Thing

    Content Creators Need This One Thing

    The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a successful content business, our strategy must be about saying no to most everything, so we can say yes to the thing that counts.
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    • 4 min
    Selling Sponsorships? Be Sure to Ask this One Question

    Selling Sponsorships? Be Sure to Ask this One Question

    Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get beyond our fear, we often forget to ask THE most important question when trying to sell a sponsorship package.
    And the question you need to ask is...
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    • 5 min
    A Simple Plan for Updating Old Content

    A Simple Plan for Updating Old Content

    The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-trafficked pages need updating? What about your podcasts? Do they need updating too?
    Here's a simple plan to help you decide which content to update today.
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    • 4 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Kyledavecampbell ,

The only podcast I listen to twice

Consistency is king. I've been listening to Joe since 2015 and each episode has been like a stepping stone to my career as a content entrepreneur. If you are interested in moving out of corporate marketing and going it alone or looking to get the inside track on emerging trends in the content and media industry - add this to your listen list. A few weeks with this guy and you'll start to question everything you were taught in business school.

RhonaMosaics ,

Amazing podcast!

Found Joe yesterday via Simon Owens interview! Now hooked! Been listening back to back today as I make a decision about my own future business plans. Feeling so inspired and clearer thanks to Joe’s insight and wisdom. Highly recommended to everyone - this is more than content marketing. Thank you Joe! ❤️

Markiem ,

Still Going, Still Strong

So good to hear Joe back, he has set the benchmark over the years and still does it in such a down to earth manner.

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