Brandfetti

Anita Siek
  • 5.0 (4)
  • MARKETING
  • UPDATED FORTNIGHTLY
Brandfetti

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

  1. 18 HR AGO

    How Sandra Chau increased her course conversions by 40% with this simple strategy

    We’ve got an epic series this month (November) for you Brandfetti fam.  Whilst I’m on Mat Leave, I’ve invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.    In today’s episode, I bring on another incredible mastermind client, Sandra Chau, a visual stylist and creative director who gives us the behind-the-scenes of how she increased the conversions of her signature program this year. She dives into: That simple strategy resulted in a 40% increase in conversions for her signature program. The power of ‘behind-the-scenes’ content that showcases the real, unpolished aspects of your brand. Why small, thoughtful touches can make or break a client relationship.   Connect with Sandra Instagram: https://www.instagram.com/sandrachaudesign/?hl=en Website: https://sandrachau.com/   If this episode resonates with you, don’t forget to subscribe, leave a review, and share it with someone who might need it! ___ FREEBIE Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

    20 min
  2. From plateau to business growth, momentum and alignment with Shon Iddles

    19 NOV

    From plateau to business growth, momentum and alignment with Shon Iddles

    We’ve got an epic series this month (November) for you Brandfetti fam.    Whilst I’m on Mat Leave, I’ve invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.    In the first episode of the ‘Behind The Fetti Series’, I bring on another one of my incredible mastermind clients, Shon of Confetti Marketing who shares openly and vulnerably on how she went from feeling that business plateau to flipping that on its head to uplevel it on all levels in 2024.   In this episode, Shon dives into: The 3 key strategies that Shon leaned on in 2024 to transform her business How investing in the right support team created the space she needed for growth. The needle moving changes she made to align her client base with her personal vision. Why clarity has been the ultimate driving force behind her 2024 business growth. How she’s embracing a “life by design” approach that puts her values at the core of her business.   Connect with Shon Instagram: https://www.instagram.com/confetti_marketing/ Website: https://confettimarketing.com.au/   If this episode resonates with you, don’t forget to subscribe, leave a review, and share it with someone who might need it! ___ FREEBIE Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

    29 min
  3. Human to human connection and how it helped Gillian Fox propel her course sales in 2024

    12 NOV

    Human to human connection and how it helped Gillian Fox propel her course sales in 2024

    We’ve got an epic series this month (November) for you Brandfetti fam.    Whilst I’m on Mat Leave, I’ve invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.    In this episode, I bring in senior executive coach Gillian Fox. Not only does she share with us the #1 strategy that surprisingly propelled her business this year, but she also explains how shifting to corporate partnerships streamlined her sales, how client feedback transformed her program's focus, and lastly, she highlights the power of her network in generating organic referrals.   In this episode, Gillian dives into: The #1 strategy that has been a game-changer for her in 2024 in her program RISE’s growth  Key shifts and pivots she made this year that moved the needle The secret to repositioning RISE, highlighting live, interactive elements that participants love. How creating a trusted peer network for her executive clients sparked new business opportunities.   Connect with Gillian Instagram: https://www.instagram.com/gillianfoxgroup/ Website: https://www.gillianfoxgroup.com.au/   If this episode resonates with you, don’t forget to subscribe, leave a review, and share it with someone who might need it! ___ FREEBIE Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

    17 min
  4. My "she got lucky" story, messaging and the power of detachment

    5 NOV

    My "she got lucky" story, messaging and the power of detachment

    It's never what you see on the highlight reel. Recently, I was a guest on the She Got Lucky podcast with Alisha Marfatia where I open up vulnerable about my journey and story.   In the episode I share: the difference between push and pull energy; how messaging is more than just words; the power of detaching from your business on a personal level, especially when it comes to making strategic decisions. how to market transformations that aren't immediate or visible (e.g. ROI)   ___   *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

    47 min
  5. 12 Random Acts of Kindness To Nurture Your Audience Now

    29 OCT

    12 Random Acts of Kindness To Nurture Your Audience Now

    In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    25 min
  6. How to write memorable copy with the Peak-End Rule

    22 OCT

    How to write memorable copy with the Peak-End Rule

    Ever watch your fav TV show, find yourself debriefing with a good pal, and find yourself speaking to the most INTENSE moments of that episode?! THIS is the Peak-End Rule at play - and it's a concept developed by psychologist Daniel Kahneman that you can lean on in your copy and content to ignite the memorability of what you write.   In this episode, I dive into: What the Peak End Rule is; Why it works to create memorability and stickiness in our brains; How you could use this concept in your copy and content (e.g. such as emails) The power of creating memorable moments in your business (and how a small motel in the US became the highest rated Tripvisor hotel by doing this 1 simple thing)   ____   Wanna dive deeper? ... into the 101 on what the Peak End rule is and HOW you can apply it in your copy and content? We dive deeper into it in our weekly newsletter: Brainfetti, sign up to it right here: https://wordfettigroup.com/signup   Hey! Are we pals? Make sure you follow me on @anitasiek and the team at @wordfetti

    12 min
  7. The 101 on how to write a killer hook

    15 OCT

    The 101 on how to write a killer hook

    Ahhh. Hooks and headlines. Not only are they the first thing your audience sees and reads, but they’re also a KEY indicator as to whether or not your audience will decide to continue to read on, the next line, and the next line, and the next line.    A powerful hook, therefore, as the great Mr Ogilvy puts it, is a big deal.  It's such a big deal that it’d account for 80 cents in the dollar you spend. Lose your audience in the hook and headline. And they likely won’t see, know, or read the rest of what you’ve got.    In this episode, I dive into: What exactly is a hook and why it matters The curiosity gap, and how you can leverage it to write a great hook 3 methods to writing a killer hook   __   Wanna dive deeper? ... into the 101 of how to write a killer hook? We dive deeper into it in our weekly newsletter, #brainfetti, sign up for it right here: https://wordfettigroup.com/signup   *FREEBIE - 100 copywriting hooks* Want to snag 100 of the best copywriting hooks? Yeah, you do. Grab it right here: https://wordfettigroup.com/hooks   Hey! Are we pals? Make sure you follow me on @anitasiek and the team at @wordfetti

    10 min
  8. What makes a successful flash offer campaign

    8 OCT

    What makes a successful flash offer campaign

    Black Friday and Cyber Monday - how can you ensure that these campaigns, or flash offers in general, can be a mega success for your business?   In this episode, I dive into: the 5 key elements that make up a "successful" flash offer campaign; Ways you can stand out during a flash offer (especially during a busy period like Black Friday); Missed opportunities (that could be leavin' money on the table) for businesses when it comes these campaigns; A break-down of a proposed email sequence you can send out for your flash offer __   Stuck with the emails part of Black Friday? We got chu. We have one VERY exciting one-time-only offer comin' right up in the next week to help you get it up and ready in literally hours - be sure to sign up to our email list so you do NOT miss out: https://wordfettigroup.com/signup   *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

    20 min
See All (369)

5
out of 5
4 Ratings

About

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

Information

  • Creator
    Anita Siek
  • Years Active
    2019 - 2024
  • Episodes
    369
  • Rating
    Clean
  • Copyright
    ©Copyright 2023 Anita Siek
  • Show Website
    Brandfetti

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