427 episodes
The Digital Marketing Podcast by Exposure Ninja Exposure Ninja
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- Business
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4.7 • 90 Ratings
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Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.
More information and show notes are available at the podcast website https://exposureninja.com/podcast/
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Are YouTube Ads a Secret Weapon for SMEs?
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we talk about:
Google updates: AI Overviews, Ads, YouTube Dyson’s success in more than just vacuums Cookies are here to stay in Chrome! For now… Google connects with smaller publishers Timestamps 00:00 – Intro
01:59 – Story 1 – Google updates: AI Overviews, Ads, YouTube
22:40 – Story 2 – Dyson’s success in more than just vacuums
31:43 – Story 3 – Cookies are here to stay in Chrome! For now…
40:42 – Story 4 – Google connects with smaller publishers
50:39 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-26/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-26
You May Also Enjoy…
How to Differentiate Your Brand in an AI World | ft. Max Denning
https://exposureninja.com/podcast/dojo-25/
LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
https://exposureninja.com/podcast/dojo-24/
How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
https://exposureninja.com/podcast/dojo-23/
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
Email Marketing Just Got a Whole Lot More Competitive
https://exposureninja.com/podcast/dojo-21/
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/ -
How to Differentiate Your Brand in an AI World | ft. Max Denning
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about:
Hubspot's 2024 State of Marketing Etsy addresses anxiety over AI in new ad Apple Vision Pro demos are a masterclass in marketing Timestamps 00:00 – Intro
04:25– Story 1 – Hubspot's 2024 State of Marketing
15:59 – Story 2 – Etsy addresses anxiety over AI in new ad
28:29 – Story 3 – Apple Vision Pro demos are a masterclass in marketing
41:10 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-25/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-25
You May Also Enjoy…
LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
https://exposureninja.com/podcast/dojo-24/
How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
https://exposureninja.com/podcast/dojo-23/
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
Email Marketing Just Got a Whole Lot More Competitive
https://exposureninja.com/podcast/dojo-21/
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
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LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about:
Dark green rebrands everywhere?! Pre-testing ads is not divisive, it’s a no-brainer Growing LinkedIn to build your healthcare consultancy Timestamps 00:00 – Intro
02:58– Story 1 – Dark green rebrands everywhere?!
13:52 – Story 2 – Pre-testing ads is not divisive, it’s a no-brainer
29:45 – Story 3 – Growing LinkedIn to build your healthcare consultancy
47:27 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-24/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-24
You May Also Enjoy…
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
Email Marketing Just Got a Whole Lot More Competitive
https://exposureninja.com/podcast/dojo-21/
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
https://exposureninja.com/podcast/dojo-17/
Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen -
How To Get Qualified B2B Leads using PPC
When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting.
The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time.
To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel.
Ready to smash your competitor’s PPC out of the park?
Timestamps
00:00 — Intro
01:34 — The Buyer Journey
04:21 — Competitor Research
07:33 — Ad Placement
09:57 — Ad Creative
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Copy This OVERPOWERED PPC Strategy in 2024
https://exposureninja.com/podcast/extra-038/
The Reason Your PPC Isn’t Working | ft. Rebecca Pilkington
https://exposureninja.com/podcast/dojo-15/
The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend
https://exposureninja.com/podcast/203/
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How To Disrupt a $273 Billion Industry...with Basic Marketing
Every day, marketing managers contact us from businesses in traditional, “boring” industries
They’re desperate to shake up these industries and they want to know 2 things:
Is it possible? How to do it Today we will look at an industry where this is happening — business banking — and teach you how to disrupt your sector using digital marketing.
TIMESTAMPS
00:00 — Intro
00:59 — What are we comparing?
01:39 — Homepages and headings
02:26 — Calls to action
07:38 — Language
10:16 — Ease of Use
You May Also Enjoy…
How Hubspot DOMINATES The Web
https://exposureninja.com/podcast/278/
STEAL Figma’s $20 BILLION Digital Marketing Strategy
https://exposureninja.com/podcast/259/
How to Bridge the Gap Between Marketing and Sales
https://exposureninja.com/podcast/321/ -
How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we're joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about:
AI Corner: Update on Google’s AI Overviews Boosting Brand Awareness with Social Communities Decathlon’s No Tent Left Behind Campaign Timestamps
00:00 – Intro
03:49 – Story 1 – AI Corner: Update on Google’s AI Overviews
14:59 – Story 2 – Boosting Brand Awareness with Social Communities
32:27 – Story 3 – Decathlon’s No Tent Left Behind Campaign
40:32 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-23/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-23
You May Also Enjoy…
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
Email Marketing Just Got a Whole Lot More Competitive
https://exposureninja.com/podcast/dojo-21/
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
https://exposureninja.com/podcast/dojo-17/
Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen
Customer Reviews
THE best marketing podcast
I urge all the coaches I work with to listen to this show because it’s the one marketing podcast I’ve listened to that is as equally valuable to a soloproneur as it is a multi-billion dollar company.
Even a total newbie will take away something from most episodes as Tim Cameron-Kitchen explains things is a dead easy to understand jargon-free manner that always makes sense.
You don’t have to be brilliant at marketing to be successful, you just need to be better than your rivals and this podcast will show you how.
Two minor quibble’s. The background music can be annoying, I still occasionally think I’ve left something else running in the background after 12 months of listening. Also Tim is a Forest fan, and as a 50 year Derby fan this does have me occasionally questioning his judgment. Other than that though, it’s outstanding and I genuinely look forward to each new episide.
Outstanding! 🤩
This is exceptional. I have listened to two episodes and already gained so much insight, valuable expertise and an unexpected 30-day freebie (thank you ninjas indeed!) Tim is ray to listen to, with a chill and laidback approach and can-do attitude. Thanks so much 👍🏻
Worth £1000s!
The information this guy literally gives away is worth hours upon hours of time that must be worth £1000s.
It’s a great market strategy to tell people how to do so they appreciate the time and then ask you to do it when they realise they don’t have the time.
But for someone like myself that has the time to do it, it really helps realise where you have gone wrong and how to improve it.
Really can’t thank this guy enough. He has showed me exactly what I need to do and how to do it. For free.
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