306 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business
    • 4.9 • 25 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    LinkedIn Goes ALL IN with Journalism

    LinkedIn Goes ALL IN with Journalism

    This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.
    The Information says media valuations are down except for paid subscription models. True? Well, not really.
    LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?
    Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).
    In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.
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    • 1 hr 6 min
    2022 Content Predictions Episode

    2022 Content Predictions Episode

    All the wrong 2022 content predictions in one place.
    From Robert -
    - Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS.
    - Web 3.0 Stumbles with Security Concerns - But gets back on track.
    - A Big Tech Brand - Buys One of the Big Media Brands...
    - Data and Privacy actually become a thing in 2022.
    - Talent Acquisition will be the number one priority for businesses.
    From Joe -
    - Multiple tech companies turn into large media enterprises.
    - META develops a closed crypto community.
    - Content marketers begin to learn the art of acquisition.
    - Social tokens go big in 2022 and other crypto predictions
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    • 37 min
    2021 Content Creation Year in Review

    2021 Content Creation Year in Review

    The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind.
    Robert reviews:
    - Mirror and the Ownership Economy
    - The Subscription Economy
    - News from Dennis Publishing
    - Salesforce Launching a Streaming Service
    - IBM's new spinoff
    Joe reviews:
    - Rented land in the news (Twitch and OnlyFans)
    - Hubspot purchase of The Hustle
    - The NFT Boom
    - Clubhouse at $4 billion valuation
    - Name/Image/Likeness from the NCAA
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    • 49 min
    NFTs, Advertising and Football Collide

    NFTs, Advertising and Football Collide

    A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC.
    What does this mean for media and content creators moving forward?
    In the UK, the Advertising Standards Authority (ASA) says the Arsenal Football Club violated advertising rules with the launch of its $AFC token. (also, here's a great podcast overview from the BBC on tokens in the UK.)
    Rants and raves include Joe's take on TikTok becoming the #1 web property on the planet, while Robert gives us this wonderful holiday poem.
     
    Twas the Night Before Break by Robert Rose

     
    ’Twas the night before break, #TheStruggleWasReal,
    No marketer rested easy, discontent did they feel.
     
    Budgets and plans hung by email attachments,
    In the hopes that VPs would approve their advancement.
     
    Managers all sighed and climbed into their beds,
    While visions of new podcasts danced in their heads.
     
    She in Lululemon and I in Cowboys gear 
    Had settled in for cocktails after a long, chaotic year
     
    When online in my feeds, there arose such a clatter.
    I sprang open my Chrome to see what was the matter.
     
    Away to my tabs, I clicked on them post haste,
    Tore open Google News to see just what we faced.
     
    The headlines were filled with so much interruption –
    A luster of clickbait o’er this holiday disruption.
     
    When what to my marketer’s eyes should appear?
    Nothing but omicron, crypto, stock crashes, and fear.  
     
    Suddenly a noise came so lively and quick,
    The voice I recognized could be only St. Nick!
     
    With a whistle and a shout, he parked on my roof –
    His self-driving Tesla couldn’t distinguish the route.   
     
    As fast as Quibi proceeded to fail,
    St. Nick jumped to his MacBook and opened email.
     
    “Now budgets! Now plans! Now audits! Now tech!     
    On process! On content! On calendars in check!” 
     
    He flew ’cross the keyboard, dramatically smashed Send,
    Gave us all our approvals, extending our content spend.  
     
    He spoke not a word but held his hand to his ear
    Listening for mail notifications across the world to appear.
     
    Then laying his finger aside of his nose
    He winked and said, “Tell it well, Robert Rose.”
     
    St. Nick sprang to his Tesla, gave me a quick wave,
    Then turned and confided, “Some plans even Ryan Reynolds can’t save.
     
    “But for all the content marketing folk and for you,
    I wish you good times in 2022.”
     
    And then he flew off, with less noise than in Clubhouse
    Waving off all the fear, the uncertainty, the doubts.
     
    Then I heard him exclaim as he shifted into “gear,” 
    “Happy Holidays to all and a Happy New Year!”
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    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    • 53 min
    Social Platforms Burn Content Creators

    Social Platforms Burn Content Creators

    Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds.
    Social media platforms continue to crush customers without warning. On Instagram, an Australian woman loses her @metaverse account for mysterious reasons. On Twitch, celebrity-streamer Hasan Piker gets banned from the site without one word from Twitch.
    In acquisition news, Nike buys metaverse company RTFKT.
    In rants and raves, Joe raves about Jay Acunzo's Unthinkable podcast about creator fear and differentiation, while Robert raves about the new digital wallet plugin, Unlock.
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    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    • 1 hr 5 min
    New Strategy - Stop Producing Social Media Content

    New Strategy - Stop Producing Social Media Content

    Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo. Joe is partnering with Brian Clark for this May in-person-only event.
    As part of the show, CEX is launching their NFT project called CEX Never Ending Tickets. Only 100 are available.
    Robert discusses new research about the growth in advertising, over the last year and into 2022. Is it real or are the numbers skewed?
    M&A is taking off in the newspaper industry. But what is a newspaper anyway?
    Marriott launches their new NFT program. Utility or gimmick? The boys agree that it's a marketing gimmick.
    And cosmetic company Lush kills all social media content production. Good move?
    In rants and raves, Joe rants about creating content on every platform and then discusses the state of inflation in the US. Robert rants about the lack of a 360 degree customer view and raves about Hollywood content production.
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    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    • 1 hr 7 min

Customer Reviews

4.9 out of 5
25 Ratings

25 Ratings

Natleh ,

Funny, entertaining, educational (with a side of sarcasm)

I love catching up with my old buddies P & R on my way into or home from work. The easy conversational chat makes it feel like you’re in a conversation with friends, while the years of knowledge and experience give a well rounded view on what’s currently going on in the world of marketing, advertising and all that jazz.

Worth a listen!

AlexBeddoe ,

Such a great podcast!

Have listened to about 40 episodes now and love every one! Couldn't recommend high enough.

Inspired ITALY ,

The Very Best Company on a Looooong Drive

We run a small, niche, life-style tour operator business in Italy - Inspired ITALY. We need to punch above our weight to get heard and keep costs down. Yesterday (Sunday 2nd April) we had a seven hour drive from the Italian Dolomites to our home on Umbria/Tuscan border. I listened to four podcasts, back to back. This is top quality, considered marketing debate and opinion. And its free! "Build and audience" "Don't build an audience on rented land" I'm getting great value from this. Thanks, Tim

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