Unemployed & Afraid Kim Kerton

If your personal brand and profile plays a part in your business, then it’s worth considering how you show up on LinkedIn. 

In this episode your host Kim Kerton shares some hard-earned lessons and perspective shifters for finding professional success (without all the heartache of endlessly posting) on LinkedIn, and how you can use it to support your business-building journey and grow your knowledge and voice while you do it. 

Connect with me on LinkedIn @kim-kerton 

Catch Joe McKay's episode about building a business as a LinkedIn Ghostwriter on Spotify, YouTube Music or Apple 

Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au 

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Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
Support the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpod
See omnystudio.com/listener for privacy information.

Ever felt FOPO (Fear Of Posting Online?), or how about a nagging feeling that you’re in the wrong line of work?

In this episode, Joe McKay shares his journey from “boring” job to creative business owner as a LinkedIn Ghostwriter. In the sharing of his business story with your host Kim Kerton, you’ll hear about:


Breaking out from the box you’ve been put in
Writing as the tool to finding clearer headspace
Being patient with the right time to go all in on a side-hustle
Communicating value over dollar cost
How to market yourself when your work isn’t meant to be seen
And the potential of your presence on LinkedIn

Connect with Joe McKay on LinkedIn (naturally) @joemckay

You can find more show notes and transcripts at unemployedandafraid.com.au/episodes.

And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn

or via unemployedandafraid.com.au
Support the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpod
See omnystudio.com/listener for privacy information.

If you’re experiencing analysis paralysis, or straight up procrastination on the things that could make you money in your business, it might be time to make a big old mess. 

In this episode your host Kim Kerton shares some game-shifting insight from an unlikely source about how to trust in our potential, and an approach to getting you out of your own way and into revenue raising action. 

Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au 

And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTik
Support the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpod
See omnystudio.com/listener for privacy information.

Making money in your business doesn’t have to be hard, and this episode will share insights into the mindset of trusting our ability to make bank. 

We left off Part 1 of this epic chat with Brook McCarthy hearing about prioritisation, why it’s ok to figure it all out as you go and what we take into business from other roles – but this part is all about money – clearly one of the most important topics not to shy away from in business.

In Part 2 of this chat, you’ll hear about:


How to reframe selling what you do to a client for the benefit of your bank balance
How to not over-complicate making money
Reframing the Australian tall poppy syndrome
And the radical potential you have within self-employment.

If you missed Part 1, make sure to give it a listen on the show feed.

Connect with Brook on Instagram @brookmccarthy

Grab the Minimum Viable Marketing Plan via hustleandheart.com.au

You can find more show notes and transcripts at unemployedandafraid.com.au/episodes.

And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn

or via unemployedandafraid.com.au
Support the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpod
See omnystudio.com/listener for privacy information.

If you’ve struggled with the information overload we experience in the process of building our businesses, you will take so much away from this chat.

Hear Brook McCarthy share the story of creating her coaching and training business over the last 16 years, plus some powerful circuit breakers around:


The decisions we don’t need to labour over
What should be prioritised in the crazy early periods of establishing a business
Why figuring it out on the job is an excellent strategy
Pivoting as being crucial to longevity
The flirtation we all have with looking at jobs
And the never-fail approach that will keep you in business.

Part 2 of this episode continues with some epic advice around making more money in your business, so jump straight over to that on the show feed when you’re ready.

Connect with Brook on Instagram @brookmccarthy

Grab the Minimum Viable Marketing Plan via hustleandheart.com.au

You can find more show notes and transcripts at unemployedandafraid.com.au/episodes.

And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn

or via unemployedandafraid.com.au
Support the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpod
See omnystudio.com/listener for privacy information.

If you’ve never felt slightly envious of another person’s success, this episode isn’t for you. If you have, you’re in good company, so how can we reflect on envy and use it as a tool for reflection, and progress? 

In this episode your host Kim Kerton shares a personal story about a recent experience of joyful jealousy, how it almost derailed her business-goals, and some helpful ways to get you back on track if you’re ever stuck in a comparison trap.  

Here's the podcast episode I mentioned in the show "Building Doors with Lauren Karan" 

Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au 

And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTik

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
Support the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpod
See omnystudio.com/listener for privacy information.