282 episodes

Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail.
Hear firsthand stories from founders of innovative direct-to-consumer brands.
These insights will help you grow in specific areas of your direct-to-consumer business.
hosted by Kunle Campbell

2X eCommerce Podcast Kunle Campbell

    • Entrepreneurship
    • 4.8, 24 Ratings

Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail.
Hear firsthand stories from founders of innovative direct-to-consumer brands.
These insights will help you grow in specific areas of your direct-to-consumer business.
hosted by Kunle Campbell

    S05 EP25: Gearing Up Marketing Automation with Instagram Direct Messages

    S05 EP25: Gearing Up Marketing Automation with Instagram Direct Messages

    In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. 
    Over the last five years, a tremendous amount of focus has been placed on the Messenger marketing platform built on Facebook’s messaging functionality. 
    As Facebook gradually rolls out an amalgamated messaging platform that integrates messaging on Facebook, WhatsApp and Instagram, I felt the need to interview an expert on Instagram DM marketing. 
    Rohan as the Founder of a dedicated Instagram messaging CRM had a deep understanding of how engagement can be nurtured and honed within the Instagram direct messaging eco-system.
    Rohan explains how Instagram DMs work, why not is the time to aggressively build your Instagram messaging list, why open rates sit at +85% and he explains a viral loop flow that is guaranteed to maximise brand reach and engagement on Instagram. 
    -----------
    SPONSORS:
    This episode is brought to you by:
    Klaviyo 
    This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
    Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
    Find out more on klaviyo.com/2x.  
    Rewind
    This episode is brought to you by Rewind.
    The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
    Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  
    For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

    • 46 min
    S05 EP24: Removing Unintended Road Blocks in the Checkout Process

    S05 EP24: Removing Unintended Road Blocks in the Checkout Process

    Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode, Greg Greiner from Bolt discusses why a focus on the bottom of the onsite funnel - ‘checkout’, is equally important to focus. According to Baymard Institute, 30% of shoppers cite friction at checkout as a major impediment to not completing a purchase and 70% of all shoppers abandon their carts at the bottom of the funnel.
    Greg is the head of Product at Bolt, an eCommerce checkout solution that works a range of eCommerce platforms like Magento, BigCommerce, Salesforce, NetSuite, Woocommerce, and any headless eCommerce solution. 
    According to Greg, Bolt’s remit as an eCommerce checkout solution is to speed up the checkout process and improve conversions. 
    Bolt reduces standard guest checkout sessions times from over a minute to just 30 seconds.
    This episode will help you understand checkout performance benchmarks as well as checkout best practises to deploy in your checkout flow in a bid to improving conversions.
    -----------
    SPONSORS:
    This episode is brought to you by:
    Klaviyo 
    This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
    Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
    Find out more on klaviyo.com/2x.  
    Rewind
    This episode is brought to you by Rewind.
    The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
    Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  
    For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

    • 1 hr 5 min
    S05 EP23: How Manly Bands is Transforming the Way Men Buy Wedding Rings

    S05 EP23: How Manly Bands is Transforming the Way Men Buy Wedding Rings

    On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical.
    Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years. 
    In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business; $0 - $1m, $1-10m and their current $10m+
    On today’s interview, Kunle and Johnathan talks about,

    Inventory Management and Forecasting Working with 3PL Providers Customer Acquisition Strategy Retention Strategies Search Engine Optimisation Native Marketing Managing and Balancing CPA  Display Advertising Google Ads, Facebook Ads, and other Acquisition Channels Their tech stack Building Culture and Managing Teams What It Takes to Grow an 8-Figure Business -----------
    SPONSORS:
    This episode is brought to you by:
    Klaviyo 
    This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
    Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
    Find out more on klaviyo.com/2x.  
    Rewind
    This episode is brought to you by Rewind.
    The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
    Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  
    For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

    • 1 hr 10 min
    S05 EP22: Post COVID-19 Performance Marketing Preparedness

    S05 EP22: Post COVID-19 Performance Marketing Preparedness

    As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy should look like in a post-COVID-19 environment as well as why now is the best time to prep up for Q4.
    He talks about the prior increase in conversion rate over the lockdown period for a segment of brands and specifically addresses actions DTC brands should start taking in preparation for the challenging months ahead.
    He talks about,
    Metrics over the last two months The panic buying ecommerce frenzy over lockdown Data backed reasons at to why the boom is behind us The impact of motivation on conversion rate Facebook advertising set up, TOF, MOF Creative refresh -----------
    SPONSORS:
    This episode is brought to you by:
    Klaviyo 
    This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
    Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
    Find out more on klaviyo.com/2x.  
    Rewind
    This episode is brought to you by Rewind.
    The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
    Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  
    For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

    • 18 min
    S05 EP21: The Vital Role of Competitor and Keyword Research in DTC eCommerce

    S05 EP21: The Vital Role of Competitor and Keyword Research in DTC eCommerce

    On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel.
    If you want to learn more how Search Marketing (paid and organic) has impacted eCommerce in the last decade, tune in to this week’s interview with the Chief Strategy and Corporate Development Officer of the leading SEO keyword research tool, SEMrush. 
    Dive in as Kunle and Eugene discuss competitor research, market analysis, keyword research, and some of the most effective hacks to optimize your Amazon listings. 
    -----------
    SPONSORS:
    This episode is brought to you by:
    Klaviyo 
    This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
    Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
    Find out more on klaviyo.com/2x.  
    Rewind
    This episode is brought to you by Rewind.
    The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
    Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  
    For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

    • 55 min
    S05 EP20: Transforming Product Returns to a Retention Profit Centre

    S05 EP20: Transforming Product Returns to a Retention Profit Centre

    Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For instance, do you have a seamless and automated Return and Customer Service Program in place to assist customers that want to return an item? How is customer experience over a return process? And are you giving customers a sufficient range of options that encourage customer loyalty?  
    What most eCommerce brands miss in their customer retention efforts is that building a relationship with each customer is an investment in itself. One way to look at it is through incentivising your customers with free shipping or store credits. But the real deal happens when you create tailor-fit Customer Retention programs based on your rate of product returns and refunds, your purchase rates, AOV, and your conversion metrics. 
    On today’s episode, Kunle and Joe dig deep into analysing return metrics, industry benchmarks, and a roadmap to building a CX pipeline that reduces refunds and cuts down overheads whilst expanding your customer base. 
    -----------
    SPONSORS:
    This episode is brought to you by:
    Klaviyo 
    This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
    Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
    Find out more on klaviyo.com/2x.  
    Rewind
    This episode is brought to you by Rewind.
    The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
    Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  
    For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

    • 40 min

Customer Reviews

4.8 out of 5
24 Ratings

24 Ratings

Ni8chavez ,

Great ecomm info

Wow what a show, I have learnt a tonne about fb ads on here. EXTREMELY useful info and guests.
I just got into listening to podcasts and have already listened to 14 episodes and can’t stop! Thanks

William.fs ,

Highly informative

I tune into 2x ecommerce weekly. It is one of the best out there. Kunle does a terrific job with his guests and interviews. I cannot recommend it enough

Martin460 ,

Brilliant ecommerce podcast

Thank you Kunle for putting together such a brilliant ecommerce podcast

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