1,012 episodes
Today in Digital Marketing Tod Maffin
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- Business
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4.7 • 73 Ratings
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A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day.
Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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He Came In Like a Wrecking Ball
Will there be any X advertisers left after Elon Musk’s unhinged tirade yesterday? Today might be your last day to save that grey account your brand has. Threads now lets you find and jump in on discussions about your products. And the head of Google Ads is gone.
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I've Got Ads in Low Places
Ad revenue is climbing, and 2023 might turn out to be a banner year for the industry after all. YouTube brings Shorts ads to more brands. LinkedIn has updated marketing tools for B2B advertisers. And why are government ads appearing on porn sites? Apparently, someone forgot to uncheck the Opt-Out checkbox.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
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Privacy & Opt-Out: https://redcircle.com/privacy -
Please Extinguish Your Ad Blockers at This Time and Return To Your Seat
Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy -
Redefining the Marketing Industry's Most Important Metric
Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy -
This Episode is 7.38% More Awesome Than Yesterday's
Science has discovered the discounting mistake you’re making that’s costing you sales. Meta reveals how to get more engagement on Threads. What consumers really want in product delivery. Facebook is killing off its OG source of interests data.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy -
Why X's Decision Today Might Be the End of the Platform
X gives up on brand safety auditing as some of its most important advertisers bail out. TikTok adds a new metric as marketers spend more there. The one product they said would never be sold on Amazon will be sold there next year. And sometimes the little things mean the most: A tiny but very helpful change is coming to Google’s Performance Max campaigns.
Our Sponsors:
* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/
* Check out Miro: https://miro.com/
Privacy & Opt-Out: https://redcircle.com/privacy
Customer Reviews
Best way to start a marketer’s day!
After my boss sent my several episodes of this podcast because of the relevant topics in those episodes, I decided to try starting my day listening and learning what was new in my field. Let me tell you, if you don’t think 10 mins every morning learning your craft better will help you - give it a try! Great show, will continue to be a listener.
Too biased
I used to listen. Some good industry info. But has become too biased. I'm just looking for facts. Will try other pods.
Ego-free Digital Marketing Cliffnotes Gold
Informative, highly relevant and well-executed! 10/10
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