146 episodes

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

Marketing #Unfiltered Sophia

    • Business
    • 5.0 • 3 Ratings

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

    Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?

    Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?

    It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. Today we have 2 coaches: Heidi + Eleni Heidi: is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.But I felt it was too early to break it apart and make it less ex...

    • 39 min
    Ep 145 | A step by step plan for networking without making it weird (with Caryn Gillen)

    Ep 145 | A step by step plan for networking without making it weird (with Caryn Gillen)

    We’ve got Caryn Gillen on the show talking about networking. And boy do we get into some nitty gritty detail! We break down her framework step by step to make sure you’ve got tangible tips for: ➡️Making a marketing plan ➡️Doing the actual networking ➡️And making sure the networking actually leads to something So, if growing your audience, collaborating, making business feel less lonely, or being discovered by new clients are goals you have for this year — let’s d...

    • 1 hr 9 min
    Ep 144 | Branded gifting to uplevel your client experience (and even your exposure) with Beth Wood

    Ep 144 | Branded gifting to uplevel your client experience (and even your exposure) with Beth Wood

    Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner.She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community. We cover:When to share gifts — some of her ideas I had never heard before!! How to use gifting strategically The most incredible tax tip — get out your pen and pa...

    • 51 min
    Ep 143 | How to use astrology to have your best launch yet with Sheri Moise

    Ep 143 | How to use astrology to have your best launch yet with Sheri Moise

    If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this! We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better. And let me tell you people, this is so cool. Sheri actually helped one of my friends have her best launch yet, so I knew I had to talk to her. We talked about how: To use astrology to identify what kind of content you should be sharing throughout ...

    • 1 hr 1 min
    Ep 142 | High ticket offers: How to create, price + sell ‘em in this changing market with Stacey Brass Russell

    Ep 142 | High ticket offers: How to create, price + sell ‘em in this changing market with Stacey Brass Russell

    If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this. We talked about: 1️⃣What the heck a high ticket offer is — I loved her definition!2️⃣Her method for coming up with a high ticket offer. OOF – this is good. 3️⃣How to PRICE a high ticket offer 4️⃣And best of all, how the heck to sell your high tick...

    • 1 hr 25 min
    Ep 141 | 3 nurture event ideas to bring buzz + generate sales

    Ep 141 | 3 nurture event ideas to bring buzz + generate sales

    I’ll be on Ellen Yin’s podcast, Cubicle to CEO, on Monday talkin’ about my text list Q+A party – which is my signature nurture event. In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity. So, I think it’s a really good episode for you to listen to. But first, I wanted to make sure you know… WHAT a nurture event even is How it fits into a marketing strategy Why content isn’t a marketing strategy 3 examples of *o...

    • 31 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Goggins1 ,

The rock and role of social media strategy

I love Sophia’s relaxed, interesting and insightful chat and expertise into marketing in the world of social media. It feels like I’m sitting with her rather than listening to her podcast. Definitely one to tune into regularly for help with social media strategies

Bradrose23 ,

This is amazing

Loved this podcast and Sophia!! So informative, so funny and fun. Love what you have doing and can’t wait for the next episode. I will be downloading every week.

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