100 episodes

Success on Kickstarter, and other crowdfunding sites, has everything to do with the quality of marketing carried out before your campaign goes live.

In 2020, Crowdfunding Nerds have helped 22 board game campaigns meet their funding goals, with 18 funded on the very first day of their launch. Seventeen of these Kickstarter campaigns have been from first-time creators who couldn’t piggyback on past achievements.

We are here to help you with your crowdfunding journey using real-world examples from our clients. Know what's working and what is not in today's market.

Buckle up; it's about to get nerdy.

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond‪!‬ Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

    • Business
    • 1.0 • 1 Rating

Success on Kickstarter, and other crowdfunding sites, has everything to do with the quality of marketing carried out before your campaign goes live.

In 2020, Crowdfunding Nerds have helped 22 board game campaigns meet their funding goals, with 18 funded on the very first day of their launch. Seventeen of these Kickstarter campaigns have been from first-time creators who couldn’t piggyback on past achievements.

We are here to help you with your crowdfunding journey using real-world examples from our clients. Know what's working and what is not in today's market.

Buckle up; it's about to get nerdy.

    Handling Criticism, Fame, and Success

    Handling Criticism, Fame, and Success

    Hey there, fellow nerds! Are you ready to dive into the emotional rollercoaster of game creation? In episode 176 of Crowdfunding Nerds, your hosts Andrew and Sean are getting real about the highs and lows that come with the territory. Ever wondered how it feels to have your game baby critiqued, or what it's like to juggle the spotlight with your personal life?We're kicking things off with a "Bilbo Baggins" twist on criticism – it's not always what you'd expect! Hear Andrew's tales from the trenches of Deliverance's development and the sharp feedback that could pierce a creator's armor. Plus, we've got stories of phantom fans with ghost emails that'll make you chuckle and cringe.But wait, there's more! We're peeling back the curtain on the board game world's brand of fame. From Sean's brush with celebrity to Andrew's grocery store escapades, we're exploring the peculiar spotlight that shines on game designers. And, we'll cap it off with a heart-to-heart on why your self-worth shouldn't be a Kickstarter stretch goal.Tune in, level up your emotional intelligence, and remember – humility is your secret weapon in the game of fame. Don't miss this episode of Crowdfunding Nerds; it's one for the books... or should we say, the boards!Don't forget to show your support and vote for Deliverance on Boardgame Geeks site!Vote for Deliverance here: https://boardgamegeek.com/geekawards/boardgame

    • 1 hr 11 min
    6 Misconceptions About Crowdfunding

    6 Misconceptions About Crowdfunding

    we cover misconceptions about crowdfunding such as: it takes less time than you would think, you only need a prototype, Crowdfunding is new, people back for discounts, crowdfunding does not take sacrifice and more

    • 57 min
    Kickstarter Stretch Goals: Smart or Sleazy?

    Kickstarter Stretch Goals: Smart or Sleazy?

    Hey there, fellow crowdfunding aficionados! Get ready to tune into episode 174 of the Crowdfunding Nerds podcast! Ever wondered how to turn your crowdfunding dreams into a resounding success? Well, ponder no more! I'm your host Andrew, and in this episode, we're diving deep with the brilliant minds of Austin Harrison founder of IV Studios and Corey Tomlinson, Editor-In-Chief of Grimmsteel Games.Are you ready to unlock the secrets behind crafting a campaign that not only meets but shatters its goals? Are Kickstarter stretch goals the smart way to go? Want to know what it takes to engage a community that's as passionate about your project as you are? Then you can't afford to miss this episode! We’re unpacking the strategies, the do's and don'ts, and the electrifying stories from Austin and Corey's own crowdfunding journeys.
    Grab your notepad, and let’s get nerdy! Tune in, and let's transform your crowdfunding game from good to epic!
     
    Check out Austin and Corey's sites here:
    IV Studios
    Grimsteel Games

    • 55 min
    Direct Sales Strategy For Board Games

    Direct Sales Strategy For Board Games

    Hey, board game enthusiasts! Ever wondered how to maximize your direct sales and get your game into the hands of eager players? In episode 173 of "Crowdfunding Nerds," I, Andrew, and my co-host Sean, dive deep into the world of e-commerce for board games. Should you choose WooCommerce or Shopify to launch your online store?We'll unravel the mysteries of Meta ads for marketing your games and share why direct sales might just be your golden ticket over distribution. Plus, we'll chat about the crucial mistakes to avoid when planning to sell those games gathering dust in your warehouse.But wait, there's more! Discover the art of minimizing checkout clicks, why a Facebook shop could be your next best move, and how to price your games to entice and upsell. We'll also give you a peek into the success stories of Chip Theory Games and Stonemaier Games, and why running ads might just catch a retailer's eye.Don't miss out on these insider tips and strategies to future-proof your company and skyrocket those profit margins. Tune in to "Crowdfunding Nerds" Episode 173 – your game's success story starts here!

    • 51 min
    How To Sell 45,000 Games Post Kickstarter

    How To Sell 45,000 Games Post Kickstarter

    Hey there, fellow crowdfunding enthusiasts! Are you ready to dive into the world of board game creation with a sprinkle of deception and a dash of strategy? In episode 172 of Crowdfunding Nerds, I, Andrew, alongside my co-host Sean, sit down with the incredible Juli Bierwirth from Distant Rabbit Games! Ever wondered how a nutrition expert turns into a board game wizard?Juli spills the beans on her transition from the food industry to designing the deviously delightful game, Mantis Falls. But how does one go from crafting meals to crafting game mechanics? And what makes a two-player hidden traitor game stand out in a sea of tabletop titans?We'll also get the inside scoop on marketing must-dos, the art of the perfect pitch, and the secret sauce behind scaling from Kickstarter success to retail readiness. Plus, Juli's generous spirit shines through as she offers to mentor the next generation of game creators.Join us for this insightful journey from game night frustration to crowdfunding sensation, and discover how being a positive force in the community can lead to incredible success. Don't miss out on this episode, and remember, you can always reach out to Juli at info@distantrabbitgames.com or visit mantisfalls.com for a closer look at the game that's taking the board game community by storm!Ready to level up your crowdfunding game? Tune in to Episode 172 of Crowdfunding Nerds and let's roll the dice on your next big project!Check out these links:
    The Ultimate Kickstarter Marketing Course For Games
    Mantis Falls Game
    Distant Rabbit Games

    • 1 hr 11 min
    Expansion & Reprint Kickstarter Strategy

    Expansion & Reprint Kickstarter Strategy

    Tune in to episode 171 of the Crowdfunding Nerds podcast, where your favorite hosts, Andrew and Sean, take you behind the scenes of the Deliverance expansion and reprint strategy.Ever wondered how alternative reality games can boost your campaign at conventions? We're diving deep into the nitty-gritty of pre-marketing magic, from leveraging YouTube hype to strategizing for retail success post-Kickstarter.Andrew's eyeing that $1 million goal—not just for the glory, but to solidify Deliverance's retail reputation. We're talking big dreams, realistic expectations, and the power of a hardcore fan base. Plus, don't miss out on hearing about Andrew's epic role as a raid boss at Strong Tower Con!So, whether you're a seasoned backer or a curious creator, join us for this insightful journey and learn how to level up your crowdfunding game. It's time to strategize, captivate, and conquer. Ready to roll the dice? Let's get nerdy!
     
    Links:
    https://crowdfundingnerds.com/episode50/

    • 1 hr

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