283 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Business
    • 5.0 • 9 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    Wally Koval from Accidentally Wes Anderson

    Wally Koval from Accidentally Wes Anderson

    An in-depth interview with Accidentally Wes Anderson (AWA) founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around it.
    Wally discusses:
    - How and why he built the Instagram page
    - How to involve a community in your content creation
    - Going from Instagram page to multiple products including a book
    - Tips on how to build audience on Instagram
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 1 hr
    Zig When Everyone Else is Zagging

    Zig When Everyone Else is Zagging

    Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look at old media.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 4 min
    Ann Handley and Total ANNARCHY

    Ann Handley and Total ANNARCHY

    An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next.
    Ann covers:
    - How to think about your persona for your content effort
    - The best ways to build an audience with a newsletter
    - Why the welcome email is the most important email
    - What most email marketers are doing wrong
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 1 hr 1 min
    Need Content Ideas? Here's 10 Strategies

    Need Content Ideas? Here's 10 Strategies

    Content ideas come from many areas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 7 min
    Michael Stelzner from Social Media Examiner

    Michael Stelzner from Social Media Examiner

    The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business.
    Michael covers some key topics including:
    - The future of social media
    - How to put email at the center of your strategy
    - Long-form content as a differentiator
    - The opportunities in podcasting
    - Misconceptions about snackable content
    - YouTube analytics
    - Outsourcing and managing content.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 1 hr
    3 Questions Content Entrepreneurs Need to Ask

    3 Questions Content Entrepreneurs Need to Ask

    Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at each from a content creator/content entrepreneur perspective.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 6 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

RhonaMosaics ,

Amazing podcast!

Found Joe yesterday via Simon Owens interview! Now hooked! Been listening back to back today as I make a decision about my own future business plans. Feeling so inspired and clearer thanks to Joe’s insight and wisdom. Highly recommended to everyone - this is more than content marketing. Thank you Joe! ❤️

Markiem ,

Still Going, Still Strong

So good to hear Joe back, he has set the benchmark over the years and still does it in such a down to earth manner.

CrackingRusty ,

A great, snappy resource to get the brain whirring

Joe absolutely delivers on his content promise: every episode is insightful, concise and compelling. It’s also lighthearted - making it great listening even after a long day or first thing in the morning. Anyone from newcomers to experienced content marketers can get value from these pods without investing too much time. I love it because it gives me some great insights to think about in a really digestible format. Please keep it up Joe! Working through the backlog and it’s all gold - although your new intro track is much better than the old one!

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