SEO in 2024 Majestic.com
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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“This is the most actionable book in SEO! A must-read to go through the top tips for the year.”
ALEYDA SOLIS
SEO Consultant & Founder, Orainti
“There is NO better resource for the latest up-to-date (and ahead-of-the-curve) SEO advice than this book series! Don't start your new year without this book!”
PAM AUNGST CRONIN
President, Pam Ann Marketing & Stealth Search & Analytics
“This is an insanely awesome collection of tips and information from most of the top minds in digital marketing. Instead of the generic "SEO for Dummies" approach, it's real-world tactics and tips from ridiculously smart marketers, so it's a book that's literally packed with immediately actionable information that can change how you work TODAY!”
GREG GIFFORD
Chief Operating Officer, SearchLab Digital
“SEO continues to expand into an all-encompassing field that touches all aspects of marketing, technology, communication, branding, psychology, and more. That's a vast field - and one that's increasingly hard to keep up with.”
JONO ALDERSON
Independent Technical SEO Consultant
“Few other works encapsulate the newest, cutting-edge advice from venerable titans of SEO. There are always goodies weaved throughout, if you read nothing else - read this.”
NIK RANGER
Senior Technical SEO, Dejan Marketing
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2024 will be the marketing era of “do more with less” - Adriana Stein
David and Adriana discuss how 2024 will be the marketing era of “do more with less” and the way to do that with SEO is have air tight people operations.
Talking points include:
Why “do more with less”?
Is this because of AI?
In-house or agency side?
What are the pros and cons?
Can you get as much done?
What is the ultimate team size? -
Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez
David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house.
Talking points include:
Is in-house best?
What should be done in-house vs agency-side?
How do you identify what is best for you , benefits or downsides .
What is more efficient?
Importance of teams feeling familiar across organizations - is automation diluting learning opportunities for new SEOs? -
There's a lot that SEOs can learn from Paid Search - with Dave Cousin
Dave Cousin believes that SEOs like to think Paid Search is easy, they get all the data they need in black and white; so why then don't we SEOs use paid search's data to make things a bit easier for us?
Discussion points include:
Why should SEOs be working more closely with paid search?
How can paid search make the SEO’s life easier?
What can SEOs learn from paid?
What can paid learn from SEOs?
Why is this particularly relevant for 2024? -
Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona
David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events.
Talking points include:
How do you ensure that you’re aware of every event?
I can understand how an event can impact traffic and impressions, but how can an event impact rankings?
Understanding user behaviour and intent - why is this particularly unique for international SEO?
Spike in impressions but not followed by clicks - why was this and what can you do about it?
Leveraging seasonal trends and opportunities - how do you plan? -
Businesses should get clued up on how to Influence their Local Knowledge Panel - Claire Carlile
David and Claire discuss why businesses should get clued up on how to manage and influence their Local Knowledge Panel.
Talking points include:
What is Google’s New Merchant Experience?
Why has Google done this?
What do you have to do to sign-up?
What is the upside?
Is there any downside?
How do you influence your Local Knowledge Panel BEYOND the functionality provided in the NMX?
Why is this important?
How do you measure the impact of this? -
Optimise your use of Google Business Profile - with Greg Gifford
David and Greg discuss the importance of optimising your use of Google Business Profile.
Talking points include:
What are the key changes in Google Business Profile over the past year?
How has the verification process changed?
Google will restrict content or access if there's a violation of their policies - what are these policies?
There are Clearer standards on who can own and manage business profiles - why is this and what are the changes?
What are the new guidelines on user contributions?
Businesses should have only one profile to avoid discrepancies on Google Maps and Search - what happens if you have 2 profiles?
Specific instructions for appointment-based businesses and those with varying operational hours - what are these?
What are the current best practices for content posting?
What are the current best practices for getting found?
Will a business without a physical address ever have an opportunity with Google Business Profile?
Customer Reviews
Great insights!
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