I Do Wedding Marketing Podcast

Nina Addeo
  • 5.0 (20)
  • MARKETING
  • UPDATED WEEKLY

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

  1. 6D AGO

    Ep. 203 | Where Trends Fit in to a Social Media Strategy as a Wedding Pro

    Coming in hot post-Super Bowl with something that’s been on my mind: Trending content.  Because what better time to talk about trends than after the most-watched content drop of the year? In this episode of the I Do Wedding Marketing Podcast, I’m diving into some of the top questions I hear from wedding pros: Should I be jumping on trends? How often is too often? And are these trends actually turning into booked clients? You’re getting my unfiltered take on what’s actually working inside real wedding businesses right now. Because here's the truth: trends can grow your reach, but they are not a full content strategy if you’re trying to get quality inquiries. Let’s break down how to use trends strategically without relying on them to carry your business. 🎁 Free Gift from This Episode Want a done-for-you trending post to test out today? I’m giving you the exact plug-and-play Super Bowl meme template our Social Studio members received to turn pop culture into bookings.  Grab the template here! 🚨 Free Trainings + Big Opportunities for Wedding Pros 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote!It’s basically American Idol for wedding education and it’s a BLAST. 🎥 Replay Starts at 1:19:50 🗳️ Cast Your Vote 🎟️ Wedding Business CEO Summit I’m also teaching at this year’s Wedding Business CEO Summit, where I’m sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    14 min

  2. FEB 4

    Ep. 202 | From Mid-Market to Luxury in the Wedding Industry | Pearl Farquharson

    Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE. With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical. 🎧 Tune in as we cover: Why luxury isn’t just about price - and what truly defines it Mindset shifts needed to confidently step into the luxury market  How manners, etiquette, and education quietly shape luxury client experiences Why not every business needs to (or should) pursue luxury How to reverse-engineer pricing based on the life you want - not fear How raising your prices can create positive impact far beyond your own business The tools and systems that support a high-end client experience How authenticity and polarization strengthen a luxury brand 📚 Resources & recommendations from Pearl: Unreasonable Hospitality by Will Guidara You Are a Badass at Making Money by Jen Sincero ✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event - it’s felt in every email, every touchpoint, every decision. Connect with Pearl: Website: bydelsie.com Instagram: @bydelsie TikTok: @bydelsie YouTube: By Delsie Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life. 🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand. Follow I Do Wedding Marketing:  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    43 min

  3. JAN 28

    Ep. 201 | Planning for What’s Next in the Wedding Industry, with Heidi Thompson

    In this episode of the I Do Wedding Marketing Podcast, we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson, founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective, and architect of the Wedding Business CEO Summit happening February 16 - 20, 2026. 👉 Score your free ticket to the Summit here! This episode is designed to give you clarity, confidence, real-life strategy you can implement right away, and a sneak peek of what you’ll learn at the Summit. We dive into: What’s really causing that lingering business overwhelm The subtle signs your systems have stopped scaling with you A 5-minute exercise to instantly refocus your workflow Why clients are ghosting (and how to turn the trend around) What’s shifting with 2026 couples (this insight is 🔥) … And what’s going on at the Wedding Business CEO Summit. Think: strategy over fluff. Connection over surface-level networking. Action over inspiration alone. You’ll learn how to:✨ Build time-saving systems that actually run without you✨ Understand how to meet couples where they actually make decisions✨ Grow sustainably without burnout or bandwidth breakdown✨ Work less with scalable strategies and support Expect presentations from industry pros, live coaching, and tools you can use right away - including my own session: "The KISS Guide to Social Media: Clarity, Consistency & Client Attraction" (don't miss it!). Quick Links: 🎟 Register for the Wedding Business CEO Summit 🎙 Listen to Heidi’s Podcast: Evolve Your Wedding Business 💼 Join The Wedding Business Collective 📝 Grab Heidi’s Machete Method If you’re ready to run your business with more ease, clarity, and consistency, this episode and the Wedding Business CEO Summit are two of the best places to start. Heidi brings both heart and strategy - and we couldn’t be more excited to share this with you. 🎧 Press play, take action, and don’t forget to register! Follow I Do Wedding Marketing:  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    42 min

  4. JAN 21

    Ep. 200 | The Marketing Systems You’re Ignoring (and How to Fix That!) with Cinthia Onines of Boda Bliss

    🎉 This episode is not just another episode. It is Episode 200 of the I Do Wedding Marketing Podcast, and I still cannot quite believe it! Before we dive into this episode’s topic, I just want to say thank you. Whether you have been listening since episode one, found the podcast last year, or you are brand new here, I am so grateful you are part of this community. This podcast has given me so much, and I truly hope it has helped you feel less alone, more supported, and more confident as you grow your business. For this milestone episode, I invited on someone whose work perfectly ties into the journey of building a sustainable business, Cinthia Onines, the founder of Boda Bliss. Cinthia is an Online Business Manager and marketing systems architect who helps wedding professionals and creative entrepreneurs organize, automate, and scale their businesses. In other words, she supports all the things most of us tend to avoid until we are completely overwhelmed. In this conversation, we unpack: What a marketing system actually is and why it does not have to be complicated Why marketing tasks and systems are often the first thing to fall off our to do list Simple ways to show up consistently When it is time to bring in an OBM and why systems should come before hiring help How SOPs and marketing systems work together to support long term growth We also talk about blogging, Pinterest, email marketing, monthly resets, favorite tools, and how to simplify your approach so your business feels lighter, not heavier. This episode is especially for you if: Your marketing ideas live in your head, or across multiple notebooks and messages You know systems matter but keep putting them off You want your business to grow without burning yourself out You are craving more ease, clarity, and consistency behind the scenes Where to find Cinthia and her resources:  Instagram: https://www.instagram.com/bodabliss/  Boda Bliss website: https://bodabliss.com/  Boda Bliss Blog: https://bodabliss.com/blog/  Monthly Marketing System Checklist: https://bodabliss.com/marketing-systems-audit-for-wedding-pro-complete-guide/  Thank you for celebrating Episode 200 with me and for continuing to show up for yourself and your business. See you on the next Wedding Wednesday! Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP >> https://www.aisleplanner.com/affiliate/IDWMxAP

    29 min

  5. JAN 14

    Ep. 199 | Why Reels Alone Aren’t Booking Wedding Clients

    In today’s episode, I’m breaking down how Instagram actually converts for wedding professionals, and why relying on just one type of content (like only reels) often isn’t enough. Instagram is a full ecosystem, and each content type plays a different role. Reels help you get discovered, portfolio posts build trust, carousels educate and persuade, and stories keep you top of mind. When these pieces work together, couples move from awareness to confidence, and that’s when inquiries happen. Because weddings are high-ticket, emotional decisions, conversion takes more than one viral video. Couples need multiple touchpoints, context, and reassurance before they’re ready to reach out, and your content should support that journey. I also share how you can turn one wedding or project into multiple types of content, helping you work smarter instead of just posting more. Want this all easily planned out for you? That’s exactly why I created The Social Studio, a membership that gives you weekly reel prompts, trending audios, evergreen content ideas, daily caption prompts for portfolio posts, Canva templates, and more. It’s designed to help you batch and stay consistent without overthinking. The Social Studio is just $27/month, and you can sign up today right here!  If you’ve ever focused on just one content type, I’d love to hear how that’s worked for you. And if you enjoyed this episode, leaving a review truly helps this podcast reach more wedding pros. Thanks for being here. I’ll see you on the next Wedding Wednesday! ✨ Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    12 min

  6. JAN 7

    Ep. 198 | How Speaking Can Elevate Your Wedding Business in 2026 with Meghan Ely

    Welcome to a new year of the I Do Wedding Marketing Podcast! We’ve had so much fun over the years talking all things wedding marketing - but today’s episode is a fresh side of marketing that feels perfectly aligned with New Year energy: speaking opportunities. If you’ve been a longtime listener, you know I started adding in-person speaking to my business last year. Building my business during the COVID years meant everything was virtual, so stepping onto live stages for the first time felt intimidating - and I know I’m not alone in that. For me, the secret sauce was taking Meghan Ely’s Wedding Industry Speakers course - the roadmap I didn’t know I needed. It put me on an incredible trajectory, and it’s exactly why I wanted Meghan on the show to kick off 2026. Because when it comes to speaking, PR, and positioning yourself as an industry authority, there are few people more qualified to lead that conversation than Meghan. You probably already know OFD Consulting, where owner Meghan Ely combines in-the-trenches event experience with a deep love of wedding PR to help her clients take their businesses to new heights.  As a result, she’s become one of the industry’s most trusted voices, earning press for her clients in outlets including The New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest, and Style Me Pretty. She is also a longtime columnist for Special Events and Catersource. Meghan is a past national president of WIPA, a member of the Allied Council for the National Society of Black Wedding & Event Professionals, and a National Speaker of the Year honoree by NACE. Most recently, RSVP Club named her the 2025 Favorite Educator  - and honestly? I have a feeling she’s about to be one of our favorite guests of 2026. What we cover in this episode: Why speaking is one of the most effective ways to build authority and trust in the wedding industry Who speaking is actually for (B2B, B2C, educators, and tech brands alike) How speaking can open doors beyond the stage, including new revenue streams How to know if you’re ready to speak - even without prior experience Where to start if you’ve never taken the stage before What Meghan wishes she knew before her first speaking gigs Why speaker fees aren’t the full ROI (and what really matters) How to choose a signature talk that aligns with your goals and expertise How to start small, build confidence, and grow into speaking sustainably Where to find Meghan + her course You can learn more about Meghan, her work, and the Wedding Industry Speakers course at: weddingindustryspeakers.com ofdconsulting.com Registration is open through January 21. It runs for eight weeks, is live and recorded, and yes - those office hours are as fun (and helpful!) as they sound. Onward and upward to 2026! Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    40 min

  7. 12/18/2025

    Ep. 197 | Creating a Safer, Healthier Relationship With Social Media

    Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m talking about what to do when social media no longer feels like a safe place - and how to rebuild a healthier, more supportive relationship with it, especially as a business owner. I share my own experience of stepping away from social media because being seen felt overwhelming, judgment-filled, and emotionally draining, even while working in social media professionally. From there, I walk through the exact mindset shifts and practical steps that helped me go from hiding online to confidently showing up again. ✨ In this episode, I share how to: Protect your digital space by curating who and what shows up in your feed Use muting, snoozing, unfollowing, and blocking as tools - not guilt trips Recognize emotional triggers like comparison, imposter syndrome, and anxiety Gradually get comfortable showing your face online (at your own pace) Reframe social media as a positive, powerful tool for visibility and growth Train the algorithm to support you instead of stress you out Social media has become an extension of ourselves, and if it feels unsafe, overwhelming, or draining, it makes sense to pull away. But with the right boundaries and tools, it can become a positive, supportive place again. If I told you the very next thing you posted could connect you with your next booking… would you give it a try? Thank you so much for being here, for listening, and for trusting me with your time. And from me to you, happy holidays from the I Do Wedding Marketing Podcast. ✨ 🛠 Need Help Getting Started? If you’re managing your own social media and find yourself thinking, “Okay… but what do I even post?” - I created The Social Studio for you. Inside the membership, you’ll find: Weekly trending audios Weekly trending Reels ideas Weekly evergreen Reels and TikTok prompts Monthly content calendars Ready-to-use Canva templates It’s $27/month, and when you join, you immediately get access to past months of content so you’re never starting from scratch. 👉 GET IN THE STUDIO HERE Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    24 min

  8. 12/10/2025

    Ep. 196 | Are Bookings Really Down? What’s Actually Happening in the Wedding Industry with Erica Powell

    As we look ahead to 2026 and 2027, one phrase seems to be everywhere: “Bookings are down.” But is that really the full story? In today’s powerful and eye-opening episode of the I Do Wedding Marketing Podcast, I sit down with Erica Powell, luxury business coach, strategist, and branding designer with over 25 years of experience in high-end sales, to unpack what’s actually happening in the wedding and events industry - and what you can do about it. After witnessing Erica speak earlier this year at a summit in Miami (and watching an entire audience visibly transform in real time), I knew this was a conversation every wedding pro needed to hear. Together, we dive into: Whether or not bookings are truly down industry-wide Why some business owners are thriving despite economic uncertainty The biggest mindset traps holding wedding pros back right now How branding, marketing, and sales must work together to attract higher-value clients How to shift from booking more clients to booking better clients What younger generations of couples actually care about when choosing vendors Practical, immediate actions you can take to elevate your brand going into 2026 The difference between premium, luxury, and ultra-luxury markets - and how to move up Erica also shares tangible strategies you can implement today, including: How and why to archive outdated or misaligned content on your social media and directory listings (especially right now during engagement season) The latest Instagram content format driving new visibility How to pre-qualify inquiries without relying on public pricing This episode is packed with perspective-shifting insights, real-world strategy, and encouragement for anyone who feels uncertain about the future of bookings - or their place in the market. 🔗 Free Resources & Ways to Connect with Erica 📄 Erica’s Priceless Clients Free Mini-Course 🎥 Follow-Up Secrets Free Training📲 Follow Erica on Instagram🌐 Check out Erica’s Website & Retreats Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP And did you hear, we launched the The Social Studio by I Do Wedding Marketing? The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective. Inside the Social Studio, you’ll get: 💛 Monthly Content CalendarNo more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!) 💛 Weekly Trending AudiosStop spending hours searching for what’s trending — we’ll do it for you. 💛 Weekly Reels TrendsReels concepts built for your niche so you can finally stay consistent without burning out. 💛 Weekly Evergreen Video PromptsSo you always have content that works today, next month, and next season. 💛 Ready-to-Use Canva TemplatesProfessional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize! 💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone. All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week!   GET IN THE STUDIO HERE

    41 min
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5
out of 5
20 Ratings

About

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

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