eCommerce Podcast

Matt Edmundson
  • 5.0 (5)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
eCommerce Podcast

If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!

  1. The Future of Ecommerce Referrals with Phil Carr

    6 DAYS AGO

    The Future of Ecommerce Referrals with Phil Carr

    Join host Matt Edmundson on the Ecommerce Podcast as he chats with Phil Carr from Upzelo about revolutionising ecommerce through innovative referral strategies and customer retention. Discover how Upzelo is transforming the way businesses engage with customers using cutting-edge technology. --- Timestamps: 0:00 Intro 1:27 Phil Carr's Background 3:25 Sub Summit Experience 5:08 Introduction to Upzelo 9:17 Naming Challenges and Solutions 13:31 Referrals and Retention Strategies 19:42 Improving User Experience in Referrals 25:05 Wallet Pass Technology 31:29 User Journey with Wallet Pass 39:58 Strategic Use of Wallet Pass 47:19 Behaviour and Lifestyle Loyalty 54:08 Future of Retention and Loyalty 55:12 Matt's Question for Social Media 56:14 Connecting with Phil Carr --- Key Takeaways: 1. Simplify the Referral Process: Phil highlights the importance of making the referral process seamless and frictionless. By integrating referral systems into smartphone wallet passes, businesses can enhance user experience and increase referral rates. This approach eliminates the cumbersome steps of traditional referral methods, making it easier for customers to share and for businesses to track referrals. 2. Leverage Technology for Customer Engagement: Phil discusses the potential of using wallet passes not just for referrals but as a dynamic marketing channel. By sending push notifications and updating pass details, businesses can maintain ongoing engagement with customers. This strategy allows for personalised marketing, such as exclusive offers or reminders, directly on the customer's device, enhancing customer loyalty and retention. 3. Innovative Loyalty Programs: Phil suggests moving beyond traditional points-based loyalty systems to more creative and meaningful customer engagement strategies. By rewarding customers for eco-friendly choices or lifestyle activities, businesses can align their brand with customer values and encourage positive behaviours. This approach not only strengthens customer loyalty but also enhances the brand's image and social responsibility. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    58 min
  2. Amazon Ecommerce Strategies with Dan Brownsher

    7 NOV

    Amazon Ecommerce Strategies with Dan Brownsher

    Join host Matt Edmundson on the Ecommerce Podcast as he chats with Dan Brownsher from Channel Key, a leading Amazon agency. Discover insights into Amazon retail strategies, brand building, and the complexities of selling on the platform. --- Timestamps: 0:00 Intro 3:18 Dan's Journey to Amazon 5:36 Complexity of Selling on Amazon 8:40 Starting on Amazon Today 12:57 Challenges of Selling on Amazon 16:50 Product Selection for Amazon 20:20 Supplements as a Lucrative Category 23:37 Building a Brand on Amazon 29:15 Strategies for Brand Building 34:55 Using Amazon as a Customer Acquisition Channel 40:28 Channel Strategy and Brand Quality 46:45 Review Numbers and Sales Correlation 48:52 Connecting with Dan and Channel Key --- Key Takeaways: 1. Diversify Sales Channels: Dan emphasises the importance of not relying solely on Amazon as a sales channel. He suggests using Amazon as a testing ground and data aggregation channel but stresses the need to build a brand outside of Amazon through platforms like Shopify or social media channels. This approach helps in creating brand equity and avoiding the pitfalls of commoditisation. 2. Invest in Brand Building: To maintain a competitive edge, Dan advises building a strong brand presence. This involves creating a brand story and engaging with consumers through various channels, including social media and traditional advertising. A well-established brand can command loyalty and potentially higher prices, protecting against market saturation and competition. 3. Understand the Cost of Entry: Dan highlights that entering the Amazon marketplace today requires significant resources. He advises new sellers to be prepared to invest in advertising and potentially operate at a loss initially to gain traction. This understanding is crucial for realistic planning and long-term success on the platform. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    52 min
  3. Mastering B2B Ecommerce with Jason Greenwood

    31 OCT

    Mastering B2B Ecommerce with Jason Greenwood

    Join host Matt Edmundson on the eCommerce Podcast as he chats with Jason Greenwood, an expert in B2B ecommerce, about the evolution of online shopping and the impact of digital transformation on businesses. Discover insights into the challenges and opportunities within the B2B sector, and learn how companies can adapt to the changing landscape. --- Timestamps: 00:00:05 Introduction and welcome to the eCommerce Podcast 00:02:15 Introduction of guest Jason Greenwood and his background 00:03:08 Jason's relocation to Mexico and reasons for the move 00:07:33 Jason's journey into ecommerce and early experiences 00:13:34 Growth and success of Jason's ecommerce business 00:19:20 Impact of Covid on B2B ecommerce and Jason's consulting career 00:25:23 Discussion on D2C as a channel versus a business model 00:33:45 Matt's supplement company and exploring B2B opportunities 00:39:56 B2B marketing strategies and challenges 00:46:54 Jason's question for Matt about AI's impact on ecommerce 00:48:01 How to connect with Jason and his content platforms 00:49:24 Closing remarks and gratitude to Jason --- Key Takeaways: 1. Embrace Digital Transformation in B2B: Jason highlights the importance of B2B businesses adopting digital strategies to remain competitive. He notes that many B2B companies are significantly behind in digital adoption compared to B2C and D2C sectors. The COVID-19 pandemic underscored the necessity for digital routes to market, as traditional sales methods were disrupted. Businesses should focus on integrating digital solutions to enhance their operations and customer interactions. 2. Understand the Importance of Ungating Catalogues: Jason advises B2B companies to make their product catalogues accessible online without requiring a login. This approach increases visibility to potential buyers and search engines, facilitating easier discovery by new customers. While pricing and inventory details can remain private, showcasing the product range is crucial for attracting new business clients. 3. Diversify Sales Channels: Jason discusses the risks associated with relying solely on direct-to-consumer (D2C) models. He suggests that businesses should consider establishing wholesale channels to mitigate channel risk and expand their market reach. By doing so, companies can leverage the strengths of both D2C and B2B models, potentially achieving better net margins and reducing dependency on a single sales channel. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    51 min
  4. Choosing the Right eCommerce Platform with Amandeep Singh

    24 OCT

    Choosing the Right eCommerce Platform with Amandeep Singh

    Join Matt Edmundson on the eCommerce Podcast as he delves into the world of online retail with Aman Amandeep Singh from Cronix, a full-service eCommerce agency. Discover insights on choosing the right eCommerce platform, from Shopify to BigCommerce, and learn about the latest trends in omnichannel strategies and content optimisation. Don't miss this engaging discussion on how to enhance your online store's performance and reach --- Timestamps: 0:00 Intro 9:17 Choosing the Right eCommerce Platform 10:39 BigCommerce's B2B Advancements 13:03 Shopify's Restrictions on High-Risk Products 17:56 Challenges with Wix for E-commerce 20:40 Shopline's Rise in the UK 25:18 Emerging Trends in eCommerce 27:12 Custom Content and Landing Pages 28:53 Enhancing Product Pages for Better Conversion 35:51 Evolving Omnichannel Strategies 41:57 Effective Website Migration Strategies --- Key Takeaways: 1. Choosing the Right eCommerce Platform: Amandeep highlights the importance of selecting an eCommerce platform based on specific business needs. For those starting out with straightforward requirements, platforms like Shopify are recommended for their ease of use and community support. However, for businesses with more complex needs, such as B2B functionalities or custom payment integrations, platforms like BigCommerce or self-hosted solutions like WooCommerce and Magento might be more suitable. This advice underscores the necessity of aligning platform capabilities with business objectives. 2. Enhancing Product Pages with Rich Content: Amandeep advises investing in rich content for product pages, especially for best-selling items. This includes detailed descriptions, use cases, benefits, FAQs, and high-quality images or videos. Such enhancements can improve customer understanding and potentially increase conversion rates. He also mentions the importance of maintaining unique and engaging content to stand out from competitors who might use generic manufacturer descriptions. 3. Omnichannel Strategy and Social Commerce: Amandeep discusses the growing importance of an omnichannel strategy, which involves selling across multiple platforms like Amazon, TikTok, and Walmart, in addition to one's own website. He notes the increasing trend of social commerce, particularly on platforms like TikTok, where users are more inclined to make purchases directly. This advice highlights the need for businesses to diversify their sales channels to reach a broader audience and adapt to changing consumer behaviours. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    49 min
  5. Using Customer Success Roadmaps and Strategic Alliances to Grow your Business with Scott Overbeck

    17 OCT

    Using Customer Success Roadmaps and Strategic Alliances to Grow your Business with Scott Overbeck

    Join host Matt Edmundson on the eCommerce Podcast as he discusses customer success roadmaps and monetising subscriber lists with Scott Overbeck from Seacoast Consulting Group. Discover how strategic alliances can boost your business growth and learn practical tips for leveraging your existing customer base. --- Key Takeaways: 1. Leverage Strategic Alliances: Scott emphasises the importance of forming strategic alliances between businesses with complementary resources. This involves creating mutually beneficial arrangements that can include products, services, operational assets, or customer databases. By doing so, businesses can tap into new revenue streams and enhance their offerings without the need for significant additional investment. 2. Understand the Customer Journey: Scott advises businesses to map out the customer journey to identify what customers want before, during, and after their purchase. By understanding this journey, businesses can offer additional products or services that align with their customers' needs, thereby increasing customer satisfaction and revenue through cross-selling and upselling. 3. Monetise Existing Assets: Scott highlights the value of a business's existing subscriber list as a significant asset. He suggests using this list to introduce complementary products and services through strategic alliances, thereby generating additional revenue. This approach capitalises on the trust already established with customers, making it a cost-effective way to increase profits. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    48 min
  6. Turn Your Small Business into Big Money

    10 OCT

    Turn Your Small Business into Big Money

    In this episode of the eCommerce Podcast, host Matt Edmundson interviews business journalist Elaine Pofeldt, discussing her books Tiny Business, Big Money and The Million-Dollar One-Person Business. Elaine shares insights into the growing trend of million-dollar businesses run by small teams or solo entrepreneurs, exploring how increasing relevance of professional services and eCommerce businesses reaching seven figures, touching on the evolving digital landscape, including the rise of AI, and how entrepreneurs can thrive by going "rogue" and embracing innovation.  Key Takeaways Rise of Million-Dollar One-Person Businesses: The number of solo entrepreneurs or small teams generating over a million dollars in revenue is steadily increasing. This trend reflects the growing opportunities for individuals to create successful, scalable businesses without the need for large teams or significant upfront investment.Importance of Going Rogue and Innovation: Elaine emphasises the value of going "rogue," meaning that entrepreneurs should be willing to step away from traditional methods, adopt new technologies (like AI), and embrace innovation. Early adopters who are willing to experiment and take calculated risks often see the most success.Self-Employment as a Path to Financial Freedom: Self-employment offers a way to build personal wealth and gain control over one’s career, especially in a shifting job market. Elaine points out that starting a business, even as a side hustle, can be a powerful way to future-proof your income and career in an unpredictable economic landscape. If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    42 min
  7. Redefining the Customer Experience with AI

    3 OCT

    Redefining the Customer Experience with AI

    In this episode of the eCommerce Podcast, host Matt Edmundson welcomes back Fara Rosenzweig, Head of Marketing at Zeals.ai, they discuss the evolving landscape of eCommerce, focusing on how new innovations in AI technology has revolutionised the space.  Key Takeaways:  AI in Social Chat Commerce: AI is transforming how eCommerce brands engage with customers by integrating with social platforms like Instagram and Facebook Messenger. Through AI-driven conversations, brands can provide personalised shopping experiences, helping users make faster and better purchasing decisions.Influencer Marketing's Growing Impact: Influencer marketing is set to double in importance by 2025 for eCommerce brands. Fara highlights how leveraging influencers can build trust and drive sales, making it an essential strategy for modern online businesses.The Power of Personalised Customer Experiences: The shift toward more personalised, AI-driven experiences is reducing the overwhelming choices customers face. By narrowing down product options through a tailored interaction, AI helps brands increase conversion rates and foster better customer relationships. If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    48 min
  8. Fight Burnout and Pursue Your Passion

    26 SEPT

    Fight Burnout and Pursue Your Passion

    In this episode of the eCommerce Podcast Host Matt Edmundson again connects with a business founder interviewing Nick Radcliffe, founder of The Christian Poster Company, about his journey from medical doctor to full time entrepreneur. Nick discusses his passion for design, the genesis of his business during the 2020 pandemic and how he transitioned from selling on etsy to running his own successful Shopify site.  Key Takeaways:  Follow Your Passion to Combat Burnout: Nick’s journey from being a doctor to running a creative business highlights how following a passion project can provide a much-needed escape from burnout and lead to new career opportunities.Leverage Organic Growth on Social Media: Nick's success in growing his business largely came from building an engaged community on Instagram. He emphasised the value of using organic reach and visuals to connect with customers, which has been more effective for him than email marketing.Scale with Strategy and Tools: Managing growth while working from home presented space challenges for Nick. He explored using third-party logistics (3PL) as a solution to scaling, while maintaining his brand’s personal touch in packaging and customer service. If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

    56 min
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5
out of 5
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About

If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!

Information

  • Creator
    Matt Edmundson
  • Years Active
    2019 - 2024
  • Episodes
    200
  • Rating
    Clean
  • Copyright
    © Aurion Digital
  • Show Website
    eCommerce Podcast

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