eCommerce Podcast

Matt Edmundson
  • 5.0 (5)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
eCommerce Podcast

If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!

  1. The Mistakes Killing Small Brands on Amazon in 2025 and How to Avoid Them | Will Haire

    6 DAYS AGO

    The Mistakes Killing Small Brands on Amazon in 2025 and How to Avoid Them | Will Haire

    In this episode, Matt Edmundson speaks with Will Haire from BellaVix about the harsh realities facing Amazon sellers in 2025. Will shares insider strategies for marketplace success, reveals the crucial revenue threshold that changes everything, and explains why Amazon has become a "pay to play platform" where margins matter more than ever. Episode Highlights:Why Amazon now requires at least 50% gross margins for sustainable successThe critical £100K/month revenue threshold that demands different strategiesHow to leverage the "Amazon halo effect" to improve organic rankingsStrategic tactics for brands at different growth stagesThe Creator Connections program and why offering 50% commission can be worth itAmazon's increasing use of AI to modify listings and what it means for sellers Key Insights:The 50% Margin Rule: "If you don't have at least 50% margin, gross margin on your products, like with agency fees, with Amazon's fees, like it's probably not going to be a good fit." - Will Haire The Amazon Fee Challenge: "With all the fee hikes last year, I mean, it's borderline criminal. But you know, it's the cost of operating." - Will Haire The Growth Blueprint: "That's how we've taken brands from $100,000 a month to three, $400,000 a month." - Will Haire Resources Mentioned:Amazon Creator Connections programAmazon Brand Tailored PromotionsAmazon Attribution links for external traffic Connect With Our Guest:Will Haire is the co-founder of BellaVix, an agency helping brands scale on marketplaces like Amazon and Walmart. They primarily work with brands doing at least $1 million in annual revenue who are looking to reach $3-5 million. LinkedIn: Will HaireWebsite: BellaVix Subscribe to The eCommerce Podcast:Join our newsletter community for exclusive insights: ecommercepodcast.net The eCommerce Podcast is produced by Podjunction.com #AmazonSeller #eCommerceStrategy #MarketplaceOptimization #ProgrammaticAdvertising #CreatorConnections

    42 min
  2. How Micro-Influencers Can 10x Your eCommerce Growth

    13 MAR

    How Micro-Influencers Can 10x Your eCommerce Growth

    Show Notes: How Micro-Influencers Can 10x Your eCommerce Growth with Jay NeyerIn this episode of The eCommerce Podcast, Matt Edmundson talks with Jay Neyer from Lantern Soul about leveraging micro-influencers to dramatically improve advertising performance and scale eCommerce businesses from six to eight figures. Episode HighlightsThe Four Levers of eCommerce Profitability (09:28) CPMs - Cost to reach 1,000 peopleClick-through rate - Engagement with your contentConversion rate - Visitors who make a purchaseAverage order value - How much customers spend The Micro-Influencer Advantage (20:00) Why accounts with just 1,000-2,000 followers often outperform celebrity influencersHow to identify the right micro-influencers for your brandCreating win-win-win partnerships that benefit everyone involved Influencer Whitelisting Strategies for 2025 (22:28) The technical process of running ads through influencer accountsWhy whitelisted content performs better 95% of the timeSetting up partnerships that deliver value to all parties Landing Page Continuity Technique (32:49) Creating dedicated landing pages featuring the influencerThe "five tips" structure that converts visitors into customersHow to maintain trust throughout the entire customer journey The Shift to Broader Targeting (36:12) Why hyper-specific audience targeting no longer works as wellHow Meta's algorithms have evolved to find customers in broader poolsTips for lowering your CPMs while maintaining quality traffic About Jay NeyerJay Neyer is a modern Renaissance man—a philosopher, musician, and multilingual mastermind. Beyond his creative pursuits, he's a powerhouse in e-commerce, having generated over 100 million in sales and developed over 500 websites and apps. As a featured speaker for Shopify and Amazon, Jay blends big-picture thinking with technical expertise to turn six-figure brands into eight-figure success stories. Resources MentionedLantern Soul: lanternsol.comConnect with Jay on LinkedIn: linkedin.com/in/jayneyer Connect With UsSubscribe to our newsletter: ecommercepodcast.netFollow Matt on LinkedIn: linkedin.com/in/mattedmundsonJoin our community: ecommercepodcast.net The eCommerce Podcast brings you real talk about building successful online stores. Every Thursday, we speak with experts and founders who've been in the trenches, built the stores, and learned the hard way—so you don't have to. #MicroInfluencers #eCommerceGrowth #InfluencerWhitelisting #ConversionRateOptimization #PerformanceMarketing

    41 min

  3. 6 MAR

    The Tariff Survival Guide for eCommerce Businesses

    Panicking about tariffs on Chinese imports? Think twice before abandoning your suppliers. In this eye-opening conversation with sourcing expert Omer Sasson, Matt Edmundson cuts through the noise surrounding the recent tariff announcements that have sent many eCommerce businesses into crisis mode. Drawing on a decade of experience across Asian markets, Omer reveals why hasty decisions often cause more damage than the tariffs themselves, which countries truly offer viable alternatives, and when China still makes financial sense—even with added costs. You'll discover practical strategies for building a tariff-resistant business, why product uniqueness trumps cheap sourcing, and how to avoid the costly mistakes other brands made during similar disruptions. Whether you're doing £20k or £2M in revenue, this no-nonsense guide offers the clarity you need to navigate these challenging waters. ---What You'll Learn:Why rushing away from Chinese suppliers often backfires (and what COVID taught us about panic-driven decisions)The surprising math behind tariffs and when China remains your best option despite the costsAlternative Asian markets worth exploring (Japan, Korea, Vietnam, India) and their unique strengthsHow to develop products that stand apart from competition, creating what Omer calls "heaven time"The cultural misunderstandings that sabotage Western-Asian business relationships --- LinksEpisode with Norm Farrar: Can you massively increase perceived value or is it just American Hype? with Norm Omer Sasson: LinkedIn: https://www.linkedin.com/in/om...Instagram: https://www.instagram.com/omer...Website: https://thesassoncompany.com/ Matt Edmundson: Instagram: Matt Edmundson (@mattedmundson)LinkedIn: linkedin.com/in/mattedmundson eCommerce Podcast: Homepage - Ecommerce Podcast --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    41 min
  4. How China's E-Commerce Rescued What Amazon Abandoned

    27 FEB

    How China's E-Commerce Rescued What Amazon Abandoned

    What if everything we know about e-commerce is wrong? Digital strategy maverick Björn Ognibeni reveals how Chinese platforms built what Western e-commerce abandoned - the social heart of shopping. While Amazon optimized for convenience, Chinese platforms like Taobao created experiences where friends shop together virtually and browsing becomes entertainment. Discover why our e-commerce hasn't changed in 20+ years and how Eastern innovations could revolutionize your online store. --- What You'll LearnWhy Western e-commerce hasn't fundamentally changed in over 20 yearsHow Chinese platforms built social shopping experiences missing from AmazonThe difference between search-driven and discovery-driven e-commerceWhy competition drives innovation in Chinese digital marketsPractical features you could implement from Eastern e-commerce platform --- Timestamps 00:00:04 - Introduction and overview 00:04:17 - Björn explains his background and Chinese digital expertise 00:09:32 - Why e-commerce hasn't changed in the West for decades 00:13:51 - The mall experience vs. Western online shopping 00:19:10 - How KPIs dictate innovation and stagnation 00:28:51 - The surprising positive experience of "TikTok refugees" 00:34:18 - Key lessons Western e-commerce can learn from China --- Key Links: Björn's LinkedInChinaBriefs.ioThe eCommerce PodcastData Driven Ecommerce with Friedrich SchwandtPodjunction --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    41 min
  5. Why Your Product Images Could Be Killing Your Sales with Siddharth Sinha

    20 FEB

    Why Your Product Images Could Be Killing Your Sales with Siddharth Sinha

    Is your product photography secretly sabotaging your eCommerce success? In this eye-opening episode, Dresma Inc. CEO Siddharth Sinha reveals why image quality might be the hidden factor killing your conversions. Discover why customers rarely read product descriptions anymore, how AI is revolutionising product photography, and why that white background product shot just won't cut it. From mobile shopping behaviour to the future of personalised product imagery, this conversation is packed with insights that could transform your approach to visual content. --- What You'll Learn: Why most customers make buying decisions without reading product descriptionsHow to use AI to create compelling lifestyle shots without expensive photo shootsThe critical difference between basic product shots and context-rich imageryWhy mobile shopping is changing everything about product photographyThe future of personalised product imagery and what it means for your storeCommon product photography mistakes that increase return ratesHow to balance investment between website design and product imagery --- Get in touch with Siddharth: siddharth@dresma.comSiddharth Sinha | LinkedIndresma.com Get in touch with Matt mattedmundson.comMatt Edmundson | LinkedIn More of the eCommerce Podcast ecommercepodcast.net Explore Podjunction Homepage - Podjunction

    46 min
  6. The Brutal Money Lessons 90% of eCommerce Founders Learn Too Late

    13 FEB

    The Brutal Money Lessons 90% of eCommerce Founders Learn Too Late

    Ever wonder why some e-commerce businesses thrive while others barely survive? In this eye-opening episode of the E-Commerce Podcast, host Matt Edmundson and fractional CFO Jodi Mercer unpack the financial secrets that separate successful e-commerce ventures from the rest. With over 25 years of financial leadership experience, Jodi shares crucial insights about disciplined planning, the power of external accountability, and knowing when to pivot or persist in your business journey. Their candid discussion reveals why many entrepreneurs struggle with financial management and offers practical solutions for building a sustainable e-commerce business. --- Key Takeaways1 Financial Planning is Critical Entrepreneurs need a clear, disciplined plan for revenue, spending, and metrics tracking. Without this foundation, businesses risk making emotional rather than strategic decisions. 2 External Accountability Matters Having an outside perspective through a board, advisor, or fractional CFO can provide crucial oversight and help maintain focus on long-term goals rather than getting distracted by new ideas. 3 Know Your Exit Points Plan for both success and failure scenarios upfront. Set clear metrics and timelines for when to pivot or shut down, rather than continuously investing in a non-viable business model. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow! --- Links referenced in this episode: ecommercepodcast.netascentcfo.com Companies mentioned in this episode: Ascent CFO Solutions Beehive

    38 min
  7. Focus on Revenue Optimisation Not Conversion Rate with Matthew Stafford

    6 FEB

    Focus on Revenue Optimisation Not Conversion Rate with Matthew Stafford

    In this episode of The Ecommerce Podcast, host Matt Edmundson interviews Matt Stafford, CEO of Build Grow Scale, about revenue optimisation strategies for e-commerce websites. Stafford shares valuable insights on improving conversion rates, including optimising checkout processes, using effective button colours and text, and leveraging customer feedback. The conversation covers practical tips for enhancing website performance and increasing sales without necessarily increasing traffic. --- Timestamps: 0:00 - Introduction and guest background 3:24 - Matthew's journey into ecommerce 6:13 - The importance of Google Analytics 12:38 - Starting optimisation from the back of the store 19:49 - The hierarchy of focus principle 24:20 - Button text and colour optimisation 30:38 - The power of website optimisation over increasing ad spend 32:45 - Mobile vs desktop conversion rates 36:50 - The one question that can transform your business --- Key Takeaways: 1. Start with Cart and Checkout Optimisation Matthew Stafford emphasises the importance of beginning with the cart and checkout process when optimising your ecommerce site. By enhancing these areas first, you ensure that any improvements made elsewhere on the site directly contribute to increased revenue. This approach prioritises revenue optimisation over mere conversion rate improvements. 2. Use Unique Colours for Call-to-Action Buttons Stafford advises using a distinct colour for call-to-action buttons that stands out from the rest of the site's theme. This makes it clear to customers what the next step is, thereby improving the user experience and boosting conversions. The focus should be on clarity and visibility rather than adhering to a specific colour scheme. 3. Leverage Customer Feedback on the Thank You Page Implement a pop-up on the thank you page asking customers, "What was the one thing that almost made you not buy?" This feedback is invaluable for identifying and addressing potential issues in the purchasing process. Stafford notes that some of their top improvements have come from insights gained through this simple question. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    41 min
  8. Personalised Email Marketing in the Era of AI with Dan Nikas

    30 JAN

    Personalised Email Marketing in the Era of AI with Dan Nikas

    In this episode of the Ecommerce Podcast, host Matt Edmundson interviews Dan Nikas, a former homicide detective turned marketing expert, about effective email marketing strategies. Dan shares insights on personalizing email campaigns, leveraging Google's conversion window metric, and creating consistent messaging across platforms. Learn how to optimize your email marketing efforts and build trust with customers through strategic touchpoints and tailored content. --- Timestamps: 0:00 Intro 5:46 From detective to marketing maestro 11:36 Building brand uniqueness and authenticity 18:25 Personalising email marketing strategies 27:51 Integrating email with other marketing channels 36:59 Crafting effective email content 42:44 Closing remarks and contact information --- Key Takeaways: 1. Leverage your passion to stand out Dan emphasises the importance of authenticity in marketing. He suggests that brands should leverage their genuine passion for their products or industry to connect with customers. This authentic enthusiasm can help create loyal followers and set you apart from larger, impersonal competitors. 2. Personalise based on the customer journey Dan advises tailoring email content to where customers are in their decision-making process. Use data like Google's conversion window metric to understand how long it typically takes customers to convert. Then create personalised messaging that addresses common questions and concerns at each stage of that journey. 3. Keep emails focused on one key point Dan recommends giving readers "one job" per email. People tend to scan rather than read thoroughly, so focus each email on communicating a single important message or call-to-action. This approach is more effective than trying to cram multiple selling points into a single, lengthy email. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    47 min
See All (200)

    5
    out of 5
    5 Ratings

    About

    If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!

    Information

    • Creator
      Matt Edmundson
    • Years Active
      2019 - 2025
    • Episodes
      200
    • Rating
      Clean
    • Copyright
      © Aurion Digital
    • Show Website
      eCommerce Podcast

    You Might Also Like

    Content Restricted

    This episode cannot be played on the web in your country or region.

    To listen to explicit episodes, sign in.

    Stay up to date with this show

    Sign in or sign up to follow shows, save episodes and get the latest updates.
    Select a country or region

    Africa, Middle East, and India

    Asia Pacific

    Europe

    Latin America and the Caribbean

    The United States and Canada