Brand Builders Lab with Suz Chadwick Suz Chadwick

In this episode, I'm talking about what to do when business gets quiet. I know it can be a bit unsettling, but I've got some tips to help you stay positive and proactive. 
Here are my top takeaways:
Be mindful of your thoughts and choose a positive, proactive mindset.
Take action by reviewing your strategy, making new offers, and focusing on lead generation.
Establish regular practices and systems to keep your business running smoothly.
Stay visible, keep showing up, and make great offers - that's where the money will flow.
Remember, ups and downs are a natural part of business. But by focusing on your mindset, actions, and practices, you'll be well-equipped to weather any storms and come out on top. 
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NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
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FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
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LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

Today on the podcast, I'm chatting with someone I've known and admired for a very long time - Sally Mackinnon from Style by Sally.
Sally has been an absolute icon in the Melbourne fashion and styling world for the past 17 years.
I used to have my own style blog back in the day when I was still working in corporate. I've always loved talking about fashion, beauty, and all things style-related. So I was super excited to have Sally on the show to dive into how she's grown her business and built a massive following of over 200K on Instagram.
Here are a few key takeaways from our chat:

Sally has stayed focused on her core styling services over the years - wardrobe edits, personal shopping, style consultations. Consistency is key! Figure out what you want to be known for and keep delivering.


COVID lockdowns were tough on Sally's in-person business, but gave her the time to start creating video content. This skyrocketed her growth and trust with her audience on Instagram.


Sally does ALL her own Instagram content creation and editing! Her feed is amazing and I was shocked to learn she doesn't have a social media team. Major kudos to Sally's commitment and creativity.


A big lesson Sally shared was to focus on being the best version of yourself and not get too hung up on comparing yourself to competitors. There is enough room for everyone - just keep showing up and serving your people!

I absolutely loved this honest and insightful conversation with Sally. She is the real deal and it's no wonder she's built such an incredible business and loyal community over the years.
Connect with Style by Sally:
https://www.styledbysally.com.au/ 
https://www.instagram.com/styledbysally/
https://www.facebook.com/styledbysally/ 
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 
 

In this episode, I'm talking about building a lean and clean business that's easy to manage and helps you sell more. I love diving into this topic because having a streamlined business gives you more time to focus on the things you enjoy most.
Key Takeaways:

Do a business audit: Take a critical look at your current products, services, freebies, and opt-ins. Assess what's working, what you enjoy doing, and what aligns with your goals. Don't be afraid to let go of things that no longer serve you or your business.


Streamline your messaging: Ensure your message connects on a deeper emotional level with your target audience. Share stories that illustrate why your core message matters and why you do what you do. Keep your language simple and easy to understand.


Have a solid marketing and sales strategy: Regularly share how people can work with you and why your offer is valuable. Focus your efforts on one product or service each month, creating content and energy around it across various platforms.


Systemise and automate your funnels: Streamline your marketing efforts by focusing on the platforms that align with your strengths and where your target audience is active. Consider automating parts of your top, middle, and bottom funnels to make your business more efficient.

I'm always excited to share my insights on building a streamlined business. 
 
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

Today, we're shaking things up with a special Q&A episode where I answer your burning questions about business, mindset, and content creation. 
3 questions I'm answering:

How do you decide whether to stay as a solo business owner or build an agency


How do I learn to get out of my own way?


How we manage content in the business.

***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

I had a conversation with a group of clients recently about hitting big goals and what it really takes to achieve them. It got me thinking about the gap between what we know and what we actually do in our businesses.
Here are my key takeaways from this episode:

We often look for new strategies and silver bullets, but the foundational strategies remain the same. If we implement them consistently, we'll see more success.


Many of us sit comfortably (and uncomfortably) in the knowledge-action gap, telling ourselves we don't know enough or need more time. But the real issue is often a lack of implementation.


Constantly comparing ourselves to others and thinking they have a secret sauce is a trap. The answer lies in completing the work and implementing what we already know.


If you've been in business for a while, you likely have the knowledge you need. It's about going back, finishing what you started, and being an implementer.

So, my challenge to you is to reflect honestly on your own knowledge-action gap. Are you in a procrastination habit that keeps you stuck? Have you made investments in your business that you haven't fully utilised?
Remember, we're not emotional toddlers - we're CEOs. It's up to us to show up, get the help we need, and do everything we can to achieve the success we want.
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

I wanted to dive into a conversation that I've been having a lot lately - honouring the time you block for yourself in your business. It's so important to treat your business like your best client and prioritise the work you need to do to grow and take it further.
I recently had a chat with a client who told me she blocks out time for herself and her projects, but then she moves them. Every single time. Sound familiar? I know a lot of people struggle with this.
When you do this, you're robbing your future self of the growth, revenue, and opportunities you want in your business. There will always be other things you can do, but are you actually investing the time to grow your business the way you want?
Here are a few questions to ask yourself:

How can you decide to make your business your best client? What would that look like?


How do you honor the commitments you make to yourself when you block time in your calendar? How do you hold that time and make sure you get projects done that will move your business forward?


How do you become your business's best brand ambassador? How are you showing up and making it easy to build your brand and connect with people?


How are you connecting with your audience in new, different ways and having conversations?

If you consistently treat your business as your best client and show up as your brand ambassador, I guarantee it will have a cumulative effect. People will remember you because they see you so often.
Let's make the decision today to invest time in our businesses and honour the commitments we make to ourselves. Our future selves will thank us!
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick