8 episodes

Ready to level up your accountancy firm?

If so, join our host, Heather Elkington, and founder of GoProposal, James Ashford, in this first series of Firm Up.

Throughout season one, you’ll hear home truths from James that will allow you to improve your profit margins, client relationships and money mindset.

Follow GoProposal across socials, @goproposal.

Firm Up GoProposal

    • Business
    • 4.4 • 18 Ratings

Ready to level up your accountancy firm?

If so, join our host, Heather Elkington, and founder of GoProposal, James Ashford, in this first series of Firm Up.

Throughout season one, you’ll hear home truths from James that will allow you to improve your profit margins, client relationships and money mindset.

Follow GoProposal across socials, @goproposal.

    How Often Should You Review Your Fees?

    How Often Should You Review Your Fees?

    Are you seeking motivation to up your prices and change your processes?

    Then this season finale is the episode for you! Heather and James return one last time to discuss how to harness motivation, make impactful changes and frequency of reviews. 

    James also explores his love of cold water immersion and reveals his shower technique. 

    Follow GoProposal across socials @goproposal

    Buy tickets for Firm Up Live here and use code FU25 to get 25% off
    (Exclusive discount for GoProposal members, all details in the community):
    https://goproposal.com/firm-up-live/ 

    • 1 hr
    You Aren’t Being Compared to Other Accountants

    You Aren’t Being Compared to Other Accountants

    In the penultimate episode of series 1, Heather and James discuss how to enhance your client relationships with memorable interactions. 

    This episode delves into how to guide customers through your services so they’re excited about working with you, what we can learn from hospitality staff, and why even your graphics can impact your customer journey.

    Follow GoProposal across socials @goproposal

    • 41 min
    Your Value in the World Is Proportional to the Size of the Problems You Solve

    Your Value in the World Is Proportional to the Size of the Problems You Solve

    Do you struggle to pitch or find it tricky to build client relationships? This might mean you need a clearer framework.

    Heather and James return to talk us through the all important GLOSS method. The GLOSS method is the proven framework used by us for successful sales meetings and fee reviews that enable you to maximise your client relationships. 

    This episode explores what value means and how you can maximise your impact on your business and the world. 

    Links:

    The GLOSS Method
    Follow GoProposal across socials @goproposal

    • 1 hr 4 min
    Pricing Must Be Logical, Transparent and Fair

    Pricing Must Be Logical, Transparent and Fair

    Asking for what you’re worth got you stumbling at the starting blocks? As we return for episode 4 of Firm Up, Heather and James dig into the science and software behind pricing.

    Decades of the latest sales psychology have taught us to fear price transparency. Heather and James chat about their pricing ideals and how to build trust in your services. 

    The pair discuss firm-wide pricing and how crucial it is that every member of staff understands and believes in your pricing.. is it fair if you wouldn’t give your Mum that deal? 

    This episode covers the gender pay gap, the fear of rejection and transparency and trust in pricing. 

    Follow GoProposal across socials @goproposal

    • 48 min
    How the Psychology of Money Affects Your Firm

    How the Psychology of Money Affects Your Firm

    “Who’s is that mercedes in the car park…it better not be the accountants”

    In episode 3, Heather and James reveal the importance of interrogating our core beliefs and paradigms that govern our actions and most importantly our businesses.
      
    They talk about our unique psychology towards money and displays of wealth and how these affect accountancy firms specifically. 

    Heather’s ultimate accountability for many years has been the operating profit line of GoProposal so she discusses the possibilities of profitability. They debate being a good buyer and enjoying your profit and how to grow your business exponentially by taking up more space. 

    Follow GoProposal across socials @goproposal

    • 46 min
    If You Can’t Control Your Profitability, It’s Hard to Control Anything Else

    If You Can’t Control Your Profitability, It’s Hard to Control Anything Else

    As we return for episode 2 of Firm Up, Heather and James delve into the true importance of being profitable and storm-proofing businesses to deal with hard times. 

    The pair discuss big mistakes and lessons learnt from failure; they teach us how to spot hard times approaching and all about the psychology of money, rejection and transparency. 

    Follow GoProposal across socials @goproposal

    • 57 min

Customer Reviews

4.4 out of 5
18 Ratings

18 Ratings

Sarahvicky ,

Brilliant

Really enjoyed the first episode of this - I’m hooked! As a brand new Accountancy Practice I know the Firm Up podcast will be very helpful for me 👍🏻💚

c23109 ,

Amazing!

I could listen to James all day and night. I loved the honesty from both James and Heather and hearing their stories. It’s nice to hear more about Heather too, such a great partnership bringing out the best of each other for a chat and bouncing off each other so well. Thoroughly enjoyed and recommended.

*SamJCM* ,

Everything I expected, and more!

We all knew this would be a good one and episode one has not disappointed! Another educational, inspirational pod to enjoy. Looking forward to the future episodes.

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