Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli
  • 4.5 (24)
  • BUSINESS NEWS
  • UPDATED WEEKLY
Ad Age Marketer's Brief

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

  1. 3 DAYS AGO

    How the Anaheim Ducks’ rebrand is winning on the ice

    CMO Merit Tully discusses the ‘Orange Country’ reinvention, recalling the mighty Disney era—with a bite

    21 min

  2. FEB 12

    How Verizon approaches Super Bowl marketing

    VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIX

    22 min

  3. FEB 5

    How Eli Lilly is approaching GLP-1 marketing and what’s next

    Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market

    19 min

  4. JAN 29

    Why Anthropologie is starting its ad campaigns earlier than ever

    Whimsical brand began a Valentine’s Day push in late December

    20 min

  5. JAN 22

    Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary

    President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.

    20 min

  6. JAN 15

    How DTC brand Rothy’s uses its community as a focus group

    CMO Jamie Gersch talks about product innovations from listening to customers

    21 min

  7. JAN 8

    How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

    Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast

    25 min

  8. 12/18/2024

    How marketers responded to 2024's biggest social trends

    Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing

    27 min
See All (309)

4.5
out of 5
24 Ratings

About

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

Information

  • Creator
    E.J. Schultz & Adrianne Pasquarelli
  • Years Active
    2019 - 2025
  • Episodes
    309
  • Rating
    Clean
  • Copyright
    © 2019
  • Show Website
    Ad Age Marketer's Brief

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