Wedding Industry Insider Eddie Babbage: Wedding Technology Entrepreneur

To get the best results for your business, you need to make sure you’re talking to the right person. That is to say, your ideal customer. To do that, you need to know your client personas, which today’s guest is here to talk about. Jordan Kentris is the founder and owner of A Good Day,...

Marketing your business isn’t easy. In fact, the hardest business to promote is your own. But to do it well, you need to be your client’s guide. Aleya Harris, CPCE, is the owner of Flourish Marketing, an agency that helps wedding professionals get and keep a consistent stream of clients. Specifically, as a StoryBrand Certified...

In event design, each decision matters and every decision has so many variables. That’s why today’s guest shares the tech tool that helps you accurately create and customize your event vision.  So, just hit play to hear the full details! Randi Bushell is the Founder and CEO of Merri, a 3D visualization platform made for...

If you’re currently booking jobs that don’t have the necessary budget or feel like the right fit, then you need to position your business to attract the clients you want. Because the clients that resonate with you are out there, and they will find you when you’re concretely positioning your company. So, be sure to...

Business growth leads many planners to weigh whether or not they should hire team members.  It’s a decision that can feel risky. It also requires figuring out the best type of employee for your company in terms of both position and personality.  Yet successfully expanding is so important because it’s hard to maintain doing everything...

Do you want to use software programs in your business yet aren’t sure how? Are you using certain apps but want to try something new? Maybe you’re hesitant to leave what generally works or are worried about onboarding. Perhaps you feel strapped on time.  In fact, we understand the reasons. We know it’s an investment...