463 episodes
High Intensity Business Lawrence Neal
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- Business
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4.9 • 38 Ratings
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High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
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Discounts Done Right: Crafting Irresistible Deals in High Intensity Training with Luke Carlson
Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them?
Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid.
We go deep into the reasons why you should (or shouldn't) offer discounts, how your tactics can affect the quality of clients you attract, and how you implement these can affect how people see your brand, for better or for worse.
If you've ever thought about discounts or felt the pressure to offer these, this episode is for you!
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📩 Download a FREE step-by-step guide on how to get endless referrals NOW
♣️ Join the Best HIT Business Membership Here
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📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua
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🎬 For the complete show notes, links, and resources, click here -
Maximizing Fitness Profits with Ironclad Rates and Policies: Insights from Pete Cerqua
What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this?
Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients.
Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.
His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results here and book a FREE, no-obligation business call now!
This is another one of our longer episodes, but if you really want to have a good time starting and running your own HIT business, you'll want to listen to this!
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📩 Download a FREE step-by-step guide on how to get endless referrals NOW
♣️ Join the Best HIT Business Membership Here
***
⚡Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua
***
🎬 For the complete show notes, links, and resources, click here -
Pete Cerqua on Why HIT Trainers Make Twice as Much as Regular Trainers
Want to know how High-Intensity Training can take your strength training business to the next level?
If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that.
Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.
Pete's “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — see the results here and book a FREE, no-obligation business call now.
This is one of our longer episodes, and we really dive into the whys and hows that any strength trainer – whether you do HIT or not – can benefit from, especially if you want to give your clients the best possible training experience — this episode is a must-listen.
***
📩 Download a FREE step-by-step guide on how to get endless referrals NOW
♣️ Join the Best HIT Business Membership Here
***
📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua
***
🎬 For the complete show notes, links, and resources, click here -
Lifetime in HIT: Combating Burnout, Perfecting New Client Routines, and Trainer Education with Robert Francis
What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same?
Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount of respect in the strength training world.
In this episode, we talk about Robert's HIT journey, the differences between old-school and modern-day HIT trainers, how strength training education has changed over the decades, and he offers incredibly valuable insights for both seasoned professionals and aspiring personal trainers looking to give their clients the best of themselves and their personal training services.
If you want to build your HIT business and give both your strength training clients and your trainers the best ways to progress, this episode is a must-listen.
*** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW
♣️ Join the Best HIT Business Membership Here
***
📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua
***
🎬 For the complete show notes, links, and resources, click here -
The HIT Dilemma: 15, 20, or 30 Minute Workouts - What's the Optimal Business Choice?
What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)?
Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.
If you want to get the most out of your strength training business and turn your lukewarm prospects into lifelong clients, you don’t want to miss this episode!
***
📈 Get Exclusive, 1-on-1 HIT Business Coaching from Pete Cerqua — book a FREE, no-obligation business call now!
♣️ Join the Best HIT Business Membership Here
***
📩 Download a FREE Essential Guide on Getting Endless Referrals
***
🎬 For the complete show notes, links, and resources, click here -
453 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 2)
Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus?
Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System.
In this episode, we talk about the potential impact of Dr. MacMillan's eccentric training method on muscle growth and athletic performance, applications in powerlifting, sports, and elderly care, and the use of advanced programs and artificial intelligence in the future of his project. We also touched on the the potential of eccentric training to correct genetic limitations for muscle growth, and the structural and physiological adaptations associated with eccentric training.
If you want to see what could possibly be the next greatest innovation in strength training after the advent of Nautilus back in the 1970s, this episode is for you.
***
📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua
♣️ Join the BEST HIT Business Membership Here
***
📩 Download a FREE Essential Guide on Getting Endless Referrals
***
🎬 For the complete show notes, links, and resources, click here
Customer Reviews
The Greatest HITs ;)
I discovered HIT through Doug McGuff's Body by Science, and it was a revelation in my 20 years of resistance training. I'm very grateful that Lawrence has done an awesome job of interviewing the experts in this field. I've relistened to many episodes several times, and have learned some invaluable info that will keep me training and feeling the benefits for at least another 40 years! The recent episodes offering business advice around the Covid crisis have been fantastic, and some of Luke Carlson’s nuggets of wisdom have made me stop in my tracks and inspire me to take new action!
Thought provoking
I have been listening to Lawrences’ podcast for a while. One of the main things I appreciate is how Lawrence has continued to evolve in his interview technique. He has a great ability to mine the gold from some of the greatest minds in the industry, and has been really enjoyable to listen to.
Thank you for the work you do and I look forward to each episode.
Great podcast Lawrence
Listen every week really enjoy! Keep up the good work!