552 episodes
Today in Digital Marketing Tod Maffin
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- Business
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4.7 • 64 Ratings
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Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Whether you work for a digital agency or a brand, this is what you need to know. And nothing more.
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What is Going On With Facebook Attribution?!
It's getting worse — attribution in your Facebook analytics are disappearing. Also: Twitter upgrades its pixel, TikTok catches up on quick-loading mobile landing pages, Snapchat's new augmented reality can be powered by your product catalog, Meta restructures its agency program...
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FLoC Off.
Google takes another whack at a replacement for the third-party cookie. The EU passes landmark legislation that you're not going to like. TikTok is poised to jump ahead of YouTube. The reason you're suddenly seeing emoji in Google ads. And more!
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Has Generation Z Killed Super Bowl Advertising?
Documents unsealed and now we know why Google is in hot water over its ads strategy. Will this year see the rise of the independent digital agency? TikTok offers some brand safety for the risk-averse marketing directors among us. Has Generation Z killed Super Bowl ads? And Google sends another product to the Google Graveyard.
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The Annihilation of Interest Targeting Has Begun
Missing some targeting interests? Yes you are. And more than you think. Plus: Best practices for Local SEO. Amazon gets further into bricks-and-mortar. TikTok is experimenting with Paid Subscriptions. Instagram wants to ban your account even if you don't violate policy.
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Save Now, Pay Later: The GoFundMe of Retail Shopping
The big tech platforms have spoken out about the anti-targeting legislation being considered in the U.S. and they are not happy about it. Also: Buy Now Pay Later hits some stumbling blocks... Is Save Now Pay Later the next big thing? New Experiments for Google Ads. New free courses for LinkedIn marketing. How are your brand's plans for Galentine's Day coming along?
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How Targeting a Female Audience Could Result in a $5000 Fine
Will new legislation being considered by American lawmakers kill off audience targeting as we know it? The results are in and Apple's recent changes are destroying email campaigns. TikTok offers up some helpful insights for planning your next viral video, and integrates Stories into the main Feed.
Privacy & Opt-Out: https://redcircle.com/privacy
Customer Reviews
Ego-free Digital Marketing Cliffnotes Gold
Informative, highly relevant and well-executed! 10/10
Very informative
Short and straight to the point. Love this podcast
A must for any digital content creators!
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