It's a Numbers Game

Daniel Welling
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It's a Numbers Game

The MSP Finance Team Podcast "It's a Numbers Game" from the only financial management solution for MSPs in the UK, founded by former MSP-owners.

  1. EP096 – From 80s Flashbacks to Modern MSP Hacks. What is the MSP Show and why you need to be there.

    9 HR AGO

    EP096 – From 80s Flashbacks to Modern MSP Hacks. What is the MSP Show and why you need to be there.

    In this episode, hosts Adam and Daniel are joined by David and Alex to discuss the origins and rapid growth of the MSP Show, an event dedicated to managed service providers (MSPs) set to take place at the London Excel on May 14th and 15th. The conversation covers the transition from the long-established SITS IT support show to the specialised MSP show, noting how it has expanded its focus to include content on sales, marketing, finance, mergers and acquisitions, and more. They highlight the importance of in-person networking, the extensive list of exhibitors, and the diverse sessions expected to attract over 70 vendors and more than 4,000 attendees. Additionally, the speakers introduce new features for the 2025 event, such as a nostalgic 'Wonder Years' area, dual-branded keynote theatres, specialised meeting hubs, and dedicated networking drinks. Emphasising the role of face-to-face events in fostering community and business growth, David and Alex encourage MSP owners and leaders to attend and fully engage with the range of learning and networking opportunities available.    00:00 Welcome and Introductions  00:44 Origins of the MSP Show  03:37 Evolution and Growth of the MSP Show  06:20 Exciting Features and Networking Opportunities  08:17 Tips for Maximizing Your Experience  14:17 The Importance of Community and Face-to-Face Events  21:21 Final Thoughts and Event Details    More information and to book for the MSP Show at https://eventdata.uk/VisitorMSP/SITS2025.aspx?TrackingCode=MSP114    Connect with Alex Harris on LinkedIn by clicking here – https://www.linkedin.com/in/alexandra-harris-548843165/     Connect with David Maguire on LinkedIn by clicking here –  https://www.linkedin.com/in/david-maguire-85a81120/    Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/    Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris    Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/      We look forward to catching up with you on the next one. Stay tuned!

    26 min
  2. EP095 – Expert Sales and Lead Generation Strategies with Alex Smith

    1 APR

    EP095 – Expert Sales and Lead Generation Strategies with Alex Smith

    In this episode, Alex shares insights into effective presentations and sales techniques. Emphasising the importance of neural spikes like the 'one big clap' and the use of the Pomodoro timer, Alex explains how these methods help maintain audience engagement. The discussion continues with lead generation strategies, focusing on the 12-4-3 method for creating consistent, valuable content. Alex then elaborates on the importance of familiarity and consistency in social media marketing, using platforms like LinkedIn and tools like Dripify. The conversation concludes with essential steps for a successful first-time appointment, stressing the importance of thorough preparation and understanding the human element of sales interactions.    00:00 Introduction and Icebreaker  00:37 The Concept of Neural Spikes  02:14 Sales Techniques and Lead Generation  03:21 The 12-4-3 Marketing Method  06:10 Creating Engaging Content  13:08 Driving Traffic to Your Content  25:07 First Time Appointments and Sales Calls  29:04 Conclusion and Next Steps      Connect with Alex Smith on LinkedIn by clicking here – https://www.linkedin.com/in/alexander-charles-smith    Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/    Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris    Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/      We look forward to catching up with you on the next one. Stay tuned!

    35 min
  3. EP094 – Modernising Legacy Applications for MSPs with Ben Lange

    12 MAR

    EP094 – Modernising Legacy Applications for MSPs with Ben Lange

    In this episode, Tech Tribe members Daniel and Ben explore the complexities MSPs face when dealing with legacy business applications. They discuss the importance of understanding the client's perspective and the reasons these outdated systems persist. Ben shares strategies for modernising these systems, including breaking down large problems into smaller ones, virtualising old servers, and involving developers for software support. They also explore the importance of choosing the right platforms and the potential for automating and improving existing processes. The conversation wraps up with insights on working effectively with MSPs, the role of discovery projects, and the burgeoning interest in artificial intelligence within the tech industry.    00:00 Introduction and Background  00:27 Challenges with Legacy Systems  02:38 Approaches to Modernisation  06:37 Support and Maintenance Considerations  09:45 Choosing the Right Technology Stack  12:50 Discovery and Proof of Concept Projects  14:52 Collaboration Between MSPs and Developers  24:05 Automation and Efficiency  29:31 Conclusion and Contact Information    Connect with Ben Lange on LinkedIn by clicking here – https://www.linkedin.com/in/benlange1    Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/    Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris    Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/      We look forward to catching up with you on the next one. Stay tuned!

    34 min
  4. EP093 – Mastering the art of pricing with Mark Peacock

    3 MAR

    EP093 – Mastering the art of pricing with Mark Peacock

    In this episode of 'It's a Numbers Game,' hosts Adam and Daniel are joined by special guest Mark Peacock, a pricing expert who runs the company Pricemaker. Mark discusses the crucial, yet often overlooked, area of pricing and shares effective strategies for business growth. The conversation covers the psychology of pricing, client profitability analysis, and the importance of annual price increases. Key insights include the impact of small price changes on net profit, the concept of price anchoring, and segmenting clients for tailored price adjustments. Mark emphasises the need for confidence in pricing decisions and offers practical tips for MSPs and businesses to enhance their pricing power. The episode also touches on common psychological barriers to proper pricing and aims to demystify this often daunting area. This engaging and valuable discussion is a must-listen for business owners looking to improve their bottom line.   00:00 Introduction and Guest Welcome 00:18 The Importance of Pricing in Business 07:54 Understanding Client Profitability 13:41 Annual Price Increases 22:33 The Psychology of Pricing 31:36 Conclusion and Contact Information   DM Adam or Daniel to request a copy of the “Raise your prices without raising eyebrows” guide.    Connect with Mark Peacock on LinkedIn by clicking here –https://www.linkedin.com/in/mark-peacock-pricemaker Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/     We look forward to catching up with you on the next one. Stay tuned!

    36 min
  5. EP092 – Optimise Your Client Experience with Nicole Stracey from AnswerConnect

    24 FEB

    EP092 – Optimise Your Client Experience with Nicole Stracey from AnswerConnect

    In this podcast episode, Nicole Stracey, the Growth and Partnership Manager at AnswerConnect UK, joins the host to discuss the benefits and intricacies of using a 24/7 live answering service for Managed Service Providers (MSPs) across the UK, US, and Canada. Nicole explains how AnswerConnect supports MSPs by handling customer calls around the clock, allowing IT specialists to focus on their core tasks while ensuring clients receive immediate attention and resolution of their issues. The conversation covers the importance of customer service in the IT sector, the training of AnswerConnect's agents, the integration with client systems, and the customisable scripting that ensures seamless operations. The episode also touches on the global nature of business today, the significance of first impressions, and practical use cases for MSP owners to implement such a service. Lastly, a shared interest in Formula One is briefly mentioned, making for a well-rounded discussion on improving customer service through effective call handling.   00:00 Introduction and Guest Welcome 00:20 Nicole's Role and AnswerConnect Overview 01:09 Importance of 24/7 Support for MSPs 04:48 How AnswerConnect Integrates with MSPs 09:10 Training and Handling Customer Calls 11:53 Customisation and Client Expectations 21:37 Internationalisation and Global Support 27:22 Conclusion and Contact Information   Connect with Nicole Stacey on LinkedIn by clicking here – https://www.linkedin.com/in/nicolestracey Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/     We look forward to catching up with you on the next one. Stay tuned!

    30 min
  6. EP091 – Secrets to boosting your MSP lead gen via local SEO with Louis Veldhuijzen

    11 FEB

    EP091 – Secrets to boosting your MSP lead gen via local SEO with Louis Veldhuijzen

    In this episode, Louis returns to discuss developments in SEO and local lead generation for Managed Service Providers (MSPs). Louis highlights the importance of MSPs taking advantage of local SEO, especially using Google Maps profiles, to attract leads. He emphasises the need for MSPs to build an attractive and trustworthy Google Business profile with plenty of positive reviews. Louis also introduces a new self-implementation product designed to help MSPs take control of their marketing efforts and save costs, stressing the significance of a collaborative approach between owners and marketers. Daniel and Adam reiterate the importance of prioritising sales and marketing for business growth.    00:00 Welcome Back, Louis!  00:23 Current Trends in MSP Lead Generation  01:46 The Power of Local SEO  03:28 Niche Marketing Strategies for MSPs  06:46 Optimizing Your Google Business Profile  14:34 The Importance of Reviews  20:51 Introducing a New Lead Generation Product  27:16 Final Thoughts and Wrap-Up    Connect with Louis Veldhuijzen on LinkedIn by clicking here – https://www.linkedin.com/in/lodewijk-veldhuijzen/   Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris  Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/      We look forward to catching up with you on the next one. Stay tuned!

    31 min
  7. EP090 – Security, Innovation, and Market Insight with Mark Lamb

    22 JAN

    EP090 – Security, Innovation, and Market Insight with Mark Lamb

    In this podcast episode, Adam Morris speaks with Mark Lamb, founder of HighGround, about his journey from running a Managed Service Provider (MSP) to developing a software product. Mark discusses the challenges of helping customers understand their IT spend and the transition from service-based to product-based business models. He elaborates on the mistakes made during the software development and the lessons learned, including the importance of visually demonstrating IT spend to customers. Mark also shares insights on the evolving role of MSPs, the importance of a VCIO, and how HighGround aims to enhance MSP sales and cybersecurity posture. The episode concludes with Mark providing three tips for MSPs looking to develop software products and reflecting on the future of IT services.    00:00 Introduction and Setting the Scene  00:12 The Origin Story of High Ground  00:26 Challenges Faced by MSPs  01:35 Transitioning from MSP to Software Development  02:27 Lessons Learned in Software Development  04:38 Funding and Initial Development  06:00 Pivoting the Product Focus  06:56 Launching and Iterating the Product  07:50 Emotional Journey and Team Contributions  09:24 Top Tips for Building a Software Product  11:07 Addressing MSP Client Challenges  14:16 High Ground's Visual Tools and Features  19:53 Future Vision and Industry Trends  27:41 Conclusion and Contact Information      Connect with Mark Lamb on LinkedIn by clicking here –https://www.linkedin.com/in/mark-lamb-13077918/  Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris  Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/      We look forward to catching up with you on the next one. Stay tuned!

    30 min
  8. EP089 – From Hosted Desktops to Cybersecurity, A Chat with Simon Luck

    15 JAN

    EP089 – From Hosted Desktops to Cybersecurity, A Chat with Simon Luck

    In this podcast episode, Simon discusses his journey and current endeavors in the Managed Service Provider (MSP) world, including his background in IT and the establishment of his MSP business, Host My Office, 12 years ago. Simon delves into the benefits and challenges of hosted desktop solutions, particularly for professional services like accountants and legal firms, and predicts its relevance for about another decade. The conversation then shifts to cyber security, with Simon explaining the genesis and operations of his new business, Cyber Guards, which provides a comprehensive security platform to other MSPs. Key points include the integration of security products, the importance of simplifying tech for easier client understanding, and the value of continuous evaluation and collaboration within MSP businesses.   00:00 Welcome and Introduction 00:05 Simon's Journey into the MSP World 02:07 Hosted Desktop: Evolution and Relevance 08:06 Cyber Security: The New Frontier 11:10 Navigating MSP and Cyber Security Solutions 16:08 Simplifying Security for MSPs 28:13 Final Thoughts and Contact Information   Connect with Simon Luck on LinkedIn by clicking here –https://www.linkedin.com/in/itsupportsoutheast/?originalSubdomain=uk  Connect with Daniel Welling on LinkedIn by clicking here  - https://www.linkedin.com/in/daniel-welling-54659715/  Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris  Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/      We look forward to catching up with you on the next one. Stay tuned!

    32 min
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    About

    The MSP Finance Team Podcast "It's a Numbers Game" from the only financial management solution for MSPs in the UK, founded by former MSP-owners.

    Information

    • Creator
      Daniel Welling
    • Years Active
      2022 - 2025
    • Episodes
      96
    • Rating
      Clean
    • Copyright
      © 2022
    • Show Website
      It's a Numbers Game

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