478 episodes

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

High Intensity Business Lawrence Neal

    • Business
    • 4.9 • 38 Ratings

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

    How To Retain Clients For Life with Luke Carlson

    How To Retain Clients For Life with Luke Carlson

    Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast? 
     
    In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable business, how to create an experience that helps keep clients coming back, and the key things you need to put in place (and the mistakes you need to avoid).
     
    If you’re keen on maximizing your profit while minimizing growing pains, you’ll want to listen to this one (and maybe even keep it in your bookmarks)!
     

    ***
     
    📩 Download a FREE PDF guide to endless referrals here
    ⚡ Grow Your HIT Business FAST With Tailor-Made Systems 
    🏛️ Join the Best HIT Business Membership Here
     
    ***
     
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 2 min
    Staffing for Success: Optimal Hiring and Onboarding Practices in Fitness with Katie Santos - Part 2

    Staffing for Success: Optimal Hiring and Onboarding Practices in Fitness with Katie Santos - Part 2

    How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership?
     
    Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR law and catering specifically to fitness businesses and strength studio owners.
     
    We dive deep into how you can help your trainers succeed and add value to your business right from the start, how you should approach developing your personnel and your culture, the biggest keys to success in leadership and management, and more.
     
    If you’re keen on maximizing the potential of your staff, growing your fitness business, and minimizing many of the common problems HIT studio owners tend to go through, tune in to this one!

    ***
    📩 Download a FREE PDF guide to endless referrals here
    ⚡ Grow Your HIT Business FAST With Tailor-Made Systems
    🏛️ Join the Best HIT Business Membership Here
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 59 min
    Luke Carlson on Personal Training Note-Taking Tips, High Ticket Offers, Issues with the Hormozi Approach, and Fascinating Fitness Business Trends

    Luke Carlson on Personal Training Note-Taking Tips, High Ticket Offers, Issues with the Hormozi Approach, and Fascinating Fitness Business Trends

    How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions?
     
    Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex Hormozi’s business ideas, fitness trends your clients bring in that might give you headaches and how to deal with them, and more.
     
    If you want to dig deeper into wowing your personal training clients and honing your HIT business strategies and tactics, don’t miss this one!
    ***
    📩 Get Your FREE guide on how to get endless referrals NOW
    ***
    ♣️ Supercharge Your Fitness Business with HIB Intensive
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 49 min
    Finding the Perfect HIT Business Client Management Software with Connie Holen

    Finding the Perfect HIT Business Client Management Software with Connie Holen

    Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients?
     
    Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she returns to help you find the right CMS that will help your business scale and provide the best possible client experience.

     
    If you’ve ever looked at your options and wanted to know the pros and cons before taking the plunge, this episode will help you know what to look for and how to avoid making costly mistakes!
    ***
    📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 5 min
    Staffing for Success: Optimal Hiring Practices in Fitness with Katie Santos - Part 1

    Staffing for Success: Optimal Hiring Practices in Fitness with Katie Santos - Part 1

    What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you? 
     
    Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry. 
     
    In this episode, Katie shares great insights on how you should hire and staff for success in your fitness business, focusing on the advantages of having the right team who is on the same page as you are so you can grow your revenue faster and avoid the headaches that plague business owners who ignore the importance of building a culture and fit. 
     
    We talk about building your business culture, navigating the legal system, understanding why your job and role descriptions matter, and the huge effect these can have on your growth and earnings.
     
    If you’re serious about being successful as a HIT business owner and want to avoid getting set back by hiring the wrong people, this episode is for you!

    ***
    📩 Get your FREE guide to infinite referrals HERE
    ♣️ Supercharge your HIT business now and get more clients
    ***
    🎬 For the complete show notes, links, and resources, click here

     

    • 1 hr 17 min
    Discover Strength's Origin Story: From Idea to Industry Leader with Luke Carlson

    Discover Strength's Origin Story: From Idea to Industry Leader with Luke Carlson

    What would it take for you to build a world-class HIT studio brand from the ground up?
     
    Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT business entrepreneur and strength trainer can take away from his journey.
     
    If you’ve ever wanted to know what it’s like to find your north star as a personal trainer or a HIT studio owner, this episode is a must-listen!
    ***
    📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ***
    ♣️ Join the Best HIT Business Membership Here
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 44 min

Customer Reviews

4.9 out of 5
38 Ratings

38 Ratings

Arthurian Legend ,

The Greatest HITs ;)

I discovered HIT through Doug McGuff's Body by Science, and it was a revelation in my 20 years of resistance training. I'm very grateful that Lawrence has done an awesome job of interviewing the experts in this field. I've relistened to many episodes several times, and have learned some invaluable info that will keep me training and feeling the benefits for at least another 40 years! The recent episodes offering business advice around the Covid crisis have been fantastic, and some of Luke Carlson’s nuggets of wisdom have made me stop in my tracks and inspire me to take new action!

Bissonboy ,

Thought provoking

I have been listening to Lawrences’ podcast for a while. One of the main things I appreciate is how Lawrence has continued to evolve in his interview technique. He has a great ability to mine the gold from some of the greatest minds in the industry, and has been really enjoyable to listen to.

Thank you for the work you do and I look forward to each episode.

Matt BCFC88 ,

Great podcast Lawrence

Listen every week really enjoy! Keep up the good work!

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