7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Greg Shuey
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.

  1. Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands

    JAN 10

    Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands

    Website performance isn’t just a technical concern—it’s a game-changer for eCommerce success. In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Jono Alderson, a leading technical SEO consultant, to unravel the complex yet critical role of site speed in driving conversions and improving search engine rankings. Jono shares fascinating studies demonstrating how mere milliseconds in page load times can influence customer behavior, detailin...

    33 min
  2. How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy

    JAN 7

    How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy

    In this kickoff episode for 2025, Greg Shuey welcomes PPC expert Navah Hopkins to discuss how brands can thrive by understanding their buyers' online behaviors and adapting their marketing strategies accordingly. Navah, a seasoned marketer and evangelist for the PPC management tool Optmyzr, emphasizes the evolving nature of buyer habits, pointing out that platforms like TikTok, YouTube, and even ChatGPT are gaining traction as key discovery tools. This shift demands that brands rethink their ...

    38 min
  3. Ecommerce Meta Ads Trends & Insights For 2025

    12/27/2024

    Ecommerce Meta Ads Trends & Insights For 2025

    In this eposide of the 7 Figures Beyond E-Commerce Marketing Podcast focused on preparing brands for success with Meta advertising in 2025. Greg Shuey welcomed Kelsey O’Rourke, Performance Marketing Director at Stride, who shared her expertise on navigating the ever-evolving landscape of paid media. They explored the growing importance of creative strategy in light of Meta’s shift toward broader automation and reduced targeting options. With hyper-targeting increasingly restricted, brands nee...

    40 min
  4. Ecommerce Email/SMS Marketing Trends & Insights For 2025

    12/20/2024

    Ecommerce Email/SMS Marketing Trends & Insights For 2025

    In this episode of the 7 Figures &Beyond E-commerce Marketing Podcast, host Greg Shuey sits down with email and SMS marketing expert Julia Ahmet to explore how e-commerce brands can optimize their strategies for 2025. Reflecting on the past year, Julia notes shifts in consumer behavior due to economic uncertainties and rising concerns over data privacy. Despite these challenges, she highlights opportunities, such as the record-breaking Black Friday/Cyber Monday spending, which showcased t...

    35 min
  5. How To Set Up, Optimize, and Scale Google PMax Campaigns

    12/12/2024

    How To Set Up, Optimize, and Scale Google PMax Campaigns

    In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Martin McAndrew, director of the UK-based performance marketing agency Blue Thirst, to unpack the complexities of Google Performance Max (PMAX) campaigns. PMAX integrates Google's entire ad ecosystem, including YouTube, Gmail, Maps, and Display, into a single campaign format. While many marketers perceive PMAX as a “black box” due to its automation, Martin demystifies the platform by em...

    35 min
  6. Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue

    11/20/2024

    Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue

    Pinterest is an underutilized yet powerful platform for D2C brands, offering unique opportunities to drive meaningful traffic and revenue. Unlike Instagram or TikTok, Pinterest operates as a visual search engine where users seek inspiration and actionable ideas. In this podcast episode, Greg Shuey interviews Natasha Chilcott, Director of Marketing and Sales at Marr Media Group, to explore how brands can harness Pinterest’s potential. Natasha highlights that Pinterest users engage with content...

    41 min
  7. How To Build Ecommerce Content That Converts Browsers Into Buyers

    11/14/2024

    How To Build Ecommerce Content That Converts Browsers Into Buyers

    In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Steven Schneider, the co-founder and CEO of Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands but increasingly working with eCommerce. Steven shares his evolution from a college student experimenting with Amazon affiliate blogs to a successful SEO expert managing a seven-figure blog portfolio and 400 articles per month. His approach emphasizes org...

    37 min
  8. How To Scale Your D2C Brand's Reach With Automated Online PR

    11/09/2024

    How To Scale Your D2C Brand's Reach With Automated Online PR

    In this episode of the Seven Figures and Beyond e-commerce marketing podcast, host Greg Shuey welcomes Chris Porteous, founder and CEO of SearchEye, to discuss the transformative role of automation in online public relations. Chris shares his unique journey from finance to digital marketing, detailing how his experience led him to build an innovative PR platform that aims to make high-quality media placements accessible to companies of all sizes. Traditional PR, often requiring extensive reso...

    34 min
See All (55)

Ratings & Reviews

5
out of 5
2 Ratings

About

Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.

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