159 episodes
Let's talk branding Stef Hamerlinck
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- Business
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4.6 • 10 Ratings
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Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.
letstalkbranding.substack.com
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Associative attention with Max Stricker
In this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention through strong association.
Show notes
* Associative Attention Paper & ‘Health Check’
Associative Attention is a framework that helps brand owners deliver better executions (think advertising, POS material, packaging). It connects the dots between the WHAT and the HOW of attention. Brand owners need to do well in both areas and those who do can see transformational executions.
You can download the full article here. It also includes a quick ‘Health Check’ you can take to start your Associative Attention journey.
* Max on LinkedIn
* The article with on WARC (paywall)
* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com -
Brand marketing in B2B-land with Gwen Lafage
Discover what it takes to be a leader in brand for a large B2B tech company.
Show notes
* Gwen on LinkedIn
* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com -
The rise of multiplayer brands with Zoe Scaman
Show notes
* The multiplayer brand slidedeck
* Zoe on LinkedIn
* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com -
Brand pricing power with Dom Boyd
Show notes:
* Article on Brand difference and pricing power
* Dom Boyd on LinkedIn
* BrandZ index
* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com -
Entertain or die with Dan Salkey
How brands can create an unfair creative advantage.
Show notes
* Discover the full paper here.
* Dan Salkey on LinkedIn.
* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com -
Marketing science for the real world with Koen Pauwels
Show notes
* Professor Pauwels on LinkedIn
* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
Customer Reviews
Buckle Up & Let’s Talk LTB
[You’ll get the title reference if you make the great decision of listening to any of these podcasts.]
You don’t have to read all of this review because the fact that I’ve taken the time to write about how much I love this podcast tells you all you need to know. But here’s to if you want to...
1 or 2 of these podcasts turned into 20/25 over the period of a week so far and I’m sure i’ll finish them all by the end of quarantine!
As someone not involved in the industry at all, but following a recommendation, the world of branding and surrounding aspects has been completely opened to me by Stef and the guests he brings on. His Solo episodes are equally as enjoyable as ones with guests and a great conversational atmosphere is always present.
You can count on the best questions being asked and a host who actually allows the guests to talk without interruption. The audio quality is always great on Stef’s part and the transition between topics makes the whole experience very informative yet easy listening - It’s getting to the point where i’m even a fan of HolaBrief (another pod reference). But honestly I couldn’t recommend this enough. FW
Favourites: 65, 79, 71, 69, 37.
Informative
Really informative interviews that cover topics most designers who desire knowlege within brand strategy, brand identity and advice on career upward trajectory. Highly recommended.