Med Spa Success Strategies

Ricky Shockley
  • 4.8 (16)
  • MARKETING

Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.

  1. 1D AGO

    Our Top Google Ads Frameworks for Med Spas in 2026: Keywords, Landing Pages & ROI Strategy

    Welcome to Part 5 of our 2026 Med Spa Marketing and Growth Series. In this episode, we break down our top-performing Google Ads strategies and frameworks for med spas in 2026, including how to eliminate wasted ad spend, structure high-converting campaigns, and confidently scale with real ROI data.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing, pulls back the curtain on exactly how we structure Google Ads for our med spa clients. This includes when Google should enter your growth strategy, how it differs from Meta ads, how to choose the right services to advertise, and how to build campaigns that attract bottom-of-funnel, high-intent patients instead of wasting budget on unqualified clicks.If you are running Google Ads but unsure whether your setup is truly optimized, or if you feel like you are spending money without clear ROI visibility, this episode gives you a tactical blueprint for improving performance in 2026.In this episode, we cover:✅ When med spas should prioritize Meta vs Google in the growth framework✅ Which services are ideal for Google Ads (and which are not)✅ Policy restrictions you must understand (PRP, approvals, compliance)✅ The anatomy of a high-performing Google ad✅ How responsive search ads actually work✅ Bottom-of-funnel keyword strategy using phrase and exact match✅ When broad match can work and when it wastes budget✅ How to build and use a negative keyword list✅ The landing page checklist that lowers CAC✅ Why conversion tracking is non-negotiable for ROI confidenceNeed help getting approved to run Botox ads? Email our team at support@medspamagicmarketing.comChapters:00:00 Introduction & Where Google Fits in the Growth Framework02:24 When to Prioritize Meta vs Google Ads04:03 What Services Work Best on Google (Brand vs Category Search)05:27 Policy Restrictions & Approval Requirements06:42 How Google Ads Are Displayed & Competitive Positioning09:06 Anatomy of a High-Performing Google Ad11:42 Bottom-of-Funnel Keyword Strategy (Phrase & Exact Match)14:36 Negative Keyword Lists & Eliminating Waste16:03 Landing Page Optimization Checklist20:15 Conversion Tracking, ROI & Ongoing OptimizationFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

    25 min

  2. 6D AGO

    How Med Spas Can Increase Profit Using Vendor Relationships, Retail & Memberships w/ Jaclyn Luongo

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Jaclyn Luongo, Vice President of Business Development and Brand Partnerships at PDO Max (https://www.pdomax.com/) , to unpack one of the most underused growth levers in a med spa business: vendor relationships.With more than 25 years in the aesthetics industry, Jaclyn shares how med spa owners can turn vendors into true business partners instead of just suppliers. This conversation reveals how better communication, smarter purchasing, and strategic collaboration with vendors can increase profit margins, support team performance, and create stronger long-term growth.In this episode, we cover: ✅ How med spa owners are leaving money on the table with their vendors ✅ What to ask your reps to unlock more support, incentives, and marketing resources ✅ Why consolidating vendors can improve buying power and simplify operations ✅ How bundle pricing and promotions can help even newer practices stay competitive ✅ Using vendor resources for education, content, and team motivation ✅ Why offering too many services hurts clarity, sales, and provider confidence ✅ How to avoid “shiny object syndrome” when adding new treatments ✅ Smart ways to leverage vendor support for events that actually drive revenue ✅ How vendors can help strengthen memberships and recurring revenue models ✅ The missing link between retail products, treatment plans, and patient retention ✅ Why skincare retail is often the most overlooked profit center in med spas ✅ How estheticians and medical providers can work together to improve outcomes and retentionThis episode is packed with practical business strategies for med spa owners who want to increase profitability, simplify their offerings, strengthen vendor partnerships, and build more consistent revenue from both services and retail.About Jaclyn Luongo of PDO Max (https://www.pdomax.com/)Jaclyn Luongo is the Vice President of Business Development and Brand Partnerships for PDO Max and a recognized leader in the aesthetic industry with over 25 years of experience. Throughout her career, she has driven innovation, business growth, and team performance across the beauty and aesthetics space.She has served on the NASNPRO Advisory Board since 2018 and has been a Program Advisory Board member at the Catherine Hinds Institute of Esthetics since 2009. In 2019, she authored Successful Selling in the Beauty Industry, a book focused on helping professionals achieve sales excellence. Jaclyn has also contributed regularly to PULSE Magazine and has volunteered with ISPA’s Task Force since 2007. In 2017, she joined the Board of Directors for the Melanoma Education Foundation, and in 2021 she became involved with the Global Wellness Institute to help launch its first mentor program.Jaclyn is passionate about empowering esthetic and med spa businesses to build strong client relationships and increase revenue through strategic retail sales, education, and business development initiatives.Learn more and access resources from Jaclyn and PDO Max at:https://www.instagram.com/pdomax/https://www.lumenvyskincare.com/ https://www.pdomax.com/ https://www.linkedin.com/in/jaclyn-luongo-72109221/ Jaclyn’s Book: https://a.co/d/03BY2m7qinfo@pdomax.comFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

    47 min

  3. FEB 9

    How Med Spas Convert More Leads Into Booked Appointments in 2026

    Welcome to Part 4 of our 2026 Med Spa Marketing and Growth Series. In this episode, we tackle one of the biggest frustrations med spa owners face with advertising: the “bad leads” problem and how to fix it with smarter lead nurture and follow-up systems. If you want to download the free audit and planning resources, visit:https://go.medspamagicmarketing.com/2026-freebiesIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing, breaks down what is actually happening with Facebook and Google leads, why most leads do not convert right away, and how to build a follow-up process that increases booked appointments, improves show rates, and lowers your true customer acquisition cost without burning out your front desk team.This is the bridge between marketing and operations. If your ads are generating leads but your schedule is not filling the way it should, this episode shows you where the breakdown usually happens and how to fix it.In this episode, we cover:✅ Why 80 to 90 percent of Facebook leads do not convert and why that is normal✅ The difference between “bad leads” and leads that just need better nurturing✅ What to automate in lead follow-up and what should stay human✅ Why speed to lead dramatically impacts your close rate✅ The follow-up cadence that top-performing med spas use in the first 3 weeks✅ How SMS should be the backbone of your nurture strategy✅ How to continue the sales process after someone fills out a lead form✅ The framing mistake most med spas make with appointment confirmations✅ How friction in booking, calls, hours, and credit card capture affects CAC✅ The core lead metrics you must track to prove marketing ROIThis episode builds directly on the ad strategies from Part 3 and shows you how to turn more of those leads into real patients, revenue, and long-term growth. If you want your marketing to feel less like an expense and more like a predictable growth system, this part is essential.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleChapters:00:00 The “Bad Leads” Problem and Why Most Leads Do Not Convert03:00 Automation vs Human Follow-Up and Why Authenticity Matters05:20 The Follow-Up Cadence, SMS Strategy, and Speed to Lead07:50 How Conversion Rate Impacts Customer Acquisition Cost09:10 Lead Nurture Principles and Continuing the Sales Process11:50 Appointment Confirmation Framing and Improving Show Rates13:30 Booking Friction, Credit Cards, and Long-Term Nurture17:10 The Core Metrics You Must Track to Prove Marketing ROIFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

    19 min

  4. FEB 4

    Meta Ads for Med Spas Part 2: Campaign Set-Up and Targeting (2026)

    Welcome to Part 3B of our 2026 Med Spa Marketing & Growth Series.This episode builds directly on Part 3 and takes you inside the Meta Ads Manager to show exactly how we structure, build, and configure lead campaigns for med spas.In this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, walks step by step through the actual campaign setup behind our top-performing Facebook and Instagram ads. Instead of just discussing strategy, this video shows how campaigns are built inside the platform, including objective selection, budget control, audience structure, geographic targeting, and lead form setup.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, we cover:✅ Why we use Lead Objective campaigns and on-platform forms✅ How budget structure affects patient acquisition pace✅ When to use “maximize leads” vs conversion lead optimization✅ Why most med spas should avoid over-layered interest targeting✅ How to think critically about geographic targeting and travel patterns✅ A simple pin-drop radius targeting strategy most advertisers miss✅ Gender and age targeting guidelines for med spa campaigns✅ The correct structure for ad copy and creative at the ad level✅ How to build low-friction lead forms that increase conversion rates✅ The required SMS disclaimer and contact field recommendations If you want to download the free audit and planning resources, visit: https://go.medspamagicmarketing.com/2026-freebies Be sure to subscribe so you do not miss the next episode in the series, where we break down lead handling, automation, and solving the “bad leads” problem after the form is submitted. Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing

    17 min

  5. FEB 2

    Our Top-Performing Facebook & Instagram (Meta) Ads for Med Spas in 2026 (Offers + Benchmarks)

    Welcome to Part 3 of our 2026 Med Spa Marketing and Growth Series. We are breaking down the exact Facebook and Instagram ad strategies, offers, and creative frameworks we use to consistently generate new patients for med spas across the country. If you want to download the free audit and planning resources, ⁠⁠visit:https://go.medspamagicmarketing.com/2026-freebies In this episode, Ricky Shockley, owner of Med Spa Magic Marketing, is joined by Lauren, our Lead Digital Marketing Specialist, to walk through the math, strategy, and creative behind high-performing med spa Meta ads. Together, they break down how to choose the right services to advertise, structure offers that lower acquisition costs, and evaluate results with confidence instead of guesswork. In this episode, we cover: ✅ The services that perform best in Meta ads and the ones that usually do not ✅ The Botox, Dysport, lip filler, and facial offers that consistently drive new patients ✅ Customer acquisition cost and initial visit revenue benchmarks for 2026 ✅ Why some popular treatments struggle in social ads even if they are profitable in-practice ✅ How to structure combo offers without hurting conversion ✅ The graphic and ad copy framework that lowers cost per lead ✅ Why provider photos, trust signals, and bold design matter more than most people think ✅ How to think about “good vs maybe vs no-go” services for Facebook and Instagram ads We also share creative testing insights, including how small changes in provider images and design can dramatically impact lead costs, and how to balance proven static ads with experimental video and reel content. This episode builds directly on the marketing math and prioritization framework from earlier in the series and gives you the tactical playbook for Phase 1 ad spend in 2026. Make sure to subscribe so you do not miss the next episode, where we will walk through campaign setup and show how these offers and frameworks are implemented inside an actual Meta ad account. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule Chapters:00:00 Introduction and Why Meta Ads Come First 01:18 The Math Behind Offers, CAC, and Patient Quality 05:45 Evergreen Offers and Targeting the “Ready to Buy” Patient 09:36 The “Good” Services to Advertise on Meta (Botox, Dysport, Lip, Facial Combo) 13:51 The “Maybe” Services and When They Can Work (Body Sculpting, Weight Loss, Filler) 20:42 The “No-Go” Services for Meta Ads and Why the Math Fails 25:30 The Benchmarks Med Spas Should Expect From Meta Ads 27:15 Botox and Dysport Offer Structures That Convert 33:39 Lip Filler, Sculpting, Weight Loss, and Facial Offer Benchmarks 40:00 The Static Image Ad Creative Framework That Stops the Scroll Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

    59 min

  6. JAN 28

    Med Spa Marketing Math Explained: ROI, Discounting & Budget Prioritization (2026)

    Welcome to Part 2 of our 2026 Med Spa Marketing & Growth Series. This episode dives into the marketing math every med spa owner needs to understand in order to make confident, profitable decisions around discounting, ROI, and budget prioritization. If you have ever felt uncertain about whether your marketing investment is actually working, or why certain offers, ads, or services scale better than others, this episode is designed to give you clarity.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down how core data points like offer attractiveness, customer acquisition cost, retention, and service mix are connected, and why optimizing the wrong metric can quietly limit growth.In this episode, we cover:✅ The real trade-offs behind discounting and why most advice is incomplete✅ How offer attractiveness directly impacts cost per patient✅ Why “butts in seats” is a dangerous metric when viewed in isolation✅ How to think about ROI for recurring services versus high-ticket treatments✅ Why retention is the compounding force behind long-term profitability✅ How to prioritize marketing spend based on your current revenue stageThis episode also introduces a practical framework for budget prioritization, outlining where med spas should focus their advertising dollars first and when it actually makes sense to expand into additional channels like Google Ads or SEO.Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculator If you want to download the free audit and planning resources, ⁠visit:https://go.medspamagicmarketing.com/2026-freebies Be sure to subscribe so you do not miss the next episode in the series, where we will continue breaking down the strategies, offers, and systems driving scalable med spa growth in 2026.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

    24 min

  7. JAN 26

    Med Spa Branding, Positioning & Pricing: How to Stand Out Without Racing to the Bottom (2026)

    Welcome to Part 1B of our 2026 Med Spa Marketing & Growth Series.This episode expands on Part 1 and takes a practical look at branding, positioning, and pricing, and how these factors actually influence purchase decisions for med spas.In this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, explains why most med spas are competing on the same few levers and how to use branding, personality, and positioning to avoid racing to the bottom on price. Instead of treating branding as just logos and colors, this video breaks down how visuals, personality, reputation, and pricing work together to drive demand, trust, and long term growth.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, we cover:✅ Why branding matters more than most med spas realize✅ How visuals and brand identity influence who you attract✅ The role personality and connection play in standing out✅ Why having a face of the brand builds trust faster✅ How passion for specific services attracts the right patients✅ The real relationship between reputation and pricing✅ When aggressive pricing works and when premium pricing is justified✅ What actually supports higher price points long termBe sure to subscribe so you do not miss the next episode in the series, where we continue breaking down the systems, strategies, and decisions driving scalable med spa growth in 2026. If you want to download the free audit and planning resources, visit:https://go.medspamagicmarketing.com/2026-freebies Chapters:00:00 Why Branding, Positioning, and Pricing Matter in 202601:18 How Med Spa Branding Actually Influences Demand02:54 Visual Identity and the Demographics You Attract04:54 Personality, Connection, and Trust in Marketing06:15 Building a Face of the Brand and a Supporting Cast07:09 How Passion for Services Attracts the Right Patients08:03 Reputation, Pricing, and Purchase Decisions09:21 When Aggressive Pricing Works and When It Doesn’t10:21 What It Takes to Support Premium PricingFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

    11 min

  8. JAN 21

    STEAL Our 2026 Med Spa Growth Framework: Exact Ad Strategies, Offers & 7-Figure Growth

    Welcome to Part 1 of our 2026 Med Spa Marketing & Growth Series. This year’s series is a complete refresh of the frameworks, strategies, and systems we’ve seen drive real, measurable growth for med spas in today’s increasingly competitive landscape. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, walks through how patients actually choose a med spa and what you need in place to consistently win that decision.In this series, we break down:✅ How to position your med spa so prospects choose you over nearby competitors✅ The core marketing and growth frameworks we’re using in 2026✅ What actually drives ROI and where most med spas misallocate marketing spend✅ How ads, offers, reputation, and patient experience work together✅ Why retention is the real growth multiplier in aestheticsThis episode introduces the foundational framework that everything else in the series builds on, including exposure, validation, and removing friction in the booking process. You’ll also learn why great marketing cannot compensate for weak patient experience, and how reviews, pricing, and branding influence buying decisions more than most owners realize.Whether you’re scaling an established med spa or tightening up your marketing strategy for the year ahead, this series is designed to give you clarity, direction, and a plan you can actually execute. Be sure to subscribe so you don’t miss the next episode, where we break down pricing, discounting, and how those decisions directly impact new patient acquisition and long-term growth.If you want to download the free audit and planning resources referenced in this episode, visit: https://go.medspamagicmarketing.com/2026-freebiesChapters:00:00 Intro to the 2026 Med Spa Marketing Series02:45 What’s Changed in Med Spa Marketing for 202604:40 Why Reviews and Patient Experience Matter More Than Ever08:30 How Clients Actually Choose a Med Spa11:15 The EVA Framework: Exposure, Validation, Affirmation15:20 Winning the Validation Process Against Competitors18:50 Pricing, Convenience, and Decision Tie-Breakers21:55 Removing Friction and Driving Bookings23:00 Action Items and What’s Next in the SeriesFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

    25 min
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4.8
out of 5
16 Ratings

About

Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.

Information

  • Creator
    Ricky Shockley
  • Years Active
    2023 - 2026
  • Episodes
    115
  • Rating
    Clean
  • Copyright
    © Ricky Shockley
  • Show Website
    Med Spa Success Strategies

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