Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold GURU Media Hub

In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns.

Best Moments:

(03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average

(04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days

(04:52) Examples of upgrading CTAs from phrases to sentences

(05:10) Ideal CTA length is less than 12 words

(07:29) Fictional high schools that Jay would and would not want to attend

In this week's "What’s Up THIS WEEK" episode, host Jay Schwedelson discusses the latest marketing news, including Google delaying the removal of third-party cookies again, the hype around new social media app NoSpace, and the continued growth of Threads. He also shares some personal updates about going to the movies again and his movie theater snack preferences.

Best Moments:

(01:04) Google delays the depreciation of third-party cookies until at least 2025 due to feedback from industry groups

(02:24) NoSpace is a new text-based social media app focused on Gen Z with 5.1 million people on the waitlist and a controversial "top friends" (remember from Myspace)

(03:30) Threads continues to grow in popularity, potentially passing Twitter in US daily active users in April 2022 with 28 million DAUs vs Twitter's 22 million (although Twitter still leads globally)

(04:46) Jay enjoyed seeing the movie, Challengers (starring Zendaya), and says he wants to start going to the theater more often

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

The PODCAST COLLAB – BATHROOM BREAK!  The Marketing Millennials + Do This, Not That – TOGETHER!
This new limited time series will cover specific marketing topics with rapid tips you can test immediately!

Make sure to connect with  Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it).

And I hope you check out our other regular Do This, Not That episodes as well!

In this special episode featuring Jay Schwedelson and Daniel Murray, they discuss tips for promoting and running successful webinars. They cover best practices around webinar length, titles, promotion tactics, and more.

Best Moments:

(01:27) How you can best promote your webinars — be up front about the time commitment

(02:39) Viewing your webinar guests as a distribution network AND giving them assets to make it easy

(05:49) When promoting the webinar make the promotion entertaining to consume like a meme

(07:06) If someone engages with your promo of the webinar, DM them the registration link to ensure they cross that finish line

(08:54) Have something of value you will give that you can tease as an extra nudge to register

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of Do This, NOT That, host Jay Schwedelson shares tips you NEED that will drastically improve your public speaking skills. He also draws from his experience of 300+ conference speeches and explains key techniques to grab attention, connect personally, and handle questions confidently.

Best Moments:

(02:48) Don't preview or tell the audience you have more points coming — jump into your most compelling stat or story instead

(04:21) Share personal anecdotes and pictures to connect HUMAN-to-HUMAN

(05:20) You must EARN the right to be funny

(05:48) Share recent examples from the last 6 months so that they are relevant

(06:14) Relate to pain points the audience shares to prove you understand their problems

(07:08) Be comfortable saying "I don't know"

(08:02) Move around — use gestures to engage your audience

(10:46) Since You Didn't Ask — new shows that Jay has STRONG opinions on

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation.

Best Moments:

(01:06) Alex Lieberman on building a content subscription business

(02:12) Improving email newsletters: insights from an email expert

(04:17) The value of email newsletters for B2B SaaS

(06:09) Making email newsletters engaging for non-product companies

(07:51) The importance of investing in quality content for business growth

(11:19) Copywriting as a Service for companies and marketers

(14:03) Building a personal brand from scratch

(17:33) Creating compelling content for credibility and networking

(20:14) Creating a content strategy for Linda Boff at GE

(23:12) Creating personalized content for niche audiences

(25:05) Discussion on trashy TV shows and reality TV

(26:47) Building successful companies through content marketing

Guest Bio:

Alex Lieberman - Co-founder and Executive Chairman of Morning Brew, a media company delivering business news via email and more. Also founded StoryArb, a subscription copywriting service. Host of the Founders Journal podcast.

Morning Brew - Popular email newsletter delivering business news in a conversational style. Reached millions of subscribers before being acquired in 2021.

Check out StoryArb - A subscription copywriting service matching founders with writers to create social media content, website copy, newsletters and more:
https://www.storyarb.com/

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay Schwedelson shares tips on running effective A/B tests and also discusses cringey slang terms he uses (and gets made fun of for by his kids).

Best Moments:

(01:03) Avoiding pitfalls when setting up A/B tests to improve conversions

(02:17) How much differentiation is enough for A/B tests?

(05:14) 7 Tips To Reduce Spam Complaints (free downloadable)

(06:30) Do you use cringey terms in your regular life?

Final Notes:

Don't forget to register for Guru Conference 2024!

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/