Marketing #Unfiltered

Sophia
Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

  1. Ep 178 | Why every coach needs to write a book (and how to write it FAST, plus make it a best seller) with Ashley Mansour

    24 JUN

    Ep 178 | Why every coach needs to write a book (and how to write it FAST, plus make it a best seller) with Ashley Mansour

    Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months? That's why I was excited to welcome Ashley Mansour, author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your business. We cover: ➡️ Why the biggest myth about book writing (that it takes years) is keeping you stuck  The three essential questions every business book must answer before you start writing  ➡️ Speed writing techniques that help you create content in hours instead of months  ➡️ How to structure your book as a client conversion tool, not just a credibility piece  ➡️ The difference between writing a book and leveraging a book (and why most authors miss this)  ➡️ Why giving your book away for free can be your most profitable strategy  ➡️ How to hit bestseller status on multiple lists (yes, it's more achievable than you think) If you've been sitting on a book idea because it feels too overwhelming or time-consuming, this episode gives you the roadmap to make it happen without sacrificing your business or sanity. Resources mentioned on the episode: ➡️ Ashley's free 3-Step Framework for structuring your book content: https://coaching.writingcoachla.com/4p-free-page   ➡️ Instagram: @ashleymwrites Connect with Ashley: Website: https://www.writingcoachla.comInstagram: @ashleymwritesMarketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

    1h 7m
  2. Ep 174 | Marketing That Sounds Like YOU: Brand Voice Strategies with Kim Kiel

    6 MAY

    Ep 174 | Marketing That Sounds Like YOU: Brand Voice Strategies with Kim Kiel

    Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience. That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural. We cover:  Why trusting your business ideas sooner could be the "ticket to ease" in your marketing  How simple "monthly marketing moments" can consistently grow your email list without complex funnels  Practical ways to build trust during today's "trust recession" through genuine connection  Kim's 5-step process to unearth and leverage your authentic brand voice  Why marketing stories don't need to be Pulitzer-worthy (and how to find stories in everyday moments)  How creating a brand voice guide can save you countless hours and help delegate content creation If you're tired of marketing that feels stiff or inauthentic, this episode delivers actionable advice to find and use your natural voice to connect with your ideal clients. Resources mentioned on the episode: Kim's free Brand Voice workbook and audio mini-series:  kimkiel.com/voiceworkbook Hemingway app for analyzing your writing style  Verbatim Voice Tool for copy analysis  Copywriting Tips and Sales Strategies for Small Businesses: kimkiel.com/podcast The Anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email  What are segues and how to write them in storytelling emails: https://www.kimkiel.com/podcast-1/what-are-segues-and-how-to-write-them-in-storytelling-emails   Connect with Kim:  Instagram: @kimkiel  LinkedIn: Kim Kiel

    1h 4m
5
out of 5
3 Ratings

About

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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