239 episodes

Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads with no ads, in less than 4 years.

Every week, Louis Grenier (who likes to speak in the third person) interviews guests or shares his own no-fluff, actionable marketing insights so you can stand out—without being sleazy.

(Summer 2021 schedule: one episode every two weeks)

Everyone Hates Marketers Louis Grenier

    • Business
    • 4.9 • 41 Ratings

Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads with no ads, in less than 4 years.

Every week, Louis Grenier (who likes to speak in the third person) interviews guests or shares his own no-fluff, actionable marketing insights so you can stand out—without being sleazy.

(Summer 2021 schedule: one episode every two weeks)

    [BEST OF] Buyer Personas Need to Die of a Violent Death

    [BEST OF] Buyer Personas Need to Die of a Violent Death

    Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.
    ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

    • 24 min
    [BEST OF] How to Find out What Triggers Customers to Buy

    [BEST OF] How to Find out What Triggers Customers to Buy

    Three-times founder Katelyn Bourgoin and I talk about a little-known customer data point called "buying triggers." It's a pivotal episode if you want to understand why customers buy.
    ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

    • 55 min
    [BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds

    [BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds

    Claire Suellentrop introduces the Jobs-to-be-done methodology that is replacing the old method of creating customer personas. This episode is a step-by-step practical guide.
    ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

    • 48 min
    [BEST OF] How to Talk to Customers When Everyone Is Lying to You

    [BEST OF] How to Talk to Customers When Everyone Is Lying to You

    Save yourself 12 months of time by talking to your customers first. A classic episode with Rob Fitzpatrick, author of "The Mom Test."
    ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

    • 53 min
    Don't Be Bland, Caricature Your Brand

    Don't Be Bland, Caricature Your Brand

    It's not enough to have a good product, the right market, and a splashy brand color. Learn how to be distinctive so you can be noticed, remembered, and talked about.
    ***
    Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

    • 16 min
    [Replay] Hiten Shah on Choosing the Right Value Proposition

    [Replay] Hiten Shah on Choosing the Right Value Proposition

    This is a replay of my interview with Hiten Shah.
    In this episode, we talk about crafting the right value proposition and why keeping it simple is the key to making it successful.
    ***
    Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

    • 53 min

Customer Reviews

4.9 out of 5
41 Ratings

41 Ratings

indigochameleon ,

Tangible marketing for anyone

Great guests and conversations that are practical marketing skills and ideas. I have no marketing background, this podcast will help me grow my small business.

Lucy Heskins ,

Insights I can *actually* apply

Too many marketing resources talk about fluffy ideas that not all of us can or want to apply. This podcast includes sooo many episodes looking at the pain points and challenges that I, as a marketer, I am facing right now and gives me the tools to start tweaking my work. The experts are pretty dam cool and Louis’s questioning and exploration of the subject is 💯

Erasmus of Rotterdam ,

Amazing guests, insightful interviewing

Whether you're a marketing noob or a seasoned pro, then unless you're the kind of marketer we all hate to meet online, this is the show for you. Louis gets great guests, and interviews with depth, so that everything turns into actionable insight, practical tips and, basically, the edge you need to be awesome without being slimy.

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