Agency Launch

Matt Dietz
  • 5.0 (73)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

A look into the life of the owner of an insurance agency. I opened my agency in 2004. I talk about sales, marketing, staffing and retention. If you can master these 4 things, you can write your own ticket. Get in.

  1. 12/16/2025

    "Time's Up! Mastering Deadlines in Your Agency"

    Effective Deadline Management for Insurance AgenciesIn this episode of Agency Launch, host Matt Deon discusses the significance of setting and managing deadlines to improve the performance of an insurance agency team. He emphasizes the importance of deadlines in various aspects of the business including marketing, staffing, sales, and customer service. Matt introduces his new monthly coaching program launching on January 12th, which aims to help aspiring insurance agency owners succeed by focusing on key business fundamentals. Listeners are encouraged to join his texting community for further resources and details about the program.00:00 Introduction to Agency Launch00:18 New Program Announcement01:29 The Importance of Deadlines04:09 Setting Goals and Contests04:56 Effective Delegation Strategies06:23 Conclusion and Contact Information

    8 min

  2. 11/13/2025

    No More Salesy Vibes: Casual Tips for Finding Your Clients

    Mastering the Art of Asking for Business Without Sounding SalesyIn this episode of Agency Launch, Matt Dietz discusses the importance of asking for business and provides actionable tips on how to do it effectively without coming across as salesy. He shares insights from his own experience, emphasizing the importance of creating genuine conversations and relationship-building. Matt also offers a free resource bundle for listeners who text him the word 'free'. Tune in to learn how to boost your insurance agency’s success through improved business inquiries.00:00 Introduction to Agency Launch00:21 Free Resources for Agents00:49 The Importance of Asking for Business01:31 Overcoming the Fear of Asking02:58 Effective Networking Strategies04:18 Crafting the Perfect Ask08:54 Encouragement and Final Thoughts

    11 min

  3. 10/22/2025

    Lead your state in life sales with this one system

    Boosting Life Insurance Sales: Practical Strategies for Insurance AgentsIn this episode of Agency Launch, Matt Deon addresses the challenges that insurance agents face in selling life insurance policies. He emphasizes the importance of initiating conversations about life insurance with every customer quote. Matt provides a practical strategy to include a 10-year, $150,000 term life insurance quote with every single quote, ensuring that life insurance becomes a part of the discussion. He elaborates on how to train teams, hold them accountable, and create habits that will lead to increased life insurance sales. For additional resources, listeners are encouraged to text Matt and access a curated repository of free educational content.00:00 Introduction to Agency Launch00:20 Free Resources for Insurance Agents00:43 Challenges in Selling Life Insurance01:02 The Importance of Asking for Life Insurance01:55 Implementing a System for Life Insurance Quotes03:42 Engaging Clients in Life Insurance Conversations05:32 Building a Habit and Accountability07:53 Conclusion and Contact Information

    9 min

  4. 10/15/2025

    David Denning Simplifies Social Media for Your Business

    Mastering Social Media for Insurance Agents with David DenningIn this episode, Matt interviews David Denning, co-founder of Jumpstart Go, to discuss the importance of social media for insurance agents. They cover best practices for organic social media, the significance of understanding your Ideal Client Profile (ICP), and the value of personal connection in business growth. David shares his journey from marketing consulting to focusing exclusively on the insurance industry and provides actionable steps for leveraging Facebook, creating engaging content, and overcoming the fear of video. The episode also explores the integration of AI in content creation and offers valuable insights into maximizing social media efforts for better client engagement and business growth.00:00 Introduction and Guest Welcome00:30 David Denning's Origin Story02:33 Transition to Insurance Marketing05:27 Social Media Strategies for Agents19:04 The Importance of Personal Branding23:37 Active Engagement Strategies24:30 Common Mistakes Agents Make25:13 Maximizing Personal Profiles26:06 Transitioning Engagement to Business28:50 Avoiding Fear-Based Tactics32:09 Leveraging AI in Social Media38:17 Jumpstart Programs for Agents42:44 Connecting with David Denning43:39 Final Thoughts and Farewell

    48 min

  5. 07/24/2025

    What are you CAPABLE of?

    Maximizing Your Agency's Potential: The Power of Willingness and CapabilityIn this episode, host Matt Diet delves into the crucial aspects of running a successful insurance agency, including staffing, sales, marketing, and retention. Matt shares his excitement about launching his first physical product, a training deck of cards, which encapsulates his entire course. He emphasizes the importance of willingness and capability in achieving success, illustrated by a story of an agent who successfully leveraged mortgage broker connections. Matt advises listeners to challenge themselves to reach their full potential and not shy away from asking for business. He concludes with a motivational call to action for agency professionals to maximize their capabilities and continually ask for opportunities.00:00 Introduction to Agency Launch00:17 Exciting New Product Launch01:19 Coaching Session Insights07:52 The Power of Asking09:22 Maximizing Your Capabilities10:58 Conclusion and Final Thoughts

    12 min

  6. 07/11/2025

    Essential Habits for New Agency Staff

    Building Habits for High-Performing Insurance AgenciesMatt Deon discusses the importance of developing effective habits within an insurance agency. He emphasizes the need for habitual actions in sales, quoting, and customer service, especially for new staff. Matt highlights specific habits such as including life insurance quotes with every quote, setting measurable daily quote goals, avoiding emailing quotes without client interaction, and leading customer service with a 'yes' mentality. He also announces the launch of his first physical product, initially available to his texting community.00:00 Introduction to Agency Launch00:25 Exciting New Product Launch01:00 The Importance of Habits in Your Agency01:52 Setting Expectations for New Staff03:20 Essential Habits for Producers06:59 Best Practices for Customer Service Representatives09:51 Cross-Selling Strategies12:18 Enforcing Expectations and Building a High-Performing Team13:29 Conclusion and Contact Information

    14 min

  7. 06/24/2025

    The difference between getting a referral and asking for business

    Maximizing Your Insurance Agency Success: The Power of Referrals and Building a PipelineIn this episode of Agency and Launch, Matt Dietz shares detailed insights on running a successful insurance agency, focusing on the importance of sales closing ratios, marketing types, and the crucial role of referrals. Matt emphasizes that building a strong referral network can significantly increase closing ratios and reduce future workload. He advises new agents to balance creating immediate sales opportunities with building long-term relationships and improving online reviews to attract potential clients. By consistently meeting people and proving value, agents can transform their business environment into one where clients seek them out. Don't miss out on exclusive resources and direct access to Matt by joining his texting community.00:00 Introduction to Agency Launch00:24 Exclusive Texting Community00:45 Sales Closing Ratios and Marketing01:23 The Power of Referrals01:54 Creating Sales Opportunities03:54 Building a Referral Network05:40 Importance of Google Reviews06:22 Simultaneous Strategies for Success07:42 Conclusion and Contact Information

    8 min

  8. 06/05/2025

    Time vs. Money: The Real Cost of Filling Your Pipeline

    These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 💬 Show Notes Building a Pipeline for Success in Your Insurance AgencyIn this episode of Agency Launch, Matt Dietz dives into the essential strategies for building a robust pipeline in your insurance agency. He shares insights from a recent conversation with a successful agent eager to streamline lead generation. Matt discusses the two primary methods for acquiring prospects: buying leads or actively seeking them out, emphasizing the balance between time and money in this process. He explores various lead generation tactics, including live transfers, postcards, and social media advertising, while providing practical advice on measuring success and managing expectations. Additionally, Matt encourages listeners to consider innovative approaches, such as hiring marketers to build relationships with mortgage brokers, highlighting the importance of proactive outreach. This episode is packed with actionable tips for agency owners looking to enhance their lead generation efforts and ultimately drive growth. 00:00 Introduction to Building a Pipeline 00:30 The Agent's Dilemma: Buying vs. Seeking Leads 02:15 Understanding Live Transfers and Their Cost 03:45 The Role of Postcards in Lead Generation 06:00 Exploring Social Media Advertising 09:30 Hiring Marketers for Strategic Outreach 12:15 The Importance of Proactive Networking 16:00 Final Thoughts and Resources for Agency Owners Show notes created by https://headliner.app --- 🎙️ Thanks for podcasting with Headliner!

    12 min
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About

A look into the life of the owner of an insurance agency. I opened my agency in 2004. I talk about sales, marketing, staffing and retention. If you can master these 4 things, you can write your own ticket. Get in.

Information

  • Creator
    Matt Dietz
  • Years Active
    2020 - 2025
  • Episodes
    304
  • Rating
    Clean
  • Copyright
    © Matt Dietz