405 episodes
This Old Marketing Joe Pulizzi & Robert Rose
-
- Business
-
-
4.9 • 25 Ratings
-
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
-
Will Gemini Be Google's Search Savior?
Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business?
Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity.
Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future.
Rants and raves include TikTok shopping and a new model for digital ad revenue.
This week's links:
Google's Gemini Announced
Brand Backlash
Spotify's Strategic Changes
NCAA and NIL
Digital Ad Revenue's Up
This week's sponsors:
Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.
Work smarter, not harder at Hubspot.com/campaign-assistant.
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Is Elon Destroying X on Purpose?
Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar.
Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026.
And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes.
Rants and raves include an interesting move by Weibo and Google paying off publishers.
This week's links:
Joe's Studio Setup Details Here
Elon says "Go F' Yourself"
The Rapid Rise of Synthetic Content
How Creators Own Their Digital Likeness
Weibo and Anonymous Creators
Google's Publisher Group Shutting Down
This week's sponsors:
Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.
Work smarter, not harder at Hubspot.com/campaign-assistant.
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
The Mess at OpenAI
Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure!
Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators.
X sees another exodus of advertisers. Is this the end of the road for the former blue bird?
And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared?
Rants and raves include ideas to save local journalism and Buzzfeed's new business model.
This week's links:
Paul Roetzer's AI Podcast about the History of OpenAI
Sam Altman Returns to OpenAI (added link)
Sam Altman Joins Microsoft
Why OpenAI Blew Up
X Responds to Advertisers Jumping Ship
Media Matters Grills Elon and X
Crisis in Local News
BuzzFeed Shifts Business Model
This week's sponsors:
Why do all that marketing if you can't close the business?
Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers.
Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
AI Is Becoming Normalized. That's a Problem.
The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements.
In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers?
In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms.
This week's links:
The New Actors' Agreement
OpenAI Announces New Agents Program
Meta to Require AI Disclosures
YouTube and Ad Blockers
A Challenge to US Marketers
This week's sponsors:
Why do all that marketing if you can't close the business?
Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers.
Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
------
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Grading Our 2023 Content Marketing Predictions [Special Episode]
A very special episode where Joe and Robert review their content and marketing predictions from the previous year.
Do they make the grade? You need to judge for yourself.
TikTok will be banned. Netflix will merge with another streaming platform. LinkedIn will rise to the top. First party data will rule. AI dominates. Google uses AI detector. Content acquisitions on the rise. Recession will be localized to tech only. Cryptopunks and Bored Apes double. Apple will introduce a headset. This week's sponsor:
Why do all that marketing if you can't close the business?
Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers.
Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
AI & The Melting of Truth
A special 400th episode of This Old Marketing. And yes, the boys are getting up there!
Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried?
Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area.
And Disney buys out the rest of Hulu. Good thing? Regardless, Disney is having operational challenges.
Rants and raves include Joe's new website, IP addresses and Omnicom buying Flywheel.
This week's links:
Biden Signs AI Order
Microsoft Launches Copilot
Elon's Company Meeting about the Everything App
Disney to Buy Rest of Hulu
What the Heck is Disney's Problem?
Joe Pulizzi's Website
IP Addresses Aren't the Answer
Omnicom Buys Flywheel
This week's sponsor:
Why do all that marketing if you can't close the business?
Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers.
Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.
Customer Reviews
Makes my Friday
From the American football (and I’m from the UK), to the rants and raves, it’s a been a joy to spend an hour with these gentlemen every Friday over the years. Great mix of conversation, relevant topics, delivered with banter between two friends. A must listen for marketers and content folks.
Funny, entertaining, educational (with a side of sarcasm)
I love catching up with my old buddies P & R on my way into or home from work. The easy conversational chat makes it feel like you’re in a conversation with friends, while the years of knowledge and experience give a well rounded view on what’s currently going on in the world of marketing, advertising and all that jazz.
Worth a listen!
Such a great podcast!
Have listened to about 40 episodes now and love every one! Couldn't recommend high enough.
Top Podcasts In Business