Success on Kickstarter, and other crowdfunding sites, has everything to do with the quality of marketing carried out before your campaign goes live.
In 2020, Crowdfunding Nerds have helped 22 board game campaigns meet their funding goals, with 18 funded on the very first day of their launch. Seventeen of these Kickstarter campaigns have been from first-time creators who couldn’t piggyback on past achievements.
We are here to help you with your crowdfunding journey using real-world examples from our clients. Know what's working and what is not in today's market.
Buckle up; it's about to get nerdy.
Ep 38: The Sunk Cost Fallacy And How To Craft A Welcome Email
In this episode, the Crowdfunding Nerds discuss the sunk cost fallacy and how it relates to Kickstarter marketing, as well as giving tips on how to craft an effective welcome email!
00:01:47 - Conversions Vs Awareness In Marketing
00:07:02 - The Best Kind of Ads
00:09:36 - Tips For A Welcome Email
00:12:17 - The Purpose of A Welcome Email
00:18:04 - Recommended Community Sites
00:22:11 - What Platforms Does Your Target Audience Use?
00:23:24 - Having A Community On Your Own Website?
00:25:42 - What Is The Sunk Cost Fallacy?
00:32:44 - The Fallacy Of Induction
00:43:41 - It's Like World of Warcraft
00:47:40 - Cost of Opportunity
Ep 37: Facebook Ad & Convention ROI For Kickstarter
Andrew explores the return on investment from his various pre-marketing efforts for Kickstarter and how it impacted his campaign's success.
00:01:01 - Afraid To Dig Into The Data
00:01:29 - How To Work Out Kickstarter Return On Ad Spend
00:03:59 - Facebook Ads Will Impact Your Organic Marketing
00:05:40 - Spend Limits To Facebook Ads
00:07:56 - Understanding Your Cost Per Click
00:11:17 - The Importance Of Email Lists
00:13:09 - The Most Worth While Conventions
00:25:19 - Facebook Ads Are An Auction
00:30:22 - Don't Start Your Ads Too Early
00:31:42 - What To Do If Organic Marketing Is Not Working
00:34:30 - What To Do If You Can't Afford Conventions
Gen Con - https://www.gencon.com/
Norwescon - https://www.norwescon.org/
Pax South - https://south.paxsite.com/
Kingdom Con San Diego - http://www.kingdom-con.com/
Dice Tower West - https://www.dicetowerwest.com/
ShipQuest (TradeQuest) Convention Support - https://www.tradequest.co.uk
Indie Game Alliance - https://www.indiegamealliance.com/
The Game Crafter Events Sponsor - https://help.thegamecrafter.com/article/116-events
Ep 36: Essential Lessons From The Video Game Industry
What can board game developers learn from the current state of the video game industry? In this episode, the Crowdfunding Nerds talk about the importance of community and authenticity within game development.
00:01:21 - Current State of The Video Game Industry
00:03:44 - By Corporations For Consumers
00:06:43 - Gabe Newell On Game Development
00:09:33 - Using Game Development As Marketing
00:14:18 - Using Tabletop Simulator In Development/Marketing
00:16:20 - No One Knows Your Product Better Than You
00:17:19 - Building Up Your Community
00:21:12 - The Most Valuable Thing Said On The Episode
00:23:47 -When To Delete Comments
00:28:05 - Act Like A Fan of Your Own Game
00:28:05 - Don't Surround Yourself With "Yes People."
Asmongold Video - https://youtu.be/kbBgOiqIrjo
Gabe Newell FULL Interview 2021 - https://youtu.be/Pl80LvMsnfo
Ep 35: The Tabletop Games That Don't Do Well On Kickstarter
The Crowdfunding Nerds dive into the types of games that generally don't do well on Kickstarter. They also explore the importance of building a brand and nurturing a community around our game.
00:01:16 - Game That Don't Need Any Effort To Get Funded
00:07:45 - What Does Not Funding On Kickstarter Mean?
00:09:15 - Examples Of Games With Clear Target Markets
00:15:02 - Types Of Games That Generally Don't Do Well On Kickstarter
00:26:06 - Example Of A Big IP Doing Poorly On Kickstarter
00:26:32 - Impact Of Influencers And Community On Game Development
00:36:42 - Treat Your Game Like A Band
00:40:45 - Don't Use Game Mechanics As The Selling Point
00:43:15 - Alternatives To Kickstarter
00:44:09 - When Games Should Do Well On Kickstarter But Don't
Steve Jackson on Game Design - https://www.youtube.com/watch?v=cBAjrTxrgEs
A Christmas Carol Adventure - https://www.kickstarter.com/projects/vergegames/a-christmas-carol-adventure
BIRDIE! The Disc Golf Board Game - https://www.kickstarter.com/projects/bodabrothers/birdie-the-disc-golf-board-game
Distilled: A Spirited Strategy Game - https://distilledgame.com/pre-order/
GameVaults: World of Warcraft® Edition - https://www.kickstarter.com/projects/gamevaults/gamevaults-world-of-warcraft-edition/
Blizzard HATES Asmongold!? OG WoW Lead Dev Fires Back after Leak - https://www.youtube.com/watch?v=kbBgOiqIrjo
Auroboros: Coils of the Serpent - https://www.kickstarter.com/projects/warchief/auroboros
Ep 34: Major Kickstarter Mistakes You Need To Learn From
On this weeks episode the Crowdfunding Nerds go over some real life blunders Kickstarter hopefuls have fallen prey to.
00:01:36 – Be Careful Launching Massive Miniatures!
00:06:18 – Kickstarter Is Getting More Strict With Project Approvals
00:12:43 – Dangers Of Not Incorporating As A Business
00:19:31 – Slow Down & Communicate Clearly
00:23:52 – Get Your Numbers Right
00:26:07 – How Many Manufacturing Quotes Do You Need?
00:32:54 – You Need Shipping Estimates
00:35:32 – You Need A Back Up Plan
00:39:08 – Scale With Results
00:40:53 – Failing To Communicate With Fans
4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/
Jamy Stegmaiers’ KS Lessons - https://stonemaiergames.com/kickstarter/full-list-chronological/
Board Game Design Lab - https://boardgamedesignlab.com/
James Mathe Game Manufacturers List - http://www.jamesmathe.com/hitchhikers-guide-to-game-manufacturers/
LongPack Games - https://www.longpackgames.com/
Quartermaster Logistics - https://www.qmlogistics.com/
ShipQuest - https://www.shipquest.co.uk/
Ep 33: Reflections After A Successful Kickstarter – What Worked Best
Andrew discusses the various successes and challenges he faced during his Deliverance Kickstarter campaign. As well as the Crowdfunding nerds talk about iOS 14 and the issues its causing.
00:01:15 – iOS 14 Update & Facebook Issues For Kickstarter
00:10:16 – iOS 14 Update & Pledge Managers
00:17:12 – Kickstarter Expectations
00:18:43 – Kickstarter’s Pound of Flesh
00:22:09 – Anomalies In Kickstarter’s Ranking System
00:27:22 – Kickstarter Regrets?
00:30:23 – Emotional State After A Kickstarter Campaign
00:33:10 – Challenges In The Last Week of A Kickstarter Campaign
00:39:16 – The Impact of Facebook Ads On A Live Campaign
00:42:25 – Back Up Your Emails
00:44:56 – The Most Effective Ads For Kickstarter
Backerkit - https://www.backerkit.com/
Kickstarter Referrals Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/
Planet Unknown - https://www.kicktraq.com/projects/adamsapplegames/planet-unknown/