1,000 episodes

Sharing lessons learned from the best content on the internet with B2B marketers.

B2B Growth Sweet Fish

    • Business
    • 4.9 • 396 Ratings

Sharing lessons learned from the best content on the internet with B2B marketers.

    You Haven't Tried these 5 Digital Marketing Strategies

    You Haven't Tried these 5 Digital Marketing Strategies

    Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise.

    In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market.

    Join as we discuss:How character building allows businesses to create a recognizable and relatable persona for their brand.Why co-hosted commentary is the future of B2B content.Moving in-house creators to the center of your social media strategy.
    Connect with us: 

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    • 42 min
    Substack is GUTTING their business

    Substack is GUTTING their business

    Substack's recent changes have raised questions about the platform's business model and its impact on creators.

    In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success.

    Join as we discuss:Creators need to understand the business models and incentives of the platforms they create on.Substack's shift towards becoming a recommendation and distribution network.The need for creators to diversify their presence across platforms.
    Connect with us:
     
    Benji: https://www.linkedin.com/in/benji-block/
    James: https://www.linkedin.com/in/jamescarbary/
    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    Link to Post discussed in this episode:
    https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop

    • 13 min
    This ugly newsletter makes $30M/yr

    This ugly newsletter makes $30M/yr

    How can a newsletter devoid of design be raking in millions per year? 
    In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience. 

    Join as we discuss:The 4 media channel mediums and the importance of prioritizing themSEO and paid advertising for driving media growthPremise or personality driving successful newsletters
    Connect with us: 
    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    Link to Post discussed in this episode:
    https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios

    • 22 min
    This changed marketing forever

    This changed marketing forever

    The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data. 

    Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.
    Link to Post:
    https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktop

    Connect with us: 

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Casey Hill: https://www.linkedin.com/in/caseyhill/

    • 18 min
    Salesforce+ has driven $600M in pipeline?! (Bonus Episode)

    Salesforce+ has driven $600M in pipeline?! (Bonus Episode)

    Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform. 

    Connect with us: 
    Benji: https://www.linkedin.com/in/benji-block/
    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
    James: https://www.linkedin.com/in/jamescarbary/

    • 16 min
    Fast-growing SaaS companies have a SECRET

    Fast-growing SaaS companies have a SECRET

    Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue. 

    Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them.

    Link to Post:
    https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169386276909989888-_3Lt?utm_source=share&utm_medium=member_desktop

    Connect with us: 

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Casey Hill: https://www.linkedin.com/in/caseyhill/

    • 23 min

Customer Reviews

4.9 out of 5
396 Ratings

396 Ratings

Dylan Ciaccio ,

This is the way.

If you're growing a B2B company, this podcast is how to have a deep and wide understanding of the ecosystem you're living in. I especially love the episodes on Content Marketing, something that B2B marketers need to improve. And when they do interviews, you know they've done their research (unlike many many podcasts that ask super basic questions). This is THE B2B podcast.

BiggyDn'THEGang ,

Thoughtful, Quality Content

Very much worth your time!

FloppityHA ,

Terrible show from a terrible company

Save yourself the trouble of listening to these grifters and listen to a decent business podcast like Make it Happen Mondays or the MarTech Podcast. The only reason B2B Growth has ever made it onto the podcast charts is because they paid to manipulate them (and they paid for fake reviews). Sweet Fish has lost more than 50 clients this year, so it’s hardly worth sitting around and listening to their CEO think out loud on a bad show. The company’s “service” is terrible, their podcasts are bad, and they treat clients and employees like problems to be solved. This show and the company are dying a slow death. Stay away.

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