I Do Wedding Marketing Podcast

Nina Addeo
  • 5.0 (16)
  • MARKETING
  • UPDATED WEEKLY
I Do Wedding Marketing Podcast

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

  1. 3D AGO

    Breaking into the Luxury Wedding Market with Zoila Castro: Content Creation, Influencer Collabs & Social Media Strategy Ep. 162

    In this episode of the I DO Wedding Marketing podcast, I had the absolute pleasure of sitting down with Zoila Castro—co-founder of Nomad Agency and BTS Bridal Besties—to talk all things luxury bridal marketing and wedding day content creation. We explored how to authentically connect with today’s luxury couples on social media, the growing demand for wedding day content creators, and how to make your wedding content truly stand out on platforms like Instagram, TikTok, and Pinterest. Zoila shared her global background in luxury fashion and bridal marketing, including her incredible work with brands like Galia Lahav. We dug into how to plan content capture during weddings even if you're solo, why B-roll and organic moments resonate with modern brides, and the importance of collaboration between vendors. Zoila also dropped so much wisdom about working with influencers, from evaluating engagement and creating agreements to maximizing visibility through bridal showers. We also touched on selecting cover photos, using trending audio effectively, and optimizing video posts across multiple platforms. This episode is packed with actionable insights for wedding vendors, social media managers, and content creators looking to elevate their presence in the luxury wedding space. Whether you’re just starting out or ready to pitch an influencer, Zoila’s advice is grounded, strategic, and inspiring. Tune in to hear how to reimagine your brand, connect authentically, and thrive in a rapidly evolving wedding market. Follow Zoila Castro: Instagram: @zoicastrouriol and @btsbridalbesties  Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: hello@idoweddingmarketing.com

    41 min

  2. APR 9

    CRM Systems That Actually Work for Wedding Pros with Amy Pearson Ep. 161

    In this episode of the I Do Wedding Marketing Podcast, I’m thrilled to sit down with Amy Gould, a certified Dubsado specialist and HoneyBook educator, to talk about all things systems, automations, and CRM strategies tailored specifically for wedding professionals.  Amy shares how her unexpected pivot from HR to becoming a CRM expert began during the pandemic, and how her passion for streamlining and simplifying led to a full-blown business supporting creatives like us. We dive into the unique needs of wedding pros, from the long booking cycles to the seasonality of our work, and how the right CRM—like Dubsado or HoneyBook—can completely transform the way we manage clients, follow-ups, invoices, and all those tiny details that can otherwise slip through the cracks. If you’ve ever felt overwhelmed by admin tasks, or if you’re still piecing together workflows with sticky notes and spreadsheets, this episode is your permission slip to embrace automation without losing that personal, heartfelt touch that sets your service apart. Amy walks us through how to create a high-touch client experience that feels thoughtful and customized, while still being scalable and efficient. Now is the perfect moment to invest in systems before the wedding season really ramps up. Whether you’re a seasoned pro or still building your brand, you’ll walk away from this episode with real insights into how CRM tools can give you your time back and help you grow your business with confidence and ease. Follow Amy Gould: Website: https://amysgould.com/ Instagram: https://www.instagram.com/amyspearson_/ Facebook: https://www.facebook.com/amy.s.gould Book a free discovery call: https://www.amysgould.com/book-a-call Newsletter: https://www.amysgould.com/newsletter YouTube Channel: https://www.youtube.com/@SystemsforCreatives Dubsado link to save 20% on your first month or year: dubsado.com/?c=amysgouldco HoneyBook link: https://share.honeybook.com/amygouldFollow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: hello@idoweddingmarketing.com

    42 min

  3. APR 2

    Instagram Trial Reels for Growth Ep. 160

    This week on the I Do Wedding Marketing Podcast, we’re diving into Instagram’s Trial Reels, a feature that lets you test content with non-followers before publishing it to your main audience. I’ll share what Trial Reels are, how they work, my initial mistakes, and how creators are successfully using them for growth.  I also break down strategies like repurposing viral reels, remixing content, and using tools like Inflact.com and CapCut to optimize engagement. If you’re looking to attract new followers or reach engaged couples, this episode is for you! Tune in for actionable Instagram tips, and don’t forget to tag me in your Trial Reels—I’d love to see your results!  Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: hello@idoweddingmarketing.com

    14 min

  4. MAR 26

    Turning Recommendations into Revenue with Affiliate Marketing for Wedding Pros Ep. 159

    In this episode of I Do Wedding Marketing Podcast, I dive into the world of affiliate marketing with Katie Mast, Director of Community at Rock Paper Coin. If you've ever recommended a product to a friend, you're already an affiliate—now it's time to get paid for it! Katie shares her journey from BIG brands to brand partnerships and reveals how wedding professionals can seamlessly integrate affiliate marketing into their businesses. Whether you're a photographer, planner, or vendor, you’ll learn how to monetize the tools and services you already use while providing value to your clients and colleagues. We discuss the best affiliate programs, how to choose brands that align with your values, and real-world examples—like the must-have wedding day shoes that save your feet after a 16-hour event. Plus, find out how to educate your couples with curated product lists that enhance their wedding experience while increasing your revenue. Don't miss this game-changing conversation! And as a special gift, use code IDOWEDDING for 50% off Rock Paper Coin. Listen now and start earning from what you love! Follow Katie Mast: Website: https://rockpapercoin.com/ (Use code IDOWEDDING for 50% off!) Instagram: https://www.instagram.com/rockpapercoin/ Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com

    50 min

  5. MAR 19

    How Wedding Pros Can Leverage Threads for Higher Engagement with Becky Hart Ep. 158

    In this episode of I Do Wedding Marketing Podcast, I interviewed Becky Hart, the CEO of Event Crush and host of the Event Crushed Podcast. Becky Hart is an expert wedding planner with over a decade of experience, and today, we're diving into a topic neither of us have covered before—Threads. Threads is Meta’s newest social media platform integrated to Instagram, and Becky shares how wedding professionals can use it to build authentic connections, increase engagement, and even gain new clients.  We discuss how Threads differs from Instagram and other social platforms, why it’s a game-changer for wedding vendors, and how to seamlessly integrate it into your marketing strategy without adding extra stress. Becky also reveals her approach to content creation on Threads, the unexpected ways it’s grown her audience, and how the platform's unique algorithm helps her reach both vendors and engaged couples. Whether you’re a wedding planner, photographer, or florist, this episode is packed with insights on how to make Threads work for your business. Follow Becky Hart: Website: https://www.eventcrush.com/about-oregon-wedding-planners/ Instagram: https://www.instagram.com/eventcrush/ Podcast: https://open.spotify.com/show/6wPR1cppr6unnwf5Uht3xK Email: becky@eventcrush.com Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: hello@idoweddingmarketing.com

    36 min

  6. MAR 12

    How to Track, Optimize & Convert using Instagram Analytics for Wedding Pros Ep. 157

    Welcome back to the I Do Wedding Marketing Podcast! This season has been amazing, and for this episode, it's just me diving deep into Instagram analytics. If you're in the wedding industry and want to understand how to track and interpret your Instagram metrics, this episode is for you. I walk you through exactly what I look for in an analytics report—what metrics matter, how to measure engagement, and why small wins like link taps and profile visits can make a big difference. I also break down how to spot high-performing content, optimize your Instagram strategy, and ensure your posts are actually driving leads. If you've ever wondered why some posts perform better than others or how to attract more of your ideal couples, you’ll love this discussion. Want a personalized deep dive into your analytics? Book a 90-minute strategy call with me at idoweddingmarketing.com to create a data-driven social media strategy tailored to your business. If you found this episode valuable, please leave a review or share it with a friend—it’s the best way to support the show! Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: hello@idoweddingmarketing.com

    18 min

  7. MAR 5

    Building Lasting Connections in the Wedding Industry with Fausto Pifferrer Ep. 156

    On this episode of I Do Wedding Marketing Podcast, I dive into a conversation with Fausto Pifferrer, a seasoned wedding industry expert with 40 years of experience in catering, event planning, and vendor networking.  We explore the inspiration behind his book Temporary Friends: A Caterer’s Guide to the Perfect Day and the deep emotional connection vendors form with clients, even if only for a brief moment. Fausto shares his journey from launching his business to becoming a sought-after industry speaker and consultant.  He offers invaluable advice on networking, the importance of creating tangible experiences for clients, and why handwritten testimonials hold more weight than online reviews. We discuss the evolving landscape of the wedding industry, from the impact of social media on event planning to navigating business growth in an uncertain economy.  Fausto also shares his touching personal story behind the name Blue Elephant, which symbolizes his childhood imagination and drive for success. Whether you’re a planner, caterer, or wedding professional, this episode is packed with wisdom on building relationships, embracing challenges, setting boundaries and staying true to your craft. Tune in for a masterclass in authenticity and longevity in the wedding business. Follow Fausto Pifferrer: Instagram: https://www.instagram.com/blueelephantcatering/Website: https://www.blueelephantcatering.com/ Real Maine Weddings: https://realmaineweddings.com/Get a copy of his book on Amazon: Temporary Friends: A Caterer's Guide to the Perfect Day Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: hello@idoweddingmarketing.com

    49 min

  8. FEB 26

    Convert More Leads and Book More Wedding Clients with Kristen Leen Ep. 155

    In this episode, I sit down with wedding industry expert Kristen Leen to uncover the secrets behind successful venue sales, client trust-building, and creating a seamless booking experience. Kristen shares her journey from corporate sales to becoming a sought-after wedding venue consultant, working with venues across the U.S., Canada, and Australia. We dive into the biggest sales mistakes wedding professionals make, how to improve speed-to-lead responses, and why question-based selling is a game-changer. Kristen also breaks down the best tools for automating lead follow-ups, including texting platforms like OpenPhone and GoHighLevel, so you can stop losing leads and start closing more contracts. The importance of responding to inquiries within 24 hours to increase bookings cannot be overstated. Kristen explains how to implement question-based selling to engage and convert couples faster and why trust is the foundation of wedding sales. She also shares how to build that trust digitally and the power of texting automation, which outperforms emails in response rates.  If you're a wedding venue owner, planner, or vendor looking to streamline your sales process, this episode is packed with actionable strategies to help you book more weddings and grow your business. Follow Kristen Lee: Instagram: @eventsalespro  Website: https://www.eventsalespro.com/ Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: ⁠https://www.instagram.com/idoweddingmarketing/⁠ Email: ⁠hello@idoweddingmarketing.com⁠

    41 min
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    5
    out of 5
    16 Ratings

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    The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

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