Align & Amplify

Kristin Richards
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY
Align & Amplify

You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now. Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com

  1. 3 DAYS AGO

    Turning Down Clients

    In the early stages of running our business we tend to take on pretty much any client coming our way. We're excited to be getting clients, making money, and gaining experience after going out on a limb to launch a business of our own.   THEN - we may find ourselves being a little more discerning about who you take on as a client.   You may have narrowed down your niche further after discovering what you really want your focus to be. You may have noticed patterns in certain types of clients who you don't enjoy working with as much. You may have discovered a type of client you LOVE working with and want more of! You may have started to fill up your schedule and just don't have the open availability you used to have. You may not be feeling quite as "desperate", for lack of a better word, to book just anyone (or tolerate working with just anyone!)   This is when the time comes for you to consider passing on a client who is not the right fit - and sending them elsewhere.   In this episode, I want to walk you through a few scenarios where you may want to consider doing just that - turning down clients.   I personally have experiences ALL of these in my years in business and am here to offer some advice and guidance as you navigate these kind of decisions in the future.   In all of these cases, there may be times when you make an exception and still decide to take that client on - which is totally fine! As long as it feels right and in integrity for you - and doesn't feel like you're committing out of pressure or obligation. Those types of business partnerships rarely go well.

    44 min

  2. SEP 24

    How to Make Your Website More User Friendly

    Having a user-friendly website is crucial because it directly impacts how visitors perceive and interact with your site.   When a website is easy to use, visitors are more likely to stay longer, explore more pages, and complete desired actions such as making a purchase or signing up for a newsletter.   A user-friendly website enhances the overall user experience, making it enjoyable and efficient for visitors to find the information they need.   Being "user friendly" means that your website is intuitive, accessible, and efficient. Here are some key aspects: In this episode, Kristin discusses how to make your website more user-friendly. She provides tips on streamlining pages and navigation, having clear messaging and call-to-actions, ensuring a mobile-friendly design, and using legible fonts and color layering.  Key Takeaways: Streamline your website's pages and navigation to avoid confusion and help visitors find what they need. Ensure clear messaging and call-to-actions to guide visitors and encourage them to take desired actions. Make sure your website is mobile-friendly and optimized for a pleasant user experience on mobile devices. Choose legible fonts and use color layering with enough contrast to ensure readability. Interested in improving the user experience of your website? Visit https://inflowdesignco.com/ to learn more about our design services and to shop our website templates!

    18 min

  3. AUG 19

    Getting Back to Marketing When You've Been MIA + Personal Updates!

    Ever take a break from marketing and social media for your business and DREAD starting to post again? You may wonder, what do I even say... what will people think... am I irrelevant now?! No matter if you've been MIA for a week, a few weeks, or a few months - it can feel so much harder to get back into it when you've had a break! I am going through this exact situation right now and in this episode I take you through the behind the scenes of WHY I've been MIA (the personal side of things!) + offer you some helpful tips and mindset shifts to help you kickstart your marketing again with less resistance.

    32 min

  4. JUL 9

    My Go-to Manifestation Tools

    In this episode, Kristin discusses her go-to manifestation tools. She skips the basics of manifestation and dives right into the tools she personally uses. Her favorite tools include visualization, hypnosis, affirmations, belief shifting, and awareness. Visualization involves visualizing and experiencing having your manifestation, which helps familiarize your mind and body with the desired outcome. Hypnosis calms the mind and brain waves to a theta level, making the subconscious mind more receptive to suggestions. Affirmations, particularly I am statements, help shape your identity and beliefs. Belief shifting involves releasing unwanted beliefs and installing desired beliefs that align with your manifestation. Finally, awareness is crucial in recognizing and shifting thoughts, assumptions, and reactions that may hinder manifestation.

    39 min

  5. JUL 2

    The Quickest and Easiest Blog Post Ideas

    In this episode, Kristin discusses the quickest and easiest blog post ideas. She highlights three main topics: client results, using existing social media content, and answering common FAQs. Sharing client results adds credibility to your business and showcases examples of your work. Repurposing social media content eliminates the need to come up with new ideas. Answering FAQs provides valuable content that your audience is already interested in. Kristin also mentions her blogging blueprint course, which helps create a system for easy and effective blog content creation.

    13 min

  6. JUN 27

    Why Email Marketing?

    If you've ever wondered why you may want to use email marketing for your business, what the actual purpose of it is, and if it's worth it... this episode is for you! Kristin discusses the basics of email marketing and why it is important for businesses. She explains that email marketing allows for direct communication with clients and customers, helps build relationships, boosts sales, increases brand awareness, provides measurable results, allows for targeted marketing, saves time through automation, encourages engagement, and builds credibility. She announces the upcoming launch of an email marketing course for those who want help in this area.

    19 min

  7. JUN 24

    Create More Balance & Enjoy Your LIFE

    **UPDATED** In this episode, Kristin discusses the importance of creating balance in life and enjoying the process. She shares some behind-the-scenes updates about her design business and the process of buying a new house. Kristin explores the reasons why people crave more balance, such as feeling tired, overworked, and under-supported. She also delves into the underlying limiting beliefs that can perpetuate the lack of balance, including people-pleasing tendencies, fear of rejection and criticism, and the belief that success requires constant hustle. Kristin emphasizes the need to address these beliefs in order to create lasting balance and enjoy life more. In this conversation, Kristin discusses the importance of identifying and challenging underlying beliefs that may be preventing us from achieving balance and enjoying our lives. She emphasizes the need to be specific about what we want and to take action towards creating change. Kristin provides practical tips for implementing immediate changes, such as shifting schedules and asking for help, as well as ongoing changes, such as developing awareness and reprogramming limiting beliefs. She encourages listeners to make these changes part of their routines to create lasting transformation.

    52 min

  8. JUN 18

    The Actual Purpose of Your Website's Blog

    In this episode, Kristin discusses the purpose and benefits of having a blog on your business's website. She explains that a blog helps enhance your website's SEO by providing relevant content and keywords. It also increases website visitors and exposes them to your services and offers. Additionally, a blog helps build authority and credibility by allowing you to share your knowledge and expertise. Kristin emphasizes the importance of keeping your main pages streamlined and using the blog to expand on content without cluttering the website. She also mentions that she will be relaunching her blogging blueprint course.   Get on the waitlist for the new and improved Blogging Blueprint Course:  https://inflowdesignco.com/blogging-course-waitlist

    18 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now. Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com

Information

  • Creator
    Kristin Richards
  • Years Active
    2019 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Show Website
    Align & Amplify

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