100 episodes

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.

Everyone Hates Marketers Louis Grenier

    • Marketing
    • 4.9 • 37 Ratings

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.

    Why Marketing Should Run Sales (+ How to Do It)

    Why Marketing Should Run Sales (+ How to Do It)

    Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers. 
    Here’s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle’s firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen.
    ***
    Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

    [Replay] How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)

    [Replay] How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)

    Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients? Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools.
    Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it. We discuss how to find your niche and properly position your brand so people remember what you do and you can work with clients on your own terms.
    ***
    Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

    [Replay] Storytelling for Success: How to Design a Convincing Product Narrative

    [Replay] Storytelling for Success: How to Design a Convincing Product Narrative

    To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.
    My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you'll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction.
    ***
    Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

    Why Company Values Matter and How to Use Them in Marketing

    Why Company Values Matter and How to Use Them in Marketing

    Lindsey Christensen believes that the role of marketing goes far beyond that of making money. 
    In this episode, she talks to me about how once companies define their values and missions, they should stay connected to them and promote them in their marketing. We also discuss the need for diversity and change within the tech industry.
    With over 14 years of experience within the business, she is currently CMO of the design and development consultancy, thoughtbot.
    ***
    Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links‍

    [Replay] 10 Steps to Reposition Your Product When Your Customers Don’t “Get it”

    [Replay] 10 Steps to Reposition Your Product When Your Customers Don’t “Get it”

    What do you do if your customers just don't "get" your product? 
    My guest today is Jane Portman, UI design expert, and co-founder of Userlist.io. We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning. From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.
    ***
    Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

    How to Use Surveys to Get the Data You Need, When You Need It

    How to Use Surveys to Get the Data You Need, When You Need It

    Morgan Molnar lives and breathes data. She began her career in marketing effectiveness analytics at Nielsen before her present position as director of product marketing at SurveyMonkey. 
    During our conversation, she explained what market research means to her and dispelled some of the myths and lies surrounding surveying. She also offers a compelling argument that providing it's done right, there are considerable benefits from using surveys to gather data. 
    ***
    Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Customer Reviews

4.9 out of 5
37 Ratings

37 Ratings

indigochameleon ,

Tangible marketing for anyone

Great guests and conversations that are practical marketing skills and ideas. I have no marketing background, this podcast will help me grow my small business.

Lucy Heskins ,

Insights I can *actually* apply

Too many marketing resources talk about fluffy ideas that not all of us can or want to apply. This podcast includes sooo many episodes looking at the pain points and challenges that I, as a marketer, I am facing right now and gives me the tools to start tweaking my work. The experts are pretty dam cool and Louis’s questioning and exploration of the subject is 💯

Erasmus of Rotterdam ,

Amazing guests, insightful interviewing

Whether you're a marketing noob or a seasoned pro, then unless you're the kind of marketer we all hate to meet online, this is the show for you. Louis gets great guests, and interviews with depth, so that everything turns into actionable insight, practical tips and, basically, the edge you need to be awesome without being slimy.

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