Med Spa Success Strategies

Ricky Shockley
  • 4.4 (7)
  • MARKETING
Med Spa Success Strategies

Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.

  1. JAN 17

    BETTER Facebook and Instagram Ads Results for Your Med Spa - Interview w/ Lauren Nettles

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren Nettles. Lauren is our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, we talk about... - How to improve Facebook and Instagram ads for med spas - Tips to cut your cost per lead and increase show-up rates - Why optimizing ads performance is crucial for ROI - Strategies for med spas to transition from organic to paid advertising - Common mistakes med spas make with online ads - Real examples of successful ad optimization techniques & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Lauren Nettles of Med Spa Magic Marketing With extensive experience managing online advertising for med spas nationwide, Lauren specializes in creating data-driven strategies that drive results. From Seattle to Miami and Boston to LA, she helps med spas maximize their ad performance and achieve measurable growth. Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/

    38 min

  2. JAN 16

    The Most Important Concept in Med Spa Marketing - True ROI Measurement (2025 Marketing for Med Spas Part 2)

    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to Episode 2 of our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. In this episode, we focus on: ✅ How ROI calculations work and why initial months may show low or negative ROI. ✅ The importance of optimizing customer acquisition costs while tracking retention for long-term success. ✅ Real-world examples demonstrating how attractive offers can significantly reduce acquisition costs. ✅ Balancing short-term profitability with long-term growth through high-ticket and recurring revenue services. ✅ Practical use of an ROI calculator to project growth and understand the financial impact of advertising campaigns. We also address common challenges like understanding the trade-offs between upfront revenue and retention, the role of offer attractiveness in cost efficiency, and why compounding growth is essential for sustained success. Whether you're an established med spa or just starting, this series will provide you with the insights you need to thrive in 2025. Don't forget to subscribe for the next part of this series!

    25 min

  3. JAN 6

    Social Media Marketing for Med Spas: Connect & Build Loyalty! Interview w/ Chris Balbi

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/). On this episode, we talk about... - How to make your social media content more engaging - Building a strong community around your brand - Creative marketing strategies that generate real results - The psychology behind viral content creation - Offline marketing tactics to boost your business - Must-read books for marketers and business owners - & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/) Chris Balbi is the Director of Operations at Meesha Aesthetics, where he has played a pivotal role in the practice's growth for over 14 years. Facebook Blueprint certified and trained under Jonah Berger - one of the most revolutionary minds in viral marketing - Chris combines creativity with psychological principles to deliver impactful marketing solutions. Books Mentioned in This Episode: - Marketing Magic by Chris Balbi (https://www.amazon.com/Marketing-Magic-Spells-MedSpa-beauty/dp/B0DDQ3R5ZQ) - Contagious: Why Things Catch On by Jonah Berger - Stories That Stick by Kindra Hall Follow Chris on Instagram: https://www.instagram.com/balb_a_gram/ https://www.instagram.com/botoxbymeesha/ Training Resources from Chris: https://www.chrisbalbi.com/

    38 min

  4. JAN 6

    Marketing for Med Spas: Top Performing Strategies for 2025, Part 1: How to Get Clients to Choose You

    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -- MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. In this series, we focus on: ✅ How to attract new clients and stand out in competitive markets. ✅ Proven frameworks for Facebook, Instagram, and Google Ads that reduce acquisition costs. ✅ The essentials of patient retention to maximize lifetime value. ✅ Practical ways to enhance your online presence with SEO and Google Reviews. ✅ How to create irresistible promotions that bring clients through the door. We also address common challenges like bad leads, understanding ROI, and the trade-offs in discounting strategies. Ricky shares real-world examples, advanced tips for omnipresence, and why retention is the key to sustained success. Whether you're an established med spa or just starting, this series will provide you with the insights you need to thrive in 2025. Don't forget to subscribe for the next part of this series, where we dive deeper into ROI measurement and retention strategies. 🖥️ **Watch Now and Transform Your MedSpa's Marketing!**

    22 min

  5. 12/30/2024

    Med Spa Growth Strategies: Hire Smarter, Delight Patients & More - Interview w/ Dr. Silvia Tuthill

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Silvia Tuthill of Tenth Avenue Aesthetics (https://tenthavenueaesthetics.com/). On this episode, we talk about... -Unique and helpful hiring advice for med spas -Tips for better consultations in your med spa -Interesting ideas for improving patient experience -Better med spa consultation tips -Profitable services for med spas to focus on -Partnership in a med spa business -& more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Dr. Silvia Tuthill of Tenth Avenue Aesthetics (https://tenthavenueaesthetics.com/) Dr. Tuthill is a board-certified Nurse Practitioner, co-owner of Tenth Avenue Aesthetics Med Spa, and owner of Tenth Avenue Aesthetics Artistry and Institute. Dr. Tuthill has trained hundreds of providers in the aesthetics community across multiple states, as well as internationally, including the Caribbean. As a national speaker, faculty trainer, and Galderma trainer, she brings expertise and passion to every engagement. Known for her attention to detail and enthusiasm, Dr. Tuthill consistently delivers superior patient care and exceptional client satisfaction. Follow Dr. Tuthill on Instagram: https://www.instagram.com/aesthetics_injectress/ Training Resources from Dr. Tuthill: https://www.tenthavenueaestheticsartistryandinstitute.com/

    54 min

  6. 09/25/2024

    Essential Strategies for Med Spa Growth - Interview with Louis Frisina

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growth and improving profitability. This episode is filled with valuable advice that can help practice owners sharpen their business strategies! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Louis Frisina of Build My Health (https://www.buildmybod.com/) Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years of success discovering new markets, and founding, leading and building profitable $M and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and more. He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160MM in the United States, and another $100 MM for Perlane and other NASHA injectable products.

    1h 15m

  7. 09/10/2024

    PR & Influencer Marketing for Med Spas - Interview with Reena Goodwin

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) Reena is the founder of FACTEUR PR, an award-winning PR & partnerships studio for beauty, home & wellness brands. She is also the founder of realfluence, an online partnership platform connecting beauty experts with brands. Reena has over a decade of experience working with world-renowned brands like Columbia Records, the Rock 'n' Roll Hall of Fame, and the Cleveland Museum of Art. Since founding FACTEUR PR in 2016, Reena has dedicated her career to supporting changemakers in the beauty and wellness industries. Her impactful work has been recognized by outlets such as the New York Times, Architectural Digest, and PR Couture.

    47 min

  8. 08/22/2024

    Here's Why Discounting Strategies for Med Spas WORK - Interview w/ Lauren McAtee

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive deep into the math behind discounting strategies and why they can be a game-changer for attracting new patients. We will break down the numbers, share examples, and explain the trade-offs involved in customer acquisition costs. Don't miss this chance to gain a deeper understanding of effective discounting strategies! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

    14 min
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Ratings & Reviews

4.4
out of 5
7 Ratings

About

Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.

Information

  • Creator
    Ricky Shockley
  • Years Active
    2023 - 2025
  • Episodes
    33
  • Rating
    Explicit
  • Copyright
    © Ricky Shockley
  • Show Website
    Med Spa Success Strategies

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