Marketing Meetup Podcast The Marketing Meetup

Quick notes from the session (AI generated):

Here are some key takeaways from the talk about the impact of AI on social media:


AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI for ads and content suggestions.
Generative AI Focus: The discussion mainly focused on generative AI, which includes technologies like ChatGPT and image generators. These tools use large data models to produce content relevant to specific prompts.
Ethical Concerns: There are significant concerns about biased data, copyright issues, and social manipulation with AI tools. The outputs of AI are as good as the data they are trained on, which can perpetuate biases.
AI Tools in Practice: Various AI tools were highlighted that help with social media management and content creation, such as OpusClip for video editing and AltText.ai for generating alt text for images, enhancing accessibility.
Future Trends: AI is expected to keep evolving, with future trends pointing towards more advanced AI integration in customer service, content repurposing, and data analysis to streamline and enhance social media engagements.
Best Practices: It’s advised to be transparent about using AI, develop an AI policy for your organization, and keep up with AI advancements to ensure ethical use and compliance with regulations.

This talk offers a comprehensive view of how AI is reshaping the landscape of social media, highlighting both its potential benefits and the ethical considerations that need to be addressed.

Resources


BBC AI guidelines
Axios AI+ newsletter
Ben’s Bites newsletter

Tools


Magai.co (all chatbots in one place)
Goblin Tools (helpful tools for neurodivergent folks)
AltText.ai (quickly generate alt text for images)
MaxAI.me (AI extension for Chrome and Edge)
Taplio (content tool for LinkedIn power users)
Wiseone.io (AI research assistant)
OpusClip (video editing assistant)
Originality.ai (AI and plagiarism checker)

AI tool repositories


There’s an AI for That
Futurepedia
Product Hunt

How will AI impact marketers? We discuss with Ross from Foundation :)

We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry.

From his rock-star aspirations to the future of marketing.

We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more.

Let us know what you think of this style of interview and if you'd like to see more like this.

https://themarketingmeetup.com/newsletter/

Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action.

Takeaways:

- Discover techniques for confronting and overcoming fears that inhibit personal and professional growth.
- Learn how to cultivate a mindset of courage and resilience in the face of challenges.
- Gain actionable strategies for stepping out of your comfort zone and seizing opportunities.

Christina is the CMO of the cycling brand Rapha.

Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha.

She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation.



To watch the talk head over to https://youtu.be/FmHbX4BOfl4?si=cvwjXWGxl2_x9MbM



And for more of our in-person or online events visit themarketingmeetup.com

Ellie's experience of getting the most from marketing teams


How to navigate in a commercial world as a marketing person 


Ideas on how to both manage up and down - even if management isn't in your job title


And, of course, taking your questions too