128 episodes

Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing Rainmaker.FM

    • Careers

Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

    How You Talk to People Matters: Marketing Segmentation and Personalization with Brennan Dunn of RightMessage

    How You Talk to People Matters: Marketing Segmentation and Personalization with Brennan Dunn of RightMessage

    Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.

    In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.

    In this episode, Darrell and Brennan talked about:


    How Brennan got his start as an online entrepreneur
    Why you may not be doing as much segmentation and personalization as you need to be
    How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list
    Why RightMessage is like MadLibs for your email marketing
    The staggering difference personalized content can make for your brand
    Tips and tricks on how and where to get started
    Why personalization is so much more than email
    And more …

    The Show Notes

    Copyblogger.com
    Follow Brennan On Twitter
    Read Brennan’s Blog
    Take Brennan’s Courses at Double Your Freelancing
    Sign-up for Right Message
    Why You Shouldn’t Use Tags To Segment

    Other Tools We Talked About:


    Sign-up for ConvertKit
    Typeform
    Darrell on Twitter
    Tim on Twitter
    Darrell on Tim’s Podcast

    • 35 min
    Podcasting Still Matters, with Pat Flynn from Smart Passive Income

    Podcasting Still Matters, with Pat Flynn from Smart Passive Income

    In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms.

    These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable for connecting with an audience as it ever has been.

    In this episode, Darrell and Pat talked about:


    How Pat got his start in podcasting, and why
    Why its not too late to start a podcast
    The reason you don’t need to break the bank or get in the weeds launching your show
    Why podcast production gets easier by the minute
    The power of storytelling and teaching in content production
    How Pat’s podcast strategy has changed over the years and the 20% rule he uses
    An examination of Super Fans and their importance for your business
    And a defense of self-publishing

    The Show Notes

    Copyblogger.com
    Pat’s Website
    Follow Pat on Twitter
    Pat’s YouTube Channel
    Pat’s Podcast (Smart Passive Income)
    Pat’s Podcast (Ask Pat)
    Pat’s Course, Power Up Podcasting
    Darrell on Twitter
    Tim on Twitter

    • 43 min
    The New Look Copyblogger in 2020

    The New Look Copyblogger in 2020

    Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020.

    Darrell and Tim also also share strategies from behind the scenes.

    In this episode, Darrell and Tim talked about:


    How Copyblogger is restructuring its content and how
    Why traditional content marketing distribution is outdated
    The renewed importance of “series-style” content
    Why user experience and serving your audience is still priority #1
    Tips, tricks, and the technical side of strategic SEO
    How a couple of dynamite pieces of content can completely change your inbound traffic
    Why 90% of your content will never be seen (and how to change that)
    Successful examples of modern content strategy, and a teaser for the new Copyblogger member opportunity

    The Show Notes

    ConvertKit Blog
    SmartPassiveIncome.com
    Darrell on Twitter
    Tim on Twitter
    Darrell on Tim’s Podcast
    Copyblogger.com

    • 40 min
    New Year, New Copyblogger

    New Year, New Copyblogger

    In this episode, Darrell and Brian share about a new change to Copyblogger Media, and expose some of their exciting plans for the future of Copyblogger in 2020! Brian, Darrell, and Tim Stoddart also explore the future of content marketing. In this episode, Brian, Darrell, and Tim talked about: How Copyblogger’s hierarchy and business model... Listen to episode

    • 29 min
    The Self-Reliant Entrepreneur with John Jantsch

    The Self-Reliant Entrepreneur with John Jantsch

    In this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how writers like Emerson and Thoreau give lessons to modern-day entrepreneurs. In this episode, Darrell and John talked about: Where John... Listen to episode

    • 27 min
    Consistency Will Take You Further

    Consistency Will Take You Further

    In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped him get to more than 35,000 subscribers today. In this episode, Darrell and Matt talked... Listen to episode

    • 42 min

Customer Reviews

Tomg182 ,

Extremely well written and insightful (of course!)

This show is an excellent resource to learn how to write well.

Highly recommended.

weary nerd ,

Bizarrely compulsive and meta sales podcast

One day there may be a third level podcast about the content marketing of the content marketing of content marketing. Until then we have the double-dip meta philospohisng of smooth, sincere gameshow host Jerod and squeaky, geeky people-pleaser Demian. The show is like a meditation mantra, essentially empty but comforting noise that blots out concious thought. Ideal for long runs and bike rides.

mike_mcgrail ,

Super insight

Really enjoy the Lede, the guys have a great way of engaging with each other and it makes it really easy to listen to, very well produced too. I love the length and the way it focusses on one subject with real-life examples from Demain thrown in for good measure. As a new podcaster, I aspire to this level! Mike, Velocity Marketing Podcast.

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