Podcast Marketing Trends Explained Jeremy Enns & Justin Jackson

Michael Jordan, Simone Biles, Wayne Gretzky. Every someone, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them.
Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the thought process, experiments, and personalities behind the downloads (not to mention some serious revenue).
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Resource
Listen & Subscribe to Sound Judgment
Creator Science PodcastCreator ScienceAll the Hacks PodcastTim Ferriss Episode w/ Chris Hutchins
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Plus, we need your help to decide what to make next.
We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out.
In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned… and the surprising insights we’ve gained along the way.
Plus, we brainstorm three new show concept ideas to keep us busy between seasons… and ask your feedback on which one we should pursue.
Cast your vote for which show we should make next
📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better
Topics Covered00:00 Intro00:49 How many downloads we expected to get going into this season02:35 Breaking down our Season 1 stats03:22 Is YouTube worthwhile for the average podcaster?08:34 Engagement time and consumption rates12:44 The metric we care about more than analytics20:26 Assessing Season 1: What we did well23:02 How experimentation led us to find our structure28:21 A big mistake we made with Season 132:05 Mistakes and missed opportunities in Season 136:18 Help us decide which show we should create next40:57 Concept idea 1: “Make it Big”45:03 Concept idea 2: “Why It Works”49:48 Concept idea 3: “Podcast Riffs”54:35 Listener feedback and what to expect from Season 2
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resource
Jay Clouse from Creator Science Josh Spector Bumper articles on measuring listen timeGrowth In Reverse Arvid Kahl   LinkFire ChartableThe Futur Unthinkable w/ Jay Acunzo 
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 A magnetic show concept gives you an unfair advantage over every other show on your topic, even in the most crowded spaces.
In the crowded world of book reviews and author interviews, This Queer Book Saved My Life stands out both through its combination of narrow niche and unique & compelling concept.
In this roast, we dissect what makes this show work from a packaging perspective, as well as some of the improvements the Host, J.P. Der Boghossian could make to increase the show’s discovery and listener acquisition.
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Topics Covered
00:00 Intro00:12 Introducing the roastee 00:58 First impressions: Title and artwork analysis 01:37 Deep dive into the show's concept and title 04:32 How we’d tweak the show description 09:07 Episode title and description teardown 09:15 Pros & cons of cross-posting different shows on one feed 10:29 Leveraging book titles for discoverability 12:31 Some of the best episode descriptions we’ve seen 14:21 Addressing negative reviews and trolls 15:25 Custom episode artwork opportunities 18:47 One major potential opportunity for improvement 20:22 The value of a podcast website
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resource
Subscribe to JP Der Boghossian's Podcast This Queer Book Saved My LifeKrista Tippett's podcast On BeingLas Culturistas with Matt Rogers and Bowen Yang
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Less than 5% of your potential audience is listening to your show. Here’s why, in their own words.
Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people.
A small number of those people are your regular listeners and superfans.
A larger number are casual listeners and samplers, people who don’t listen to every episode, but rather based on their interest in a specific episode topic or guest.
And then there are the people who listened to one episode or less… and never came back. While the data is hard to measure, chances are, less than 5% of the people who are both aware of your show and interested in your topic are regular listeners.
Which begs two questions:
1. Why aren’t they listening? 2. Is there anything you can do to change that?
To get to the bottom of this frustrating phenomenon, we ran a survey to our larger audience to find out—in their own words—what kept them listening more regularly… or at all.
The good news?
They didn’t hold back.
And in this episode, we break down their feedback, which—while aimed at our show—likely applies to your show as well.
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Topics Covered
00:00 Intro00:49 9k email subscribers… 350 downloads02:41 How listeners choose what content to engage04:50 The role of 'Jobs to Be Done' in podcasting11:32 Why our audiences are tuning us out experiment15:30 Understanding your Total Addressable Market18:32 Strategies for retaining podcast listeners21:24 Earning the right to long term listeners26:28 Breaking down our casual listeners repsonse data29:01 The challenges of creating career-adjacent content30:16 Creative ideas to engage more listeners33:36 What listeners like about our titles and descriptions37:13 Using feedback to guide your content strategy41:50 Why non-listeners choose not to listen44:06 How to break through to non-listeners49:43 How we’re incorporating this feedback
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Check out our full audience survey dataWalkthrough: How to replicate this survey for your show
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Tim Ferriss has inspired countless podcasters to create shows interviewing “top performers”… but can any of them succeed? And if so, what’s the blueprint? 
In this episode of Podcast Marketing Trends Explained, we roast DSTLLD's podcast's packaging.
We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.
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Topics Covered
00:00 Intro00:57 Roasting the DSTLLD Podcast: First Impressions01:38 The importance of clear, searchable naming06:52 Cover art teardown09:05 Podcast description teardown & ideation10:39 How to compete with established shows by finding your unique angle18:07 Packaging individual episodes22:27: How to become the next Tim Ferriss or Jordan Harbinger30:06 Final thoughts and recommendations for growth
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resource
Subscribe to Blake Bottrill's DSTLLD podcast Jordan Harbinger ShowTim Ferriss"3 Books" by Neil Pasricha
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They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business.
And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show.
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Topics Covered
0:00 A new podcast growth experiment3:21 Introducing Sound Judgment6:24 Crafting your show’s Sound Vision16:06 Structuring your episodes for impact & retention18:54 Thinking in scenes23:20 Surprise: The unexpected emotion behind all great podcast episodes35:42 Why specifics are the key to unlocking memorability and emotion40:20 Our analysis of the Sound Judgment episode42:17 Digging deeper into defining your sound vision47:35 How we use scenes to structure this show51:33 How to incorporate surprise & suspense into your episodes58:47 How to be a more specific (and thus, better) interviewer1:01:52 The elements of a fantastic cross-promotion pitch
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resource
Listen & Subscribe to Sound Judgment
The Story GridYouTube: Brandon McNultyOn BeingWild BoysFamous & Gravy
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