Acupuncture West London – The Podcast Acupuncture West London

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today, in part 2, we speak to Emma Eaton of the Cobham Acupuncture and Reflexology Clinic, who talks us through a year in business and setting up her own busy practice in Cobham. In today's episode, we discuss the following: 
Online – building your website and creating an online presence; social media, search engine optimisation (SEO), backlinks, and more. 
Advertising. 
Clinic management software; accounting, appointment scheduling, automated confirmation/reminder emails, etc. 
Payment solutions. 
Employing a virtual receptionist
Doing your clinic accounts and submitting your tax return. 
Pitfalls to avoid during your first year in practice. 
The effects of Covid-19 on a newly established clinic. 
Check out our show notes. We have created a FREE e-book – Yin & Yang. 
DOWNLOAD YOUR FREE E-BOOK NOW 

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today, in part 1, we speak to Emma Eaton of the Cobham Acupuncture and Reflexology Clinic, who talks us through a year in business and setting up her own busy practice in Cobham. In today's episode, we discuss the following: 
Factors in deciding to set up your own clinic. 
The considerations of setting up your own clinic. 
Working with/alongside other practitioners. 
Initial outlays and the costs of setting up your own clinic: What do I need to know? 
Pricing: charging what you feel you’re worth. 
Online – building your website and creating an online presence; social media, search engine optimisation (SEO), backlinks, and more. 
Getting referrals and building a network of patients. 
Advertising. 
Check out our show notes. We have created a FREE e-book – Yin & Yang. 
DOWNLOAD YOUR FREE E-BOOK NOW 

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today, in part 2, we speak to Vicky Newman of Cherry Tree Acupuncture, who talks us through a year in business and setting up as a sole trader within an already established clinic. In today's episode, we discuss the following: 
Online – building your website and creating an online presence; social media, search engine optimisation (SEO), backlinks, and more. 
Advertising. 
GDPR compliance. 
Clinic management software; accounting, appointment scheduling, automated confirmation/reminder emails, etc. 
Payment solutions. 
Doing your clinic accounts and submitting your tax return. 
Pitfalls to avoid during your first year in practice. 
Lacking confidence as a new practitioner. 
Keeping it simple: to CPD or not to CPD. 
The effects of Covid-19 on a new clinic. 
Check out our show notes. We have created a FREE e-book – Yin & Yang. 
DOWNLOAD YOUR FREE E-BOOK NOW 

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today, in part 1, we speak to Vicky Newman of Cherry Tree Acupuncture, who talks us through a year in business and setting up as a sole trader within an already established clinic.In today's episode, we discuss the following: 
Factors in deciding to set up within an established clinic. 
The considerations of setting up within an established clinic: as a business (self-employed) vs. as an employee. 
Working with/alongside other practitioners and setting up a support system. 
Initial outlays and the costs of setting up within an already established clinic: What’s included? What do I need to know? 
Different models of working within an already established clinic: (i) renting a space (for example; per hour, day or month). (ii) paying a percentage of your earnings. (iii) paying a fixed cost per patient. 
Pricing: charging what you feel you’re worth. 
Online – building your website and creating an online presence; social media, search engine optimisation (SEO), backlinks, and more. 
Getting referrals, referral fees and building a network of patients from scratch. 
Advertising. 
Building and maintaining confidence as a practitioner: the key to your first year in practice. 
Check out our show notes. We have created a FREE e-book – Yin & Yang. 
DOWNLOAD YOUR FREE E-BOOK NOW 

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today (in part 2), we speak to Rachel Marks of Oakridge Acupuncture, who talks us through a year in business and setting up a practice from home. In today's episode, we discuss the following: 
GDPR compliance, patient consent forms and how you use your patients’ data. 
Cancellation policy: making your terms clear; to enforce or not to enforce; confirmation and reminder emails. 
Online booking vs. booking appointments over the phone. 
Clinic management software; accounting, appointment scheduling, automated confirmation/reminder emails, etc. 
Payment solutions. 
Doing your clinic accounts and submitting your tax return. 
The importance of maintaining boundaries when working from home: work-life vs. home-life. 
Pitfalls to avoid during your first year in practice. 
Lacking confidence as a new practitioner and answering difficult questions. 
Keeping it simple. 
Working on your own and the importance of networking. 
The effects of Covid-19 on a home clinic. 
Post-graduation burn-out. 
Check out our show notes. We have created a FREE e-book – Yin & Yang. 
DOWNLOAD YOUR FREE E-BOOK NOW 

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today (in part 1), we speak to Rachel Marks of Oakridge Acupuncture, who talks us through a year in business and setting up a practice from home. In today's episode, we discuss the following: 
Factors in deciding to set up a home clinic. 
The considerations of running a clinic from home: planning permission;  local council by-laws, guidelines and restrictions; health and safety; signage; your neighbours and parking; practice and practitioner licenses; additional insurance; waste management, and more. 
The pros and cons of setting up and working from a home clinic. 
Evaluating your market. 
Researching other practitioners within your locale. 
Initial outlays and the costs of setting up a home clinic. 
Pricing and the importance of backing yourself. 
Online – building your website and creating an online presence; social media, search engine optimisation (SEO), backlinks, and more. 
Building a network of patients from scratch. 
The importance of networking (online and offline). 
Advertising. 
Having realistic expectations and being true to yourself. 
Check out our show notes. We have created a FREE e-book – Yin & Yang. 
DOWNLOAD YOUR FREE E-BOOK NOW