7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Greg Shuey
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.

  1. Fix Your Funnel: Simple CRO Strategies to Convert More Customers

    FEB 12

    Fix Your Funnel: Simple CRO Strategies to Convert More Customers

    In this episode of the 7 and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Anthony Morgan, founder of eNavi, a Shopify-focused conversion rate optimization (CRO) agency. Anthony shares his unconventional journey into eCommerce and why many brands mistakenly view CRO as an advanced strategy rather than a foundational necessity. He introduces the intersite funnel framework, a method for breaking down conversion steps into distinct stages—landing page to product view, produc...

    35 min
  2. Selling High-Ticket E-Commerce: What DTC Brands Can Learn from B2B

    FEB 6

    Selling High-Ticket E-Commerce: What DTC Brands Can Learn from B2B

    Selling high-ticket e-commerce products is an entirely different game from traditional DTC, and in this episode of the 7-figures and Beyond e-commerce marketing podcast, Greg Shuey sits down with Rivkie Lieberman, Creative Director at Motif Studio, to break down what makes it unique. Rivkie explains that when customers are making a significant investment—whether it’s luxury furniture, premium strollers, or custom cabinetry—they’re engaging a different part of their brain than when making an i...

    33 min
  3. Avoiding Amazon Pitfalls: Compliance & Inventory Mistakes That Can Derail Your Brand

    FEB 5

    Avoiding Amazon Pitfalls: Compliance & Inventory Mistakes That Can Derail Your Brand

    Navigating the complexities of selling on Amazon is no small feat, and in this episode of Seven Figures and Beyond: E-Commerce Marketing Podcast, host Greg Shuey welcomes Amazon expert Robyn Johnson to unpack the challenges that sellers face. With over a decade of experience in e-commerce, Robyn shares how compliance issues and inventory mismanagement can derail even the most promising Amazon strategies. She explains that while Amazon may look like a traditional search engine, it operates wit...

    34 min
  4. Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands

    JAN 10

    Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands

    Website performance isn’t just a technical concern—it’s a game-changer for eCommerce success. In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Jono Alderson, a leading technical SEO consultant, to unravel the complex yet critical role of site speed in driving conversions and improving search engine rankings. Jono shares fascinating studies demonstrating how mere milliseconds in page load times can influence customer behavior, detailin...

    33 min
  5. How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy

    JAN 7

    How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy

    In this kickoff episode for 2025, Greg Shuey welcomes PPC expert Navah Hopkins to discuss how brands can thrive by understanding their buyers' online behaviors and adapting their marketing strategies accordingly. Navah, a seasoned marketer and evangelist for the PPC management tool Optmyzr, emphasizes the evolving nature of buyer habits, pointing out that platforms like TikTok, YouTube, and even ChatGPT are gaining traction as key discovery tools. This shift demands that brands rethink their ...

    38 min
  6. Ecommerce Meta Ads Trends & Insights For 2025

    12/27/2024

    Ecommerce Meta Ads Trends & Insights For 2025

    In this eposide of the 7 Figures Beyond E-Commerce Marketing Podcast focused on preparing brands for success with Meta advertising in 2025. Greg Shuey welcomed Kelsey O’Rourke, Performance Marketing Director at Stride, who shared her expertise on navigating the ever-evolving landscape of paid media. They explored the growing importance of creative strategy in light of Meta’s shift toward broader automation and reduced targeting options. With hyper-targeting increasingly restricted, brands nee...

    40 min
  7. Ecommerce Email/SMS Marketing Trends & Insights For 2025

    12/20/2024

    Ecommerce Email/SMS Marketing Trends & Insights For 2025

    In this episode of the 7 Figures &Beyond E-commerce Marketing Podcast, host Greg Shuey sits down with email and SMS marketing expert Julia Ahmet to explore how e-commerce brands can optimize their strategies for 2025. Reflecting on the past year, Julia notes shifts in consumer behavior due to economic uncertainties and rising concerns over data privacy. Despite these challenges, she highlights opportunities, such as the record-breaking Black Friday/Cyber Monday spending, which showcased t...

    35 min
  8. How To Set Up, Optimize, and Scale Google PMax Campaigns

    12/12/2024

    How To Set Up, Optimize, and Scale Google PMax Campaigns

    In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Martin McAndrew, director of the UK-based performance marketing agency Blue Thirst, to unpack the complexities of Google Performance Max (PMAX) campaigns. PMAX integrates Google's entire ad ecosystem, including YouTube, Gmail, Maps, and Display, into a single campaign format. While many marketers perceive PMAX as a “black box” due to its automation, Martin demystifies the platform by em...

    35 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.

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