113 | Sales Considerations to Make In Your Online Business The FITSPRO Podcast

Sales considerations to make in your online business.







If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz







And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.















If you are building a brand and or running a business, you will need to take part in selling a product or service.







Sales were something that I did not enjoy and certainly did not come naturally to me when I started a business.







I’ve mentioned this before, but at first, I skipped the entire module in B school on marketing. It was outdated at the time but also, I wasn’t ready or I didn’t even feel ready to sell anything. I had nothing to truly launch.







It also didn’t speak to the specifics of online health and fitness. And some might argue that sales is sales. While there is truth in that, I think it certainly can be helpful to see and hear examples of sales strategies and approaches used within our field.







So today I hope to share with you considerations to make when you approach or build your sales strategy. Which can be a mixture of copywriting, webinars or videos, sales calls, email marketing. Etc.







First step







Trust is the basis of sales







We buy things because we trust that we are going to get the desired outcome and or what we are paying for matches the value of the product or service. When I buy a double insulated glass coffee mug, I trust that it’s going to work and it’s going to make me feel fancy.







When someone purchases Built by Annie, their investment shows that they trust *enough* that they are going to have a program that allows them to be more consistent and enjoy their time in the gym while gaining education about their body and lifting weights.







So in every piece of content, in every email you send, within your sales page, your application, or your sales calls, keep “trust” in the forefront of your mind.







You’re building trust with everything your brand produces. And trust leads to sales or the potential for sales.







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Also, I have a little tangent that I’ve mentioned in my FitsPRO Foundations course as well as the training I did for FRE skin care and my Instagram 101 course. 







And that is to create and or sell from the mind of a consumer. So think about your experience and your thought process and maybe even your subconscious when you are looking to, or decide to make a purchase.







What makes you trust a company? What leads to you finally purchasing from a brand? These are just questions to help you understand the consumer experience in sales. What’s a no go for you, or a red flag? What makes you feel safe in a sales process?







That leads into a lovely segue of consideration number two.







You’re on the same team







Meaning, you don’t want people to purchase from you who will not be a good fit, do not align with your philosophy, or will not get results from your program or service for whatever reason.







You are on the same team as a consumer - meaning, you want to get your audience and those interested in purchasing from you,