68 episodes

In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Weekly guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth.

Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not?

Available everywhere, even on YouTube, like/comment/subscribe 🎧

In Growth We Trust: Marketing | Growth | Startups Yoann Pavy and Jake Mayell

    • Business
    • 5.0 • 86 Ratings

In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Weekly guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth.

Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not?

Available everywhere, even on YouTube, like/comment/subscribe 🎧

    🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

    🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

    On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from competitors like Canva. Tune in to learn more about the innovative features and success of PhotoRoom in the App Store.



    Chapters 📌 

    [00:00:00] Intro

    [00:01:06] AI photo editing technology.

    [00:03:57] Pumping out creative for success.

    [00:08:21] Winning Ad Metrics.

    [00:12:00] Ad testing process.

    [00:16:55] Top performing baby theme creative.

    [00:17:30] Marketing with influencers and ads.

    [00:23:55] Creative testing in advertising.

    [00:25:32] Creative advertising strategies.

    [00:30:13] Content creation and platform diversity.

    [00:33:56] Learning to code in marketing.

    [00:38:06] Automating ad variations.

    [00:39:40] Automating marketing processes.

    [00:44:32] Attribution challenges in marketing.

    [00:45:27] Creative content strategies.

    [00:49:13] A first podcast experience.



    🖇 Follow links 🖇

    👉 ⁠⁠⁠Cedric Yarish on Linkedin

    👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



    Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

    That's how we grow.



    See you next week!


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

    • 49 min
    🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io

    🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io

    In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and learn about the world of fintech from industry experts.



    Chapters 📌 

    [00:00:00] Intro

    [00:01:36] Marketing return at fintech events.

    [00:05:15] Face-to-face interactions at events.

    [00:10:28] Multi-touch marketing strategies.

    [00:11:18] Using podcasts for growth hacking.

    [00:15:40] Utilizing Podcasts in Marketing.

    [00:21:22] B2B influencer-creator strategy emerging.

    [00:24:44] Ghostwriting social media strategies.

    [00:28:31] Appreciating the Role of Marketing.

    [00:30:14] PR strategies for startups.

    [00:35:41] AI tool for website analysis.

    [00:40:02] Direct marketing and branded merch.

    [00:41:06] Unique Merchandise Ideas.



    🖇 Follow links 🖇

    👉 ⁠Irina Chuchkina on Linkedin

    👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

    See you next week!


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

    • 42 min
    🔮 Roasting Marketing Job Descriptions, Navigating Unrealistic Job Expectations | IGWT Mini Episode About Marketing, Growth, Startups

    🔮 Roasting Marketing Job Descriptions, Navigating Unrealistic Job Expectations | IGWT Mini Episode About Marketing, Growth, Startups

    In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for marketing roles. Tune in for a candid discussion on the complexities of marketing roles in the industry.



    Chapters 📌 

    [00:00:00] Intro

    [00:00:20] Crazy marketing job descriptions.

    [00:03:50] Lead magnets and SEO insights.

    [00:09:16] QR code mishap and stickers.

    [00:11:50] Marketing, et cetera.

    [00:16:43] The evolution of middle management.

    [00:21:01] Specialized roles in marketing.

    [00:23:13] Job description challenges.

    [00:28:51] Job description teardown segment.



    🖇 Follow links 🖇

    👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



    Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

    See you next week!


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

    • 29 min
    🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)

    🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)

    In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads.

    They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings.

    Tune in for insightful discussions and interesting insights!



    Chapters 📌 

    [00:00:00] Intro

    [00:00:34] The challenge of awareness.

    [00:07:11] The Wine List.

    [00:09:22] Starting an agency.

    [00:12:33] Building a strong network.

    [00:16:34] Evolution of paid social marketing.

    [00:22:20] Working with content creators.

    [00:25:43] AI-generated content quality.

    [00:28:17] Offline marketing strategies resurgence.

    [00:32:04] Inserts and door-to-door marketing.

    [00:37:02] User research challenges.

    [00:39:44] Being literal in advertising.

    [00:46:30] Understanding why your customer buys.

    [00:46:51] Importance of customer interviewing.

    [00:52:38] Customer feedback for growth journey.

    [00:54:23] Wine marketing strategies.



    🖇 Follow links 🖇

    👉 Josh Lachkovic on Linkedin

    👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

    See you next week!


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

    • 58 min
    🔮 OpenAI Released ChatGpt-4o | IGWT Mini Episode About Marketing, Growth, Startups

    🔮 OpenAI Released ChatGpt-4o | IGWT Mini Episode About Marketing, Growth, Startups

    In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison we made in a previous episode about AI becoming a companion like in Spike Jonze's film, HER. We express our amazement at the rapid progress of AI technology and its implications for the future.



    Chapters 📌 

    [00:00:00] Introduction

    [00:05:31] Let's talk ChatGPT-4o.

    [00:10:06] Live Translation Technology.

    [00:11:23] Learning through AI advancements.

    [00:18:00] AI website behavior monitoring.

    [00:22:36] AI in customer service.

    [00:26:30] Artificial Intelligence and Job Evolution.

    [00:28:01] The future of AI in marketing.

    [00:33:35] AI companion for elderly people.

    [00:37:08] The future of AI.

    [00:40:47] Listener feedback via DMs.



    🖇 Follow links 🖇

    👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

    See you next week!


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

    • 39 min
    🔮 Is UGC Content Dead? | Nathan Hudson, Founder of Perceptycs

    🔮 Is UGC Content Dead? | Nathan Hudson, Founder of Perceptycs

    This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry.



    Chapters 📌 

    [00:00:00] Intro

    [00:01:23] The death of UGC.

    [00:06:01] App experts community at App Promotion Summit.

    [00:10:31] Marketing in martial arts and music.

    [00:16:33] Attribution challenges for app clients.

    [00:18:32] App campaign budget challenges.

    [00:22:19] Mobile App Advertising Strategies.

    [00:26:00] Unrealistic expectations from investors.

    [00:30:01] Payback period and business models.

    [00:35:28] Attribution challenges in mobile apps.

    [00:38:26] The importance of looking at the macro results.

    [00:41:22] Customer research for funnel optimization.

    [00:43:59] Paywall optimization strategies.

    [00:48:59] AI integration in feedback process.

    [00:50:28] UGC and Creative Mix.

    [00:56:30] Move fast and break shit.

    [01:00:08] Influencer marketing challenges.

    [01:01:45] Influencers impact on consumer behavior.



    🖇 Follow links 🖇

    👉 Nathan Hudson on Linkedin: https://www.linkedin.com/in/nathan--hudson/

    👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

    See you next week!


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message

    • 1 hr 4 min

Customer Reviews

5.0 out of 5
86 Ratings

86 Ratings

Gregory7164849 ,

Really really REALLY like it!

If you’re reading this…you should listen to this podcast 😍😍😍

Anonymous 817473818 ,

Bangers after bangers!!!

Best resource for marketers out there reading this!!!

Tony Tony Tony 123 ,

BEST PODCAST FOR MARKETERS

I mean it! that’s why it’s all caps

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