Cubicle to CEO

Ellen Yin
  • 5.0 (548)
  • ENTREPRENEURSHIP
  • UPDATED SEMIWEEKLY
Cubicle to CEO

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

  1. 2 DAYS AGO

    284. Build Trust in 4 Minutes: The Brand Video That Boosted Revenue by 600%

    A single video was the secret sauce to a 600% revenue surge for this entrepreneur. In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before. This isn’t your average storytelling strategy. It’s about crafting a top-of-funnel asset designed to connect deeply with cold audiences and make you stand out in a crowded market — all on autopilot. Stick around as we break down the exact framework Mariana uses in her brand video —and how you can copy her homework. Connect with Mariana: Watch Mariana's brand video: http://brandmagnetic.com/mariana Learn how to write a brand story that converts with this cheat sheet: https://brandmagnetic.com/cheatsheet Make your offer UNDENIABLE! Attend this Emotional Connection Workshop on February 25th: http://brandmagnetic.com/undeniable IG: @brandmagnetic http://linkedin.com/in/marianahenninger Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 6m

  2. JAN 29

    Bonus #60: Optimize Your Website For Sales With This Checklist of 10 Conversion Drivers

    Is your website optimized for sales? In this episode with award-winning graphic & web designer Amanda Hamilton, self-audit your own website as Amanda walks us through 10 key components every high-converting website must include.  Amanda also shares plug + play AI prompts to generate copy for your website that actually sounds like you. Connect with Amanda: Use 'CEO100' to get her resources for free! www.justaddyourbrand.com/ceo www.justaddyourbrand.com Use www.stocksy.com for high quality stock imagery! Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min

  3. JAN 27

    283. $155K Sold in 5 Days: A Data-Packed “Deal Week” Debrief

    Over the most recent Black Friday/Cyber Monday weekend, 7-figure online education founder Gemma Bonham-Carter pulled off one of her most profitable campaigns yet, raking in $155,000 in just five days during her 2024 Deal Week. With a multi-product lineup, Gemma leveraged pricing, novelty, and daily urgency to drive record-breaking results This data-heavy case study gives you the full debrief on all the levers that made this work: list size, promo calendar, page visits, offer selection, conversion rates, the breakdown of purchases, and all the nosy details you could possibly want to know about this launch. Gemma even shares an AI-powered gift for you at the end to help you replicate your own 5 Days of Deals campaign, so stay tuned to grab yours. View the transcript for this episode at: https://otter.ai/u/hPy-FuceLGiZ8yCQ3eiYu_pEAjc?utm_source=copy_url Thank you Gemma for sponsoring this episode! FREE TOOL - Wondering what YOU could sell for a "5 Days of Deals" style campaign? Try out Gemma's free AI Assistant to map out your offers! You'll also receive a copy of her 2024 campaign sales page, so you'll know exactly how to structure your own: gemmabonhamcarter.com/ellen Connect with Gemma: The Course Creator Show: https://gemmabonhamcarter.com/podcast/ https://www.gemmabonhamcarter.com Instagram: @gemma.bonhamcarter Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 5m

  4. JAN 20

    282. 50% List Growth, $9K Revenue, 1 Zero-Spend Scavenger Hunt: The Power of Surprise & Delight

    I’m a sucker for fresh ideas, and this is the most unique marketing case study we’ve covered on the podcast in ages. In December 2023, Nadine Nethery turned heads with a holiday-themed scavenger hunt on her website aptly named “I’ve Elfed Myself.” The concept? Nine hidden treasures tucked across her site that had her audience clicking, hunting, and completely hooked. In just 24 days, Nadine grew her list by 50%, generated $9K in revenue from 68 buyers, and secured two new clients — all without spending a dime on ads.  This innovative marketing campaign also unlocked long-term wins, including word of mouth buzz around the scavenger hunt experience in communities beyond her own, inbound summit and podcast invitations, and a surge in both site sessions and engagement time on her site - hello Google optimization! Let’s break down the data-driven strategies behind Nadine’s festive marketing magic and the ripple effects it continues to create for her brand. View the transcript for this episode at: https://otter.ai/u/qzNnVyqobb4wiIWk1LL8W3FitNc?utm_source=copy_url Thank you to our sponsor! Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide. Connect with Nadine: Mastering CX | The Private Customer Experience Podcast: https://link.candocontent.com/cubicle Hidden Gems Mini Training: https://d227cbb2.streaklinks.com/CRKVFTrR0eJGxS1tfAi7KrHN/https%3A%2F%2Fcandocontent.com%2Fhidden-gems IG: @candocontent Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min

  5. JAN 15

    Bonus #59: Is It A Strategy Or Mindset Problem? How To Identify What’s Stopping Your Business From Scaling

    It can be difficult to locate the leak in your business. Does scaling require a new strategy? Or does it require you doing mindset work to determine the real issues holding your business back? Today, expert scaling strategist, Celi Arias, shares her no-nonsense approach to helping entrepreneurs scale their businesses in a way that fits their lives. Access the transcript of this episode HERE: https://otter.ai/u/eiLo3G-5nusBg50kSj-zkYMUuKY?utm_source=copy_url Connect with Celi: www.grownassbusiness.com  https://www.instagram.com/celigrowsbusiness  https://www.youtube.com/@celigrowsbusiness/videos Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    45 min

  6. JAN 13

    281. 5 Entrepreneurs Who Were Paid To Create Their 1st Online Course (And How You Can Too)

    The start of a new year is the perfect time to explore a new revenue stream for your business, especially one that produces residual income you can actually scale. In this roundup, you’ll hear insights from 5 business owners, including myself, on how we productized our expertise and got PAID to create our first digital course. In other words, pre-selling an offer that doesn’t exist yet using the beta launch framework we teach in our Paid to Create Challenge. I’ll introduce each sound bite with the guest’s name and the original episode number, so you can dive deeper into the full interview if you want to hear more. All the episodes are linked below in one bingeable Spotify playlist for convenience. And if you want me to hand-hold you through our proven 3 day process that has successfully launched over 2,700 courses, go to paidtocreate.com to enroll in our next live challenge.  View the transcript for this episode at: https://otter.ai/u/fs-6atl3dCqB_jwiGna6hdU4h7o?utm_source=copy_url Link to our Paid to Create Spotify Playlist: https://open.spotify.com/playlist/2UAmTGZhcNcmRz4OiYwcYo?si=VVmaYuNORHGo8ExSsVtJcQ Check out our previous roundup episodes: Client Acquisition + Retention: https://open.spotify.com/episode/4dtubMBir7MpuRiZsW4mFL?si=TQlOiPetTcOGT9kDzOHE0g Hiring Roundup: https://link.chtbl.com/cpFd5Kxw Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2 Podcast Roundup: https://link.chtbl.com/CUa_hAXC Launching Roundup: https://link.chtbl.com/jz5RbIv0 Pitching Roundup: https://link.chtbl.com/sllNCKMT Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1 Conversion Roundup: https://link.chtbl.com/AYNw_c2w Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY Marketing Roundup: https://link.chtbl.com/AkgrDVmg Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min

  7. JAN 6

    10 Out-Of-The-Box Customer Acquisition & Retention Strategies To Try in 2025

    Welcome back to our highly anticipated roundup series, this time featuring our top 10 guest insights on boosting customer acquisition and retention. Try these tested tips on creative lead generation, qualifying high-converting customers from the get-go, and lucrative ways to keep your buyers coming back for more. I’ll set the stage for each sound bite with the guest’s name and the original episode number, so you can dive deeper into the full case study interview if an idea really hits home. And for your convenience, all the episodes are linked below in the show notes for easy, binge-able access. Let’s roll the clips! View the transcript for this episode at: https://otter.ai/u/gOGnJWYNsWtVJfSBZzsWpoZbYL0?utm_source=copy_url Links to the featured episodes: EP 234 w/ Nicki Krawczyk: https://link.chtbl.com/pFZI9mzB EP 245 w/ Keenya Kelly: https://link.chtbl.com/Rt_DlwpW EP 262 w/ Candice Ward: https://link.chtbl.com/Vy3t8idL EP 247 w/ Kiri Mohan: https://link.chtbl.com/eShxRUXL EP 274 w/ Michelle Lucchese and John Ruggiero: https://link.chtbl.com/Kkw6B6_- EP 232 w/ Amanda Shuman: https://link.chtbl.com/_bv6RqnW EP 273 w/ Jasmine Star: https://link.chtbl.com/TGlr-l24 EP 233 w/ Giulia Guerrieri: https://link.chtbl.com/XdJT_k0B EP 239 w/ Sophia Parra: https://link.chtbl.com/VZIiTjf1 EP 270 w/ Katie Peacock: https://link.chtbl.com/z9KGniwQ Check out our previous roundup episodes: Hiring Roundup: https://link.chtbl.com/cpFd5Kxw Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2 Podcast Roundup: https://link.chtbl.com/CUa_hAXC Launching Roundup: https://link.chtbl.com/jz5RbIv0 Pitching Roundup: https://link.chtbl.com/sllNCKMT Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1 Conversion Roundup: https://link.chtbl.com/AYNw_c2w Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY Marketing Roundup: https://link.chtbl.com/AkgrDVmg Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min

  8. 12/30/2024

    Energy Management > Time Management? The Anti-Hustle Productivity Approach That Grew Revenue 2X in 12 Months

    With a new year around the corner, it’s time to rethink how we approach productivity. Could managing your energy—not your time—be the secret to unlocking major breakthroughs in your business and health? In today’s case study, you’ll hear how Amina AlTai leveraged her energy cycles to transform her business and health. Initially driven by necessity following a brain injury and autoimmune challenges, Amina developed a productivity framework that aligned her work schedule with her body’s natural rhythms.  Within a year, her income doubled from $220K to over $500K. She also created the mental space and energy to write a book that sold within a week of being shopped out in a lucrative pre-empt deal with a publisher. Her anti-hustle approach set her apart in the market, proving that success doesn’t have to come at the cost of well-being. If you’re looking for a sustainable way to grow your business while protecting your health, this conversation is the perfect way to kickstart your year. View the transcript for this episode at: https://otter.ai/u/XkjdBAd3QUHc5MRBPi-yYawGrpg?utm_source=copy_url Connect with Amina: https://aminaaltai.com/  https://www.instagram.com/aminaaltai Pre-order Amina's book: https://a.co/d/3Lv9heR Listen to our episode with Kate Northrup: https://podcasts.apple.com/us/podcast/this-ceo-takes-7-weeks-off-while-growing-revenue-by/id1470966370?i=1000591876999 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    55 min
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5
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About

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Information

  • Creator
    Ellen Yin
  • Years Active
    2019 - 2025
  • Episodes
    351
  • Rating
    Clean
  • Copyright
    © Copyright Ellen Yin
  • Show Website
    Cubicle to CEO

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