I Do Wedding Marketing Podcast

Nina Addeo
  • 5.0 (15)
  • MARKETING
  • UPDATED WEEKLY
I Do Wedding Marketing Podcast

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

  1. 6 DAYS AGO

    Go Viral with the Remix Feature on Instagram Reels Ep. 154

    In this episode, I’m sharing my recent love affair with Instagram Reels and how I’ve been able to batch-create viral-worthy content in no time. If you’re looking for a quick and easy way to boost engagement on Instagram, you’ll love this tip! I dive into the Remix feature—one of the most powerful tools for creating high-performing Reels without spending hours brainstorming and editing. I walk you through how to remix trending Reels, add your own text, and customize them to fit your brand’s personality. Plus, I share why these meme-based Reels are generating 10x more engagement than my usual posts. I also talk about another secret weapon (listen to this episode to know) an easy-to-use app for grabbing the latest trending meme clips and repurposing them across platforms like TikTok and Instagram.  If you found this episode valuable, please consider leaving a rating and review on Spotify or Apple Podcasts—it helps the show grow and allows me to bring you even more tips and expert guests. Thanks for listening, and I’ll see you in the next episode of I Do Wedding Marketing! Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: hello@idoweddingmarketing.com

    6 min

  2. FEB 12

    Convert Leads into Bookings with Elizabeth Shiels Ep. 153

    In this episode ofI Do Wedding Marketing, we dive into one of the most important aspects of growing a wedding business—converting inquiries into bookings. As we transition from engagement season into booking season, it's essential for wedding professionals to refine their sales process to secure more clients. Our special guest, Elizabeth Shiels, co-founder of Rock Paper Coin, shares her expert insights on how vendors can streamline their booking process, improve their inquiry response strategy, and ultimately increase conversions. Elizabeth, who started as a wedding planner before venturing into tech, understands the challenges of managing leads and closing sales. She explains the importance of having an optimized website with working links, effective contact forms, and transparent pricing to attract the right clients. Elizabeth also emphasizes that responding to inquiries quickly—ideally within five minutes—can make you 21 times more likely to convert that lead, offering wedding professionals a major opportunity to close more sales. Throughout the episode, Elizabeth walks us through the wedding sales funnel and shares why a fast, personalized response to inquiries is crucial. She discusses common mistakes many vendors make, such as overwhelming potential clients with lengthy contact forms or failing to regularly audit their websites for user experience, and offers tips on how to address these issues. She also highlights how important it is for vendors to provide a clear pricing structure upfront to improve both the quality of inquiries and conversion rates. Whether you're a wedding planner, photographer, florist, or any other type of wedding vendor, Elizabeth’s actionable tips will help you improve your sales process and book more couples. If you’re struggling with low conversion rates or inquiries going unanswered, this episode is packed with valuable strategies to help you close more sales and grow your business. Elizabeth’s advice on making your website and sales funnel work for you is a must-listen for anyone looking to turn those inquiries into paying clients. Tune in now to learn how to improve your sales process, boost your bookings, and take your wedding business to the next level. Don't forget to subscribe, leave a review, and share this episode with your fellow wedding pros! UseIDOWEDDING for 50% off at Rock Paper Coin!  Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram:https://www.instagram.com/idoweddingmarketing/ Email:hello@idoweddingmarketing.com Follow Elizabeth Shiels:  Website: https://rockpapercoin.com/ Instagram:https://www.instagram.com/emilyfostercreative/ Facebook:https://www.facebook.com/rockpapercoin Email: hello@rockpapercoin.com

    49 min

  3. FEB 5

    Maximizing Your Website for Engagement Season with Emily Foster Ep. 152

    In this episode, I welcome my friend, Emily Foster of Emily Foster Creative to discuss how wedding professionals can optimize their websites during engagement season. Emily shares expert insights on branding, website design, and SEO strategies that help businesses attract ideal clients and stand out from competitors. From updating your homepage to tracking analytics and refining your calls to action, Emily provides actionable steps for making your website work harder for you. Emily and I discuss why fresh, updated content is crucial during engagement season and how often wedding professionals should update their portfolios and service pages. She explains the most impactful website updates for those with limited time and highlights the importance of strategic calls to action, ensuring your website converts visitors into inquiries and also differentiating your brand from competitors in a crowded market, the signs that indicate it might be time for a rebrand, and how wedding pros can make data-driven decisions using website analytics. Emily mentions tools like Google Analytics and Google Search Console to monitor website performance and understand traffic sources. She emphasizes that branding is a long-term strategy in client acquisition and shares valuable strategies for ensuring that websites drive conversions during this competitive time of year. She also explains why having an optimized website is essential for growing a successful wedding business and how search engine optimization plays a significant role in reaching ideal clients. If you found this episode helpful, please subscribe, rate, and review. Share it with fellow wedding professionals who are looking to refine their brand and website presence. By implementing these strategies, you can ensure your website works efficiently during engagement season and beyond, ultimately attracting more clients and growing your wedding business. Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: hello@idoweddingmarketing.com Follow Emily Foster:  Website: https://emilyfostercreative.com/ Instagram: https://www.instagram.com/emilyfostercreative/ Email: hello@emilyfostercreative.com

    31 min

  4. JAN 29

    Travel Hacking for Wedding Professionals with Elliot Rosenberg Ep 151

    In this episode of I Do Wedding Marketing, I sit down with Elliot Rosenberg, the founder of Hack My Honeymoon, to uncover the secrets of travel hacking for wedding professionals. If you’ve ever wanted to attend conferences, expos, or industry networking events without worrying about the travel budget, this episode is for you. Elliot shares how wedding pros can leverage travel rewards, credit card points, and loyalty programs to save thousands on flights and hotels while upgrading to a luxury travel experience. We explore the fundamentals of travel hacking, including tips for maximizing business expenses to earn valuable points, selecting the best credit cards for wedding professionals, and avoiding common mistakes like redeeming points at low value. Elliot also breaks down how to plan for industry events by setting clear travel goals and using points for premium flights and accommodations. Elliot inspires listeners to rethink how they approach business travel. Whether you’re heading to a wedding expo, a marketing summit, or a destination wedding consultation, these strategies can elevate your travel game while keeping costs in check. This episode is packed with actionable advice, from optimizing everyday business spending to understanding the best ways to redeem points for maximum value. It’s a must-listen for wedding industry professionals looking to balance cost-effectiveness with luxury when traveling for business or personal reasons. Follow Elliot on his socials: Website: https://www.hackmyhoneymoon.com/ Instagram: https://www.instagram.com/ehrosenberg/

    32 min

  5. JAN 22

    Creating Inclusive Wedding Experiences with Erin Perkins of Mabely Q Ep. 150

    Access the transcript of this episode here. In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Erin Perkins, the founder of Mabely Q and a passionate advocate for accessibility in the wedding industry. Erin is a deafblind entrepreneur who has transformed her personal experiences into a mission to educate businesses on the importance of inclusivity and accessibility. Whether it’s creating accessible venues, improving communication tools, or refining your online presence, Erin shares practical, actionable strategies to help wedding professionals stand out while fostering an inclusive environment for all. Erin shared her journey from graphic designer to accessibility educator, highlighting the importance of inclusivity in the wedding industry for couples, their families, and guests. She offered practical tips like testing website accessibility, improving color contrast, and asking thoughtful planning questions to enhance guest experiences and build a socially conscious, value-driven brand. Accessibility benefits everyone, as Erin emphasized with examples like push-button doors, labeled buffet items, and quiet spaces for sensory-sensitive guests. These small changes enhance events for all attendees, not just those with disabilities. She also highlighted the importance of inclusive branding, ensuring websites meet accessibility standards, and offering flexible communication options like video calls and emails. Erin reassured that accessibility can be achieved through simple, budget-friendly solutions that significantly improve inclusivity. This episode offers powerful insights about the importance of socially conscious practices in the wedding industry with resources like the Inclusive Wedding Summit and tools for conducting accessibility audits. Erin explained how focusing on accessibility and inclusivity can elevate your brand, helping you build a reputation for thoughtful and comprehensive service. Whether you’re a planner, vendor, or venue owner.  If this episode inspires you to take steps toward accessibility, share your story or questions with me on social media. Don’t forget to subscribe, leave a review, and share this episode with fellow wedding pros. Let’s build an inclusive wedding industry together! Follow Erin Perkins:  Instagram: http://instagram.com/mabely_q Website: https://www.mabelyq.com/ Access Erin’s Event Accessibility Booklet

    37 min

  6. JAN 17

    Personalization Meets Inclusivity: Transforming Your Wedding Business with Deanna Evans Ep. 149

    In this episode of the I Do Wedding Marketing Podcast, I welcome Deanna Evans, an incredible wedding professional and advocate for inclusivity in the wedding industry. As a woman in a same-sex marriage, Deanna shares her invaluable insights on creating a more inclusive and welcoming experience for couples and their communities. What You'll Learn in This Episode: - Simple steps to start your inclusivity journey and make lasting changes to your business. - What luxury couples are truly looking for in vendors and how personalization is your key to success. - How to connect authentically with the entire wedding party and surrounding community. - The importance of making inclusivity a standard practice, not just a one-time effort. Special Opportunities Mentioned: Inclusive Wedding Summit: Put inclusivity at the core of your business. Join us on January 22, 2025, in NJ or virtually. ➡️ Get your ticket here and save $30 using code NA30: https://inclusiveweddingsummit.com/ Inclusion Audit with Deanna Evans: ➡️ https://www.deevansevents.com/⁠

    35 min

  7. JAN 13

    Unexpected Challenges? Here's How to Balance Life and Business. Ep. 148

    Life happens, even to wedding professionals. Whether you're dealing with unexpected personal challenges, a family emergency, or just the everyday ups and downs of life, this episode is here to remind you that you’re not alone. Tune in as we explore practical strategies for balancing your business when life gets messy, tips for staying organized during chaos, and the importance of giving yourself grace along the way. 🌟 Ready to elevate your wedding business marketing? Visit idoweddingmarketing.com and follow us on Instagram and Facebook for more tips, resources, and inspiration. 🎉 Don’t miss the Inclusive Wedding Summit on January 22, 2025! Learn how to create a more inclusive and welcoming business while hearing from incredible industry experts. Grab your ticket now and use code NA30 at checkout to save $30. Click here for details. Let this episode be the reminder you need: Life happens, and you can still shine as a wedding pro. 💪

    20 min

  8. 12/10/2024

    Boosting Productivity & Communicating Value: Time-Blocking, AI, and More with Ali Denniston Ep. 147

    In this episode of the I Do Wedding Marketing Podcast, I welcome back Ali Denniston of Eventlightenment to dive into various productivity tips, marketing strategies, and client communication secrets for wedding pros. Ali shares her expertise on everything from time-blocking to harnessing the power of AI for your business, and we discuss the secrets to communicating the value of your packages to potential clients. Whether you're a seasoned vendor or just getting started, this episode is packed with actionable advice to help your business thrive. What You'll Learn in This Episode: • How time-blocking can help you stay focused and productive • Creative ways to use AI for your business and daily life • Our experiences working at night, insights on setting boundaries, and avoiding burnout • Tips for effectively communicating the value of your packages, including price transparency, selling your passion, and creating a standout client experience Special Opportunities Mentioned: Inclusive Wedding Summit: Put inclusivity at the core of your business. Join us on January 22, 2025, in NJ or virtually. ➡️ Get your ticket here: https://inclusiveweddingsummit.com/ Start Strong Thrive Long Webinar: Join Nina, Ali, and Emily Foster on December 11, 2024, for this FREE webinar to elevate your systems and marketing. ➡️ Sign Up here: https://emilyfostercreative.com/start-strong-thrive-long

    38 min
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5
out of 5
15 Ratings

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The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

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