eCommerce Podcast

Matt Edmundson
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eCommerce Podcast

If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!

  1. How to Simplify eCommerce Data Without Drowning in Numbers | Jeff Sauer

    5 DAYS AGO

    How to Simplify eCommerce Data Without Drowning in Numbers | Jeff Sauer

    From Data Overwhelm to Actionable Insights: Mastering eCommerce Analytics with Jeff SauerIn this illuminating episode of the eCommerce Podcast, host Matt Edmundson chats with Jeff Sauer, the self-described "data whisperer" and founder of Measure Marketing Group. They explore how eCommerce business owners can transform intimidating data analytics into powerful strategic assets for business growth, helping you shift from data overload to data-driven decisions that directly impact your bottom line. I wonder if you, like many eCommerce entrepreneurs, feel overwhelmed by the sheer volume of data available? Jeff reveals how to cut through the noise and focus on the metrics that actually matter for your business growth. Key Takeaways: 1. Focus on the critical 20%: Jeff points out that most businesses only ever use 10-20% of the data they collect. Instead of trying to understand everything, configure that crucial percentage to give you exactly what you need. 2. Data is a profit center, not an expense: When properly implemented, analytics should help you identify opportunities and plug leaks in your sales funnel, paying for itself many times over. 3. The Measurement Marketing Framework: Rather than being overwhelmed by dashboards, focus on tracking the user journey - did visitors scroll past the fold? Did they see your call to action? Did they take the desired action? 4. Google Analytics 4 requires configuration: Without proper setup, GA4 provides limited value. However, its integration with other Google products makes it essential for most eCommerce businesses. 5. AB testing alternatives: For smaller sites without massive traffic, focus on fixing obvious problems rather than testing variations. As Jeff says, "Would you AB test whether to plug a hole in a leaking funnel, or would you just plug it?" --- Wondering if your eCommerce business is ready for a dedicated data analyst? Jeff suggests that when you reach about 10 employees with two in marketing, your third marketing hire should probably be an analyst. For more information on mastering eCommerce analytics, including free resources, tools, and training programs, visit our website. Visit measureu.com to access Jeff's free community with resources, tools, and workshops on eCommerce analytics.

    45 min
  2. The Hidden Profit Killer in Your Subscription Business (And How to Fix It) | Paul Chambers

    27 MAR

    The Hidden Profit Killer in Your Subscription Business (And How to Fix It) | Paul Chambers

    In this episode of The eCommerce Podcast, Matt Edmundson sits down with Paul Chambers, co-founder of SubSummit, to explore the counterintuitive strategies driving successful subscription businesses. Discover why making cancellation easier actually increases customer lifetime value and learn about the membership models creating lasting loyalty beyond basic discounts. About Our Guest:Paul Chambers is the co-founder of SubSummit, the world's largest conference exclusively dedicated to direct-to-consumer subscription businesses. With decades of experience in subscription commerce, Paul has helped countless brands transform their membership models to improve retention and customer loyalty. Key Insights:"The number of times I've heard from brands where it's like, as soon as we change the cancellation process, as soon as we reduce the friction... we saw immediate uptick in our customer lifetime value and long-term retention." - Paul ChambersWhen customers feel trapped, they develop negative associations with your brand. Conversely, making cancellation frictionless creates trust and paradoxically increases loyalty. Paul shared how Bottomless revolutionized replenishment with smart scales: "I have a scale that sits under our dog food container and I will tell you it works flawlessly. As soon as it's starting to get down, the next I see a shipment notification in my email and just a couple days later I have the next bag of dog food that's on my doorstep." 5 Membership Models That Actually Work:Frictionless Replenishment: Using technology to deliver products exactly when customers need themTiered Membership Access: Creating aspirational levels that encourage increased spendingCommunity-Based Membership: Building emotional connections through shared experiencesValue-Added Services: Bundling complementary benefits that increase perceived valueGamified Loyalty Programs: Using achievement systems to maintain engagement Resources Mentioned:SubSummit ConferenceBottomless Smart ScalesThe eCommerce Podcast Cohort CommunityPaul LinkedIn Connect With Us:Website:eCommercePodcast.netLinkedIn:Matt EdmundsonEmail:matt@ecommercepodcast.net Join Us at SubSummit!Both Matt and Paul will be at SubSummit this year. Check out subsummit.com to learn about their hosted program which offers free tickets and travel reimbursement! Like this episode? Subscribe to The eCommerce Podcast for more insights on growing your online business.

    45 min

  3. 20 MAR

    The Mistakes Killing Small Brands on Amazon in 2025 and How to Avoid Them | Will Haire

    In this episode, Matt Edmundson speaks with Will Haire from BellaVix about the harsh realities facing Amazon sellers in 2025. Will shares insider strategies for marketplace success, reveals the crucial revenue threshold that changes everything, and explains why Amazon has become a "pay to play platform" where margins matter more than ever. Episode Highlights:Why Amazon now requires at least 50% gross margins for sustainable successThe critical £100K/month revenue threshold that demands different strategiesHow to leverage the "Amazon halo effect" to improve organic rankingsStrategic tactics for brands at different growth stagesThe Creator Connections program and why offering 50% commission can be worth itAmazon's increasing use of AI to modify listings and what it means for sellers Key Insights:The 50% Margin Rule: "If you don't have at least 50% margin, gross margin on your products, like with agency fees, with Amazon's fees, like it's probably not going to be a good fit." - Will Haire The Amazon Fee Challenge: "With all the fee hikes last year, I mean, it's borderline criminal. But you know, it's the cost of operating." - Will Haire The Growth Blueprint: "That's how we've taken brands from $100,000 a month to three, $400,000 a month." - Will Haire Resources Mentioned:Amazon Creator Connections programAmazon Brand Tailored PromotionsAmazon Attribution links for external traffic Connect With Our Guest:Will Haire is the co-founder of BellaVix, an agency helping brands scale on marketplaces like Amazon and Walmart. They primarily work with brands doing at least $1 million in annual revenue who are looking to reach $3-5 million. LinkedIn: Will HaireWebsite: BellaVix Subscribe to The eCommerce Podcast:Join our newsletter community for exclusive insights: ecommercepodcast.net The eCommerce Podcast is produced by Podjunction.com #AmazonSeller #eCommerceStrategy #MarketplaceOptimization #ProgrammaticAdvertising #CreatorConnections

    42 min
  4. How Micro-Influencers Can 10x Your eCommerce Growth

    13 MAR

    How Micro-Influencers Can 10x Your eCommerce Growth

    Show Notes: How Micro-Influencers Can 10x Your eCommerce Growth with Jay NeyerIn this episode of The eCommerce Podcast, Matt Edmundson talks with Jay Neyer from Lantern Soul about leveraging micro-influencers to dramatically improve advertising performance and scale eCommerce businesses from six to eight figures. Episode HighlightsThe Four Levers of eCommerce Profitability (09:28) CPMs - Cost to reach 1,000 peopleClick-through rate - Engagement with your contentConversion rate - Visitors who make a purchaseAverage order value - How much customers spend The Micro-Influencer Advantage (20:00) Why accounts with just 1,000-2,000 followers often outperform celebrity influencersHow to identify the right micro-influencers for your brandCreating win-win-win partnerships that benefit everyone involved Influencer Whitelisting Strategies for 2025 (22:28) The technical process of running ads through influencer accountsWhy whitelisted content performs better 95% of the timeSetting up partnerships that deliver value to all parties Landing Page Continuity Technique (32:49) Creating dedicated landing pages featuring the influencerThe "five tips" structure that converts visitors into customersHow to maintain trust throughout the entire customer journey The Shift to Broader Targeting (36:12) Why hyper-specific audience targeting no longer works as wellHow Meta's algorithms have evolved to find customers in broader poolsTips for lowering your CPMs while maintaining quality traffic About Jay NeyerJay Neyer is a modern Renaissance man—a philosopher, musician, and multilingual mastermind. Beyond his creative pursuits, he's a powerhouse in e-commerce, having generated over 100 million in sales and developed over 500 websites and apps. As a featured speaker for Shopify and Amazon, Jay blends big-picture thinking with technical expertise to turn six-figure brands into eight-figure success stories. Resources MentionedLantern Soul: lanternsol.comConnect with Jay on LinkedIn: linkedin.com/in/jayneyer Connect With UsSubscribe to our newsletter: ecommercepodcast.netFollow Matt on LinkedIn: linkedin.com/in/mattedmundsonJoin our community: ecommercepodcast.net The eCommerce Podcast brings you real talk about building successful online stores. Every Thursday, we speak with experts and founders who've been in the trenches, built the stores, and learned the hard way—so you don't have to. #MicroInfluencers #eCommerceGrowth #InfluencerWhitelisting #ConversionRateOptimization #PerformanceMarketing

    41 min
  5. The Tariff Survival Guide for eCommerce Businesses

    6 MAR

    The Tariff Survival Guide for eCommerce Businesses

    Panicking about tariffs on Chinese imports? Think twice before abandoning your suppliers. In this eye-opening conversation with sourcing expert Omer Sasson, Matt Edmundson cuts through the noise surrounding the recent tariff announcements that have sent many eCommerce businesses into crisis mode. Drawing on a decade of experience across Asian markets, Omer reveals why hasty decisions often cause more damage than the tariffs themselves, which countries truly offer viable alternatives, and when China still makes financial sense—even with added costs. You'll discover practical strategies for building a tariff-resistant business, why product uniqueness trumps cheap sourcing, and how to avoid the costly mistakes other brands made during similar disruptions. Whether you're doing £20k or £2M in revenue, this no-nonsense guide offers the clarity you need to navigate these challenging waters. ---What You'll Learn:Why rushing away from Chinese suppliers often backfires (and what COVID taught us about panic-driven decisions)The surprising math behind tariffs and when China remains your best option despite the costsAlternative Asian markets worth exploring (Japan, Korea, Vietnam, India) and their unique strengthsHow to develop products that stand apart from competition, creating what Omer calls "heaven time"The cultural misunderstandings that sabotage Western-Asian business relationships --- LinksEpisode with Norm Farrar: Can you massively increase perceived value or is it just American Hype? with Norm Omer Sasson: LinkedIn: https://www.linkedin.com/in/om...Instagram: https://www.instagram.com/omer...Website: https://thesassoncompany.com/ Matt Edmundson: Instagram: Matt Edmundson (@mattedmundson)LinkedIn: linkedin.com/in/mattedmundson eCommerce Podcast: Homepage - Ecommerce Podcast --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    41 min
  6. How China's E-Commerce Rescued What Amazon Abandoned

    27 FEB

    How China's E-Commerce Rescued What Amazon Abandoned

    What if everything we know about e-commerce is wrong? Digital strategy maverick Björn Ognibeni reveals how Chinese platforms built what Western e-commerce abandoned - the social heart of shopping. While Amazon optimized for convenience, Chinese platforms like Taobao created experiences where friends shop together virtually and browsing becomes entertainment. Discover why our e-commerce hasn't changed in 20+ years and how Eastern innovations could revolutionize your online store. --- What You'll LearnWhy Western e-commerce hasn't fundamentally changed in over 20 yearsHow Chinese platforms built social shopping experiences missing from AmazonThe difference between search-driven and discovery-driven e-commerceWhy competition drives innovation in Chinese digital marketsPractical features you could implement from Eastern e-commerce platform --- Timestamps 00:00:04 - Introduction and overview 00:04:17 - Björn explains his background and Chinese digital expertise 00:09:32 - Why e-commerce hasn't changed in the West for decades 00:13:51 - The mall experience vs. Western online shopping 00:19:10 - How KPIs dictate innovation and stagnation 00:28:51 - The surprising positive experience of "TikTok refugees" 00:34:18 - Key lessons Western e-commerce can learn from China --- Key Links: Björn's LinkedInChinaBriefs.ioThe eCommerce PodcastData Driven Ecommerce with Friedrich SchwandtPodjunction --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    41 min
  7. Why Your Product Images Could Be Killing Your Sales with Siddharth Sinha

    20 FEB

    Why Your Product Images Could Be Killing Your Sales with Siddharth Sinha

    Is your product photography secretly sabotaging your eCommerce success? In this eye-opening episode, Dresma Inc. CEO Siddharth Sinha reveals why image quality might be the hidden factor killing your conversions. Discover why customers rarely read product descriptions anymore, how AI is revolutionising product photography, and why that white background product shot just won't cut it. From mobile shopping behaviour to the future of personalised product imagery, this conversation is packed with insights that could transform your approach to visual content. --- What You'll Learn: Why most customers make buying decisions without reading product descriptionsHow to use AI to create compelling lifestyle shots without expensive photo shootsThe critical difference between basic product shots and context-rich imageryWhy mobile shopping is changing everything about product photographyThe future of personalised product imagery and what it means for your storeCommon product photography mistakes that increase return ratesHow to balance investment between website design and product imagery --- Get in touch with Siddharth: siddharth@dresma.comSiddharth Sinha | LinkedIndresma.com Get in touch with Matt mattedmundson.comMatt Edmundson | LinkedIn More of the eCommerce Podcast ecommercepodcast.net Explore Podjunction Homepage - Podjunction

    46 min
  8. The Brutal Money Lessons 90% of eCommerce Founders Learn Too Late

    13 FEB

    The Brutal Money Lessons 90% of eCommerce Founders Learn Too Late

    Ever wonder why some e-commerce businesses thrive while others barely survive? In this eye-opening episode of the E-Commerce Podcast, host Matt Edmundson and fractional CFO Jodi Mercer unpack the financial secrets that separate successful e-commerce ventures from the rest. With over 25 years of financial leadership experience, Jodi shares crucial insights about disciplined planning, the power of external accountability, and knowing when to pivot or persist in your business journey. Their candid discussion reveals why many entrepreneurs struggle with financial management and offers practical solutions for building a sustainable e-commerce business. --- Key Takeaways1 Financial Planning is Critical Entrepreneurs need a clear, disciplined plan for revenue, spending, and metrics tracking. Without this foundation, businesses risk making emotional rather than strategic decisions. 2 External Accountability Matters Having an outside perspective through a board, advisor, or fractional CFO can provide crucial oversight and help maintain focus on long-term goals rather than getting distracted by new ideas. 3 Know Your Exit Points Plan for both success and failure scenarios upfront. Set clear metrics and timelines for when to pivot or shut down, rather than continuously investing in a non-viable business model. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow! --- Links referenced in this episode: ecommercepodcast.netascentcfo.com Companies mentioned in this episode: Ascent CFO Solutions Beehive

    38 min
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    About

    If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!

    Information

    • Creator
      Matt Edmundson
    • Years Active
      2019 - 2025
    • Episodes
      200
    • Rating
      Clean
    • Copyright
      © Aurion Digital
    • Show Website
      eCommerce Podcast

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