39 episodes

Success on Kickstarter, and other crowdfunding sites, has everything to do with the quality of marketing carried out before your campaign goes live.

In 2020, Crowdfunding Nerds have helped 22 board game campaigns meet their funding goals, with 18 funded on the very first day of their launch. Seventeen of these Kickstarter campaigns have been from first-time creators who couldn’t piggyback on past achievements.

We are here to help you with your crowdfunding journey using real-world examples from our clients. Know what's working and what is not in today's market.

Buckle up; it's about to get nerdy.

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond‪!‬ Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

    • Business

Success on Kickstarter, and other crowdfunding sites, has everything to do with the quality of marketing carried out before your campaign goes live.

In 2020, Crowdfunding Nerds have helped 22 board game campaigns meet their funding goals, with 18 funded on the very first day of their launch. Seventeen of these Kickstarter campaigns have been from first-time creators who couldn’t piggyback on past achievements.

We are here to help you with your crowdfunding journey using real-world examples from our clients. Know what's working and what is not in today's market.

Buckle up; it's about to get nerdy.

    Ep 38: The Sunk Cost Fallacy And How To Craft A Welcome Email

    Ep 38: The Sunk Cost Fallacy And How To Craft A Welcome Email

    In this episode, the Crowdfunding Nerds discuss the sunk cost fallacy and how it relates to Kickstarter marketing, as well as giving tips on how to craft an effective welcome email! 



    00:01:47 - Conversions Vs Awareness In Marketing 
    00:07:02 - The Best Kind of Ads 
    00:09:36 - Tips For A Welcome Email 
    00:12:17 - The Purpose of A Welcome Email 
    00:18:04 - Recommended Community Sites 
    00:22:11 - What Platforms Does Your Target Audience Use? 
    00:23:24 - Having A Community On Your Own Website? 
    00:25:42 - What Is The Sunk Cost Fallacy?
    00:32:44 - The Fallacy Of Induction 
    00:43:41 - It's Like World of Warcraft 
    00:47:40 - Cost of Opportunity

    • 50 min
    Ep 37: Facebook Ad & Convention ROI For Kickstarter

    Ep 37: Facebook Ad & Convention ROI For Kickstarter

    Andrew explores the return on investment from his various pre-marketing efforts for Kickstarter and how it impacted his campaign's success. 


    00:01:01 - Afraid To Dig Into The Data
    00:01:29 - How To Work Out Kickstarter Return On Ad Spend
    00:03:59 - Facebook Ads Will Impact Your Organic Marketing
    00:05:40 - Spend Limits To Facebook Ads
    00:07:56 - Understanding Your Cost Per Click
    00:11:17 - The Importance Of Email Lists
    00:13:09 - The Most Worth While Conventions
    00:25:19 - Facebook Ads Are An Auction 
    00:30:22 - Don't Start Your Ads Too Early 
    00:31:42 - What To Do If Organic Marketing Is Not Working
    00:34:30 - What To Do If You Can't Afford Conventions 


    Show Notes
    Gen Con - https://www.gencon.com/
    Norwescon - https://www.norwescon.org/
    Pax South - https://south.paxsite.com/
    Kingdom Con San Diego - http://www.kingdom-con.com/
    Dice Tower West - https://www.dicetowerwest.com/
    ShipQuest (TradeQuest) Convention Support - https://www.tradequest.co.uk
    Indie Game Alliance - https://www.indiegamealliance.com/
    The Game Crafter Events Sponsor - https://help.thegamecrafter.com/article/116-events

    • 41 min
    Ep 36: Essential Lessons From The Video Game Industry

    Ep 36: Essential Lessons From The Video Game Industry

    What can board game developers learn from the current state of the video game industry? In this episode, the Crowdfunding Nerds talk about the importance of community and authenticity within game development.


    00:01:21 - Current State of The Video Game Industry
    00:03:44 - By Corporations For Consumers 
    00:06:43 - Gabe Newell On Game Development
    00:09:33 - Using Game Development As Marketing 
    00:14:18 - Using Tabletop Simulator In Development/Marketing
    00:16:20 - No One Knows Your Product Better Than You
    00:17:19 - Building Up Your Community
    00:21:12 - The Most Valuable Thing Said On The Episode
    00:23:47 -When To Delete Comments 
    00:28:05 - Act Like A Fan of Your Own Game
    00:28:05 - Don't Surround Yourself With "Yes People."


    Show Notes:
    Asmongold Video - https://youtu.be/kbBgOiqIrjo
    Gabe Newell FULL Interview 2021 - https://youtu.be/Pl80LvMsnfo

    Ep 35: The Tabletop Games That Don't Do Well On Kickstarter

    Ep 35: The Tabletop Games That Don't Do Well On Kickstarter

    The Crowdfunding Nerds dive into the types of games that generally don't do well on Kickstarter. They also explore the importance of building a brand and nurturing a community around our game. 


    00:01:16 - Game That Don't Need Any Effort To Get Funded
    00:07:45 - What Does Not Funding On Kickstarter Mean?
    00:09:15 - Examples Of Games With Clear Target Markets 
    00:15:02 - Types Of Games That Generally Don't Do Well On Kickstarter 
    00:26:06 - Example Of A Big IP Doing Poorly On Kickstarter
    00:26:32 - Impact Of Influencers And Community On Game Development 
    00:36:42 - Treat Your Game Like A Band
    00:40:45 - Don't Use Game Mechanics As The Selling Point
    00:43:15 - Alternatives To Kickstarter
    00:44:09 - When Games Should Do Well On Kickstarter But Don't 

    Shownotes


    Steve Jackson on Game Design - https://www.youtube.com/watch?v=cBAjrTxrgEs

    A Christmas Carol Adventure - https://www.kickstarter.com/projects/vergegames/a-christmas-carol-adventure

    BIRDIE! The Disc Golf Board Game - https://www.kickstarter.com/projects/bodabrothers/birdie-the-disc-golf-board-game

    Distilled: A Spirited Strategy Game - https://distilledgame.com/pre-order/

    GameVaults: World of Warcraft® Edition - https://www.kickstarter.com/projects/gamevaults/gamevaults-world-of-warcraft-edition/

    Blizzard HATES Asmongold!? OG WoW Lead Dev Fires Back after Leak - https://www.youtube.com/watch?v=kbBgOiqIrjo

    Auroboros: Coils of the Serpent - https://www.kickstarter.com/projects/warchief/auroboros


     

    • 47 min
    Ep 34: Major Kickstarter Mistakes You Need To Learn From

    Ep 34: Major Kickstarter Mistakes You Need To Learn From

    On this weeks episode the Crowdfunding Nerds go over some real life blunders Kickstarter hopefuls have fallen prey to.


    00:01:36 – Be Careful Launching Massive Miniatures!
    00:06:18 – Kickstarter Is Getting More Strict With Project Approvals
    00:12:43 – Dangers Of Not Incorporating As A Business
    00:19:31 – Slow Down & Communicate Clearly
    00:23:52 – Get Your Numbers Right
    00:26:07 – How Many Manufacturing Quotes Do You Need?
    00:32:54 – You Need Shipping Estimates
    00:35:32 – You Need A Back Up Plan
    00:39:08 – Scale With Results
    00:40:53 – Failing To Communicate With Fans


    Shownotes 


    4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/


    Jamy Stegmaiers’ KS Lessons - https://stonemaiergames.com/kickstarter/full-list-chronological/


    Board Game Design Lab - https://boardgamedesignlab.com/


    James Mathe Game Manufacturers List - http://www.jamesmathe.com/hitchhikers-guide-to-game-manufacturers/


    LongPack Games - https://www.longpackgames.com/


    Quartermaster Logistics - https://www.qmlogistics.com/


    ShipQuest - https://www.shipquest.co.uk/

    • 44 min
    Ep 33: Reflections After A Successful Kickstarter – What Worked Best

    Ep 33: Reflections After A Successful Kickstarter – What Worked Best

    Andrew discusses the various successes and challenges he faced during his Deliverance Kickstarter campaign. As well as the Crowdfunding nerds talk about iOS 14 and the issues its causing.


    00:01:15 – iOS 14 Update & Facebook Issues For Kickstarter
    00:10:16 – iOS 14 Update & Pledge Managers
    00:17:12 – Kickstarter Expectations
    00:18:43 – Kickstarter’s Pound of Flesh
    00:22:09 – Anomalies In Kickstarter’s Ranking System
    00:27:22 – Kickstarter Regrets?
    00:30:23 – Emotional State After A Kickstarter Campaign
    00:33:10 – Challenges In The Last Week of A Kickstarter Campaign
    00:39:16 – The Impact of Facebook Ads On A Live Campaign
    00:42:25 – Back Up Your Emails
    00:44:56 – The Most Effective Ads For Kickstarter


    Shownotes


    Backerkit - https://www.backerkit.com/


    Kickstarter Referrals Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/


    Planet Unknown - https://www.kicktraq.com/projects/adamsapplegames/planet-unknown/

    • 49 min

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