293 episodes

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion Mark Schaefer

    • Business
    • 4.8 • 17 Ratings

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

    The next generation of consumers is here

    The next generation of consumers is here

    Marketing to Gen Z requires drops, collabs and customization as table stakes, nostalgic IP as a ticket to ubiquity, participatory game mechanics driving virality, content and commerce finally tying the knot, and billionaire influencers, to name a few.
    Mark Schaefer and Sara Wilson explore how the most successful brands navigate major shifts reshaping Gen Z lives, such as the rise of AI, digital campfire platforms and the collapse of traditional media channels. These brands all know how to garner the most valuable commodity in the world: attention.
    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
    For more of Mark’s insights every week, subcribe to his award-winning blog.
    Mark also offers classes in personal branding and professional speaking.
    Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

    • 31 min
    A new look at loyalty

    A new look at loyalty

    Brand loyalty has been in decline for years. But Mathew Sweezy is heading up new technological innovations to build loyalty through experiences and games native to the digital lifestyle. Catch a glimpse of the future of innovation with Mat and Mark Schaefer.
    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
    For more of Mark’s insights every week, subcribe to his award-winning blog.
    Mark also offers classes in personal branding and professional speaking.
    Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer. 

    • 34 min
    My biggest business mistakes

    My biggest business mistakes

    We all make mistakes but rarely talk about them. That changes today as Jay Acunzo and Mark Schaefer reveal their biggest flops, miscues, and embarrassments. A lot of lessons, a lot of fun ... you won't want to miss it!
    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
    For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.
    Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

    • 32 min
    Breaking all the rules of eCommerce

    Breaking all the rules of eCommerce

    If it seems like Shein and Temu have taken over the world overnight, you would not be wrong. These leading retail brands came out of nowhere by seemingly breaking all the rules of marketing. Mark Schaefer and Amanda Russell break down the biggest revolution in retail since Amazon! 
    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
    For more of Mark’s insights every week, subcribe to his award-winning blog.
    Mark also offers classes in personal branding and professional speaking.
    Amanda Russell is the founder of the Global Center for Influence (C4In), launching (2023) at the University of Texas at Austin with a mission to help brands & people learn how to position themselves and their companies for success, bridging the gap between academia and practice. Amanda's mission is to enhance how we do 'higher education. 
    Former Olympic-level athlete, Founder-to-sale Entrepreneur and Marketing Consultant who still loves the brain gymnastics of helping people and companies become more influential among their desired audience. Professor, Author "The Influencer Code", Speaker, Board Member and Director of C4In

    • 49 min
    From Paycheck to Purpose: Why I Stopped Growing My Business

    From Paycheck to Purpose: Why I Stopped Growing My Business

    Mark Schaefer explains a process that started 25 years ago to begin moving his business decisions from money to activities that brought joy. Keith Jennings compares this to a five-step career journey that starts with "don't mess up" to "meaningful work that brings joy." Where are you in the process?
    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
    For more of Mark’s insights every week, subcribe to his award-winning blog.
    Mark also offers classes in personal branding and professional speaking.
    Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves as vice president of community impact with Jackson Healthcare. Connect with him at
    https://www.linkedin.com/in/keithjennings/. 

    • 37 min
    The freakiest podcast ever

    The freakiest podcast ever

    In this new episode of The Marketing Companion, Mark Schaefer was faced with a crisis and he asked AI to solve it for him. You'll just have to hear it to believe it.

    • 6 min

Customer Reviews

4.8 out of 5
17 Ratings

17 Ratings

Charlie's M ,

Fantastic pod cast

I am new to marketing and I can’t believe I’ve stumbled upon this podcast. I have been binge listening over the last few weeks and I have learnt so much! I want to build a successful business in marketing and I want to do it the right why where by I help people. I truly believe the information and judgment presented in this pod cast will give me the best opportunity possible. Thank you and keep up the great work!👍🙏👍

TonyD14 ,

Excellent podcast, well worth it for marketers with an eye on the future

Funny and informative. If you like the format of Mark Schaefers blogs (and whats not to like) this is the real life conversational version. Entertianing and packed full of insight. A regular listen

@VixenKirkaldie ,

Catnip for Marketers

Informative, and witty insights in the world of marketing, that presents varied and well-rationalised perspectives not only on marketing but business and relevant current affairs too. Oh and a large dollop of banter and sarcasm. You don’t have to be quirky to work in marketing, but it does help.

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