453 episodes
Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network
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- Business
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5.0 • 11 Ratings
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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
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The New (Old) Content Entrepreneur Business Model
The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model.
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Will TikTok Be Banned or Sold?
It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this?
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
We Need More Focus on Words as Creators
It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think?
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
A New Way to Publish a Book
My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers.
In this episode I review some of the main differences about why you would make a decision as an author to go direct.
Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
My Top 5 Business Books [the what and why]
I talk about the five business-related books that have had the most impact on my career and life.
Think & Grow Rich - Napoleon Hill
Seven Habits of Highly Effective People - Stephen Covey
Stranger in a Strange Land - Robert Heinlein
IMC: Integrated Marketing Communications - Don Schultz
David & Goliath - Malcolm Gladwell
Buy my new book, The Content Entrepreneur, today!
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
The Secret to Being a Content Entrepreneur [Special Episode]
A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and grow.
Please follow Michelle on LinkedIn - https://www.linkedin.com/in/michellejraymond/
Buy my new book, The Content Entrepreneur, today!
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today.
Customer Reviews
The only podcast I listen to twice
Consistency is king. I've been listening to Joe since 2015 and each episode has been like a stepping stone to my career as a content entrepreneur. If you are interested in moving out of corporate marketing and going it alone or looking to get the inside track on emerging trends in the content and media industry - add this to your listen list. A few weeks with this guy and you'll start to question everything you were taught in business school.
Amazing podcast!
Found Joe yesterday via Simon Owens interview! Now hooked! Been listening back to back today as I make a decision about my own future business plans. Feeling so inspired and clearer thanks to Joe’s insight and wisdom. Highly recommended to everyone - this is more than content marketing. Thank you Joe! ❤️
Still Going, Still Strong
So good to hear Joe back, he has set the benchmark over the years and still does it in such a down to earth manner.
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