Badass Empires Rosie McCarthy

Turning a hobby for baking into a wildly successful online empire? Mmmm, sounds delicious 🤤

Today, I talk with Erin, the founder of Cloudy Kitchen - a baking blog that has seen her channel her passion for creating delicious treats, scientific mind, and online marketing genius into a crazy successful business that works even when she doesn't. From baking at home to fill a homesickness void and a desire to have her own thing, she's built a mammoth following across social media that tops 1 Million, and tapped into the ultimate lifestyle business sweet spot of working when, how, and on what she chooses. 

Erin and I go DEEP in this no-holds-barred conversation, covering everything from dealing with online haters to what it takes to create such a magnetic brand. Plus all of the mindset shifts it takes to build and scale a business of this size as a fulltime solopreneur.

 Grab a donut, and let's dive into this tasty chat! 🍩

I’d love your feedback! Send me a message on Instagram @badassempires_ and tell me which episodes you love the most here on Badass Empires so I can keep the good stuff coming!

Connect with Erin from Cloudy Kitchen:

Website: https://cloudykitchen.com/ 

Instagram: https://www.instagram.com/cloudykitchen 

TikTok: https://www.tiktok.com/@cloudykitchen

Ready to transform your content, build your empire and attract more aligned clients?In today’s podcast episode, we’re diving into all things content strategy – specifically, how to build authority and become the go-to person for your ideal clients when it comes to not just content, but content that SELLS.Diving into the 3 D’s, I’m breaking down how to create “discoverable” content, sprinkle in some “driver” content, and gradually build your “depth” content as your audience starts to know, like, and trust you more with each new post.So if it’s more sales you want, it’s more sales you’ll get… One post at a time.Ready to level up your content game, badass?-------------------- Tag me in your Instagram Stories @badassempires_ or drop me a DM with your biggest takeaways from this episode. I can’t wait to see all the magic you’re making with what we talked about in today’s episode! As always, I’d be forever grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you!

So, you wanna build a multi-million dollar empire?

Well, listen up because today I’m spilling the tea on the top 6 things I would NEVER do as a multi-million dollar CEO. And no… this ain’t no traditional (aka boring) business advice you’ll find at university or on the internet.

After scaling Badass Careers and Badass Empires to the multi-million dollar level, I’ve learned a thing or two about how to run a business in a way that not only feels good for you and suits your personality, but makes you the BIG BUCKS.

Need I say more?

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I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going!

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to hello@badassempires.com, I will send you a juicy freebie that isn’t available anywhere else to say thank you.

“But if I give away too much for free, people won’t want to pay me, right?!” Wrong.

When it comes to sharing free content, my rule is to be as generous as you can. Your free content is your chance to shine, build trust, stand out in your niche, and show people why you’re 100% worth their investment in working with you.

I mean… if your free content is *this* good, imagine how insane your PAID offers are.

Today, I’m breaking down how to differentiate what to share in your free content vs your paid offers, and how to lead people from one to the other. More visibility. More income. A bigger empire? Yes, please!

Share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

When you understand the power of lead magnets and how to create a strategic one that not only helps your audience immensely but also takes them from followers to clients… you’re onto a winner.

In this episode, we’re diving into all things lead magnets from learning how to make your lead magnet irresistible, powerful, and profitable, to making it effective enough that it keeps your clients wanting more – we’re covering it all.

So if you’re ready to expand your empire, dominate your niche, and become a queen at creating juicy lead magnets that convert then this episode will give you the steps to make it happen.Are you ready to claim your title as Digital CEO? Grab my free guide Your First 100k Roadmap to learn the 6 steps to make your first $100k online as a brand new coach, consultant, or course creator - https://www.badassempires.com/100kAs always, I’d love to get to know you, so please reach out to me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast!

I’m gonna let you in on a little secret here, badass… I almost broke my business.The truth is, like a lot of entrepreneurs, I thought I had to have ALL of the offers to be able to scale my business. I wanted to make more money so what other way could I do that than add more offers, right?! Spoiler alert: It didn’t work.In today’s episode, I’m sharing with you why it didn’t work, why having more offers does not equal more sales, and what you should be focusing on instead.Are you loving the podcast? I’d love to know! Message me on Instagram at @badassempires_ and tell me what attracted you to the Badass Empires podcast and what you love the most.