Artist Academy

Andrea Ehrhardt
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Artist Academy

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it's completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

  1. 376. Tips & Tricks of Live Wedding Painting with Stephanie Gaffney

    2D AGO

    376. Tips & Tricks of Live Wedding Painting with Stephanie Gaffney

    This week's episode on the Artist Academy Podcast is all about the business of live wedding painting with Stephanie Gaffney. Stephanie shares how she built a thriving career painting weddings live, charging $5,000+ per piece—far above the national average. She dives into her marketing strategies, from leveraging social media and SEO to growing her reputation through word-of-mouth.We also discuss the backend of her business, including how she uses Honeybook to streamline client communication, contracts, and payments. Let me know what you think of this week’s episode with Stephanie and how her journey inspires your own art business!

    50 min
  2. 375. How to Know When to Raise Your Prices $$$

    MAR 24

    375. How to Know When to Raise Your Prices $$$

    This week's episode on the Artist Academy Podcast, we’re exploring the strategic approach to raising your prices as an artist. Determining when and how to increase your rates can be challenging, especially when faced with fears of losing clients or undervaluing your work. In this episode, I break down the key indicators that signal it’s time for a price adjustment, the mindset shifts necessary to overcome self-doubt, and the long-term benefits of charging what your work is truly worth. Ask yourself: Are you wanting to raise your prices but you’re scared of the reactions you might get? Are you consistent with your promotional efforts? Do you have somewhat consistent work coming in the majority of the year? Do you feel like you are undercharging and spending way too much time for what your current projects are worth? If these questions resonate with you, it may be time to reassess your pricing strategy. I also share my own experience in growing a six-figure art business through intentional pricing strategies and value-based confidence. Learn how to price your work with confidence, attract higher-quality clients, and position your business for long-term success.Artist Academy Mural Meetup Info

    37 min
  3. 374. Artists with Social Anxiety Can Do Big Things Too

    MAR 17

    374. Artists with Social Anxiety Can Do Big Things Too

    This week’s episode on the Artist Academy Podcast is all about tackling social anxiety as an artist. If putting yourself out there feels overwhelming—whether on social media, video, or in person—you’re not alone! I’m sharing my own journey of overcoming shyness and social anxiety, along with practical tips to help you build confidence and promote your work.We’ll talk about the power of practice, pushing through discomfort, and how small steps can lead to big progress in your art business. If self-promotion has ever held you back, this episode is for you!

    50 min
  4. 373. Muralist Tracing Tools - Apple Vision Pro vs Projectors

    MAR 10

    373. Muralist Tracing Tools - Apple Vision Pro vs Projectors

    This week’s episode on the Artist Academy Podcast takes a closer look at using the Apple Vision Pro for mural painting. I’ll walk you through how this headset works as a projection tool, demonstrating its features with the DaVinci Eye app for image placement, resizing, and opacity adjustments.We’ll also compare it to traditional projectors and other AR/VR options like the Meta Quest to see if it’s worth the hefty price tag.Beyond the tech, we’ll talk about where this industry is headed—will AR tools for artists become more accessible soon?Tune in to explore the future of mural-making with augmented reality!

    30 min
  5. 372. Art Galleries vs. Social Media Sales with Louise McNaught

    MAR 3

    372. Art Galleries vs. Social Media Sales with Louise McNaught

    This week's episode on the Artist Academy Podcast features UK artist Louise McNaught. Louise is an environmentally conscious wildlife artist whose passion shines through every canvas she paints. I reached out to Louise back in 2019 for her first interview on this podcast (see her first interview HERE), so this episode provides an updated look at how her art business has changed post-COVID. Louise still sells through art galleries but now primarily focuses on social media to make sales. I thoroughly enjoyed catching up with a fellow animal (cat) lover and talking about the different ways to sell canvases, which is something I rarely manage to do. For me, selling a customizable wall mural is so much easier than selling a canvas painting that comes purely from my own creativity. It’s also really tough for me to push myself to be creative in my own way, with no customer insight required. Louise lends her perspective on both of these challenges, drawing from her many years of experience. Let me know what you think of this week’s updated episode with Louise McNaught!

    47 min
  6. 371. Outreach 101 - Borrow My Virtual Assistant

    FEB 24

    371. Outreach 101 - Borrow My Virtual Assistant

    Does outreach seem scary/foreign/confusing? Let me help…  This week's episode on the Artist Academy Podcast is all about how I’m gaining mural customers from reaching out to businesses via email/DM and how you can get started too.  Outreach can be a pain in the a$$ if you don’t know what you’re doing. I know, because I’ve been spending the past few months figuring it out. I’m pretty new to this still, but there are a few things I’ve come to learn that I think you’ll find interesting.  I couldn’t do this without my VA (virtual assistant). I would get bored of it FAST and not make time. She is worth every penny because without her it would NOT get done.  It’s a numbers game, but personalizations double/triple conversion rates.  CRM platforms like HubSpot make things both more difficult and easier.  I almost expect no reply on the first email. Follow-ups are where it’s at. Summarize the first email = that’s your followup.  You do NOT need to have some crazy impressive mural experience (pitch deck) but it helps.  For those who don’t have the time or the want to sit down and gather contact info of potential customers, I have something for you…Done-For-You Outreach What you get:  500 niche contacts Outreach scripts March 1-31st outreach coaching w/ Andrea Pitch Deck Template You essentially get to borrow my already trained Virtual Assistant and have her create an excel sheet with 500 contacts of companies you want to work for in your area (apartments, dentist offices, schools… any category) to then pitch to them.  + 1 month of small group coaching on the subject of outreach to support you through it! We meet every Tuesday for 1 hour. Total price = $4975 spots available. DM Andrea on IG (or reply to this email) to save your spot!  This is for you IF: You want to learn outreach the right way quickly with half the effort You are committed to sending 500 pitches in the month of March You have a few murals under your belt (nothing crazy, just enough to show you have done a few murals for at least friends/family)

    44 min
  7. 370. Mural Pricing Examples (Per Square Foot)

    FEB 17

    370. Mural Pricing Examples (Per Square Foot)

    This week’s episode on the Artist Academy Podcast is all about pricing your art and mural projects with confidence.Figuring out how much to charge can feel overwhelming, but it’s one of the most important aspects of running a successful art business. In this episode, I’m breaking down my pricing strategy—from $20 to $65 per square foot—and explaining exactly what factors go into those numbers.I’ll share real examples from past mural projects, highlighting how details like surface type, complexity, and location affect the final price. Whether you're just starting out or looking to refine your rates, this episode will give you the knowledge to price your work fairly and profitably.Tune in for actionable insights on setting your prices, communicating value to clients, and getting paid what you’re worth!

    41 min
  8. 369. Should You Separate Your Personal/Business/Art Instagram Accounts?

    FEB 10

    369. Should You Separate Your Personal/Business/Art Instagram Accounts?

    This week’s episode on the Artist Academy Podcast is all about simplifying your social media strategy as an artist. Should you create a separate account for each art niche, or is it better to keep everything under one profile? I’m sharing my personal approach and the pros and cons of both, so you can decide what works best for your brand.We’ll also dive into the type of content that performs best on different platforms—how to grab attention on Facebook, what’s trending on Instagram, and why high-quality, original artwork will always be your biggest asset. Managing social media doesn’t have to be overwhelming, and with the right strategy, you can make it work for you instead of the other way around.Tune in for actionable insights to refine your social media presence and grow your art business!

    34 min
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    4.9
    out of 5
    202 Ratings

    About

    The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it's completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

    Information

    • Creator
      Andrea Ehrhardt
    • Years Active
      2019 - 2025
    • Episodes
      376
    • Rating
      Clean
    • Copyright
      © 2025 Andrea Ehrhardt
    • Show Website
      Artist Academy

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