100 episodes

Join Annie Miller, not your average fitspo, as she brings you a no B.S. approach on how to navigate + thrive in the world that is online health and fitness. Between herself and fellow experts, you’ll learn through the lens of the trainee, the strength coach and the entrepreneur. Every week The fitsPRO Podcast brings you all things fitness, training methods, social media influencing, that instagram life, nutrition, blogging, mindset, entrepreneurship and straight up inspiration.

The FITSPRO Podcast Annie Miller

    • Health & Fitness
    • 4.9 • 229 Ratings

Join Annie Miller, not your average fitspo, as she brings you a no B.S. approach on how to navigate + thrive in the world that is online health and fitness. Between herself and fellow experts, you’ll learn through the lens of the trainee, the strength coach and the entrepreneur. Every week The fitsPRO Podcast brings you all things fitness, training methods, social media influencing, that instagram life, nutrition, blogging, mindset, entrepreneurship and straight up inspiration.

    121 | How To Program For The Masses

    121 | How To Program For The Masses

    This episode was inspired by answering several programming questions over on the gram. My audience seems to want to know what type of programming works for what type of client. And how we program beyond 1:1.







    Some professionals are 1:1 or nothing. And I get that. Because nothing will get you more personalized results than working with a 1:1 coach. But what about those who don’t need 1:1 or can’t afford 1:1 services? Are they not deserving of quality fitness programming? I think not.







    We can’t talk about this without touching on the idea of scaling your health and fitness business. I’ve said it before. But we have two options which both stem from one idea. The idea is to create more of YOU - to reach more people with your services.







    That can happen via two main paths or a combination of them both:1. You can hire more 1:1 coaches to fill gaps in your coaching while offering the 1:1 service you’ve built. 2. You can take what you’ve learned from filling your 1:1 roster, and create a lower-touch membership or group program. This is templated, or mostly templated and people can do it without needing you as their 1:1 programming coach.















    If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz







    And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.















    Today’s episode tackles the latter of those two options. Templated programming for the masses.







    It is needed, there is space for it, and it’s lucrative. We can reach more humans with a lower demand on our personal time.







    This is not for everyone. Maybe it doesn’t fit your long term business model. But if you’re listening to this episode, I assume you’re interested.







    Before diving in, I am not your program guru, the smartest, or best at programming. So, take what makes sense for you, and discard the rest.







    Creating program templates can be a great tool even for 1:1 coaches who find that many of their clients need the same thing, or have the same issues. Maybe you find a general week set up that worked really well? Save it as a template. Like a skeleton.







    So, let’s get after it.







    We’re going to cover TIMELINE, as well as what goes in the program.







    How many phases are you creating? We cannot just start programming willy nilly. We need structure so that we can make sure we get done what we’re trying to get done.







    You’ll determine the length of your program time via consideration of your biz and offer model. How often are you opening the doors or launching? Is it a program you want people to be able to stay in and/or repeat time and time again?







    I am sure you can see how these questions would help guide the length of the program and how many phases you need to create. Some coaches have ongoing programming that they create month after month forever and always. That’s an option. Some coaches have 12-16 week or 6 month programs. Some have 12 month programs. And these can likely be repeated, or not.







    Nothing is right or wrong. That’s important to grasp. You simply get to choose and what to make sure it fits with your big picture plans for the program. :) If we’re scaling, we want to make sure the program is, well, scalable.

    • 19 min
    120 | 2021 Instagram Takeaways for Business Owners

    120 | 2021 Instagram Takeaways for Business Owners

    2021 Instagram takeaways for business owners...







    Oh Instagram - it can be a flaky beezy, that’s what we can actually count on.







    I asked my IG audience what Instagram’s enneagram would be if it had one.







    My favorite answer was that it’s not on the chart. It has an identity crisis. I’ve never heard something so accurate.







    So, with IG and it’s ever changing, now ALGORITHM(S) - Yes, PLURAL - what are creators and brands to do?







    I don’t pretend to have all the answers, but I do have a few takeaways after observing and taking active part in some of my data collection in the first six months of 2021.







    That is what I plan to share with you today. Take it for what it’s worth. And remember that no matter what, consistency is the actual key. I've been on that god forsaken app for seven years, okay? Those who have “succeeded” either in audience size, interaction, income or all of the above, have been the humans who have done the damn thing day in and day out for YEARS. They’ve rolled with the punches or stuck to their guns and said “I do this one thing really well, and that’s what I’ll be known for, period.”







    So, please don’t mistake this episode for a quick fix or some 3 steps to 3x your following in 30 days. No, f**k off with that. Gag me, what a joke. These are practical ways to play the game while like, keeping a hold of your dignity and maybe, just maybe your sanity. But I’m not making any promises.







    Alright, let’s get into it, shall we?







    Be choosey







    I am sure you know by now that you can now make money directly on the app - I keep getting pressured via IG badges to sign up to get paid while going live or something else). I just have to give IG my social security number, and bank information. It’s a no for me.







    Listen, that’s the point of this suggestion - remember why you’re on the app. Are you on IG to get paid by IG? Because that’s a flimsy business plan if you are.







    My guess is that you’re there to build an engaged audience who you actually enjoy; and to eventually drive those audience members to your business products or services. Yes? Let’s keep our eyes on the prize. Not be distracted by the shiny objects.







    Be choosey - I’ve said this what feels like 500 times on this podcast. But yes, I encourage you to always try out the new features. Because you truly can’t say if something is for you or not until you give it a go. I thought I’d hate reels and I find them so enjoyable to create now. I’ve also transitioned from doing mini trainings in my stories to uploading them via IGTV. Technically I could do both of those repurpose. My point is, never count anything out. You’ve got nearly endless tools and options with IG. Find 1-2 things you can do well. Do them YOUR WAY, and get good at them. Be choosy.







    And also…







    Do what you want in your business - 







    I have been encouraging business clients and FitsPRO’s to push into having fun on IG and creating what they want to simply because they want to. It can be very easy to let the algorithms and lack of consistency in the effort : result ratio get you down. To suck all the fun out of creating things.







    And I truly believe that if you’re trying to build a brand using instagram, you’ve GOT to find a way to enjoy it. Why would you expect anything different than someone who hates weight lifting to repeatedly force themselves to use weight lift to get fit rather than exploring other options that they might actually enjoy? Don’t be that person, but in terms of instagram. 

    • 22 min
    119 | 4 Training Methods for Intermediate Lifters

    119 | 4 Training Methods for Intermediate Lifters

    Sharing 4 training methods for intermediate lifters!







    Once a lifter has gone through a few bouts of linear progression, what’s next?







    They’ve got a 1-3 training years under their belt. They’re familiar with different exercise variations, tempos and working with percentages or RPE. Do they just keep repeating the same linear progressions? Or hop to a new program?







    In today’s episode, I hope to give coaches and maybe even trainees some ideas to research and/or implement into their programming. Maybe you already know of these training methods, maybe you don’t. I won’t simply be listing them off, but giving insight into how one would apply these methods into an entire program - including accessory work.







    Before we get started, please be reminded that I am not your movement or programming bible. These training methods are tried and tested - like through scientific studies, not just “tried and tested” anecdotally by humans. Take what makes sense for you, ponder it, and stay curious.







    Now, I use bits of all of these throughout my 36 total phases of programming inside Built By Annie. Thus, I am partial to them. I just think they are solid training methods to introduce to intermediate lifters. Call me biased, because I am in this sense.







    First up!







    Conjugate training method or Daily undulating periodization (aka DUP)







    I was first introduced to this approach via my chiropractor as we rehabbed my back injury (which happened during squatting). Yes, my back rehab involved squatting three times per week. So, let’s get into it.







    The daily undulating periodization is a type of conjugate method. If you read the definition of both from multiple textbooks or the interweb, you might be like…so these are the same thing?







    * Conjugate method: Repeating the big lifts multiple times per week, in slightly different ways* DUP: Changing the volume, rep scheme, intensity of main lifts daily rather than phase to phase.







    Same same, yes? For the sake of this episode, yes. Also, I am unsure who FIRST brought DUP to the table, but I know Poliquin has talked extensively about undulating periodizations in general. And though we’re talking about DUP, undulating periodization is also widely used in a weekly fashion - which will make more sense in a second.







    In a traditional and even non-traditional linear periodization you might see:







    * Monday - Bench * Tuesday - Squat* Wednesday - Rest* Thursday - Overhead Press* Friday - Deadlift







    You could have many other set ups, but the point here is that you’re hitting each big lift ONCE per week, and changing sets and reps, or other factors of said big lifts on a 4-5 week basis. Performing each lift once per week.







    With conjugate or DUP, the big lifts are performed three days per week (this is most common from my understanding). That is also *most* common with the big three powerlifting movements of Squat, Bench, and Deadlift. If, like me, you also add overhead press, you simply juggle a bit more, or maybe only hit OH twice per week.







    TECHNICALLY - astrix all over here…You could use a DUP for ONE movement pattern which is a weak link in your training. For instance, squatting three days a week if your squat is seriously lacking. Or benching three days per week if you need to bring up your bench.







    So how do you hit one, or all big lifts three days per week and not destroy yourself? Fair question.







    Rather than having a “power phase” a “strength phase” and a “hypertrophy phase” you do each of those, once per week,

    • 31 min
    118 | Listener Q&A – Business, fitness, travel

    118 | Listener Q&A – Business, fitness, travel

    It's time for a Listener Q&A, but first - if you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz







    And while you’re on the site, snag all the free resources at anniemiller.co/resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.







    Tune into Episode 118 to hear the answers to this Q&A:







    * Entry pricing - start low, Build client base then raise? Come in strong?







    * So many of you had eye patches as kids! - “We need the eye patch story”







    * Travel plans







    * Plans for taking over the fitsPRO world?







    * Siblings? And How did you get into fitness?







    * Were you a leader or follower growing up?







    * Systems that you recommend for running an online biz?







    * Main focus in biz when working a full time job/ What should be the points of focus with decreased time?







    LEGION SPONSOR: I’d like to thank the sponsor of this podcast, the #1 brand of all-natural sports supplements in the world - Legion Athletics.







    If you don’t know, I have been contacted and pitched many supplements in my day. This is not new to me. I have chosen not to partner with any specific supplement company in the past four or five years because I just didn’t find any I truly aligned with and loved.







    But Legion are my people, beyond the supplements themselves, I freaking love that they are Scientifically-backed ingredients and doses. They have 100% Formula Transparency. You can LITERALLY check the scientific studies and literature behind each product, the ingredients and dosages used. 100% Naturally Sweetened and Flavored. So, there’s no extra crap. It’s straightforward and clear to the consumer. Which you know is my jam.







    Plus if you’re skeptical, they have a 100% money-back guarantee and free shipping.







    I have another shipment on the way, but my favs thus far have been the classic whey chocolate protein, though I think the fruity cereal is going to be amazing, the pulse non-stem pre-workout, as well as their triton multivitamin and fishoil. I am trying their creatine, nutorpic and a few other products as we speak. And you already know I’ll report back on those.







    Go to buylegion.com and use the code ANNIE at checkout to save 20% on your first order, and you’ll get double Legion reward/loyalty points if you're an existing customer.







    Finally, If you loved this episode, please head over to iTunes and leave the show 5 stars + a written review. it is MUCH appreciated. Remember, I am now choosing a review each week and choosing a listener of the month each month that will receive 50% any non membership program of choice PLUS a free 123 travel set from Fre skincare. You can always use my code FDBA to save 15%. And if you’re not on my main mailing list, make sure you are because there are podcast listener discounts at the bottom of every weekly email! 







    Until next time, I’m Annie Miller and thank you for listening to the FitsPRO podcast.







    Review of the week comes from Mandy W and says,







    “I had started listening to Annie's podcast when she first started it. I took a long hiatus from podcasts (no commute). During the pandemic I started a side biz and one of Annie's IG posts triggered me to check back in to the podcast. So glad I did.

    • 30 min
    117 | How to Get More 1:1 Clients

    117 | How to Get More 1:1 Clients

    How to get more 1:1 clients







    If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz







    And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.















    In Q1 and Q2 my FitsPRO’s and 1:1 biz clients have had great success with securing more 1:1 roster spots.







    It’s something that is likely needed if you’re starting or growing in the online space of health and fitness. We typically start with a 1:1 offer because of a few things, which I’ve mentioned before:







    * 1:1 is often the highest ticket offer - meaning we can secure solid income from the get go* It requires a smaller audience size - you can only take on so many 1:1 clients. Let’s say you need to fill 10 spots. That’s probably easier, even at a higher price point, with an audience of 300 people in comparison to filling 100 20 day challenge spots. You see?* 1:1 allows us to refine our processes - both in the onboarding and marketing space, as well as the actual process we want our clients through.* Lastly, 1:1 allows us to get great testimonies and feedback.* And bonus - gaining experience with our 1:1 ideal clients, allows us to see what gaps need to be filled, and who those gaps are for. So that, when the time comes to scale, we can create supporting offers. Or, of course, you can simply hire more coaches and fill more 1:1 spots. Or both.







    So, there are some reasons that we typically start with 1:1 training in the online space before creating courses, or group programs. Though, nothing is required. As always.







    Now we answer the question of how you actually FILL these 1:1 spots.







    For some context, I am not speaking in terms of a hard open and close launch. You’ve opened 1:1 spots, and you’re consistently trying to bring in more applicants. That’s the scenario I am referring to throughout this episode. Okay? Picture painted.







    First off, this assumes you have a landing page with an application in place - this application obviously needs to make clear to you if this person is a good fit for 1:1. That’s up to you and the questions you ask.







    You can then schedule a sales call, or skip the sales call, send a contract, they pay and sign up.







    With the latter, I often think a proper sales page is needed - sales pages simply cover what is often covered in a sales call, right? Who it’s for, how you function, your philosophy, the result, expectations, etc - all to figure out if it’s a good fit for the prospect client.







    Once all of this in place, let’s get more clients.







    It is my belief that if your roster isn’t full, it’s your fault.







    Meaning - you either aren’t selling enough, you’re selling in the wrong place, your messaging is off, or a combination of these three. This is just my belief, take it for what it’s worth.







    Thus, we fill more spots through:-Selling more often-Polling your audience-Making it easy & clear for the client







    Let’s break these down.







    Selling more often.







    With my 1:1 biz clients, this always comes as a silly surprise. Not always, but more often than not, when we schedule their sales frequency (2-3 times per week at least), the applications start rolling in. Go figure.







    We can’t expect applications every time you menti...

    • 21 min
    116 | Finding Your “Expertise” as a Coach In Online Health & Fitness

    116 | Finding Your “Expertise” as a Coach In Online Health & Fitness

    If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz







    And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.















    116 | Finding your expertise as a coach In fitness







    We often hear coaches encourage people looking to build their business in the online health and fitness space to “ESTABLISH YOUR EXPERTISE.”







    I teach and encourage this in my FitsPRO Foundations course.







    I don’t think it’s wrong. But I do think it can feel unattainable. Or like “okay but how?” “Do I just pick something, and claim it as my expertise?”







    No. And I’d argue most actual experts wouldn’t even call themselves an expert. Others give them that title.







    So what do we really mean? And how do you establish/attain your expertise?







    We’ve got a few factors to discuss.







    Before we get into HOW you actually establish your expertise, it’s important we talk about WHY this is important in the first place.







    Do I consider myself an expert? No. Not in terms of having published literature or reaching millions with my work. Now, publishing literature, conducting research, and reaching millions ALONE does not equate to being an expert. But I do think a combination of these things can be helpful in building an expertise.







    I could be wrong. Maybe my definition or view of “expert” is wrong. When I think of experts, I think of world renowned creators, entrepreneurs, or humans in general. I think of Shark Tank, Nicole Walters or Marie Forleo for entrepreneurship, I think of Grant Cardone for real estate and MONEY. And Chalene Johnson for all things social media marketing. I think of Mark Rippetoe, Charles Poloquin, and Joel Jamieson for the strength and conditioning, I think of John Goodman for online training. I am speaking specific to my field and specific people I have studied.







    So when compared to these people, no, I am not an expert. Not in my mind.







    I think of my and/or your “expertise” as your area of focus. Part of your niche. Rather your niche within your area of focus.







    It’s important we determine this so that we can become the “go to” person for “x.”







    When people hear pelvic floor, they think of you







    Or macros, or mindset, or trail running, or weight loss, or hormone management, or movement patterns and lifting form, or flexible dieting, or pain management, or mobility.







    I can personally think of 1-3 people for each of these areas of expertise. That’s the goal, but for you to be one of those humans.







    This is your “lane” if you will. People come to you for “x.” Period. That doesn’t mean you can’t have multiple areas of focus, but we do want to clearly define them. For you, and your audience.







    Okay? So we want to determine an area of focus or expertise so that you know what the heck you’re doing, and your audience knows what to expect from you.







    Let’s now get into HOW you might begin to determine that.







    Mind you, it took me 2.5 years of business to really nail down my “thing(s).” And I think that’s wildly important to point out. Maybe you find yours sooner. Or maybe you find it later.

    • 21 min

Customer Reviews

4.9 out of 5
229 Ratings

229 Ratings

ForeverTeacher16 ,

Real, witty, and always worth the listen

This podcast was recommended to me by a friend who follows Annie. I began following her on Instagram and saw her podcast and got excited. I’ve listened to several episodes so far and they have been so helpful. I’m trying to start my one business and everything has been spot on and she makes me smile every time. I enjoy how she gets straight to the point and she’s very real. I have recommended this podcast and Annie to a few people. Thank you! Such a joy to listen to every day

Malia Gar ,

Worth the listen

I LOVE the FitsPro podcast. Every week it’s like sitting down for a conversation with your good friend. You know the friend, the one that always calls out your ISH while also constantly encouraging you to be your best and somehow reminding you that you are awesome. That friend is Annie Miller. If you truly want a NO B.S. podcast that will invite you to step up and take action this is it.

Mandy W ,

Perfect nuggets

I had started listening to Annie’s podcast when she first started it. I took a long hiatus from podcasts (no commute 🤷🏻‍♀️). During the pandemic I started a side biz and one of Annie’s IG posts triggered me to check back in to the podcast. So glad I did. So many things resonate with me where I am and the info she provides it realistic and useful. Now I'm going thru and catch up on all I’ve missed!

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