The Podcasters Podcast

Progressive Media
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY
The Podcasters Podcast

The podcast for you, the podcaster! Tips, tricks, updates and intensive advice to start, grow and improve all aspects of your podcast from production, to marketing, to collaborations and more! Make sure to subscribe or follow on your platform of choice

  1. 1 DAY AGO

    How I Created a Successful Niche Podcast with Over 1 Million Downloads | Motorhome Matt on Niche Podcasting Success

    Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane speak to Podcaster and YouTuber Motorhome Matt, who has over a million downloads across 150 episodes! Matt shares what made him begin podcasting in the first place, why he has had so much success in his niche and the many monetisation opportunities it has given him, from speaking at events to partnerships. KEY TAKEAWAYS Matt's podcast started as a marketing tool for his leisure shop but has evolved into a significant revenue stream and brand building platform. The Motorhome Matt Approved Directory, a curated list of endorsed products and services, has become a good income source for the podcast. Authenticity and thoroughly vetting sponsors before endorsing them is essential if you want to maintain audience trust. Creating the podcast has given Matt various monetisation opportunities, from speaking engagements to media partnerships, and potential mainstream media opportunities. Matt's focus on serving the consumer and providing valuable content is what he believes has contributed to the podcast's success and loyalty among listeners. The podcast's success has positively impacted Matt's other businesses too, including his shop, motorhome hire, and storage services. Matt's strategy of planning content well in advance and batching recordings helps maintain consistency in publishing weekly episodes. The podcast's niche focus has allowed it to become a dominant voice in the motorhome industry, with little direct competition! BEST MOMENTS "I listen every week, I have probably consumed most of your content.” “I joke that he was grooming me into how to do a podcast”! “What’s weird is we have no competition in our niche.” "I hate YouTube adverts. I hate waiting for that skip button and our audience hate it too. All of the other YouTubers in our industry are monetising and people with 50 plus thousand, a hundred thousand subscribers are scraping an income out of it." "Building a retail business that has a bricks and mortar shop. So real shop and online post pandemic. I'm what a stupid idea, I thought let's do it. What could go wrong?" "We're really focused on getting our industry into the mainstream in a positive light. We deserve to be, and getting a really informative spokesperson that can share what's going on behind the scenes of our industry" EPISODE RESOURCES https://podcasts.apple.com/gb/podcast/motorhome-matt/id1599553308 https://www.youtube.com/MotorhomeMatt VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

    53 min

  2. 5 DAYS AGO

    Get Your Launch Episodes Right | Your First 10 Episodes in 10 Minutes

    Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about your first ten podcast episodes in just ten minutes! They share why it’s important to record 10 episodes before launch, how to get the right amount of variety in your content, how to choose your first interview and what you need to showcase as a new podcast host in these first 10 episodes. KEY TAKEAWAYS Having 6 episodes to launch with means that people will start to listen and stay, from day 1. If you record 10 episodes before launch, you then have the remaining four episodes to keep you ahead of schedule or to create a bank of episodes. You get better the more you record, your episode 10 will sound better than episode 1, so when launching, upload in reverse order so that people are hearing your best episode first. Keep your very first episode more generic for your audience. Include at least one interview in your first 10 episodes, try and showcase some variety. If you have the opportunity to interview your best guest in one of your first episodes, then do it, don’t put it off to a later episode. BEST MOMENTS "Release 6 (episodes) on day one, that makes you feel less new" "You’ll be so much better in episode 10 than 1, there’s probably a bigger difference between episodes 1 and 10 than 10 and 100” “Get at least one interview in” VALUABLE RESOURCES https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

    11 min

  3. 8 OCT

    Spotify are trying to Decentralise Podcasting | Podcast Industry Update

    Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about the current changes in the podcasting space, especially focusing on the moves Spotify is making, including buying out the useful resource for podcasters; Chartable. Ash and Kane also talk about video podcasts and where they sit in the market.   KEY TAKEAWAYS Chartable, which can be used to promote your podcast with stats and analytics, is closing as it has been bought by Spotify. From Dec 12th, to have all the trackable features chartable has you will need to join Spotify for podcasters, but charts will be gone. Currently Podcasting is decentralised, Spotify are looking to change that by buying up multiple companies in the space. Whilst it’s true video podcasts are growing, the stats frequently quoted aren’t a true picture. Often video shows autoplay so makes the stats appear higher. Video is good for clips on social media, but if people want a video podcast, then YouTube is where they will go, not Spotify. BEST MOMENTS "Everyone used chartable to get the Apple charts” “Podcasting is the Wild West in the best possible way” “Spotify are buying everything"  VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

    16 min

  4. 4 OCT

    Podcasting with Co-Hosts | Pros & Cons of having a Cohost

    Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane explore the pros, cons, dos, and don'ts of podcast cohosting in this episode. They discuss how having a cohost can enhance content engagement and relieve pressure, but also talk about the things you need to consider before cohosting. They also share the downsides of cohosting and why it isn’t just scheduling challenges you may be up against when hosting your podcast alongside someone else! KEY TAKEAWAYS Having a co-host takes the pressure off, it can help make solo content more engaging. You need to build a relationship with someone before being cohosts, to have rapport built already before creating content for your audience Your dedication needs to be aligned as co-hosts for your podcast to be successful and to stop anybody wasting their time (and money!) Scheduling can be more difficult with a cohost, both your diaries have to be taken into account, this can be even more of a challenge when interviewing guests It’s worth having some paperwork before you start cohosting, so everyone knows where they stand, particularly if any issues arise further down the line. Creating and hosting a podcast with someone else creates accountability, you can’t put off doing content and recording. Hosting alongside someone else makes it easier for you to showcase your personality, creating authenticity and building a better relationship with your audience.  BEST MOMENTS "I think that’s what people like about cohosts, it’s feeling part of something when the hosts have a relationship” “You might not be making anything but when you are you want to sort that shit out beforehand” “Having roles is quite important” “Cohost interviews annoy me quite often” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

    15 min

  5. 1 OCT

    How to be a Great Host with Paul the Podcast Host Coach

    Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane are joined by Paul, a podcast host coach. He has over 25 years of experience coaching hosts, including Scott Mills, and in recent years this has focused specifically on podcast hosts. Paul talks about some of the timeless traits of a great host and gives real examples of amazing hosts and what makes them that way, including Trevor Mills, Dodge Woodhall and Lewis Capaldi. Paul also shares the podcast hosts he thinks are doing great things, what we can learn from them and common mistakes podcast hosts make. KEY TAKEAWAYS Paul uses the knowledge and experience he has gained over the past 25 years and applies it to podcast hosts to help make good shows great. The concept of the love shack is to get anyone involved in producing a show in a room and to talk about what they love about each other, it then helps the hosts figure out who they are as characters. It also builds confidence. Courage and bravery are important in a host, they have to be able to push guests to answer difficult questions. Authenticity and letting the audience feel like they know you, is a sign of a great host. Don’t underestimate the power of humour as a host, especially if the subject you are talking about is quite dry. Building and painting pictures with words is a technique you can learn as a host to make your audience feel like they are with you, experiencing what you are talking about. Every podcast episode should have a point and some structure, it’s important as a host to not ‘waffle’. It’s not true that everyone has an interesting story to tell, podcasters need to be wary about which guests they choose and what they base their content around. The right amount of preparation before a show can help you build the right rapport and give you background before interviewing a guest. Emotional intelligence is essential to being a good podcast host, to know when and where to push a guest, for example. Getting your questioning right, to the deep whys of a guest’s life, makes an interview more interesting and engaging, creating more depth. BEST MOMENTS "He’s just brave to ask those questions” “It helps the listeners of your podcast really build a genuine relationship with you” “Sense of humour is really important” “There are still glass ceilings to be broken by podcasting and that’s why I’m really excited by it” “Steven Bartlett is top of his game no doubt, but what’s the extra 2% that he can do” “It’s become a hobby, but a hobby that’s opening doors as well” “The hole in the wall is the feature, the nail in the wall is the benefit, but the 50inch TV is the outcome…some people can’t look past the nail” VALUABLE RESOURCES Paul@thepodcasthostcoach.co.uk Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

    1h 7m

  6. 27 SEPT

    Make Money When You Launch (or Before) | Pre-Launch Podcast Monetisation

    One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.  Ash and Kane talk about two successful ways you can monetise your podcast pre-launch and at launch, either via sponsorship or launching with an offer. Make sure to check out episodes focused on the stages of launching a podcast for a more in-depth look at how to create an offer:  https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 KEY TAKEAWAYS It is more than possible to get good sponsorship deals before you launch your podcast. There are various business models out there that use a similar approach, such as festivals and start-ups. Approach pitching to sponsors like a partnership, show them what you can offer to them and what they will be getting out of working with you. Podcasting advertising gives the highest return on spend -vs- any other type of advertising, more than TV, social media, and YouTube. If you have a course, mastermind, mentoring or anything information based, this works great to give as a launch offer. Even if you don’t have any of these things you can create a course or mentorship specifically as a subscribing bonus or prize. BEST MOMENTS "Anytime someone tells us you can’t monetise a podcast before you launch we laugh in their face” “We’re basically a comedy show at this point” “Podcast advertising sees the highest return on ad spend compared to any other advertising” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT How to launch a podcast: https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

    20 min

  7. 24 SEPT

    The Best Bonus Content for Your Membership Site | How to Monetise a Podcast

    One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about membership sites and the bonuses you can offer. They reveal the best bonus content you can create or give away to your members in different tiers and also talk about the positives of these and the situations in which they can work well. KEY TAKEAWAYS If you put ads and sponsors you can create a tier on your membership site to remove ads. Early release for content and pre-edited content are good bonuses you can offer. Q&A sessions with guests work well as a bonus if you can facilitate them. Any bonus and exclusive content is something members want. Challenges for your members help engagement as well as sign-ups. Think about a challenge that relates to the content and information you are selling. ‘Ask me anything’ sessions are popular with members but another plus point to these is that the content doesn’t need to be planned. You don’t have to create every piece of content for your site; you can get guests to as well, in the form of keynotes, lectures etc BEST MOMENTS "Any content where you’re selling information…you can make a challenge and that’s a really easy way to get people in [to your membership site]” “Every week you can do an ‘ask me anything’, this is content you don’t need to plan” “You want people to keep coming to your membership site and staying” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

    17 min

  8. 20 SEPT

    Why Business Brands Are Dead | Creating a Personal Brand

    One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Should I use a business account or personal account for my business? In this episode, Ash and Kane talk about the downsides of business brands and why building your personal (or personality!) brand is far superior. They also discuss why launching a branded podcast isn’t always the marketing opportunity you think it is and what you can do instead! KEY TAKEAWAYS If you are looking to market a company you are working for, launching a branded podcast is not a good idea. A better idea is to use a fraction of your ad budget to sponsor an existing show. People buy into personal brands, so it’s easier to build an audience. Podcasting allows you to create and craft your call to action, tailoring it specifically to your audience. This leads to a higher conversion rate with ads, sponsorship etc. BEST MOMENTS "Branded podcasts are stupid” “[Sponsorship] is cheaper, quicker and easier than launching your own podcast” “That’s the difference between someone converting or not, hearing that message and going ‘oh that’s for me, that makes sense’.” “Business brands are dead, people don’t want to engage with business brands” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

    15 min
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About

The podcast for you, the podcaster! Tips, tricks, updates and intensive advice to start, grow and improve all aspects of your podcast from production, to marketing, to collaborations and more! Make sure to subscribe or follow on your platform of choice

Information

  • Creator
    Progressive Media
  • Years Active
    2021 - 2024
  • Episodes
    230
  • Rating
    Clean
  • Copyright
    © 2024 Progressive Media
  • Show Website
    The Podcasters Podcast

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