You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now.
Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com
Are You Selling with Features or Benefits & Outcomes?
Features are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do.
Benefits are the advantages you get from the product or service.
Outcomes are what happens as a domino affect of the benefits of the product or service.
Why is it important to identify this?
People buy for the outcomes and benefits (emotional), and justify it with the features (logical)
Features of Our Web design Service:
- Restyle of one of our GBD Showit website templates
- Design of all pages included in our templates (list out all pages)
- Wordpress blog design & setup
- Mobile-friendly responsive website
- Photography sourcing & optimization
- Connect email marketing opt-ins
- Embed CRM Forms & Calendars
- Pop up promoting your opt-in
Benefits of Our Services:
- Saves time, energy, stress and confusion
- Their business looks amazing online
- They're taken seriously in their industry and seen as a professional
Outcomes of Our Services:
- They're proud to show off their business to others
- Feeling more confident
- Attracting more potential clients as a result
- Booking more clients and making more money
3 Easy Ways to Make Your Brand Appear More High-End
Imagine you're meeting your blind date for the first time. You haven't spoken to them before, seen them before - this is the first moment you're having any kind of interaction with them. Before you begin speaking, you take in their appearance.
Their face, their build, hair, clothes, how they carry themself, if they make eye contact, their small mannerisms as they approach you.
These first few quick moments are creating an immediate reaction in your body and how you interpret them.
You may feel yourself lean in more, perk up with interest, smile, get the warm tingleys because you are liking what you're seeing!!
You may on the other hand feel some hesitation, slightly cringe, doubt, draw back, feel some sort of level of disappointment.
Now as we know, looks aren't everything! You may find even if you weren't attracted to their appearance initially, their personality has changed that for you and you see them in a new light. They become more attractive to you overtime. But you needed to stick around long enough to allow that to develop.
Now, why am I telling you about dating when we're talking about high end brands here?!
First impressions matter, and they happen within seconds.
And in the online space, oftentimes people aren't sticking around longer to learn more about if they are less than impressed with that first impression. So we want to make those first seconds count.
If you want your brand to be perceived as a high-end brand (therefore attracting clients who are ready to invest at a higher price point for your offers), there are a few easy ways you can create that first impression.
Listen to the full episode to check them out!
BTS Real Life Example of Branding Done Right
Recently I had the pleasure of experiencing first hand, an entire brand experience done right. This was outside the typical online space that we spend so much of our time in. And instead was with a massage company, The NOW Massage.
From start to finish I was obsessed with this company, I couldn't help but share.
And NO this is not a paid promo! It was just so fun to experience successful branding out in the real world, and how it made me feel as a result.
In this podcast episode I am going to walk you through the key branding areas I felt this company totally nailed. And then I'll tie each of these areas back to your own business.
These key branding areas we will look at are:
Style & Aesthetic
Ease of Customer Entry
Enjoyable Experience & Great Results
Deeper Mission, Values & Culture
Customer Loyalty & Brand Awareness
Website Myth Busting
Whether you’ve been rocking your online business for a while or are still in the daydream stage, I want to shed some light on 3 website lies you may have been believing up until now - to make sure you’re putting your time and money where it matters most with your biggest online asset. (and not getting lost in the endless “planning” stage!)
Because if you’re on your way to owning and running a successful online business (whether in travel, coaching, consulting… whatever your passion is) …
… I want you to stand out in your industry and attract your dream clients on repeat!
Having a polished, professional and profitable website can be SO MUCH more accessible and easier than you may think.
Get your game face on, ‘cause in this episode I’m going to bust through these beliefs:
XX You should invest in a custom built website in order to stand out in your industry (um, nope) XX Having lots of inspirational and informational content on your website helps convert clients (BIG depends here…) XX Your website isn’t that important with social media these days (just shut your mouth right there!)
Going Slower & Deeper in Business
Over the past few months I've been in a slower phase personally in my business due to our big move and sorting out our childcare schedule. And while I haven't been outwardly producing a lot (though my team has been killing it on the design side!) - I've been really going inward and digesting so much.
Slowing down in life and busineess allows you to go deeper vs. going fast and spreading yourself wider. In the process of spreading ourself wider, if we don't have our roots in deep to begin with we could end up over worked, spread too thin, and burnt out.
Ive been reflecting on things like:
What my company's values are and why we're here
How we can better live our company values - which translates into
What the future looks like for both Girlboss Designer & my coaching business
In this episode I go into detail about all of the above and why I am so fired up about what's to come for the future of both companies (design business and coaching business)
One of the people in the online space I've really been diving into hard these past few months that I talk about in this episode is Andrea Crowder, she has a brand called the Unruley Entrepreneur. Her approach to business and her focus on working with your subconscious has really been resonated deeply with me and I've been soaking it all up!
Programs of Andrea Crowders's I've taken that I reference in this episode:
Mantras that are Blocking Your Manifestations
No Doubt in the DMs
$100k in a Day Masterclass
The Pleasure Model (currently going through this one!)
Cars & Money
It’s my first podcast episode after making the big move from Australia to the States! I’m giving you a little behind-the-scenes look of our first few weeks here, and then sharing my journey of buying my car. Some interesting mindset shifts popped up throughout this process, including limiting beliefs, spending money according to your values, and so much more.
Honest, Thoughtful, Terrific!
Love listening to Kristin’s advice and ideas!