2,000 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips iHeartPodcasts

    • Business
    • 4.7 • 129 Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

    SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon

    SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon

    In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature. 

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: SGE's $40B ad impact, Ferrari's marketing genius, Electric Mercedes G-Wagon, and more
    (01:15) SGE has the potential impact over $40 billion per year in ad revenue for marketers
    (12:30) The genius of Ferrari's marketing
    (13:14) All-electric Mercedes-Benz G-Wagon
    (17:13) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 15 min
    How MrBeast's new content format caused me to cry and How Prime saved Amazon

    How MrBeast's new content format caused me to cry and How Prime saved Amazon

    In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bold bets in business.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: How MrBeast's new content format caused me to cry and How Prime saved Amazon 
    (01:15) How MrBeast's new content format caused me to cry
    (07:44) How Prime saved Amazon 
    (14:13) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 12 min
    Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more

    Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more

    In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites. 

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Wall Street rate-cut expectations, Meta ad woes, Burger King's rival tactic, SEO tips, & More
    (01:15) Wall Street rate-cut expectations
    (03:49) Attribution is somewhat unknowable
    (05:36) Meta advertisers claim sales are down and costs are up due to glitchy automated system
    (06:58) Burger king leveraged Mcdonald's for marketing using Rappi
    (10:20) The explosion of $3.75/hr virtual employees
    (11:33) Companies are now selecting individuals to be the face of their corporate brand
    (16:44) How to beat every Google SEO update
    (20:05) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 19 min
    Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

    Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

    In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more
    (01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views
    (11:53) Exploring Amazon's non-endemic ads
    (15:30) Kindle's success and Oprah's influence
    (17:43) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 16 min
    How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video

    How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video

    In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of experience in hiring.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, and The number 1 factor for a viral video
    (01:15) How effective is copying as a marketing strategy?
    (04:44) AirChat
    (08:42) The number 1 factor for a viral video
    (17:48) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 16 min
    How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

    How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

    In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Introduction and Background
    (10:09) Embracing Optionality in Business Strategies
    (31:18) Operating Like a Public Company
    (45:16) Continuous Customer Development
    (55:02) Creating a Company Culture for Personal Growth
    (01:03:34) Hiring and Accountability in Management
    (01:14:50) Finding a Niche in the AI Landscape

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:




    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 25 min

Customer Reviews

4.7 out of 5
129 Ratings

129 Ratings

Kælenavnets ,

Amazing bite-sized pieces of Content

Truly helps me scale my business with new stuff to do every day.

Vijay14 ,

The best 5 mins you can spend a day

Brilliant.

小杰杰大海大山 ,

Low quality dreamhost ad

Why don’t you fix the audio issue on the dreamhost ad?

There is some child wailing in the background and every time I hear the ad I just think “why don’t you fix it the dam ad” you’re talking about marketing strategies and you don’t even review the quality of the ad you’ve made, I’m sure they’re paying a lot of money for that ad.

And it also makes me think of dreamhost as being a low quality company that they don’t request it to be improved

Apart from that the podcast is good

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
Prof G Markets
Vox Media Podcast Network
Working Hard, Hardly Working
Grace Beverley
The Martin Lewis Podcast
BBC Radio 5 Live
A Book with Legs
Smead Capital Management
Big Fish with Spencer Matthews
Global

You Might Also Like

The Digital Marketing Podcast
Ciaran Rogers, Daniel Rowles and Louise Crossley
Marketing Against The Grain
Hubspot Podcast Network
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Marketing Made Simple
Powered by StoryBrand
Perpetual Traffic
Tier 11
Social Media Marketing Talk Show
Michael Stelzner, Social Media Examiner