The AMP UP podcast delivers straight talk on the latest marketing and fundraising trends and technology from agency pros.
Big Game Commercial Highlight
For marketers, watching commercials during the Big Game can be just as exciting as the game itself. What brands scored an advertising touchdown this year? AMPERAGE will talk about their picks and what we can all learn from these big brands in this AMP UP podcast.
Building Your Marketing Budget
In this episode, Mark Mathis and Bryan Earnest talk about how businesses and organizations should think about marketing budgets.
The Whole World is Short-Staffed. What Can You Do About It
In this episode, Mark Mathis and Bryan Earnest talk about how marketing and human resources can work together to recruit employees, sharing specific tactics that will help your employee recruitment efforts.
But What Does that Word Mean?
As marketing professionals, we use a lot of marketing-related words in conversations, presentations, emails, etc. But do all these words truly communicate or are they just jargon? In this episode, Mark Mathis and Bryan Earnest define some of these marketing buzz words so they lose their jargonistic state and become effective communication goodies.
How Your Culture Impacts Your Brand
In this episode Bryan Earnest and Erin Bishop, AMPERAGE Director of Marketing and Research, talk about how your internal culture impacts your external brand, and how authentic branding aligns these two important pieces of your organization’s identity.
Research After COVID
In this episode Bryan Earnest and Erin Bishop, AMPERAGE Director of Marketing and Research, talk about how the landscape has changed as our nation continues to navigate COVID-19, and the importance of research as you determine how to best reach your target audience in the next normal.