Med Spa Success Strategies

Ricky Shockley
  • 4.4 (7)
  • MARKETING
Med Spa Success Strategies

Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.

  1. 3 DAYS AGO

    Med Spa Facebook & Instagram Ads Strategies That Work! (2025 Series: Part 4)

    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Small details in terms of strategy, offer framing, lead nurturing, graphic elements and more can have a DRAMATIC impact on the ROI and effectiveness of your med spas Facebook & Instagram Ads. Welcome to Episode 4 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to craft high-converting Meta (Facebook & Instagram) ad campaigns that drive consistent new patient bookings.✅ The secret to lowering customer acquisition costs with strategic, results-driven offers.✅ What works (and what doesn’t) in 2025 for med spa advertising—avoid common mistakes!✅ Why a strong, attractive offer is the key to scaling your med spa profitably.✅ How to target high-intent prospects and ensure your ads reach the right audience.& more!We also cover key benchmarks, ad strategies, and real-world case studies to help you fine-tune your Meta ad campaigns and maximize ROI.If you're spending money on ads but not seeing the return you want, this episode will give you the frameworks and tactics to turn your Meta ads into a patient-generating machine!

    46 min

  2. FEB 14

    Why Med Spas Lose Their Best Providers (And How to Stop It!) - Interview w/ Mary Beth Hagen

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry. If you’re looking to build a strong, ethical, and talented provider team in your practice, this episode is a must-watch! In this episode, we talk about... ✅ How to recruit, retain, and develop top-tier injector talent for your med spa ✅ The key qualities of high-performing aesthetic providers ✅ The TITAN Aesthetic Screening Protocol and how it identifies top injectors ✅ Strategies to ensure patient safety and deliver natural results ✅ The importance of foundational training and peer education in aesthetics ✅ How to create a strong, ethical, and talented provider team ✅ Proven methods to enhance provider retention and practice success & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Mary Beth Hagen of TITAN Aesthetic (https://www.titanaesthetic.com/) Mary Beth Hagen is the founder of TITAN Aesthetic, dedicated to supporting great injectors and practices in achieving the best patient outcomes. With a background at Galderma and Allergan, Mary Beth brings extensive expertise in both the clinical and business aspects of aesthetic injectables. Through TITAN Aesthetic, she helps identify and train the next generation of injectors, ensuring they have the skills, communication, and ethical foundation needed to thrive in the industry. Her mission is to elevate patient care by equipping providers with the right education, training, and ongoing support. Follow Mary Beth on Instagram: https://www.instagram.com/titan_aesthetic_mbhagen/ Training Resources from Mary Beth: mbhagen@titanaesthetic.com https://www.titanaesthetic.com/

    1h 1m

  3. FEB 10

    Marketing Automation for Med Spas: Turn More Leads into Paying Clients! (2025 Series: Part 3)

    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:https://go.medspamagicmarketing.com/schedule-Med Spa Marketing Masterclass: Automate Your Follow-Ups & Boost Bookings!Welcome to Episode 3 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to automate your lead nurture process to increase bookings and reduce no-shows.✅ The best tools, tactics, and follow-up sequences to maximize conversion rates.✅ Why most med spas lose leads—and how automation ensures every inquiry gets proper attention.✅ The importance of persistent, personalized follow-ups to turn “maybe” into “yes.”✅ How to structure your automation without overwhelming your team & more!We also cover strategies like using text-based follow-ups, leveraging social proof, and maintaining long-term engagement to capture leads even months after their initial inquiry.If you're struggling with no-shows, ghosted leads, or wasted ad spend, this episode is packed with practical insights to help your med spa convert more prospects into loyal clients!

    34 min

  4. FEB 3

    These 6 Failures Will DESTROY Your Med Spa Marketing Efforts - Interview w/ Lauren Nettles

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. Today, we're joined by Lauren Nettles, our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, Lauren and I dive into strategies for converting first-time discount clients into long-term patients, improving patient consultations, and elevating the overall experience at your practice. We talk about... - Why patients who come in for discounts need a reason to return beyond price - How to create an exceptional patient experience that builds loyalty - The importance of in-depth education during consultations - Strategies for upselling ethically by addressing real patient concerns - How to build long-term treatment plans that increase retention and revenue - The role of patient intake forms in guiding effective consultations - Why educating patients leads to higher-value treatment plans & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Lauren Nettles of Med Spa Magic Marketing (https://medspamagicmarketing.com/) With extensive experience managing online advertising for med spas nationwide, Lauren specializes in creating data-driven strategies that drive results. From Seattle to Miami and Boston to LA, she helps med spas maximize their ad performance and achieve measurable growth. Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/

    30 min

  5. JAN 31

    Med Spa Device Buying Tips - Interview with Gina Graziano

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) If you're in the market to buy new equipment / devices for your med spa, this is a must watch! In this episode, we cover talk about... - The best time to buy and launch a new device in your med spa - How to market a new treatment before it even arrives - Avoiding common mistakes that delay ROI on new equipment - Smart budgeting strategies to ensure you can afford marketing after the device purchase - The importance of staff training, incentives, and patient education - How to get real, unbiased feedback on devices before investing - Proven ways to ensure your new treatment gains traction quickly & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) Gina is the founder of Med Spa Matchmaker, where she transforms med spa concepts into thriving, high-performing practices. With a sharp eye for market trends and a strategic approach to branding, she helps med spas stand out in the competitive aesthetics industry. Renowned for her ability to separate hype from real opportunities, Gina is a trusted advisor to leading research firms like Alpha Insights and GLG, as well as private equity firms and financial institutions investing in aesthetics. Her expertise shapes the future of the industry, providing med spa owners with the insights and strategies they need to make smart, profitable decisions. Follow Gina on Instagram: https://www.instagram.com/medspa_matchmaker/ Training Resources from Gina: https://www.themedspamatchmaker.com/

    41 min

  6. JAN 17

    BETTER Facebook and Instagram Ads Results for Your Med Spa - Interview w/ Lauren Nettles

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren Nettles. Lauren is our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, we talk about... - How to improve Facebook and Instagram ads for med spas - Tips to cut your cost per lead and increase show-up rates - Why optimizing ads performance is crucial for ROI - Strategies for med spas to transition from organic to paid advertising - Common mistakes med spas make with online ads - Real examples of successful ad optimization techniques & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Lauren Nettles of Med Spa Magic Marketing With extensive experience managing online advertising for med spas nationwide, Lauren specializes in creating data-driven strategies that drive results. From Seattle to Miami and Boston to LA, she helps med spas maximize their ad performance and achieve measurable growth. Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/

    38 min

  7. JAN 16

    The Most Important Concept in Med Spa Marketing - True ROI Measurement (2025 Marketing for Med Spas Part 2)

    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to Episode 2 of our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. In this episode, we focus on: ✅ How ROI calculations work and why initial months may show low or negative ROI. ✅ The importance of optimizing customer acquisition costs while tracking retention for long-term success. ✅ Real-world examples demonstrating how attractive offers can significantly reduce acquisition costs. ✅ Balancing short-term profitability with long-term growth through high-ticket and recurring revenue services. ✅ Practical use of an ROI calculator to project growth and understand the financial impact of advertising campaigns. We also address common challenges like understanding the trade-offs between upfront revenue and retention, the role of offer attractiveness in cost efficiency, and why compounding growth is essential for sustained success. Whether you're an established med spa or just starting, this series will provide you with the insights you need to thrive in 2025. Don't forget to subscribe for the next part of this series!

    25 min

  8. JAN 6

    Social Media Marketing for Med Spas: Connect & Build Loyalty! Interview w/ Chris Balbi

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/). On this episode, we talk about... - How to make your social media content more engaging - Building a strong community around your brand - Creative marketing strategies that generate real results - The psychology behind viral content creation - Offline marketing tactics to boost your business - Must-read books for marketers and business owners - & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/) Chris Balbi is the Director of Operations at Meesha Aesthetics, where he has played a pivotal role in the practice's growth for over 14 years. Facebook Blueprint certified and trained under Jonah Berger - one of the most revolutionary minds in viral marketing - Chris combines creativity with psychological principles to deliver impactful marketing solutions. Books Mentioned in This Episode: - Marketing Magic by Chris Balbi (https://www.amazon.com/Marketing-Magic-Spells-MedSpa-beauty/dp/B0DDQ3R5ZQ) - Contagious: Why Things Catch On by Jonah Berger - Stories That Stick by Kindra Hall Follow Chris on Instagram: https://www.instagram.com/balb_a_gram/ https://www.instagram.com/botoxbymeesha/ Training Resources from Chris: https://www.chrisbalbi.com/

    38 min
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Ratings & Reviews

4.4
out of 5
7 Ratings

About

Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.

Information

  • Creator
    Ricky Shockley
  • Years Active
    2023 - 2025
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © Ricky Shockley
  • Show Website
    Med Spa Success Strategies

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