456 episodes

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

High Intensity Business Lawrence Neal

    • Business
    • 4.9 • 38 Ratings

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

    Budget Equipment Choices, Visionary Goals, Motorized Resistance Insights: Jeff Turner's Imagine Strength Q&A - Part 2

    Budget Equipment Choices, Visionary Goals, Motorized Resistance Insights: Jeff Turner's Imagine Strength Q&A - Part 2

    Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget?
     
    Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future machines, the pros and cons of motorized assistance in HIT, and so much more!
     
    If you’re starting a new fitness business or you’re keen on what the future of HIT machines look like, don’t miss this episode!
     
    *** 📈 Jump-start your HIT Business with 1-on-1 Coaching from Million-Dollar Trainer Pete Cerqua
    ♣️ Join the Best HIT Business Membership Here

    ***
    📩 Download a FREE Essential Guide on Getting Endless Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 45 min
    Pete Cerqua's 7-Figure Secret: Genius Strategy or Overhyped Fiction?

    Pete Cerqua's 7-Figure Secret: Genius Strategy or Overhyped Fiction?

    Can HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money?
     
    Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.
     
    In this episode, Pete gives it to his skeptics straight and he tells you exactly what he can do for you, how he’s made himself and the people he’s coached successful, and what to expect on your road to being truly successful as a fitness business owner.
     
    If you love helping people get fitter and stronger while making money at the same time, you’ll want to tune in to this episode!

     
    ***
    📈 Get POWERFUL HIT Business Coaching from Pete Cerqua
    ♣️ Join the Best HIT Business Community Here
    ***
    📩 Get a FREE Guide to Getting Infinite Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 45 min
    Aurum's Rapid Expansion: Candid Insights on Strategic Decisions, Financial Performance, and Growth with CEO Julian Massler

    Aurum's Rapid Expansion: Candid Insights on Strategic Decisions, Financial Performance, and Growth with CEO Julian Massler

    How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into?
     
    ⁠⁠Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now. 
     
    We catch up on Aurum’s rapid expansion and go into detail about how to scale without losing focus, managing operations, making smart decisions at a high level, frameworks for franchising, and even building their own tech-driven HIT equipment.
     
    If you want to know what it takes to grow fast and scale your fitness business the right way, this episode is for you.
     
    ***
    📈 Supercharge Your Strength Training Business with Powerful, 1-on-1 HIT Coaching HERE 
    🏛️ Don’t like waitlists? Join the best HIT Business Community Here

    ***
    📩 Download a FREE Essential Guide on Getting Endless Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 4 min
    Bill DeSimone's Fitness Philosophy Q&A: Mastering Biomechanics for Safe and Effective Exercise - Part 2

    Bill DeSimone's Fitness Philosophy Q&A: Mastering Biomechanics for Safe and Effective Exercise - Part 2

    What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients’ risk of long-term injury (even if things seem like they’re fine right now)?
     
    Bill DeSimone returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities.
     
    Bill is an ACE-certified health coach, Senior Fitness Specialist, and owner of Optimal Exercise in Cranbury, New Jersey, and has certifications in Functional Anatomy, Functional Fitness, and Orthopaedic Exercise. He has been training people since 1983, and he is also the author of Congruent Exercise, Moment Arm Exercise, and Joint-Friendly Fitness: Your Guide to the Optimal Exercise Program.
     
    In this episode, we go in-depth on form, technique, and machine and equipment usage and configurations, along with Bill’s thoughts on shoulder hanging, Knees Over Toes, blood flow restriction, and more!

     
    ***
    📈 Get POWERFUL 1-on-1 HIT Business Coaching from Pete Cerqua — join the waitlist NOW
    ♣️ Don’t want to wait? Join the HIT Business Membership Here
    ***
    📩 Get Your FREE Guide to Infinite Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 45 min
    The EOS Edge: How Small Businesses Can Thrive with Chris Beer's Strategies

    The EOS Edge: How Small Businesses Can Thrive with Chris Beer's Strategies

    Anyone can start a strength training business, but what do you need to do to make sure you’re not just barely surviving but successfully thriving?
     
    Joining us on this episode is Chris Beer, The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business boom. 
     
    We dive into how you can make HIT business – no matter how big or small it is – streamlined, made more efficient, and primed for growth using the EOS framework and systemization concepts, and how strength studio owners and trainers can gain more freedom and focus while powering up their business and overcome any unexpected obstacles and challenges well. 

     
    ***
    📈 Get POWERFUL HIT Business Coaching from Pete Cerqua — join the waitlist NOW
    ♣️ Waitlists not your style? Join the HIT Business Membership Here
    ***
    📩 Download a FREE Guide on Getting Infinite Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here 

    • 47 min
    Your Imagine Strength Questions Answered: An In-Depth Discussion with Jeff Turner - Part 1

    Your Imagine Strength Questions Answered: An In-Depth Discussion with Jeff Turner - Part 1

    If you’re a strength studio owner (or you’re looking to start one), why should you think about Imagine Strength versus other HIT machine brands?
    In this episode, I sit down with Imagine Strength’s Jeff Turner to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with IS (that you can’t with other brands), which countries Imagine Strength ships to (and how long shipping takes), and a lot more — so much, in fact, that we had to just plan a part 2!
    Side note: if you want to be in the loop for future Q&As and submit your own questions, subscribe to the HIB email list here.
    If you’re looking for great equipment that’s got terrific bang for your buck to kit out a new strength studio or refresh your current one, check out this episode now.
    ***
    📈 Get Exclusive, 1-on-1 HIT Business Coaching from Pete Cerqua — join the waitlist NOW
    ♣️ Waitlists not your style? Join the HIT Business Membership Here
    ***
    📩 Want Endless Referrals? Get This FREE Guide Now
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 41 min

Customer Reviews

4.9 out of 5
38 Ratings

38 Ratings

Arthurian Legend ,

The Greatest HITs ;)

I discovered HIT through Doug McGuff's Body by Science, and it was a revelation in my 20 years of resistance training. I'm very grateful that Lawrence has done an awesome job of interviewing the experts in this field. I've relistened to many episodes several times, and have learned some invaluable info that will keep me training and feeling the benefits for at least another 40 years! The recent episodes offering business advice around the Covid crisis have been fantastic, and some of Luke Carlson’s nuggets of wisdom have made me stop in my tracks and inspire me to take new action!

Bissonboy ,

Thought provoking

I have been listening to Lawrences’ podcast for a while. One of the main things I appreciate is how Lawrence has continued to evolve in his interview technique. He has a great ability to mine the gold from some of the greatest minds in the industry, and has been really enjoyable to listen to.

Thank you for the work you do and I look forward to each episode.

Matt BCFC88 ,

Great podcast Lawrence

Listen every week really enjoy! Keep up the good work!

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